Career Guide - Self Branding

COMPREHENSIVE

CAREER GUIDE

Preparing HPU Students for

BRANDING DOCUMENTS

ESSENTIAL COMPONENTS OF A RESUME:

YOUR RESUME IS… • An advertisement • A highlight of your background • An individually designed document • Used by employers as a screening device • Just ONE piece of the job search process

WHAT EMPLOYERS LOOK FOR IN STUDENTS: • Evidence of Life Skills (leadership, verbal and written communication, teamwork, critical thinking, problem solving, adaptability, initiative) • Accomplishments in student organizations, work and service experiences

Include:

EDUCATION Goal: to convey academic qualifications and training.

Include:

• Relevant experiences to posted position opening • Academic performance

HELPFUL RESUME TIPS: • Proofread carefully for grammar and spelling!

• Be consistent in the use of punctuation, how experiences are presented and how information is highlighted (bold, italics, caps, etc.)

• The most important and relevant information should be the closest to the top and left margins • Content should only appear once; avoid redundancy • Never overstate qualifications or accomplishments; exaggerations can damage the credibility of the entire resume. Doing so is considered misrepresentation! Only include experiences you would be comfortable talking about in an interview

• Use an easily readable font like Calibri, Times New Roman, or Garamond and use standard font sizes between 10.5 – 12 points • As a student, your education should always be listed first. After that, list the sections in order of relevancy to the job description

Include:

Include:

• Save your finalized resume in a PDF format to preserve your layout when sending via e-mail

• Academic and extracurricular honors, scholarships, and fellowships • If the title of the award does not explain the qualifications to receive it, a brief description should be included • List dates (month/semester, year)

• Past and present employment, extracurricular involvement, and volunteerism • Experiences should be listed in reverse chronological order (most recent to current) within each section, based on the end date of participation • Include the employer or organization, location (city, state), dates involved (month, year), position title, and powerful descriptions (see page 41) • Choose to list the most relevant experiences first when several have the same end date

CAMPUS INVOLVEMENT / COMMUNITY ACTIVITIES Goal: to highlight leadership, volunteer, and extracurricular activities which are not listed elsewhere on your resume.

Include:

• Clubs, organizations, fraternities/sororities • Athletics, intramural sports • Philanthropic activities, mission trips, or service

SKILLS Goal: to include skills which do not appear elsewhere on the resume, ending your resume with strength.

Include: 1 | HPU’S COMPREHENSIVE CAREER GUIDE

Make sure that both your e-mail address and your voicemail greeting are professional!

EXPERIENCE Goal: to highlight your skills and non-academic qualifications in a concise manner, showing their relevance to your candidacy. Draw attention to groups of experiences that resound with your target employer by breaking them into sections, creating a “targeted resume.”

• E-mail a copy to yourself and print it out

To review your resume with a Career Advisor, schedule your Resume Review appointment on Handshake.

• Degree-granting colleges/universities, and institutions in which courses have been completed, including study abroad experiences • High Point University should appear first • Note location (city, state, country), dates of degrees or dates attended (month/ semester, year), the degree earned, and your major(s)/minor(s) • Most students include their cumulative GPA if it is over 3.0 • Students may also choose to include a major GPA if the number is higher than their cumulative GPA • You may choose to include relevant coursework if you do not have much experience in your industry yet • Include your high school if you are a freshman or sophomore, or if your school has name recognition with influential alumni

If you are applying for positions near your hometown, include your home address. By doing so, you may alleviate concerns employers may have about relocation costs or your level of interest in that geographic location.

HONORS/AWARDS Goal: to emphasize accomplishments that differentiate you from other applicants.

• Avoid using objective statements. Either replace your objective with a summary or profile section or remove it entirely. An objective statement does not tell the reader much. If you apply for the job, it’s obvious you are interested. No need to reiterate that in an objective • Always include a cover letter with your resume, unless the job description specifically says a cover letter is not required

• First and last preferred name (in larger font such as 18 to 20 point), phone number, e-mail, city, and abbreviated state • Make sure information is accurate • Include only one e-mail address to avoid confusion • This section should always be located at the top of the page immediately under your name

• Technological skills, language skills or certifications • Indicate level of proficiency in foreign languages (e.g., native speaker, fluent, proficient, conversant)

Create a separate document for your list of references.

Use your resume contact information as your heading and list each person’s name, job title, employer, contact information, and state the relationship of this person to you.

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 39

STEP 4

RESUME BREAKDOWN

NAME/CONTACT INFORMATION Goal: to ensure an employer can easily contact you.

ESSENTIAL COMPONENTS OF A RESUME:

RESUME BREAKDOWN YOUR RESUME IS… • An advertisement • A highlight of your background • An individually designed document • Used by employers as a screening device • Just ONE piece of the job search process

WHAT EMPLOYERS LOOK FOR IN STUDENTS: • Evidence of Life Skills (leadership, verbal and written communication, teamwork, critical thinking, problem solving, adaptability, initiative) • Accomplishments in student organizations, work and service experiences

NAME/CONTACT INFORMATION Goal: to ensure an employer can easily contact you.

Include:

EDUCATION Goal: to convey academic qualifications and training.

Include:

• Relevant experiences to posted position opening • Academic performance

HELPFUL RESUME TIPS: • Proofread carefully for grammar and spelling!

• Be consistent in the use of punctuation, how experiences are presented and how information is highlighted (bold, italics, caps, etc.)

• The most important and relevant information should be the closest to the top and left margins • Content should only appear once; avoid redundancy • Never overstate qualifications or accomplishments; exaggerations can damage the credibility of the entire resume. Doing so is considered misrepresentation! Only include experiences you would be comfortable talking about in an interview

• Use an easily readable font like Calibri, Times New Roman, or Garamond and use standard font sizes between 10.5 – 12 points • As a student, your education should always be listed first. After that, list the sections in order of relevancy to the job description

Include:

Include:

• Save your finalized resume in a PDF format to preserve your layout when sending via e-mail

• Academic and extracurricular honors, scholarships, and fellowships • If the title of the award does not explain the qualifications to receive it, a brief description should be included • List dates (month/semester, year)

• Past and present employment, extracurricular involvement, and volunteerism • Experiences should be listed in reverse chronological order (most recent to current) within each section, based on the end date of participation • Include the employer or organization, location (city, state), dates involved (month, year), position title, and powerful descriptions (see page 41) • Choose to list the most relevant experiences first when several have the same end date

CAMPUS INVOLVEMENT / COMMUNITY ACTIVITIES Goal: to highlight leadership, volunteer, and extracurricular activities which are not listed elsewhere on your resume.

Include:

• Clubs, organizations, fraternities/sororities • Athletics, intramural sports • Philanthropic activities, mission trips, or service

SKILLS Goal: to include skills which do not appear elsewhere on the resume, ending your resume with strength.

Include: 38 | HPU’S COMPREHENSIVE CAREER GUIDE

Make sure that both your e-mail address and your voicemail greeting are professional!

EXPERIENCE Goal: to highlight your skills and non-academic qualifications in a concise manner, showing their relevance to your candidacy. Draw attention to groups of experiences that resound with your target employer by breaking them into sections, creating a “targeted resume.”

• E-mail a copy to yourself and print it out

To review your resume with a Career Advisor, schedule your Resume Review appointment on Handshake.

• Degree-granting colleges/universities, and institutions in which courses have been completed, including study abroad experiences • High Point University should appear first • Note location (city, state, country), dates of degrees or dates attended (month/ semester, year), the degree earned, and your major(s)/minor(s) • Most students include their cumulative GPA if it is over 3.0 • Students may also choose to include a major GPA if the number is higher than their cumulative GPA • You may choose to include relevant coursework if you do not have much experience in your industry yet • Include your high school if you are a freshman or sophomore, or if your school has name recognition with influential alumni

If you are applying for positions near your hometown, include your home address. By doing so, you may alleviate concerns employers may have about relocation costs or your level of interest in that geographic location.

HONORS/AWARDS Goal: to emphasize accomplishments that differentiate you from other applicants.

• Avoid using objective statements. Either replace your objective with a summary or profile section or remove it entirely. An objective statement does not tell the reader much. If you apply for the job, it’s obvious you are interested. No need to reiterate that in an objective • Always include a cover letter with your resume, unless the job description specifically says a cover letter is not required

• First and last preferred name (in larger font such as 18 to 20 point), phone number, e-mail, city, and abbreviated state • Make sure information is accurate • Include only one e-mail address to avoid confusion • This section should always be located at the top of the page immediately under your name

• Technological skills, language skills or certifications • Indicate level of proficiency in foreign languages (e.g., native speaker, fluent, proficient, conversant)

Create a separate document for your list of references.

Use your resume contact information as your heading and list each person’s name, job title, employer, contact information, and state the relationship of this person to you.

BRANDING DOCUMENTS | 2

The most difficult part of resume writing is describing your experiences. The best approach is to begin each bullet point with a Power Verb. They stress results and impact, which are what employers care about. Check out the power verbs listed below.

MANAGEMENT SKILL VERBS: Allocated, Determined, Directed, Elected, Enlisted, Formed, Founded, Governed, Hired, Initiated, Inspired, Instituted, Led, Managed, Moderated, Motivated, Operated, Oversaw, Pioneered, Presided, Produced, Recruited, Represented, Selected, Spearheaded, Sponsored, Staged, Started, Supervised, Trained ORGANIZATIONAL SKILL VERBS: Arranged, Assembled, Collected, Centralized, Coordinated, Catalogued, Distributed, Disseminated, Enforced, Executed, Formalized, Implemented, Installed, Maintained, Organized, Planned, Prepared, Processed, Routed, Recorded, Reorganized, Scheduled, Updated COMMUNICATION SKILL VERBS: Acquainted, Apprised, Answered, Briefed, Conducted, Contacted, Demonstrated, Drafted, Educated, Explained, Familiarized, Informed, Instructed, Introduced, Lectured, Listened, Presented, Reported, Responded, Spoke, Summarized, Taught, Trained, Translated, Wrote ANALYTICAL SKILL VERBS: Analyzed, Assessed, Audited, Compiled, Consulted, Detected, Discovered, Documented, Edited, Evaluated, Examined, Gathered, Identified, Interpreted, Interviewed, Researched, Searched, Surveyed, Tested Helping Skill Verbs Aided, Attended, Assisted, Collaborated, Contributed, Counseled, Comforted, Facilitated, Fostered, Guided, Helped, Instilled, Mentored, Provided, Settled, Supported, Tutored, Treated SELLING SKILL VERBS: Arbitrated, Convinced, Dissuaded, Encouraged, Marketed, Mediated, Negotiated, Persuaded, Promoted, Publicized, Resolved, Sold, Secured, Solicited CREATIVE SKILL VERBS: Authored, Conceived, Conceptualized, Created, Composed, Designed, Devised, Established, Invented, Originated, Revolutionized ADDITIONAL SKILL VERBS: Adapted, Attained, Augmented, Awarded, Boosted, Broadened, Built, Calculated, Catered, Decreased, Developed, Ensured, Eliminated, Exceeded, Excelled, Expanded, Expedited, Fabricated, Financed, Gained, Generated, Improved, Increased, Launched, Mastered, Modernized, Published, Raised, Reconciled, Reduced, Revamped, Revitalized, Saved, Shopped, Strengthened, Supplemented, Tended, Utilized

BUILDING BULLET POINTS BUILDING BULLET POINTS FOR YOUR EXPERIENCES: • Begin with a strong action verb (see list on page 40) • The verb tense should reflect whether the experience is ongoing (present tense) or has been completed (past tense) • Include details of major accomplishments and core responsibilities; show your impact on the organization • Address the scope of your experience; provide facts/numerical figures, and indicate results achieved • Do not write descriptions in complete sentences; eliminate pronouns and other non-essential words • Space is limited; give preference to the most relevant experiences • Include two to six bullets under each experience • Spell out numbers one through nine but use numbers for 10 and above • Abbreviate states with capital letters (e.g., NC, CT, ME) • Writing descriptions is often the most challenging part of writing a resume! Partner with Career & Professional Development staff for guidance

TURNING JOB DUTIES INTO ACCOMPLISHMENTS

Job Duty Organized recruitment activities for fraternity

Developed new recruitment strategies which doubled number of prospective members

Helped run classroom activities for music students

Exposed students to meaningful musical experiences to enhance social and academic development

Helped students with their homework

Worked for ABC Mission

Answered phones

3 | HPU’S COMPREHENSIVE CAREER GUIDE

Accomplishment

Tutored five students in biology which increased test scores an average of 10 points Devoted over 100 hours to feeding the needy in High Point community Efficiently responded to customer phone inquiries on how to use specific software

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 41

STEP 4

STRONG ACTION VERBS

STRONG ACTION VERBS The most difficult part of resume writing is describing your experiences. The best approach is to begin each bullet point with a Power Verb. They stress results and impact, which are what employers care about. Check out the power verbs listed below.

MANAGEMENT SKILL VERBS: Allocated, Determined, Directed, Elected, Enlisted, Formed, Founded, Governed, Hired, Initiated, Inspired, Instituted, Led, Managed, Moderated, Motivated, Operated, Oversaw, Pioneered, Presided, Produced, Recruited, Represented, Selected, Spearheaded, Sponsored, Staged, Started, Supervised, Trained ORGANIZATIONAL SKILL VERBS: Arranged, Assembled, Collected, Centralized, Coordinated, Catalogued, Distributed, Disseminated, Enforced, Executed, Formalized, Implemented, Installed, Maintained, Organized, Planned, Prepared, Processed, Routed, Recorded, Reorganized, Scheduled, Updated COMMUNICATION SKILL VERBS: Acquainted, Apprised, Answered, Briefed, Conducted, Contacted, Demonstrated, Drafted, Educated, Explained, Familiarized, Informed, Instructed, Introduced, Lectured, Listened, Presented, Reported, Responded, Spoke, Summarized, Taught, Trained, Translated, Wrote ANALYTICAL SKILL VERBS: Analyzed, Assessed, Audited, Compiled, Consulted, Detected, Discovered, Documented, Edited, Evaluated, Examined, Gathered, Identified, Interpreted, Interviewed, Researched, Searched, Surveyed, Tested Helping Skill Verbs Aided, Attended, Assisted, Collaborated, Contributed, Counseled, Comforted, Facilitated, Fostered, Guided, Helped, Instilled, Mentored, Provided, Settled, Supported, Tutored, Treated SELLING SKILL VERBS: Arbitrated, Convinced, Dissuaded, Encouraged, Marketed, Mediated, Negotiated, Persuaded, Promoted, Publicized, Resolved, Sold, Secured, Solicited CREATIVE SKILL VERBS: Authored, Conceived, Conceptualized, Created, Composed, Designed, Devised, Established, Invented, Originated, Revolutionized ADDITIONAL SKILL VERBS: Adapted, Attained, Augmented, Awarded, Boosted, Broadened, Built, Calculated, Catered, Decreased, Developed, Ensured, Eliminated, Exceeded, Excelled, Expanded, Expedited, Fabricated, Financed, Gained, Generated, Improved, Increased, Launched, Mastered, Modernized, Published, Raised, Reconciled, Reduced, Revamped, Revitalized, Saved, Shopped, Strengthened, Supplemented, Tended, Utilized

BUILDING BULLET POINTS BUILDING BULLET POINTS FOR YOUR EXPERIENCES: • Begin with a strong action verb (see list on page 40) • The verb tense should reflect whether the experience is ongoing (present tense) or has been completed (past tense) • Include details of major accomplishments and core responsibilities; show your impact on the organization • Address the scope of your experience; provide facts/numerical figures, and indicate results achieved • Do not write descriptions in complete sentences; eliminate pronouns and other non-essential words • Space is limited; give preference to the most relevant experiences • Include two to six bullets under each experience • Spell out numbers one through nine but use numbers for 10 and above • Abbreviate states with capital letters (e.g., NC, CT, ME) • Writing descriptions is often the most challenging part of writing a resume! Partner with Career & Professional Development staff for guidance

TURNING JOB DUTIES INTO ACCOMPLISHMENTS

Job Duty Organized recruitment activities for fraternity

Developed new recruitment strategies which doubled number of prospective members

Helped run classroom activities for music students

Exposed students to meaningful musical experiences to enhance social and academic development

Helped students with their homework

Worked for ABC Mission

Answered phones

40 | HPU’S COMPREHENSIVE CAREER GUIDE

Accomplishment

Tutored five students in biology which increased test scores an average of 10 points Devoted over 100 hours to feeding the needy in High Point community Efficiently responded to customer phone inquiries on how to use specific software

BRANDING DOCUMENTS | 4

Below are examples of jobs or campus experiences HPU students might have during college, along with strong bullet point descriptions. Note that the descriptions go beyond specific tasks and responsibilities to include accomplishments or skills gained.

These samples are intended to help you craft your own, unique bullet points.

MARKETING PART-TIME WORK Volunteer

• Provide 10 hours of service per month to elderly residents at Pennybyrn Retirement Community • Develop relationships with Pennybyrn residents through participation in their daily events like bingo, reading books, and conversation • Assist staff with daily tasks like cleaning, organizing, and checking on residents

Lifeguard

• Manage seasonal lifeguard staff; supervise Junior Life Guarding class at South Shore Beach • Oversee all medical and non-medical emergencies • Promote the well-being and safety of beach and pool patrons by enforcing rules, policies, and procedures

Retail Sales Associate

• Develop strong customer service skills during busy retail season • Complete week-long comprehensive training program emphasizing communication skills and effective marketing strategies • Demonstrate effective problem-solving skills in resolving customer complaints

5 | HPU’S COMPREHENSIVE CAREER GUIDE

Restaurant Services

• Serve customers in bar and restaurant area in a timely and friendly manner • Utilize POS systems to accept cash payments, process credit cards and generate gift cards • Multi-task in a fast-paced environment to ensure customer satisfaction

Tutor

• Tutor 10 undergraduate students in ___ subject • Track student progress and provide constructive feedback • Simplify complex concepts by developing exercises to increase student understanding and retention of material

Childcare Provider

• Supervise three children ages six months to seven years old in a safe and supportive environment • Provide basic needs, emotional support, and transportation services while supplementing educational activities

STEP 4

MARKETING PART-TIME AND OTHER EXPERIENCES MARKETING CAMPUS EXPERIENCE Campus Fellowship

• Selected into innovative experience for aspiring leaders to learn about themselves, understand others, and be civically involved • Develop self-awareness and leadership skills through collaboration, guest speakers, community activities

Greek Life

• Represent chapter positively while developing and maintaining relationships with other organizations across campus • Attend weekly chapter meetings to discuss new and old business, event planning, networking, and fundraising • Raise approximately $X annually for _____ philanthropy

Undergraduate Research

• Conduct research for three months with the goal of understanding the patterns between voter registration and political beliefs • Present analysis and results in poster format at the National Conference of Undergraduate Research, gaining strong public speaking skills

Student Ambassador

• Represent High Point University with enthusiasm and integrity by helping run events and collaborating with the admissions team • Lead groups of one-20 prospective students and families on tours through campus, engaging them with interesting information and standout achievements of the university

Student-Athlete

• Commit approximately 30 hours per week to training, studying playbooks, watching film, travel and playing matches while simultaneously maintaining full course load • Develop strong work ethic, and perseverance to meet personal and team goals

Peer Mentor

• Assist new students in their transition to HPU by offering support and guidance related to campus services and campus involvement • Mentor 20 first-year students through group meetings and one-on-one support

Student Organization Member

• Plan and coordinate campus events focused on encouraging community engagement • Utilize social media platforms, such as Twitter and Instagram, for promotion and outreach • Attend weekly meetings to learn from local business leaders and develop professionalism • Complete over 75 hours of service within the community each semester

Class Project (Computer Science example)

• Create functioning software to demonstrate an understanding of software development process • Execute analysis, requirement, design, development, and testing stages of developing software

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 43

MARKETING PART-TIME AND OTHER EXPERIENCES Below are examples of jobs or campus experiences HPU students might have during college, along with strong bullet point descriptions. Note that the descriptions go beyond specific tasks and responsibilities to include accomplishments or skills gained.

These samples are intended to help you craft your own, unique bullet points.

MARKETING PART-TIME WORK Volunteer

• Provide 10 hours of service per month to elderly residents at Pennybyrn Retirement Community • Develop relationships with Pennybyrn residents through participation in their daily events like bingo, reading books, and conversation • Assist staff with daily tasks like cleaning, organizing, and checking on residents

Lifeguard

• Manage seasonal lifeguard staff; supervise Junior Life Guarding class at South Shore Beach • Oversee all medical and non-medical emergencies • Promote the well-being and safety of beach and pool patrons by enforcing rules, policies, and procedures

Retail Sales Associate

• Develop strong customer service skills during busy retail season • Complete week-long comprehensive training program emphasizing communication skills and effective marketing strategies • Demonstrate effective problem-solving skills in resolving customer complaints

42 | HPU’S COMPREHENSIVE CAREER GUIDE

Restaurant Services

• Serve customers in bar and restaurant area in a timely and friendly manner • Utilize POS systems to accept cash payments, process credit cards and generate gift cards • Multi-task in a fast-paced environment to ensure customer satisfaction

Tutor

• Tutor 10 undergraduate students in ___ subject • Track student progress and provide constructive feedback • Simplify complex concepts by developing exercises to increase student understanding and retention of material

Childcare Provider

• Supervise three children ages six months to seven years old in a safe and supportive environment • Provide basic needs, emotional support, and transportation services while supplementing educational activities

MARKETING CAMPUS EXPERIENCE Campus Fellowship

• Selected into innovative experience for aspiring leaders to learn about themselves, understand others, and be civically involved • Develop self-awareness and leadership skills through collaboration, guest speakers, community activities

Greek Life

• Represent chapter positively while developing and maintaining relationships with other organizations across campus • Attend weekly chapter meetings to discuss new and old business, event planning, networking, and fundraising • Raise approximately $X annually for _____ philanthropy

Undergraduate Research

• Conduct research for three months with the goal of understanding the patterns between voter registration and political beliefs • Present analysis and results in poster format at the National Conference of Undergraduate Research, gaining strong public speaking skills

Student Ambassador

• Represent High Point University with enthusiasm and integrity by helping run events and collaborating with the admissions team • Lead groups of one-20 prospective students and families on tours through campus, engaging them with interesting information and standout achievements of the university

Student-Athlete

• Commit approximately 30 hours per week to training, studying playbooks, watching film, travel and playing matches while simultaneously maintaining full course load • Develop strong work ethic, and perseverance to meet personal and team goals

Peer Mentor

• Assist new students in their transition to HPU by offering support and guidance related to campus services and campus involvement • Mentor 20 first-year students through group meetings and one-on-one support

Student Organization Member

• Plan and coordinate campus events focused on encouraging community engagement • Utilize social media platforms, such as Twitter and Instagram, for promotion and outreach • Attend weekly meetings to learn from local business leaders and develop professionalism • Complete over 75 hours of service within the community each semester

Class Project (Computer Science example)

• Create functioning software to demonstrate an understanding of software development process • Execute analysis, requirement, design, development, and testing stages of developing software

BRANDING DOCUMENTS | 6

LIMITED EXPERIENCE

RESUME EXAMPLES

INTERMEDIATE EXPERIENCE

BRANDON J. BEGINNER

Isabelle R. Intermediate

brandonbeginner@highpoint.edu | (555) 555-5555 | www.linkedin.com/brandon.beginner/

isabelle@gmail.com | 555.555.5555 | New York, NY | www.linkedin.com/iintermediate SUMMARY

EDUCATION B.S.B.A., Business Administration; Minor in Sales May 2024 High Point University High Point, NC GPA: 3.1 Relevant Courses: Introduction to Event Management; Event Operations and Social Media



Seeking opportunities in community fitness or wellness



Experience in managing teams, program development, and community engagement



Developed leadership skills through serving as Captain of D-1 Women’s Lacrosse Team



Certifications: Emergency Oxygen; Infant, Child, and Adult CPR/AED; Water Safety Instruction

EXPERIENCE Sales Associate November 2019 – March 2021 J. Crew Greensboro, NC • Developed strong customer service skills during the busy retail season • Completed week-long comprehensive training program emphasizing communication skills and effective marketing strategies • Demonstrated effective problem-solving skills in resolving customer complaints • Promoted company credit card to customers which resulted in 30 new accounts

CAMPUS INVOLVEMENT Social Chair August 2021 – Present Alpha Phi Omega High Point, NC • Plan and coordinate campus events focused on encouraging community engagement • Utilize social media platforms, such as Twitter and Instagram, for promotion and outreach Member September 2020 – Present Civitan Club High Point, NC • Contribute ideas about service projects and community involvement for the monthly newsletter • Attend weekly meetings to learn from local business leaders and develop professionalism • Complete over 75 hours of service within the community each semester

EDUCATION B.S., Exercise Science; Minor in Health Education 

University Honors Scholar, Millis Scholar Athlete



GPA 3.6 EXPERIENCE

Intern | Hartley Drive Family YMCA | High Point, NC

Event Planning, Customer Service, Retail Sales, and Social Media Platforms Conversational Spanish Microsoft Word, Excel, and PowerPoint

7 | HPU’S COMPREHENSIVE CAREER GUIDE

May 2018 - Present



Provide orientation for new members through presenting on facility details and use of equipment



Create wellness programs for youth; oversee marketing and registration of wellness programs



Lead a fundraising event that raised a total of $4,500.00 for the Strong Kids Campaign



Manage Wellness Center’s event updates by creating marketing content for flyers and social media

Senior Lifeguard | South Shore Beach | Little Compton, RI

May 2015 - August 2017



Managed seasonal lifeguard staff; supervised Junior Life Guarding class at South Shore Beach



Oversaw all medical and non-medical emergencies



Cross-trained in other roles including Junior Lifeguard, Equipment Rental Specialist and Beach Patrol

Customer Service Associate | Panera Bread Company | High Point, NC

April 2013 - May 2016



Served customers in bar area in a timely and friendly manner



Utilized POS systems to accept cash payments, process credit cards and generate gift cards



Captain | HPU Women’s Lacrosse Team

January 2016 - May 2018



Wellness Mentor | Student Wellness Center

August 2016 - June 2017



Volunteer | Montlieu Elementary School

SKILLS • • •

May 2019

High Point University, High Point, NC

CAMPUS AND COMMUNITY INVOLVEMENT

August 2015 - March 2016

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 45

STEP 4

RESUME EXAMPLES

RESUME EXAMPLES

LIMITED EXPERIENCE

RESUME EXAMPLES

INTERMEDIATE EXPERIENCE

BRANDON J. BEGINNER

Isabelle R. Intermediate

brandonbeginner@highpoint.edu | (555) 555-5555 | www.linkedin.com/brandon.beginner/

isabelle@gmail.com | 555.555.5555 | New York, NY | www.linkedin.com/iintermediate SUMMARY

EDUCATION B.S.B.A., Business Administration; Minor in Sales May 2024 High Point University High Point, NC GPA: 3.1 Relevant Courses: Introduction to Event Management; Event Operations and Social Media



Seeking opportunities in community fitness or wellness



Experience in managing teams, program development, and community engagement



Developed leadership skills through serving as Captain of D-1 Women’s Lacrosse Team



Certifications: Emergency Oxygen; Infant, Child, and Adult CPR/AED; Water Safety Instruction

EXPERIENCE Sales Associate November 2019 – March 2021 J. Crew Greensboro, NC • Developed strong customer service skills during the busy retail season • Completed week-long comprehensive training program emphasizing communication skills and effective marketing strategies • Demonstrated effective problem-solving skills in resolving customer complaints • Promoted company credit card to customers which resulted in 30 new accounts

CAMPUS INVOLVEMENT Social Chair August 2021 – Present Alpha Phi Omega High Point, NC • Plan and coordinate campus events focused on encouraging community engagement • Utilize social media platforms, such as Twitter and Instagram, for promotion and outreach Member September 2020 – Present Civitan Club High Point, NC • Contribute ideas about service projects and community involvement for the monthly newsletter • Attend weekly meetings to learn from local business leaders and develop professionalism • Complete over 75 hours of service within the community each semester

EDUCATION B.S., Exercise Science; Minor in Health Education 

University Honors Scholar, Millis Scholar Athlete



GPA 3.6 EXPERIENCE

Intern | Hartley Drive Family YMCA | High Point, NC

Event Planning, Customer Service, Retail Sales, and Social Media Platforms Conversational Spanish Microsoft Word, Excel, and PowerPoint

44 | HPU’S COMPREHENSIVE CAREER GUIDE

May 2018 - Present



Provide orientation for new members through presenting on facility details and use of equipment



Create wellness programs for youth; oversee marketing and registration of wellness programs



Lead a fundraising event that raised a total of $4,500.00 for the Strong Kids Campaign



Manage Wellness Center’s event updates by creating marketing content for flyers and social media

Senior Lifeguard | South Shore Beach | Little Compton, RI

May 2015 - August 2017



Managed seasonal lifeguard staff; supervised Junior Life Guarding class at South Shore Beach



Oversaw all medical and non-medical emergencies



Cross-trained in other roles including Junior Lifeguard, Equipment Rental Specialist and Beach Patrol

Customer Service Associate | Panera Bread Company | High Point, NC

April 2013 - May 2016



Served customers in bar area in a timely and friendly manner



Utilized POS systems to accept cash payments, process credit cards and generate gift cards



Captain | HPU Women’s Lacrosse Team

January 2016 - May 2018



Wellness Mentor | Student Wellness Center

August 2016 - June 2017



Volunteer | Montlieu Elementary School

SKILLS • • •

May 2019

High Point University, High Point, NC

CAMPUS AND COMMUNITY INVOLVEMENT

August 2015 - March 2016

BRANDING DOCUMENTS | 8

RESUME EXAMPLES

EXPERIENCED

CREATIVE

As you gain more experience, add leadership positions and make yourself shine! 

EMILY EXPERIENCED

   

CARLA CREATIVE

eexperienced@gmail.com | 555.555.5555 | Harrisburg, PA | www.linkedin.com/eexperienced

PROFILE    

Seeking Marketing Coordinator position with the City of Greensboro Experience with creating content for social media; certified in Hootsuite Skilled in WordPress, Adobe Photoshop, and Illustrator Experience in digital and darkroom photography

EDUCATION

B.A., Human Relations; Minors in Event Planning and Photography High Point University

CONTACT

This is the section where you sell yourself with a short description!

Email

December 2018 High Point, NC

PROFILE

Phone Number Website/LinkedIn

RELEVANT EXPERIENCE

Address

Social Media Representative September 2018 – Present Social Marketing Solutions, LLC Parsippany, NJ  Establish relationships with assigned clients to better understand their marketing vision and social media goals  Utilize creative writing skills to compose original blogs posted on clients’ websites  Manage clients’ Facebook, Twitter, LinkedIn and Google+ pages to engage target markets

EDUCATION B.S. or B.A., Major High Point University High Point, NC  Expected Graduation Date  GPA (if above a 3.0)

Windows UCrew Representative September 2017 – Present Campus Entertainment, Inc. High Point, NC  Demonstrate initiative to conduct 40 peer-to-peer weekly trials of Windows 8 and other Microsoft products  Utilize marketing savvy and social networking contacts to circulate marketing materials

EXPERIENCE Your Job or Internship Title Month Year – Month Year Company or Organization Name City, State  Accomplishment/result (list 2-3 experiences that focus on results or skills developed)  Accomplishment/result Your Job or Internship Title Month Year – Month Year Company or Organization Name City, State  Accomplishment/result (list 2-3 experiences that focus on results or skills developed)  Accomplishment/result

SKILLS

Social Media Intern May 2018 – September 2018 Trone Brand Energy High Point, NC  Researched news stories and trending topics relevant to clients’ industries  Composed innovative newsletter content to effectively engage clients’ target market and improve revenue  Utilized iMovie, Photoshop and Illustrator to create an impactful client videos





LEADERSHIP

President January 2015 – March 2016 National Panhellenic Council High Point, NC  Served as Committee Member, Voting Delegate, Recruitment Committee Member  Utilized strong leadership skills to oversee and operate the Panhellenic Executive Board  Acted as a liaison and representative for HPU’s Greek Life and the community



Microsoft Office (list out all Microsoft applications you are proficient in) Adobe Creative Cloud (list out all Adobe applications you are proficient in) Other technological or personal skills

INVOLVEMENT Your Position (i.e., Captain, Volunteer, President) Month Year – Month Year Organization Name City, State  Accomplishment/result (list 2-3 experiences that focus on results or skills developed)  Accomplishment/result Your Position (i.e., Captain, Volunteer, President) Month Year – Month Year Organization Name City, State  Accomplishment/result (list 2-3 experiences that focus on results or skills developed)  Accomplishment/result

SKILLS  

List your soft skills or personal attributes (target these to the internship or job description if possible) List additional languages and indicate proficient, conversant, or fluent (optional)

10

5 9 | HPU’S COMPREHENSIVE CAREER GUIDE

Want to see more resume examples? Check out our Resume LookBook on www.highpoint.edu/careerinternships STEP 4: BUILD YOUR PROFESSIONAL BRAND | 47

STEP 4

RESUME EXAMPLES

RESUME EXAMPLES

RESUME EXAMPLES

EXPERIENCED

CREATIVE

As you gain more experience, add leadership positions and make yourself shine! 

EMILY EXPERIENCED

   

CARLA CREATIVE

eexperienced@gmail.com | 555.555.5555 | Harrisburg, PA | www.linkedin.com/eexperienced

PROFILE    

Seeking Marketing Coordinator position with the City of Greensboro Experience with creating content for social media; certified in Hootsuite Skilled in WordPress, Adobe Photoshop, and Illustrator Experience in digital and darkroom photography

EDUCATION

B.A., Human Relations; Minors in Event Planning and Photography High Point University

CONTACT

This is the section where you sell yourself with a short description!

Email

December 2018 High Point, NC

PROFILE

Phone Number Website/LinkedIn

RELEVANT EXPERIENCE

Address

Social Media Representative September 2018 – Present Social Marketing Solutions, LLC Parsippany, NJ  Establish relationships with assigned clients to better understand their marketing vision and social media goals  Utilize creative writing skills to compose original blogs posted on clients’ websites  Manage clients’ Facebook, Twitter, LinkedIn and Google+ pages to engage target markets

EDUCATION B.S. or B.A., Major High Point University High Point, NC  Expected Graduation Date  GPA (if above a 3.0)

Windows UCrew Representative September 2017 – Present Campus Entertainment, Inc. High Point, NC  Demonstrate initiative to conduct 40 peer-to-peer weekly trials of Windows 8 and other Microsoft products  Utilize marketing savvy and social networking contacts to circulate marketing materials

EXPERIENCE Your Job or Internship Title Month Year – Month Year Company or Organization Name City, State  Accomplishment/result (list 2-3 experiences that focus on results or skills developed)  Accomplishment/result Your Job or Internship Title Month Year – Month Year Company or Organization Name City, State  Accomplishment/result (list 2-3 experiences that focus on results or skills developed)  Accomplishment/result

SKILLS

Social Media Intern May 2018 – September 2018 Trone Brand Energy High Point, NC  Researched news stories and trending topics relevant to clients’ industries  Composed innovative newsletter content to effectively engage clients’ target market and improve revenue  Utilized iMovie, Photoshop and Illustrator to create an impactful client videos





LEADERSHIP

President January 2015 – March 2016 National Panhellenic Council High Point, NC  Served as Committee Member, Voting Delegate, Recruitment Committee Member  Utilized strong leadership skills to oversee and operate the Panhellenic Executive Board  Acted as a liaison and representative for HPU’s Greek Life and the community



Microsoft Office (list out all Microsoft applications you are proficient in) Adobe Creative Cloud (list out all Adobe applications you are proficient in) Other technological or personal skills

INVOLVEMENT Your Position (i.e., Captain, Volunteer, President) Month Year – Month Year Organization Name City, State  Accomplishment/result (list 2-3 experiences that focus on results or skills developed)  Accomplishment/result Your Position (i.e., Captain, Volunteer, President) Month Year – Month Year Organization Name City, State  Accomplishment/result (list 2-3 experiences that focus on results or skills developed)  Accomplishment/result

SKILLS  

List your soft skills or personal attributes (target these to the internship or job description if possible) List additional languages and indicate proficient, conversant, or fluent (optional)

10

5 46 | HPU’S COMPREHENSIVE CAREER GUIDE

Want to see more resume examples? Check out our Resume LookBook on www.highpoint.edu/careerinternships BRANDING DOCUMENTS | 10

When applying to graduate schools or certain full-time jobs (typically jobs in research or academia), using a Curriculum Vitae (C.V.) may be more appropriate than a resume. Your C.V. should highlight your academic achievements and experiences.

The following table presents an overview of the differences between C.V.s and resumes:

C.V.

Resume

Multiple pages (usually 2+)

1 page

Content

Covers entire academic history in detail; more elaborate than resume

Focuses on professional history (i.e., employment and work-related skills); more succinct than C.V.

Purpose

Used for grad school; fellowships; and academic, research, and scientific positions

Used for non-academic positions in private and public sectors; grad school

Not typical for C.V.s; instead, include academic, teaching, or research interests

Optional; place at beginning of resume

Length

Objective/ Profile/ Summary

WHAT SHOULD YOU INCLUDE IN YOUR C.V.?

You do not need to include every section outlined below, but rather include appropriate section headers based on your unique achievements. The following list is meant to help you brainstorm. Note: You will always include your name, contact information, and education.

• • • •

• • • • •

Your name and contact information Research/Teaching Interests (optional) Education Research or Teaching Experience/ Assistantship - Lecturer, Adjunct, Associate, etc.

- Advising, Mentoring, Tutoring Projects (Under Review and In Progress) Professional Experience Internships Campus Leadership Professional Memberships

• Publications (Refereed, Under Review, Submitted to, Forthcoming/In Process) • Presentations - Invited talks (Lectures, Presentations) - Conference Presentations/Poster Sessions • Media Contributions (interviewed or quoted in media) • Service (to Profession, University, Department, Community) • Honors and Awards

COVER LETTERS A cover letter is a great way to express how your experiences, skills and professional motivation all align with a job or internship opportunity. While employers typically scan resumes, the narrative format of a cover letter invites them to read more carefully. You should always include a cover letter with your resume when submitting an application. Use these tips and template below to craft a successful cover letter.

TOP SIX COVER LETTER TIPS: • Customize your cover letter to every position to which you apply. Use the position description to identify key skills and experiences to highlight in the body of your letter.

• Keep it to one page. A well-constructed cover letter will typically consist of three or four paragraphs on a single page.

• Complement, but do NOT duplicate, what is stated on your resume.

• Match fonts, margins and your header with your resume for consistency.

• Do NOT address your letter “Dear Sir or Madam” or “To Whom it May Concern.” Use LinkedIn, the company website, or a phone call to get a name and job title. If all else fails, use “Dear Hiring Manager.”

• Proofread! This letter is often your earliest written contact with a potential employer, creating a critical first impression.

COVER LETTER TEMPLATE:

Date of Letter

First Name Last Name Phone Number | Email | City, State | LinkedIn Link

Employer’s Name Employer’s Job Title Company Name Company Address Dear Hiring Manager: Opening Paragraph: State why you are writing, name the position or type of work for which you are applying, and mention how you heard of the opening or organization.

Middle Paragraph(s): Explain why you are interested in working for this employer and specify your reasons for desiring this type of work. If you have had relevant work experience or related education, be sure to point it out but do not reiterate your entire resume. Emphasize skills or abilities you have that relate to the job for which you are applying. Be sure to do this in a confident manner and remember that they reader will view your letter of application as an example of your writing skills.

• Fellowships and Grants

Closing Paragraph: You may refer the reader to your enclosed resume, which gives a summary of your qualifications, or whatever media you are using to illustrate your training, interests, and experience. Have an assertive (but appropriate) closing to pave the way for the interview by indicating action or steps you will take to initiate an interview date.

• Skills and Certifications

Sincerely, Your typed name

11 | HPU’S COMPREHENSIVE CAREER GUIDE

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 49

STEP 4

CURRICULUM VITAE (C.V.)

CURRICULUM VITAE (C.V.) When applying to graduate schools or certain full-time jobs (typically jobs in research or academia), using a Curriculum Vitae (C.V.) may be more appropriate than a resume. Your C.V. should highlight your academic achievements and experiences.

The following table presents an overview of the differences between C.V.s and resumes:

C.V.

Resume

Multiple pages (usually 2+)

1 page

Content

Covers entire academic history in detail; more elaborate than resume

Focuses on professional history (i.e., employment and work-related skills); more succinct than C.V.

Purpose

Used for grad school; fellowships; and academic, research, and scientific positions

Used for non-academic positions in private and public sectors; grad school

Not typical for C.V.s; instead, include academic, teaching, or research interests

Optional; place at beginning of resume

Length

Objective/ Profile/ Summary

WHAT SHOULD YOU INCLUDE IN YOUR C.V.?

You do not need to include every section outlined below, but rather include appropriate section headers based on your unique achievements. The following list is meant to help you brainstorm. Note: You will always include your name, contact information, and education.

• • • •

• • • • •

Your name and contact information Research/Teaching Interests (optional) Education Research or Teaching Experience/ Assistantship - Lecturer, Adjunct, Associate, etc.

- Advising, Mentoring, Tutoring Projects (Under Review and In Progress) Professional Experience Internships Campus Leadership Professional Memberships

• Publications (Refereed, Under Review, Submitted to, Forthcoming/In Process) • Presentations - Invited talks (Lectures, Presentations) - Conference Presentations/Poster Sessions • Media Contributions (interviewed or quoted in media) • Service (to Profession, University, Department, Community) • Honors and Awards

COVER LETTERS A cover letter is a great way to express how your experiences, skills and professional motivation all align with a job or internship opportunity. While employers typically scan resumes, the narrative format of a cover letter invites them to read more carefully. You should always include a cover letter with your resume when submitting an application. Use these tips and template below to craft a successful cover letter.

TOP SIX COVER LETTER TIPS: • Customize your cover letter to every position to which you apply. Use the position description to identify key skills and experiences to highlight in the body of your letter.

• Keep it to one page. A well-constructed cover letter will typically consist of three or four paragraphs on a single page.

• Complement, but do NOT duplicate, what is stated on your resume.

• Match fonts, margins and your header with your resume for consistency.

• Do NOT address your letter “Dear Sir or Madam” or “To Whom it May Concern.” Use LinkedIn, the company website, or a phone call to get a name and job title. If all else fails, use “Dear Hiring Manager.”

• Proofread! This letter is often your earliest written contact with a potential employer, creating a critical first impression.

COVER LETTER TEMPLATE:

Date of Letter

First Name Last Name Phone Number | Email | City, State | LinkedIn Link

Employer’s Name Employer’s Job Title Company Name Company Address Dear Hiring Manager: Opening Paragraph: State why you are writing, name the position or type of work for which you are applying, and mention how you heard of the opening or organization.

Middle Paragraph(s): Explain why you are interested in working for this employer and specify your reasons for desiring this type of work. If you have had relevant work experience or related education, be sure to point it out but do not reiterate your entire resume. Emphasize skills or abilities you have that relate to the job for which you are applying. Be sure to do this in a confident manner and remember that they reader will view your letter of application as an example of your writing skills.

• Fellowships and Grants

Closing Paragraph: You may refer the reader to your enclosed resume, which gives a summary of your qualifications, or whatever media you are using to illustrate your training, interests, and experience. Have an assertive (but appropriate) closing to pave the way for the interview by indicating action or steps you will take to initiate an interview date.

• Skills and Certifications

Sincerely, Your typed name

48 | HPU’S COMPREHENSIVE CAREER GUIDE

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 49

A digital portfolio is a powerful way to show a potential employer who you are and how much you’ve accomplished in your career so far. When an opportunity presents itself, you are able to display your professional accomplishments in a beautiful and digestible way with a digital portfolio.

ADVERTISING, PUBLIC RELATIONS, AND STRATEGIC COMMUNICATION/SOCIAL MEDIA AND DIGITAL COMMUNICATION/MARKETING Writing Samples

• Advertisements and • News and promotional materials feature articles • Press releases • Magazine and • Campaigns or proposals internet articles

• Blogging samples • Sample social media posts • Research abstracts

Produced Works

• Newsletters and flyers • Brochures and pamphlets

• Photographs and graphics • Social media posts

• Web and multimedia designs • Campaign analytics

Anyone can create a digital portfolio, but it is especially useful for students and professionals in creative career fields including the arts, design, and communication.

JOURNALISM

Before the internet, portfolios were more structured and needed to be submitted in a physical copy.

However, in the digital age, creating an online portfolio can be as creative and interactive as you would like it, and can vary in formats from a website to an Instagram profile—or even both.

Writing Samples

Whether you decide to show your work as a presentation in your next job interview or as a shareable e-document that you have on file, here are the best tips and tricks for creating an eye-catching digital portfolio of any kind.

• Hard news stories • Breaking news stories • Feature length stories

• Arts and entertainment stories • Business news stories

• TV newscast rundowns • Commentaries • Personality profiles

Produced Works

• Video or audio news • Photo slideshows • Multimedia coverage

• News/feature photographs • Blogging samples

• News reel • Hardcopy layout • Web design

CHECKLIST ❏ Choose a platform. Some suggestions are Wix, WordPress, or Squarespace ❏ Choose a website name. Sticking with your name is usually the most professional approach

MEDIA PRODUCTION Writing Samples

• Television/feature • Film premises, concepts film scripts and synopsis • TV plot series blueprints • Story structure outlines • Screenplays

Produced Works

• Podcasts • Audio/video clips • Drone photos/videos

❏ Each section of a digital portfolio should be its own page: bio, resume, contact, and content pages ❏ An “About Me” section should be written as a concise, professional biography. Be sure to protect personal and confidential information ❏ If you are using client work, be sure to get prior written approval ❏ Provide context for work you have completed. List your role, the client and technology used ❏ Keep it simple. Don’t let a loud portfolio design overshadow your works ❏ Embed videos instead of linking to YouTube, etc. ❏ Always save your digital portfolio work onto a hard drive, in addition to your website

RECOMMENDED CONTENT

INTERIOR DESIGN Produced Works

• High-quality images of designed spaces - Residential - Commercial - Hospitality • Images of design boards • Two-dimensional representations of designed spaces - Technical/CAD drawings - Floor plans - Hand renderings

13 | HPU’S COMPREHENSIVE CAREER GUIDE

GRAPHIC DESIGN Brochures and pamphlets Web and multimedia designs Social media posts Posters and flyers Images of drawings and 3D designs Brand logos, banners, and signs

• On-camera project pitches • Creative reel

GAME DESIGN Writing Samples

• Game/narrative writing • Game advertisements • Technical writing and promotional materials

• Game journalism articles

Produced Works

• Technical art, 3D art, • Illustrations character art, concept • Graphic design art, VFX art, lighting art • Animation

• Story boarding • Audio clips

Produced Works • • • • • •

• Narrative film shorts • Documentary films • Storyboards

• Film studies papers • Script coverage • Documentary scripts

STUDIO ART/DANCE/ MUSIC/THEATRE Produced Works • High-quality images of artwork • Photos/videos of performances

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 51

STEP 4

DIGITAL PORTFOLIO

RECOMMENDED CONTENT

DIGITAL PORTFOLIO A digital portfolio is a powerful way to show a potential employer who you are and how much you’ve accomplished in your career so far. When an opportunity presents itself, you are able to display your professional accomplishments in a beautiful and digestible way with a digital portfolio.

RECOMMENDED CONTENT ADVERTISING, PUBLIC RELATIONS, AND STRATEGIC COMMUNICATION/SOCIAL MEDIA AND DIGITAL COMMUNICATION/MARKETING Writing Samples

• Advertisements and • News and promotional materials feature articles • Press releases • Magazine and • Campaigns or proposals internet articles

• Blogging samples • Sample social media posts • Research abstracts

Produced Works

• Newsletters and flyers • Brochures and pamphlets

• Photographs and graphics • Social media posts

• Web and multimedia designs • Campaign analytics

Anyone can create a digital portfolio, but it is especially useful for students and professionals in creative career fields including the arts, design, and communication.

JOURNALISM

Before the internet, portfolios were more structured and needed to be submitted in a physical copy.

However, in the digital age, creating an online portfolio can be as creative and interactive as you would like it, and can vary in formats from a website to an Instagram profile—or even both.

Writing Samples

Whether you decide to show your work as a presentation in your next job interview or as a shareable e-document that you have on file, here are the best tips and tricks for creating an eye-catching digital portfolio of any kind.

• Hard news stories • Breaking news stories • Feature length stories

• Arts and entertainment stories • Business news stories

• TV newscast rundowns • Commentaries • Personality profiles

Produced Works

• Video or audio news • Photo slideshows • Multimedia coverage

• News/feature photographs • Blogging samples

• News reel • Hardcopy layout • Web design

CHECKLIST ❏ Choose a platform. Some suggestions are Wix, WordPress, or Squarespace ❏ Choose a website name. Sticking with your name is usually the most professional approach

MEDIA PRODUCTION Writing Samples

• Television/feature • Film premises, concepts film scripts and synopsis • TV plot series blueprints • Story structure outlines • Screenplays

Produced Works

• Podcasts • Audio/video clips • Drone photos/videos

❏ Each section of a digital portfolio should be its own page: bio, resume, contact, and content pages ❏ An “About Me” section should be written as a concise, professional biography. Be sure to protect personal and confidential information ❏ If you are using client work, be sure to get prior written approval ❏ Provide context for work you have completed. List your role, the client and technology used ❏ Keep it simple. Don’t let a loud portfolio design overshadow your works ❏ Embed videos instead of linking to YouTube, etc. ❏ Always save your digital portfolio work onto a hard drive, in addition to your website

RECOMMENDED CONTENT

INTERIOR DESIGN Produced Works

• High-quality images of designed spaces - Residential - Commercial - Hospitality • Images of design boards • Two-dimensional representations of designed spaces - Technical/CAD drawings - Floor plans - Hand renderings

50 | HPU’S COMPREHENSIVE CAREER GUIDE

GRAPHIC DESIGN Brochures and pamphlets Web and multimedia designs Social media posts Posters and flyers Images of drawings and 3D designs Brand logos, banners, and signs

• On-camera project pitches • Creative reel

GAME DESIGN Writing Samples

• Game/narrative writing • Game advertisements • Technical writing and promotional materials

• Game journalism articles

Produced Works

• Technical art, 3D art, • Illustrations character art, concept • Graphic design art, VFX art, lighting art • Animation

• Story boarding • Audio clips

Produced Works • • • • • •

• Narrative film shorts • Documentary films • Storyboards

• Film studies papers • Script coverage • Documentary scripts

STUDIO ART/DANCE/ MUSIC/THEATRE Produced Works • High-quality images of artwork • Photos/videos of performances

BRANDING DOCUMENTS | 14

STEP 4

REFERENCES LETTERS OF RECOMMENDATIONS/REFERENCE FORMS

REFERENCES

Most graduate and professional programs require you to submit letters of recommendation or detailed reference forms from people in a position who can speak about your qualifications.

Some job applications require you to provide a list of references that they could potentially contact to learn more about you, your previous experiences, and your skills and strengths. Work/intern supervisors, faculty, club advisors, volunteer supervisors, and student affairs staff are some people who could serve as references. Reach out to three to five potential references to ask if they would be willing to serve as a reference for you in your job search. If they agree, be sure to send the following information to them before you submit your job application:

Before requesting recommendations, select three to five people who know you well enough to write a strong recommendation or submit the reference form. Faculty, club advisors, volunteer supervisors, work/intern supervisors, and student affairs staff are some people who could serve as references. Once you decide on three to five people, ask the references in person if they could provide you with a strong recommendation through a letter or form, depending on the program’s requirements. If they oblige, follow-up with an email that gives an overview of your conversation. Also, provide your references with the following materials: • Copy of your resume/C.V. • List of programs to which you are applying • Instructions about submitting recommendation. If it is a link to complete a form or upload a recommendation letter, make sure to provide them with the link to submit. If it should be submitted by mail, provide a stamped, addressed envelope.

• Submission deadline • Remember to send a note of thanks to each person writing a letter!

• Copy of your resume • Copy of the job description for the position you’re applying to • A brief overview of the work you did with them, so that they can be prepared to speak to that experience when the call or email comes Be sure to keep your references updated in your job search and make sure to send a thank you note to them after your job search is complete.

When submitting your job application, submit your references as a separate document in addition to filling out the form the job application has for references. Make sure to include the following information on your reference document: • • • • •

Name of the reference Current job title of the reference What kind of reference they are to you (I.e. Academic, Colleague, Professional, Supervisor) Phone number Email address

CAREER CATALYST:

ALWAYS INCLUDE REFERENCES!

You can be proactive in your career development by always including a list of references or a letter of recommendation with any initial application you submit, whether for an internship, a job or graduate school. Providing the content up front whether or not it was requested shows the recruiter you’re serious about the opportunity and highly recommended by others.

First Name Last Name

Phone Number | Email | City, State | LinkedIn Link

Name of Reference

References

Current Job Title and Company of Reference What kind of reference they are to you (Academic, Colleague, Professional, Supervisor) Phone Number Email

15 | HPU’S COMPREHENSIVE CAREER GUIDE

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 53

REFERENCES LETTERS OF RECOMMENDATIONS/REFERENCE FORMS

REFERENCES

Most graduate and professional programs require you to submit letters of recommendation or detailed reference forms from people in a position who can speak about your qualifications.

Some job applications require you to provide a list of references that they could potentially contact to learn more about you, your previous experiences, and your skills and strengths. Work/intern supervisors, faculty, club advisors, volunteer supervisors, and student affairs staff are some people who could serve as references. Reach out to three to five potential references to ask if they would be willing to serve as a reference for you in your job search. If they agree, be sure to send the following information to them before you submit your job application:

Before requesting recommendations, select three to five people who know you well enough to write a strong recommendation or submit the reference form. Faculty, club advisors, volunteer supervisors, work/intern supervisors, and student affairs staff are some people who could serve as references. Once you decide on three to five people, ask the references in person if they could provide you with a strong recommendation through a letter or form, depending on the program’s requirements. If they oblige, follow-up with an email that gives an overview of your conversation. Also, provide your references with the following materials: • Copy of your resume/C.V. • List of programs to which you are applying • Instructions about submitting recommendation. If it is a link to complete a form or upload a recommendation letter, make sure to provide them with the link to submit. If it should be submitted by mail, provide a stamped, addressed envelope.

• Submission deadline • Remember to send a note of thanks to each person writing a letter!

• Copy of your resume • Copy of the job description for the position you’re applying to • A brief overview of the work you did with them, so that they can be prepared to speak to that experience when the call or email comes Be sure to keep your references updated in your job search and make sure to send a thank you note to them after your job search is complete.

When submitting your job application, submit your references as a separate document in addition to filling out the form the job application has for references. Make sure to include the following information on your reference document: • • • • •

Name of the reference Current job title of the reference What kind of reference they are to you (I.e. Academic, Colleague, Professional, Supervisor) Phone number Email address

CAREER CATALYST:

ALWAYS INCLUDE REFERENCES!

You can be proactive in your career development by always including a list of references or a letter of recommendation with any initial application you submit, whether for an internship, a job or graduate school. Providing the content up front whether or not it was requested shows the recruiter you’re serious about the opportunity and highly recommended by others.

First Name Last Name

Phone Number | Email | City, State | LinkedIn Link

Name of Reference

References

Current Job Title and Company of Reference What kind of reference they are to you (Academic, Colleague, Professional, Supervisor) Phone Number Email

52 | HPU’S COMPREHENSIVE CAREER GUIDE

STEP 4: BUILD YOUR PROFESSIONAL BRAND | 53