National Chains
HELP YOUR MENU STAND OUT FROM THE CROWD WITH OUR CUSTOMIZED SOLUTIONS USING TODAY’S TRENDS
LEVERAGING CUSTOMIZED
innovative prod
solutions At High Liner Foods, we work with you to identify the best seafood items that target your specific operation and consumer. The High Liner Team has an in-depth knowledge of today’s trends and is ready to work with you to deliver solutions that meet you business needs.
CULINARY EXPERIENCE
far & wide
Innovative product development is a priority at High Liner Foods and can be leveraged in different operating environments to create high-demand menu options. High Liner Foods invests in innovation: • All members of our Culinary, Innovation and R&D teams travel the world to experience foods and flavors from all cultures • High Liner Foods employs chefs with diverse backgrounds and operator experiences, from Fine Dining to National Chains to the local “Mom and Pop” restaurants • High Liner Foods brings in industry partners and vendors to present the newest trends in ingredients, flavors and cooking techniques.
Each National A with a dedicate High Liner Food • Sourcing • Research & D • Culinary • Quality Assu • Marketing • Finance • Operations
ducts
Account is partnered ed team from ds, comprised of:
Development
urance
Responsibility We feel a profound responsibility to our oceans and our planet. High Liner Foods has partnered with organizations committed to sustainability to ensure that 100% of the seafood we purchase comes from sustainable or responsible sources. And at the end of 2014, we reached 99% of our goal! We’re advancing sustainability in other areas of our business, such as social responsibility, traceability and transparency, and minimizing other environmental impacts. Beyond just seafood, High Liner Foods is building momentum in other areas of our business.
AREA
ACTION
BENEFIT
Packaging
Reduce package size
Maximize space at distributor and BO
Use organic inks and recycled fiber content free of contaminants
Safer packaging for food and the environment
Energy Efficiency
Using efficient motors, lighting systems, broilers and processing equipment
Reduce overhead and product costs
Recycling
Recycle cooking oil to generate electricity with renewable energy companies
Reduce utility and product cost
Social Oversees plant audits Responsibility for social compliance
Consumers value and desire products that are ethically sourced and processed
UNDERSTANDING THE
marketplace
2015 CONS
Beyond seafood guidance, High Liner Foods also offers additional tools to help you understand the current marketplace and what’s necessary for you to succeed: • • • • • •
Market Trend Research Menu Analysis Ideation Sessions Customized Product Samples Production Trial Testing Pricing Guidance
9
83%
e
age 29 and under enjoy seafood
93%
view seafood as a source of prot is healthier than beef, pork or p
SUMER INTEREST IN
Seafood
90%
84%
age 30+ enjoy seafood
tein that poultry
of the general population order seafood in restaurants. (An estimated 269 million Americans)
Consumers Demand Seafood Year-round FAST FOOD
FAST CASUAL
CASUAL DINING
FAMILY DINING
WINTER
7%
10%
5% 8%
5% 5%
6% 8%
SPRING
10%
14% 1%
16%
16%
2%
73%
72%
72%
2%
SUMMER
68%
FALL
YEAR-ROUND
Source: “2015 Foodservice Consumer Profiling & Segmentation” by Consumer Insight Associates
For more information, please contact your local National Accounts Sales Representative or email us at nationalaccounts@highlinerfoods.com
www.highlinerfs.com
Š2015 HIGH LINER FOODS 6/2015