Have it Green Magazine April 2010

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HAVE IT

REEN WAVE

ENERGY eco jet FUEL EcoStiletto’s

beauty Product Hits

April 2010

DRAMATIC ECO DECOR FOR YOUR HOME higmagazine.com

CEO & FOUNDER CASEY KELLAM

PUBLISHER KRISTIN KELLAM

CREATIVE DIRECTOR JESSICA LAFONTAINE

WRITER CORINNE KNUTSON

PHOTOGRAPHY PAIGE NELSON

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WAVE ENERGY:

INNOVATION HIGH SPEED & GREEN:

Imagine gliding up the California coast at speeds of 220 mph. The high-speed train you’re seated in swishes past trees and buildings, cutting almost an hour out of your weekly commute from San Diego...

Our oceans comprise 70 percent of the earth’s surface and they act as the largest absorbers of the sun’s rays in the world.

Oceans also generate massive amounts of power, which can be seen in the form of lethal tsunamis, and peaking...

INNOVATION ECO JET FUEL:

COVER STORY

In 2008, the U.S. military consumed approximately 80 million barrels of JP-8, which is the most commonly used jet fuel by the U.S. military. With a price tag of more than $8.7 billion it only makes sense that the...

ECO FASHIONISTA ECO STYLIZE ME:

Eco Stiletto provides the latest eco make up products of 2010! [read more]...

DESIGN DRAMATIC DECOR:

At Iannone Designs modern furniture abounds, yet not a single old growth forests was harmed for this hip home or office décor. The company embodies sustainable style without sacrificing fierce lines and functionality. More than just...

DISTRIBUTORS APRIL DISTRIBUTORS:

Check out this month’s Have It Green virtual distributors [read more]...

Read our HIG Mini Mag

Maya Top in Wisteria, $55.00, prAna.com

FROM THE PUBLISHER

As we were putting together this issue, we tossed around incorporating Earth Day. As we thought through how to implement, something dawned on us. Do we really need to celebrate Earth and how we treat it just once a year in the way of lavish events for our own attention? On that note, I decided to mention it here in my uncut, unedited real voice.

This Earth Day, take the time to learn about what you can be doing year round that won’t cramp your style or break the bank. This Earth Day, resolve to at least transition one aspect of your daily routine into an eco conscious change within your lifestyle. My goal with this issue was to deliver content that you can not only read, but take something from it to benefit your everyday living in some fashion. This magazine is our opportunity to impact Earth beyond an individual effort. It’s an avenue to reach all of you and together, spread the movement. Just as your single vote counts, your individual eco decisions count too.

Whether you sail, fish, surf, or travel see our eco spins and innovations covered on the air and water we all share. Happy Earth Day, and remember it’s not just your Earth for a day, it’s your life on earth.

Enjoy….

Kristin Kellam, HIG Publisher

YOUR

TRAIN

HIGH SPEED

GREEN

Imagine gliding up the California coast at speeds of 220 mph. The high-speed train you’re seated in swishes past trees and buildings, cutting almost an hour out of your weekly commute from San Diego to Los Angeles. Sounds nice, doesn’t it?

But this high-speed, green technology comes with a $45 billion dollar price tag, and a development timeline of more than a decade.

If everything goes as planned, construction for California’s highspeed rail is slated to begin as early as 2011. But don’t go running out to purchase tickets just yet. It is estimated that the 800-mile corridor, proposed to connect the metropolitan cities of Sacramento, San Francisco, San Jose, Los Angeles and San Diego, will be built in segments.

The first segment, which is proposed to connect Anaheim and San Francisco, may take close to eight years to complete. But there might

be a silver lining to this lengthy time line and hefty price tag — the project could garner more than half a million green jobs in California.

In fact, the California High-Speed Rail Authority (CHSRA) estimates that 160,000 construction-related jobs will be created to design and build the system, and approximately 450,000 permanent jobs will be created to maintain the electrically powered trains and the proposed steel wheel on steel track system.

These jobs will help reduce our nations dependence on foreign oil by 12.7 million barrels per year, and are projected to reduce 12 billion pounds of green house gas emissions by 2030, the CHSRA stated on their Web site.

In addition, the electrically powered high speed trains aim to entice would be drivers and airplane travelers by offering fast commutes and less hassle. Trains are anticipated to use

one-sixth the energy of cars stuck in traffic, and one-forth the energy of airplanes, quite the eco-friendly travel option. It has also been proposed that trains will obtain their electricity from renewable sources such as wind and solar, which could garner even more green professionals.

But the project is not without its critics.

A study published in the Journal of the Annals of Regional Science in 1996, the same year that CHSRA was founded, stated that “high-speed rail is significantly more costly than expanding existing air service, and marginally more expensive than auto

travel. This suggests that high-speed rail is better positioned to serve shorter distance markets where it competes with auto travel than longer distance markets where it substitutes for air.�

Many routes have been proposed, and it remains to be seen how California’s high speed rail line will develop, but one thing is certain, if high-speed trains are built, green jobs creation in California will soar, reaching more than half a million in the next five to 10 years.

For more information on high speed rail go to www.cahighspeedrail.ca.gov/

WAVE OF THE FUTURE

ur oceans comprise 70 percent of the earth’s surface and they act as the largest absorbers of the sun’s rays in the world. Oceans also generate massive amounts of power, which can be seen in the form of lethal tsunamis, and peaking 30-foot waves at Waimea Bay on the North Shore of Oahu, Hawaii. So what better way to generate clean, renewable energy than to harness the massive amounts of power stored in waves?

Today, a handful of companies around the world are trying to harness the power of the sea. So we decided to take a closer look at some of these companies, and their cuttingedge technologies to bring you a salty taste of what our nations energy future could look like. If these companies have their way, we could be out of the black coal and fossil

fuel era and into clean blue, renewable energy sooner than you might think.

Ocean Power Technologies (OPT) Ocean Power Technologies (OPT), a New Jersey based corporation, is posed to develop the first utility scale, commercial wave park. The proposed site is 2.7 miles off the coast of Coos Bay, Oregon. According to OPT the wave park will be the first one of its kind in North America. The park is slated to generate 100 megawatts of power, and when completed, the company states that it will be the largest wave energy project in the world. The park plans to have approximately 200 PowerBuoys.

PowerBuoys resemble traditional maritime buoys, but they are bright yellow and the proprietary design is mostly submerged beneath the surface. Each buoy captures the up and down movement of ocean swell via a complex power take-off that is used

WAVE E 18

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to drive an electrical generator.

This power is then pumped shore-side via an underwater power cable.

In addition to the 200 PowerBuoys, the Coos Bay project will have 20 undersea substations, and an underwater cable to deliver the energy generated to an Oregon utility company.

OPT estimates that the project will supply enough energy back to the grid to power 24,900 homes with clean, renewable energy. This is equivalent to

sequestering 140,250 tons of CO2 from the atmosphere, which is equal to removing 29,000 cars off the road annually.

To date, OPT has deployed PowerBuoys off the coast of Kaneohe Bay, Hawaii; Atlantic City, New Jersey; and they have begun the initial phase of installation of a 1.39-megawatt wave farm off the northern coast of Spain. OPT has also held a handful of public meetings in Oregon and the company appears to be on

track with Coos Bay wave park development. We’re hopeful that Oregon will move ahead with this massive alternative energy project and that the Pacific Northwest will be able to harness some of the power off their stormy coastline in the near future.

Pelamis Wave Power (PWP) The people at Pelamis, a corporation with headquarters in Edinburgh, Scotland, have developed a technology that looks like a massive sea snake.

Halfway submerged beneath

the oceans surface the fire engine red, Pelamis Wave Energy Converter is an articulating, cylindrical structure that is linked together by hinges. When the ocean swells hit the long, sea-snake like structure hydraulic rams resist this movement, and pump high-pressure oil through hydraulic motors.

These motors dive electrical generators and produce

renewable electricity. Power form each of the moving joints is then piped through a central cable to a junction on the sea floor.

A unique feature of the system is that several wave converters can be connected together and linked to shore via a single seabed cable. In addition, there is no need to worry about the surf report, because the Pelamis

energy converter has the ability to be tuned up or down according to wave heights. The structure is held in place by mooring cables and floats, and is able to swing allowing it to bob over cresting and oncoming waves, much like a sailboat at sea.

In 2008, Pelamis achieved the honor of developing the world’s first, multi-unit, wave farm at Aguçadoura,

WAVE ENERGY Portugal. Since then, the company has suffered a few set-backs due to the financial meltdown of 2008-2009. However, the Portuguese project met numerous milestones and discussions appear to be ongoing with the major investors regarding expansions.

These are just two of the wave energy entrepreneurs that are hoping to

initiate a sea change for our environment by harnessing the power of the ocean. However, we choose Ocean Power Technologies and Pelamis Wave Power because both companies are on the cusp of developing large-scale energy projects with the capability to power homes with clean, renewable energy. See, surfers, waves are much more than fun to

ride; they have the potential to punctuate everyone’s energy future.

For more information please see: www oceanpowertechnologies. com www.pelamiswave.com

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ECO JET FUEL BY: CORINNE KNUTSON

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n 2008, the U.S. military consumed approximately 80 million barrels of JP-8, which is the most commonly used jet fuel by the U.S. military.

With a price tag of more than $8.7 billion it only makes sense that the Department of Defense (DoD), the largest consumer of fuel in the United States, would be interested in developing bio-fuels that are not only sustainable, but also cost effective.

In addition, bio-fuels could be developed and manufactured right here in U.S. of A, or anywhere else in the world for that matter, which could reduce our dependence on foreign oil imports, dramatically and assist our troops in remote locations such as Iraq and Afghanistan.

Dr. Barbara McQuiston, special assistant for energy at the Defense Advanced Research Projects Agency (DARPA), said in Armed with Science

interview, “When we looked at energy what we were looking at was the diversification of energy sources and moving away from a reliance on fossil fuels to create better energy securities for ourselves now and in the future.�

To research the true potential of alternative fuels (DARPA) began seriously looking at biofuels in 2006. The organization contracted several corporations and universities, including UOP LLC, General Electric Global Research, and University of North Dakota to convert various naturally occurring oils into JP-8.

Initially, researchers converted all sorts of oily plants and nuts into biofuels including: soy, palm, canola, and coconut oil, and inedible oils such as jatropha and camelina, along with algal oils and oils produced from cellulosic biomass, which is derived from wood, grasses, or the non-edible parts of plants.

But as far as large-scale development

and cost efficiency goes, DARPA is betting on algae and cellulosic biomass in the race to develop low-cost fuels.

In recent months biofuels from algae have received plenty of press. And DARPA has set specific milestones for its contractors General Atomics and SAIC, which are focused on developing the first scalable models and converting algal triglyceride into JP-8 starting in 2011, with full-scale production commencing in 2013.

And the cost of all this plankton turned jet propulsion?

Production costs should be around $2 per gallon for algal triglyceride, which is a precursor to JP-8. With conversion costs to usable JP-8 estimated at $1 per gallon. If this is achieved, it could mean a large saving for the U.S. as JP-8 currently costs $3.70 and is derived from imported fossil fuels.

According to McQuiston, algae derived JP-8 could be a huge break through in our nations path towards more alternative energy. McQuiston says,“ We could create jet fuel anywhere in the world from a number of sources. This would be a game changer in place where energy and fuel is not abundant.�

BELLETARE LOTION We’re suckers for anything Italian (except for Daniel Day Lewis’ accent in “Nine”), so Belletaré had us at ciao. Infused with botanical extracts and essential fatty acids, their new all-organic, all-the-time Intermezzo body polish sloughs off dead skin cells and then magically transforms into a slippery-slidey shaving lotion.

Bellissima!

JOSIE MARAN FINGER PAINTS PALETTE Why use moisturizer, SPF and base when you can get all three with Josie Maran Cosmetics’ best-selling Tinted Moisturizer, which racks up a solid SPF 30 while delivering flawless coverage and moisture just where you need it? But we digress. The most versatile multitasker in the JMC family is the Finger Paints Palette in Sweet, which is housed in a chic rose gold biodegradable compact and fragrance, petrochem- and paraben-free. Dip your fingers into the creamy multi-tasking quad of peach, bronze and gold hues to accent eyes, cheekbones and lips. Go on, have some fun!

ECO TINTS BY ECO LIPS What’s with the boring lip balm in your back pocket? As long as you’re going to take the time to hydrate your pucker, you might as well give it a little swipe of color, to boot. Eco Tints by Eco Lips are made with 90% certified organic ingredients and come in a veritable rainbow of colors, but our favorites are the brand-new, super-shimmery Rose Quartz, Plus Red and Mocha Velvet which seriously look amazing on every single person who’s tried them.

NVEY ECO CERTIFIED ORGANIC PRODUCTS For a flawless, Earth- and animal-friendly face, we love NVEY ECO Certified Organic products, especially the amazing Erase concealer, which hides imperfections like dark circles, age spots and blemishes.

Once you’ve concealed, if you’re looking for full coverage, opt for NVEY’s Crème Deluxe or try their tinted Moisturizing Liquid Foundation for a dewy, barely made-up look.

Matte-addict? Make sure your skin is photoready with a dusting of NVEY’s Compact Powder—a great product to pack in your clutch if you tend to, you know, glow.

100% NATURAL ORGANIC BRONZER Get a glow that saves your skin—and the planet—by using cruelty-free, drugstore-brand Physician’s Formula Organic Wear 100% Natural Origin Bronzer to achieve your just-blew-in-fromBarbados shade. We’re big fans of the dual-tone bronzer palette, which contains organic rice silk and organic jojoba seed oil—but no parabens, synthetic preservatives, synthetic colors, synthetic fragrance or GMOs—to create a subtle and slightly shimmery effect.

100% NATURAL ORGANIC BRONZER Even if you plan to keep your makeup natural and understated, you’ll want to make sure your eyes are well-defined to avoid looking washedout. With five radiant shades to play with, jane iredale’s new Perfectly Nude Eyeshadow Kit, contains an arsenal of shades that do just that, and her bestselling Longest Lash mascara and PureLash Conditioner combo (which was voted a “best of” on EcoStiletto in 2009) can’t be beat for smudge-proof, clump-proof lashes—an all-day, all-night-party must.

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STEAM HAIR PRODUCTS we’re so excited about LipInk, which adheres to the principles of PETA and the Compact for Safe Cosmetics, while turning out wax-free, paraben-free, kosher, vegan, long-wear lip color that’s loaded with more than 40 natural herbs, vitamins, minerals and

LUXE ESSENTIALS ORGANIC PRODUCTS Luxe Essentials’ organic spa products that bring the eco-luxury concept into every room of your house.

STEAM HAIR PRODUCTS We’re thrilled to offer a lesson in fancy ’do’s from eco-hair expert and Carla Gentile of Steam Salon in Los Angeles, CA, who blew our minds at GreenBlogCon2009 by using some of her miraculous eponymous pomade, a wide-tooth, rat-tail comb and mixedbristle brush (Mason Pearson, made from cruelty-free, naturally shedded boar bristles, natch) to back-comb her way to gorgeous, indestructible, product-free updos like the one pictured above.

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A

t Iannone Designs modern furniture abounds, yet not a single old growth forests was harmed for this hip home or office décor. The company embodies sustainable style without sacrificing fierce lines and functionality. More than just a mere bookcase or credenza, an Iannone piece is a conversation starter, and the chatter even for those not interested in greening their homes, usually ends up with an eco-friendly slant.

But this wasn’t always the case, Michael Iannone and James Sanderson, the brainchildren behind this innovative furniture line, weren’t always green, when the pair started the company in 2004 sourcing sustainable materials was difficult. And by difficult we mean most lumber suppliers and mills didn’t carry green or sustainable products.

But the scarcity of product didn’t turn this young design

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duo off. In fact, it did the exact opposite.

Iannone says, “Initially we weren’t eco-friendly. And one of the reasons we decided to become more sustainable was that the materials, even bamboo plywood, one of the more common materials, today, were hard to find. When we started the company these materials were just being introduced and we used them because they had a nice aesthetic quality and they were new and interesting.”

Luckily for Iannone and Sanderson, eco-friendly materials are much more common, today. Iannone explains, “When we first started we were using a lot of maple plywood in our designs. I had to custom order 30 sheets from a specific supplier and stack those sheets up until they were gone. Now, I can get maple plywood locally and have it here the next day. No special order required.”

DRAMATIC DECOR 35

In a classic case of supply and demand Iannone explains that more designers, architects and consumers are opting for green alternatives, but Iannone continues green is not a replacement for great design. He says, “I focus on the design first, and then I have to meet my green requirements.

These self-imposed requirements include using plywood that is formaldehyde free and Forest Stewardship Council (FSC) certified, incorporating alternative materials such as bamboo plywood, and Kirei board, which is made from reclaimed stocks of sorghum. And if hardwoods are used, they are domestic, responsibly harvested, and locally sourced. In addition, Iannone uses reclaimed lumber from barns and factories. All finishes are low VOC-water based, or traditional hand applied oil or wax, with no added solvents.

All we know is aside from being green inside and out, Iannone is solving the boring home dĂŠcor crisis by adding an eco-friendly twist and modern flare. Three cheers for well-rooted forests and modern homes adorned with pieces by Iannone Designs. Available at www. iannonedesign.com

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