Kirsty moody image development sketchbook

Kirsty Moody FM3021 Image Development

Stage One: Research Fashion Brands For this project I wasn’t sure which area to look into so I decided to look at product areas which I hadn’t previously looked at to get some inspiration, this lead to a long list; Jewellery Makeup Watches Technology Coffee Shop Fast Food Restaurant Perfume Candle/Home Fragrances Footwear As it was going to take a while to look through all of these different product areas, I spoke to other people in the class to get an understanding of where my weaknesses were as these were the areas I wanted to work on. In this case I decided to proceed to look at: Jewellery Makeup Technology Perfume The brands in these product areas that I initially looked at were: Jewellery: Pandora Swarvoski Monica Vinader Links of London Makeup: Eyeko Il amasqua Too Faced Urban Decay Technology: Apple Samsung Blackberry Sony Perfume: Jo Malone Viktor & Rolf Marc Jacobs Lancome

Lancome Instagram Research

I like this brand from their Instagram account purely because of the brightness and playfulness of the brand. Their Instagram account represents the entire brand and they incorporate all of their different sectors into this. Even though for Lancome I would solely be focusing on the fragrance side, it is interesting to see that all aspects play a key part.

Even though I like their account because of the brightness, it feels a bit too repetitive with the constant usage of the colour Pink. This may just be something the brand does and uses it to represent themselves but I think it gets too much pink after a while. I would like to see more product shots without pink backgrounds and a bit of experimentation on their account rather than sticking to just pink.

Marc Jacobs Fragrance Instagram Research

I like the Marc Jacobs fragrance account purely because its a brand big enough to have its own fragrance page, however when I look at the page I wouldn’t have initially thought it was a fragrance page as there’s not many obvious images relating to fragrance, as they are quite hidden within. Even so I like the fact that the Instagram account isn’t too product shot heavy and they are actually making the item more of a personality and lifestyle than just a fragrance account.

Viktor and Rolf Fragrance Instagram Research

I like this account just because its a personality account and they are quite creative and artistic with their images.

At the same time I don’t like this account because I don’t feel like this actually represents the brand purely because its more of their personal account rather than a branding account.

With this account I don’t feel as if I will actually gain anything from them as I’m only seeing into their lives and not the life of the brand.

Jo Malone Fragrance Instagram Research

I really like Jo Malone’s Instagram account as it very energetic, fun and florally, they like to experiment with all different aspects on their account, previously they have used colour blocks to separate up their account, as well as using colour blocks they’ve separated up their account with “trends” such as illustrations, hand drawn prints, florals which link in with product shots.

Sony Technology Instagram Research

I like Sony’s Instagram account purely because its a different type of promotion that I wouldn’t normally go for, even though I like the account, I feel like they’re missing out on having their bright campaigns and images that they use on their TV advertisements, magazine adverts as well as the other advertisements they do. With this account I think they should have used a mix combination of their normal Instagram pictures as well as including their bright graphic images as I think this works better than the flat lays they keep constantly using as it looks quite plain and boring after a while.

Samsung Technology Instagram Research

Samsung’s Instagram account is quite different to what I expected, as I have seen some of their campaigns before which are quite clean sleek and interesting, to then look at their Instagram which seems quite plain and focuses on the on the lifestyle of the products rather than product shots.

In a way I feel like this may actually be a good idea from Samsung as they’re selling their product in a more natural way rather than constantly pushing their products.

I feel like Samsung could have used some of their look book and other promotional images onto their Instagram to link all of them together and separated them to create a theme with the styles.

Blackberry Technology Instagram Research

Blackberry haven’t really been doing a lot of promotion lately so I liked that even though they hadn’t they still used their Instagram account to promote their current products.

Through their Instagram page they have really long captions to explain the story behind the image and brand which gets a bit boring after a while. I think it may work a bit better if they had created stories and themes to explain this rather than using a lot of caption.

Urban Decay Makeup Instagram Research

The Instagram account reflects the brand with the “themes” they have, they use eye shadow palettes broken up in 3 to create a division and a theme which gives the page a more edgy look.

I like how even though its a makeup brand, they’re not just focusing on the makeup, they’re showing lifestyle images as well as images from what the team are actually doing so customers are given an insight into the brands aesthetic.

Eyeko Makeup Instagram Research

I like the way Eyeko have used their account to promote their products as its not just product shots, they do a few but they also have people wearing the products so customers can see looks that they can actually create using these products.\ \They like to focus on eye looks with different styles and creations.

I feel that with this brand, they’re missing out on using Alexa Chung a lot, I feel like they should be separating up the account using these types of images.

Illamasqua Makeup Instagram Research

Illamasqua’s whole Instagram account has a dark gothic vibe to it with the images they use.

They use a dark romance theme running throughout. I like this because its different to what other makeup brands are doing, throughout with the images they’re doing tutorials alongside which helps their customers create their own looks which I think is a really good thing that they’re doing.

Too Faced Makeup Instagram Research

I like Too Faced with the way they promote their products, however I think they end up using pink too much as it’s not got a set theme, it just has the constant usage of pink. This works as the brand is girly, even so they have used a lot of celebrities and makeup artists images to showcase the work they have created using their products.

I think for this Instagram account they need to create a theme and dividers to separate it up and make it more define.

Pandora Jewellery Instagram Research

Pandora’s Instagram is very product heavy, their main focus is making the jewellery look good so customers want to buy them. However I think they could have presented their images in a more creative way. They use a lot of basic flat lays rather than being creative, they use standard shots using celebrities and models wearing the products so customers will see what they’re like on.

Even though they’re using the celebrities and models they’re still quite basic shots, they could have used more creative ways to promote their products.

Monica Vinader Jewellery Instagram Research

Monica Vinader is a brand I hadn’t really heard of until I started to research into jewellery brands, however their Instagram account is very lively and different to the majority of jewellery Instagram accounts. They don’t just focus on the products, this is a main part but they do it in a creative way, using models to open up the items rather than just wearing them making it more realistic and also incorporating illustrations with the jewellery. The illustrations are even created into short gifs making the account more modern and interesting.

Links of London Jewellery Instagram Research

Links of London’s Instagram account splits their account up with themes which I think works really well and makes it more visually pleasing as you can actually see what’s really on the page, even though I like that they do this as you scroll down it can get a bit jumbled and doesn’t look that great.

When they do their themes I think they should split them up a bit more and not mix different styles of shots together.

Swarovski Jewellery Instagram Research

I really like Swarovski’s Instagram account purely because of how bright and colourful it is, I think the main thing that stands out to me about their account is that they use a lot of “lifestyle” images so it makes the brand more realistic and more of a personality as you can see how they style it. The great thing about this account is that they don’t just post images, they also include videos which go into the smallest of details making them stand out.

After my initial Instagram research, I decided to cut down the product areas and develop research into: Jewellery: Pandora Monica Vinader Technology: Sony Samsung Fragrance: Jo Malone Lancome

Pandora’s campaigns all differ, they use different techniques throughout their campaigns, they wouldn’t use what they use on Instagram for their billboards. Even so it’s great to see that they use a lot of different techniques within their promotion.

I think their different types of promotion links well with their customer as they have a range of customers with their primary being women aged 20-30.

One of Pandora’s business strategy objectives is: “We pursue a global brand strategy focusing on creating brand consistency across all communication channels and markets. To further strengthen our brand, we expect to invest a significant amount of our revenue on marketing. We intend to continue to use the internet to promote our brand as well as to attract and retain customers by fostering customer loyalty through channels such as the PANDORA Club and our Facebook fan page. In 2012, we launched an online sales platform to further increase brand awareness and maximise customer reach as well as to foster the potential for additional revenue opportunities.”

I think Pandora is quite adventurous with their campaigns, their social media and their advertising as they change up what they’re promoting in each one purely to relate to their customers. They use a lot of different techniques to promote themselves such as billboards, ad shells, television campaigns, magazine editorials as well as adverts, direct mail, facebook, twitter, mobile app, radio, Instagram, in store/window displays, bus adverts, youtube and Pinterest.

Even though they use all of this different techniques, they don’t use them all at the same time, it differs on what they’re focusing on.

The above is Pandora’s official youtube where they upload behind the scenes videos of their campaign shoots, as well as their campaign videos, style inspiration, Pandora around the world, craftsmanship, as seen on and fans share their love.

I love that they use Youtube to show off their videos and behind the scenes as they’re showing their fans their appreciation by doing more for them.

It shows that Pandora is a loved brand by customers as there as over 25,000 subscribers and rising.

Pandora has their own pinterest account where they upload their products alongside images and quotes which reflect the brand and the products. Clearly they have used their pinterest account a lot to have 4.8k pins and 98.6k followers.

As well as using pinterest and youtube, Pandora also uses Facebook to promote their products, they tend to use this platform to upload all their images and videos to get their consumers to engage with them, especially as they included links to the products so people can click through.

As Pandora is quite a well known brand they also use television adverts, this is so that they can reach a bigger audience as their customer is quite a wide range including mums, wives, daughters, so many people will watch or see the adverts and get ideas for Christmas and birthday presents.

A main platform which Pandora uses is twitter, this is because they reach a wide audience with 159k followers which are still growing. This account is primarily for posting their products and promotion pieces rather than a customer services and help profile which they do also have. With Pandora they have their official account and then many Pandora stores have their own twitter account to get local consumers to buy.

Pandora don’t just focus on social media platforms to promote themselves, they also use outdoor promotions like the images included. Such as visual displays which relate to the brand and the aesthetic of the brand, but they also include interactive ad shells which stand out and customers can browse on them before going into a store to purchase. This just helps generate foot fall as some people may not have planned to go into Pandora but after seeing the ad shell they have been persuaded to go in and purchase. As well all of these, they often showcase promotional images on buses and billboards, just to gain peoples attention when they’re travelling or working.

Pandora also have their own website, this is mainly used to just showcase what products they have as well as new launches..

This seems to be the same as the Pandora app, which showcases the products they have but also include a few promotional images alongside the “Pandora Club� which is where customers create an account which tracks the pieces they own as well as showing products which will match well together.

Pandora uses a lot of TV advertisements as well as promotional campaigns with bloggers. The TV advertisements tend to be quite full of colour and include a model.

They work a lot with bloggers, such as the will you be my bridesmaid? campaign, this was created by a blogger with the help of Pandora and their connections with other brands.

I think these are a great way to target their primary customer but also for their secondary customer who tend to be parents, boyfriends, girlfriends, husbands, wives and children who are shopping for their loved ones and need ideas. They’re targeting them in the right way to get the products in front of them.

Monica Vinader is completely different to Pandora and I think that’s why I like their campaign images. As well as using their finished images, they also include their behind the scenes images which makes customers see a different side to the brand.

Even so, I think they could make the most of the images they use on their Instagram such as their illustrations and using them in their other forms of promotion.

Even so, they don’t tend to have a lot of promotion, I think this is because they’re not a massive well known brand like Pandora is and they use more word of mouth rather than paying extra to have advertisements in magazines, on billboards and televisions. Its not as popular as Pandora but its still in well known stockists such as Selfridges, Harrods and Liberty, as well as their own boutiques in Canary Wharf, Chelsea and Mayfair.

Monica Vinader’s facebook page is mainly used to just upload promotional images to gain traffic and views. They tend to promote their engraving services closest to Christmas as it will get more people talking about the brand and the fact that they offer something so personal. Within each post, they also include a hyperlink to the product/ service on their website to entice people to purchase.

Personally, I think their facebook account is quite interesting, with the usage of still images as well as gifs of the products but also images of the stores alongside images of Monica attending events.

Monica Vinader is a brand that uses Pinterest quite often, with 17 boards and 777 pins, it shows that they are updating their boards with all the different product shots and promotional images they have.

The Pinterest account has 3,353 followers, this shows that even though they’re doing all of the work to put their name out there, they’re still not generating many followers, this may also be because not everyone uses Pinterest like they use Facebook or Twitter.

Monica Vinader also uses Youtube, however they don’t really use it to its full potential, with just 11 videos with the latest uploaded 7 months ago. This shows the brand has a lot more to do to make the account more suitable and well-known. It also shows the fact that there’s only 145 subscribers, this shows that they may be receiving more followers but people just wont subscribe to the account as it means they have to set up another form of social media. The most views one of the videos has received is the “Monica Vinader- Engrave” which was uploaded 3 years ago but received 5,525 views.

The Monica Vinader twitter account, just shows that even though the following and interaction wasn’t so good on other accounts, they’ve redeemed themselves with this account. They are interacting more with customers just by the use of emojis and incorporating more of a personality to the account rather than it just being a brand talking at the followers. This platform has 13.4K followers along with 6,295 tweets its showing that they are engaging more.

Monica Vinader, of course also has their own website, on this they showcase their work with promotional images as well as product shots. The website is mainly used as the landing page for people to purchase from, but also to help push products that people may not always want to purchase but also to see full collections.

These images show just a few of the promotional images that Monica Vinader use on their social media as well as on their website and as advertisements in magazines.

These show that Monica Vinader likes to be quite different with their images compared to the likes of Pandora which make focus more on the product speaking for itself rather than showing them as more of lifestyle shots.

As well as product shots, they also include shots of their packaging, this is just to show how much detail they go into to make their customers feel special and a part of the brand with the brand aesthetic.

As well as posting the final images to their social media to gain traffic to their accounts, they also include the behind the scenes images and post these onto their accounts. They do this to show what’s going on with the brand that the followers don’t know about, it also creates a little bit of a teaser onto what is happening and upcoming.

It also entices the customer in a little bit more rather than just being shown the final images of a product shot or a model wearing the product,

Samsung are a brand which definitely know their customers and know how to target them with their products alone, they don’t need to do big fancy campaigns as they know they have a loyal following. Even though they don’t need too do the fancy campaigns, they still do interactive and engaging campaigns just to get a wider audience, especially when they bring out new types of technology as some customers will be loyal to other brands such as Apple, so they will be competing against those to sell their products.

Samsung use social media to communicate their products but also if things have gone wrong with products and have to recall, they will post these as well. They are honest to their customers even if it means admitting that they’re at fault.

Their facebook and twitter accounts tend to post similar content as they want to hit both followings, even though many people will follow the brand on both platforms, not everyone will and they will just follow them on an account which they prefer.

Samsung use their Youtube channel to upload their video content, this is quite interesting because they have quite a lot of different videos.

Not only do they have the Samsung UK channel, they also have Samsung Mobile UK, they have both accounts purely so they can narrow down which content goes where and which is best for each customer. The general Samsung UK channel uploads content such as: promotional videos for Samsung Gear showcasing products around the world to people who have never experienced it before Samsung Family Hub- this showcases different recipes for families and young children to create together Basically every other product that Samsung has created, is showcased on this channel in various ways to entice people in, such as Samsung AdWash, as well as the standard video showing what it does, they’ve also included videos which target certain people (such as dog owners) and explaining to them why they need this product. Even though its more of a general channel, they are focusing down into their niche markets on certain videos.

Samsung also use their website to promote themselves, however they mainly use it as a direct link to purchasing products and learning all about the statistics and details about the products which many people will do before deciding whether to purchase the product or not. The website has many different clickable links, starting with Products to see what they offer, Apps to see which apps customers can use if they purchase these products or if they’re just wanting to know more. Support which is the link to take them through to different product support help if they have any issues. Business which takes you to a completely different website to help out the businessmen and their issues. Shop which obviously takes them through to shop the products. My Samsung is the final click through which is a type of “Members Only” which means the customers who have purchased into Samsung can access this.

When it comes to Samsung’s promotional advertising and campaigning, they tend to go in detail making sure it stands out and they are well known from this. From their window displays to the billboards, pop up stores, magazine advertisements, lookbooks. Samsung like to make their products and images look professional and creative just to entice people in as they don’t want to showcase products in a way that won’t end up with a sale. Many people will see the advertisements and either think “that’s brilliant” or “what is that?” but either way it gets people talking.

With their look books and products where they use models, they also use new up and coming models just to be different. Most brands would choose to go for models such as Gigi Hadid or Kendall Jenner just for the purchases but have instead used models such as Lucy Gascoyne. This could either be because of their budget or because they prefer to use newer models.

Sony is quite different compared to Samsung, just because of the different techniques they use. Sony is quite a creative brand when it comes to their promotional campaigns, however on their social media they tend to go a different way. Within most of their social media, they focus on the product and showcasing this in a lifestyle way. Sony customers are hard to point out distinctly purely because of the wide range of products that Sony offers, such as TVs, cameras, projectors, virtual reality headsets, game consoles, as well as mobile phones.

Their promotional campaigns tend to be quite bright and cartoony, they incorporate a lot of graphics which tend to go around the product but don’t make the product stand out too much, with quite a few of their graphics they use the icons and graphics to replicate the product. Such as with the Sony PSP, instead of using the product, they have a models hands looking as if they are holding the console but it is instead full of cartoons and graphics ( below image), this is quite a creative and interesting way to promote a product which would normally be quite boring and plain within the promotional images.

Across all the different platforms, there isn’t just the one Sony account, there are quite a few different ones. This is because of the amount of different products they offer having all the promotion and content on one account would be too much and followers would click off or unfollow as they don’t want to see it all. There are accounts for: - Sony Xperia / US / GB - Sony Electronics - Sony Pictures - Playstation - Sony Music Global - Sony UK As well as many other accounts. Even though the main Sony account does post relevant content to all of the different accounts but followers will also follow the specific account if they want to know certain stuff or if they are just a general fan of the brand and what they offer.

Sony use their Youtube account to promote their new products as well as the promotional videos behind all of them. Through the account they have created playlists of the videos, such as when they have attended conferences, different camera videos, New From: PlayStation, Sony Pictures, Sony Music.

They use this platform in a different way to other brands, they put all of their content onto this account as well as sharing it out onto the accounts which the content is for. They showcase all the content with the usage of the playlists, which is a great way to keep all content in one place so that if customers go onto the generic Sony Youtube channel, they find what they’re looking for without having to search through different channels. They are quite active with this account by posting content at least every week whether it’s different videos or all the same type of video, such as they posted six Run-Phrase videos in one week but then in another week they uploaded six completely different videos such as: How the Sony Creative Center Designed Props for Passengers Ghetto Film School students attend Passengers Event at Sony Square NYC 4K/HD Content Management System Promotional Video Sony Reimagines The Holidays: Mistletoe The staff of Sony Square NYC do the #mannequinchallenge PXW-Z450 4K XDCAM Shoulder Camcorder

Sony’s website is different to all the other technology websites, purely because they focus on just the product and a few carefully chosen words to highlight the product and make it stand out more, whereas other sites prefer to over-power the page and entice people in that way. Personally I think the way Sony have done this, is amazing because of the fact they are relying solely on the product to sell itself rather than going all out. As you scroll down the site, it showcases more of the products and the latest ones as well as “What’s Hot” and “Latest News” this is just their way of promoting their products without overpowering the consumer with lots of information and unneeded imagery. However, if you’re going onto the site already knowing what you want to buy, at the top are clickable sections which takes you into all the different products Sony has, these are all split into sub sections to help out even more.

Sony ’s advertisements are very different, they don’t have just one style of promotion. Whether it has a model showcasing the product or graphics, they tend to be adventurous and stray from the normal type of technology advertisements.

I think this is quite an interesting way to promote themselves as it will keep some consumers guessing but then at the same time some people may look straight past it as they may not recognise this as being Sony. Even though they may not recognise it as being Sony, this could also be used as an advantage as they can do things which are very different and surprise consumers with how exciting and extravagant they can go. Sony go from using minimal colours to bright crazy colours, the following images just show how different their advertising can be. Personally, I think the best advertisements that Sony do are the bright colours with the graphics, purely because it gives Sony an edge as they are just classed as a “technology ” brand however they ’re making it more fun and interactive.

Chosen Brands

The brands that I decided to choose were Jo Malone and Sony, I decided on two different product areas so I could experiment with different ideas and techniques which I had never used before. I wanted to try different things but also have fun creating new ideas and I thought both Jo Malone and Sony would be creative and fun brands to work with.

Stage Two: Image Research - Fragrance Campaign Analysis S/S 2016 - Campaign Trends Analysis S/S 2016 - Trend Minute Heavy - Metal Basics - Trend Minute Dusty Pink - 360° Technology Campaign Trends 2016 - Cannes Lions Winners Advertising Trends 2016 - Arts Trends Visual Merchandising: Inspiration S/S 16 - Colour Usage S/S 18: Psychotropical - Colour Usage S/S 18: Slow Futures - Colour Usage S/S 18: Youth Tonic - Globalshop 2016 Trend Analysis - Photography: Filtered Reality - Photography: Obscure Portraits - Photography: Cinemascapes - Black and white with colour splash - Framing Images - Image Manipulation - Colour Burst - Smoke Bomb - Neon Lights - Colourful Graphics - Geometrics - Watercolour Graphics - Unrealistic Reality - Cartoon Graphics - Close Up Images

To understand more about how technology brands promote themselves, I decided to look at this report on WGSN. Even though it doesn’t mention the brands I was looking at, it helped me understand the different promotional techniques I could look into and try and replicate or take inspiration from. These campaigns show that quite a few technology brands tend to venture towards using well-known models to create more of a buzz around the product.

It’s not just the technology brands doing this, its also clothing brands. Not only do they use the models, they also use creative tools to make the campaigns stand out more, such as 360° videos showcasing everything they have to offer.

Just like the technology information, this also doesn’t mention the brands I chose, however I wanted to look into this purely to help me understand different forms of promotion and advertising. These are trends I may not have thought of without looking at this report on WGSN. Even though these are the trends for 2016, and I would need to focus on the future trends I wanted to see what other brands are doing so that when I do my promotion I know what styles works well and what doesn’t.

Even though for this project, I didn’t need to look at WGSN’s trend reports, I decided to look at them purely to get inspiration from their images as these could be used to create a theme within my own images. I decided to look at past art trends and their visual merchandising inspiration just to give me some ideas and inspiration for image themes.

Within Architectural Forms, there are certain aspects I like such as the geometric styled images in each of them creating a unique approach to brands images, however it can seem quite boring and plain as there isn’t really much else going on, but this can be seen as a good thing. If I was to use this style it would probably be for Jo Malone but incorporating a few brighter colours rather than monochrome.

A trend I love is Hyperreal Botanics, it has a genuine garden feel without overpowering the context. The only downside is that just using this one trend could make the brands seem too “organic” and this could end up with some consumers not liking the style purely because they’re not the type of people to be that way.

This is a trend I’m not too sure about, purely because some consumers will turn away from bright colours as it can be too much.

Even so, the way these colours have been used is quite an unusual way and I think if a brand was to use this on their social media it could create a buzz as followers would be questioning what is happening.

Just like Native Design, Psychedelic Blur is a trend I’m not sure about. I think this would work for a brand such as Sony as they tend to use slightly adventurous and unique pieces, but it also seems as if there’s a little bit too much going on and if this was placed on Instagram, would this lose followers as it doesn’t make a lot of sense?

Weightlessness and Fragility is a trend that I would love to recreate, it would fit perfectly for Jo Malone but with pastel colours rather than black and white as it is creating a feminine and calm theme. It shouts out to me that its all about recreating the balance in aspects of life.

Sculptural Graphics is a trend which I think would work for Sony mixing in the normal graphics they use but creating a sculpture with them, its a trend that can be used as a static image but also gifs and even incorporated into store visuals and exclusive gifts.

As well as looking at past arts trends, I also looked at Colour Usage trends for S/S 18, just to see what will be upcoming and if this would relate to my image making trends. As I wasn’t too sure which route to go down, I thought this would help me create a few visuals in my head and spark some ideas.

Kinship is a colour theme which is made up of quite a few bright colours as well as pastel shades. I think with this theme I would pick it apart and separate it between brands as not all the colours would work in the brands I have chosen. Even so, I do like the usage of mixing the more vibrant shades with the pastels.

I included this image purely because it showcases what this theme creates and even though I wouldn’t replicate certain styles of images, I do like number 3 as this gives off a silky feminine look and this would be something I would be interested in incorporating into my own creation of a theme.

Vibrant Blocking is a theme I’m once again not too sure about, purely for the brightness of the colours. Also with the brands I have chosen, I’m not sure if this would really work for their social media, it may work for Sony if I was to incorporate graphics into the blockings.

However I really like the usage of the ribbon to create 3D visuals. I think this is something that would work quite well for Jo Malone in pastel shades, just as a sneak peek to create traffic on the sites.

Another Colour Usage trend I looked at was Psychotropical, I initially really liked this trend because of the links with under the sea aspects, however they also link in with brighter colours to balance out the theme, which is the part I don’t really like as there seems to be too much going on and becoming quite distracting.

This image shows the different range of colours which is primarily used throughout this trend.

When looking at this colour chart I am not a fan of this trend as the colours are quite bright and unusable for my brands, I would have to pick them apart and look at the larger colour charts in the WGSN report to find colours that actually matched my brands to be able to use this theme. Even so I think some of the images they have found which link in with this theme could be adapted for my images.

When looking at the separate trends created within Psychotropical, this is one that I didn’t like. I didn’t like this trend, because I felt like there were too many bright colours overlapping with each other, I wouldn’t know where to look first and I think for the brands I have chosen to work with, that this could be too much for them and consumers would unfollow or maybe not understand the message behind them as they have never done this before.

This is the trend that gave me the underwater feel, it also reminds me of the children’s book The Rainbow Fish, because of this I think the colours and the theme would work quite well for both Jo Malone and Sony. Purely because of the ability to relate with children it would work well with the brands as a lot of parents end up being inspired and pressured to buy products that their children have seen and like. Even so, their is also the aspect of the underwater feel and the pastel shades to give a feminine feel. I think this is a theme I would research in and experiment with for both Sony and Jo Malone.

Slow Futures is another trend from the Colour Usage S/S 18 set, I feel like this is very different to the other two I have looked at so far, this one gives off a mix between modernisation and industrial times. I quite like this trend because the visuals are quite soft and aren’t screaming to be viewed at and I think this is something I want to incorporate into my themes.

I think for the brands I have chosen, these colours are quite similar to ones that I think they would use for their social media campaigns. They are quite soft colours compared to other trends like Pyschotropical where they were quite harsh. The colours would work better for Jo Malone as they already tend to use similar colours in nearly all of their images whereas Sony alternates between soft and harsh colours.

I think reflected skies is a theme which incorporates modernisation into places where there isn’t a lot of modern products, this is something I quite like as it is creating a juxtaposition within the image and standing out to the consumer in a way that isn’t overpowering. I also like how they keep the colours to a minim in this, even though there is a long colour chart, its not too busy.

Out of all the mini themes created within Slow Futures, Grainy Darks is my favourite. This is because the images are kept to a minimum and the colours alongside the products speak for themselves and showcase different aspects. I think this is a great way to showcase something which is very minimalistic such as the room in image 5, normally this would be skipped past as it can be deemed boring and empty, however with the usage of the colours it makes the consumer wonder what the story behind this room is and what could it create.

This image reminds me of the countries which are run down and in need of repair, I’m not sure why, maybe because of the usage of image 1 which is showing a place in need of repair. Even so I quite like the trend Industrial Metallics. It wouldn’t entirely work for my brands, unless I used it for Sony focusing on technology and how the industrial aspect links into this.

I think the aspect that is drawing me to this theme is the usage of the metallic colours and this could be used as an overlay on certain images but it is once again kept to a minimum.

Youth Tonic is the final Colour Usage S/S 18 trend I looked at, out of all the trends I have looked at, this is the one that I like the most, purely because when I think about my brands the colours that stand out to me are pastels and this trend basically revolves around pastels.

Youth Tonic uses a lot of different shades of pastel, I like this as all of these shades can be mixed together to create different styles and shades. This colour palette is a palette that I would use for my images as they compliment each other and work well with the brands aesthetics.

I like this theme of Electric Pastels because of the comparison between the different shades, however I don’t think it would work for the brands as some of the colours are too vibrant for my brands images. Even so I will experiment with the different colours and see how it turns out and whether or not it would actually work for them.

Out of both the trends inside Youth Tonic, Hazy Brights is my favourite, as the pastels tend to blend together in a nicer way and creates a simpler softer image.

I like how the usage of the colours makes the image feel 3D. I also like how simple the images are but the colours give it a more feminine homely feel. This is a colour palette that I will definitely use in my image experimentation for Jo Malone.

A WGSN report I looked at was the Global Shop 2016 Trend Analysis, I looked at this to get inspiration from the store layouts and how this could be incorporated for some of my brands. I thought that a few things could be changed and worked on to create static images.

Sketched showcases every day images which have been scrawled over with drawings as well as graffiti styled images. This is quite a unique way of having mannequins and posters, however this is an idea that I really like for Sony as it is an interesting style of promotion to use. The only thing I don’t like about this technique is that it can look quite busy but also messy.

Linear Fixtures is a trend that I actually quite like, this is because its something that I can see working with Sony, having the lines in the background and the Sony images overlapping with this. I like that they have used a variety of different colours with the lines as well as having the standard black lines.

Even though Sculptural Geometrics is a trend that wouldn’t really work with my brands, it is a trend that I could use to create mirroring and framing just to experiment with different styles and how the images would turn out. This is a trend that I think could be developed to create something unique.

A trend I think would work really well for Jo Malone is Transseasonal, purely because this is something that Jo Malone already does with intricating seasonal aspects into their everyday images.

Even though these are images of the store visuals, these could easily be adapted to be static images on social media.

I decided to look at the top 10 S/S 16 Fragrance Campaign Analysis, purely because I had decided to focus on the fragrance side of Jo Malone and I thought that by looking at a few of the top 10 campaigns it would give me some inspiration into what I could create for them. Even though the main campaigns I picked out involved models, they have quite a different approach to other brands especially with the different sections such as Dark Fantasy and Summer Love are completely different to each other.

As well as the top 10 S/S Fragrance Campaign Analysis, I also looked at the top 10 Campaign Trends to also give me inspiration for what types of images work well for different brands. The three I chose to look at in more detail were Maximalism, Simplexity, Vivid Surrealism.

I decided to look at these three, purely because with Maximalism it showcases that with some brands more is better and it helps broadcast their message of family but also their bright colours, this is something that wouldn’t work for my brands but it is a good idea to use for other brands.

Simplexity is something that would work for my brands, where the focus is on the model or product with just the logo across.

Vivid Surrealism is a theme that could be adapted and experimented with for both my brands to see if this is a theme which would work.

Another report which WGSN includes are these Trend Minutes which basically creates short trends for people to follow and copy, however I decided to look at these to get inspiration on colours and how the different colours are used but also to see if I could pick out some inspiration for my images such as the style and position of models.

I quite liked how in both of the trends there are different angles of the model, I quite like this as images tend to focus on the front of the model rather than the back or just the outfit.

A report I found on WGSN focused around Photography: Cinemascapes and included quite a few different ideas which could be used within my own images. Instead of including all the images, I picked out a few which I liked, these were Dreamlike Portraits, Recollected Memories and Surreal Exposure.

I like these themes of imagery purely because they are simple images but create a story behind them,it makes you want to know more and see similar images. The one I love is Recollected Memories, however for the brands I have chosen this may be slightly difficult to create, one that I will experiment with is surreal exposure, for this I would have to use quite a few different techniques and apps to create a surreal feel to the images.

A report I found on WGSN focused around Photography: Filtered Reality, this included quite a few different ideas which could be used within my own images. Instead of including all the images, I picked out a few which I liked, these were Nostalgia Now, New Devices and Lost and Found.

I liked these themes purely because all of them are creating something new and different. The New Devices theme I think could be used within framing to create a different view point to a product rather than just the standard product shot. I like the idea of Nostalgia Now, I think this could work quite well for Jo Malone linking in with the usage of feminism and how young girls act and behave now. I also feel like Lost and Found could be used for Jo Malone, with the usage of their images being put up on a board and creating an image full of brand images.

Another WGSN report I found was Photography: Obscure Portraits, just like the other two I looked at I felt like this report included quite a few useful themes but I only included the ones I thought could be used in my own work, these were Graphical Abstract, Surreal Nature and Expressive Paint. I think all of the themes I chose could be recreated for my brands but I’m not too sure if they would well or not, especially Jo Malone as it is quite a feminine and flowery brand rather than using different types of images but this is a reason why I want to try different things as it will show the brand branching out in to different styles as well as their usual.

Black and White with Colour Splash A theme I have noticed quite a lot is the usage of black and white with colour splash. I really like this theme because it can make a very simple image interesting and more visually appealing.

This is a theme that I think would work with Jo Malone, making basic images stand out, this is something that would work primarily on their Instagram account to separate the account up with different trends.

Framing Images Framing is a very popular trend, as it is a great way to make images more detailed and making the images more creative, I like this trend and its something I think would work with my brands. It’s a theme I would like to experiment with just because it creates a more detailed visual and creates a story behind it, making you wonder what the story is.

Image Manipulation Image Manipulation is a trend that I really like, it may not work for my brands but its one that I want to experiment with. I like the usage of the blur as well as the pixelation. These are two of the top themes that I would experiment with the most, to create these I would take my own images and then edit them on Photoshop to manipulate the images.

Colour Burst Colour Burst is a vibrant and energetic theme and can be adapted to fit with different brands. This is a trend that I will probably link in throughout all of my images purely because I am wanting to use a variety of different colours in different ways and this is a trend that can be used for what I want.

Smoke Bomb The smoke / flour bomb is a theme which I like because it can be used in a variety of styles relating to the brand, such as the pink smoke can relate to a more feminine brand but different colours can relate to darker masculine brands.

Neon Lights Neon Lights is a trend that keeps reappearing after not being mainstream for a while, even though I like this trend but I don’t think it would really work well with either of my brands, but it may work well for experimentation to see how the images would turn out for the brands.

Colourful Graphics A lot of brands are relating their social media around graphics, making emojis and suitable graphics.

Colourful graphics tend to be the ones which relate to brands logos or statements but also characters which have been developed.

Colourful Graphics is a trend that would work quite well with Sony as they already use graphics but not on their social media, this would be a good style to experiment with.

Geometric Graphics Just like Colourful Graphics, Geometric Graphics is a great way of providing the customer to something very interesting and orientated around the brand but in a more unusual way. Even though I like this trend, it seems like it could end up being too much for my brands and may not make sense, however I would experiment with this just to see how it would turn out and if it would work or not.

Watercolour Graphics Watercolour Graphics seems to be a new trend that I spotted whilst doing my research, even though I really like this trend it doesn’t seem too be the right fit for my brands. It may end up looking messy and not actually fit with the content the brands put out.

Unrealistic Reality The Unrealistic Reality is a trend which interests me quite a lot just because the images I’ve chosen majority are from brands or companys which are showcasing images you wouldn’t normally see from them, I like this idea and will experiment with it for Sony as I feel like this is something they would do.

Cartoon Graphics A theme that I want to experiment with for Sony is Cartoon Graphics, this is because they already use a few cartoons in their promotional campaigns however its not used on their social media and I believe this is a platform they’re missing out on so I want to experiment with cartoon and emojis to create something unique for Sony.

Close Up Images Close up images are used quite often on brands social media to make significant details stand out and to showcase more of what they have to offer. This is a very simple theme to create but it has a huge impact, this is a theme that I will be replicating throughout Jo Malone as they have a lot of details in their images but can overpower them with too much in the images so I would focus on one detail to make it stand out more.

Stage Three: Image Development Jo Malone: - flour bomb effect - Flower walls - flower crowns - Snapchat filter - crushed flowers - Framing

Sony: - Japanese graphics - bright coloured graphics - Circular graphics - Graphic frames - Pixelated graphics - Graphic paint splatters

Sony Image Development Sony’s original images are quite creative and fun and this is something that I wanted to continue working on and creating more creative images to go on the social media to link all of their bright energetic campaign images together.

Sony already use a variety of styles with their images and this is something I want to experiment with and try different techniques and see what works out best for Sony.

When looking through the different techniques that are popular, I gained a lot of inspiration to see what would work for Sony and to see which styles I can recreate with a twist for the brand but also which styles I can actually recreate and for them to turn out right.

Certain styles I will be experimenting with will be Japanese graphics, bright coloured graphics, circular graphics, graphic frames, pixelated graphics and graphic paint splatters. I decided to look specifically at graphics for Sony because this is an area they use quite often but don’t utilise enough especially on their social media.

Throughout their own campaigns Sony use a variety of colours which all compliment each other, this is something I will be trying to replicate throughout my experimentation, the colours I like which work well for Sony is the use of orange on the background, I like this because it makes the rest of the image stand out and this is something I want for my images for Sony.

For my initial experimentation, I decided to get a vector of one of Sony’s products and manipulate these, I did this to see if this would fit with the aesthetic of the brand. I decided to just colour them in neutral colours and experiment with different tools which Illustrator has.

Original Image No Image Manipulation

Crystallize Cell Size 20

Ink Outlines Stroke Length 27 Dark Intensity 38 Light Intensity 30

Pointillize Cell Size 33

Mezzotint Coarse Dot

Colour Halftone Radius 8 pixels

I really like this theme with manipulating the images, its a very simple process however I don’t think it works very well for Sony as it tends to look quite messy after a while.

The main one that stands out as if it would work best would be Colour Halftone as its not too busy but it is unique.

I decided to look at image manipulation once again but I decided to use a different vector to see how that would turn out, but I also decided to use different effects as well. As well as using some of the effects I had previously used on the playStation vector I used some of these on the cameras but also combined a few to gain a different version.

Original Image No Image Manipulation

Colour Halftone Radius 8 Pixels

Colour Halftone Radius 8 Pixels Mezzotint Fine Dots

Colour Halftone Radius 8 Pixels Pointallize Cell Size 25

Colour Halftone Radius 8 Pixels Crystallize Cell Size 136

Another theme I wanted to explore was the usage of plaint splatter to create a background for the vectors.

It makes a simple image very eye catching and vibrant. Even though I like the overall outcome I don’t think this is a theme I would end up using for Sony’s social media as it looks messy with the paint dripping but also it doesn’t really fit the theme I am wanting with making the products stand out more and speak for themselves, instead it makes Sony look quite boring and plain if this was all they’re doing.

Even though I wasn’t so sure on the theme, I tried out different products with the backgrounds to see if any worked better than others and if they could be used.. Personally I think the black background with white vectors worked better and are stronger images as the white stands out clearer against the black.

A theme I really like and enjoyed experimenting with, is the usage of bright coloured graphics, I also decided to do a black and white striped background to make it stand out more. Even though I like this theme it is a bit too much and can end up giving someone a headache and send their eyes funny because of the details and the fact the background is so eye catching. This may work for a different brand but not for Sony.

Even though I wasn’t sure on the theme, I decided to recreate it in different ways but the first way looked the best and recreated the theme the best.

Even though this wasn’t a theme I had explored, I ended up replicating a few of the vectors in different colours to create an image. This is something I feel Sony would do as it focuses on the products they have to offer and what they like to push on their social media.

I really like how this turned out but I don’t think this would be something I carried through into further experimentation as it is quite simple and plain. This could be used for further images later on for Sony.

I decided to try out a circular graphic theme, however I wanted to incorporate Sony into the graphic rather than just doing circles over and over, however, doing the graphic how I have it doesn’t showcase the circular graphics as how they are supposed to look.

Even though it hasn’t turned out how I wanted it to initially look, I quite like it as its fairly different to other graphics and images.

I quite liked the framing theme I found when doing my image research, so instead of actually using frames I decided to use the products to frame, replicating each image inside the one before. I quite like this as it’s simple yet effective and showcases Sony in a different way. I only did a few basic ones of this theme as I wasn’t sure how it would turn out, I think this isn’t one that I will take through to use for Sony’s social media, however if I was going to I would make quite a few different images but also include different products in some of the images so its not just the same repetition but also include a variety of different colours to fit in with Sony’s aesthetic and theme.

I decided to create some Japanese Kawaii inspired emojis, I decided on this theme of emojis because of the brand history from Sony with Japan so I wanted to pull ideas from the history to create something new and unique. I created a few just to get an idea of what I wanted before creating more to create a full image of them. To create these I found some vectors and adapted them as they were just plain black and white but I didn’t feel like this would fit my theme so I edited them to change the colours but I also wanted to incorporate facial features but making them more “cutesy” as this is what a lot of Japanese emojis and characters are like and I felt this would work quite well for Sony.

As I really liked the emojis, I decided to create a few more and create my own images with theme, the following page also shows some of the emojis I created.

I decided to create quite a few different ones just because it is then easy to pick out which ones work best in certain images rather than creating some and them not working. I quite enjoyed this technique as it was something I hadn’t used before. To begin with it was quite frustrating as it meant remembering how to unpiece the vector to recolour everything but once I got the hang of it, it became quite quick to unpick and change the emoji. I feel like this is a technique I will be using for Sony because it replicates what they already do but in a different creative way.

As I liked the previous emojis I had created, I decided to develop these further to create a few emojis which were slightly different to the others, such as full bock colours rather than just an outline on some of them. I quite like the use of the full colour as it gives them a more detailed characterised effect.

For this image I decided to take inspiration from Sony’s past images, they tend to overlay a lot of their characters together, however I decided to overlay them even more with the logo as well as even though I feel this represents Sony, others may not know straight away.

I quite like this image as its fairly simple but it stands out in its own way and doesn’t need a lot of explaining or too much fuss behind it.

I think this would work on Sony’s instagram feed purely because it stands out and catches the attention of the followers and may even get people talking as this is something very different to what they would place on their social media.

Sony

Be Moved

This was another image I created with the emojis I had created, I decided to create quite a simple image. Whilst researching Sony, I noticed their latest motto was “Be Moved”. I quite liked this as its a very simple motto but it can be seen in so many different ways. As I liked that they have a simple yet effective motto I wanted to incorporate this into my own images and themes but I didn’t want this to be overpowering so I created this in a simple way where the emojis stand out.

To link in with all the other images I initially created as well as my theme I wanted to incorporate the brightness from Sony’s original campaign ideas such as the bright orange background with a single image standing out.

Instead of an image, I decided on using the brands name but overlaying it a few times with a white strand inside as well to make it eye catching to the audience. I didn’t originally come up with this idea and only resulted with this from experimenting with the layers and seeing how this would turn out.

Once I had created the final image with all of the layers on, I realised this would work well as a GIF because its showcasing each layer but also making the account more interactive.

http://giphy.com/gifs/l0MYPZb8YQOsWvkBi

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After I created the orange Sony GIF, I decided to create another one but focusing more on the products they offer rather than the emojis. Even though the emojis play a part in these images, its not the main focus. I decided to have the Sony logo and the motto but have it slightly in the background so even though all the way through it is there and you can tell it belongs to Sony but its not in your face. I also decided to include different products as its showcasing that Sony does have a range of products that the consumer enjoys but also it doesn’t focus on just one customer, it includes all of them in one shot.

http://giphy.com/gifs/l4JyW31PSBqmddznW

After the other gifs I created tuned out quite while, I decided to create one more but go for a more simple look and focus purely on the emojis without any products. I decided this would be a different approach as Sony the brand name tends to be able to sell itself and I wanted to see how it would work if Sony did just focus on the latest emojis designed for them. Initially I had the different heart emojis with the logo and motto on a blue background, but then I realised this looked quite plain and boring so I decided to add in more of the emojis that had already been created but made the opacity at 16% so that they didn’t overtake the image and make it look messy.

http://giphy.com/gifs/l4JyKuWbaAG2iiGY0

The final image I created for Sony was one where I included everything I had experimented with, from the range of different emojis to the product being the main focus but also including the logo and motto.

I quite like this image as even though it is different from the others, they all link together and are fairly similar within the theme of the emojis. I also decided that with the colours I used it would be pastel and not too bright colours as even though Sony tend to use some bright colours it wouldn’t fit too well with the emoji Japanese theme I had created.

Sony Be Moved

Jo Malone Image Development Jo Malone’s original images are quite girly and feminine and this is something that I wanted to continue working on and creating more feminine images to go on the social media to link all of their campaigns together. I wanted to create something different to what they already had but not steer too far away from the brands aesthetic.

When looking through the different techniques that are popular, I gained a lot of inspiration to see what would work for Jo Malone and to see which styles I can recreate with a feminine twist but also to see what I could create for the brand.

Certain styles I will be experimenting with will be using the flour bomb effect, flower walls, flower crowns, snapchat filters, crushed flowers, framing, overlay of colours, geometric overlay.

Throughout their own campaigns Jo Malone mainly use pinks and colours which represent women and femininity, this is something I want to replicate as this is something the brand prides itself on with the colours they use. They want to create a story with what they do and this is something I want to do with my images.

The first theme I investigated for Jo Malone was the use of the flour bomb theme. I really enjoyed creating these images with the help of my photography friend Emma Carney and her model Xiao Yu Zhang. I liked how the flour created a harsh contrast to the model, I especially liked the photos of her blowing the flour at the camera. I think this could be used in many different ways and especially in a feminine way for Jo Malone. If I was going to recreate this theme for my final images I would use a different model as even though Xiao is a good model, she wasn’t the right fit for Jo Malone. I would also use different colours, such as the background would be white or a pale pink to make the whole setting seem more feminine and girly fitting in with the brand.

Another theme I explored with the help of Emma and Xiao was the use of a flower crown and flowers to make the model look more feminine but also to stand out and be the main aspect of the images. I felt this was a strong piece as it showcased a different side to the brand. I liked these images because they seemed to come across completely different to the flour bomb ones, they feel a lot softer. Again like the previous images, if I was going to use this theme I would use a different model and a different background.

A theme which was also explored doing the shoot with Emma and Xiao was the use of flowers for framing making the model look as if she’s hiding behind them. I like this theme as I feel like this is something Jo Malone would do but on a much bigger scale, and I feel like the smaller flowers and not too much gives it a good look and its more minimalistic. Out of all of the images, I prefer the ones which I have edited to have a pink theme to them, I think I prefer them as it relates even more to Jo Malone.

I like this theme and it is one that I would like to take through for further development, however I would have to change a few things such as the model, the background and also alternate between what flowers are used to create a more unique frame.

Alongside the other images created, I decided to photograph some of the flowers that I had, some artificial and some real. I decided to edit one of the images to create a flower wall. I wanted to edit all of them to create flower walls, however after the first edit I realised this didn’t really look right and didn’t exactly work out how I wanted it to. Instead I think the flowers could be used for overlays on images to create different themes.

As well as all the images I had created for Jo Malone, I also decided to create a snapchat filter. For this I just used the flower crown I had previously used and took blank images of this and removed the background and added in some simple text. I quite like this as I feel this is something Jo Malone will venture into at some point to fit with all the different social media channels they have and the followers they have would like this type of filter.

A theme I took inspiration from when I was doing my research was crushed flowers, I liked how the final image looked and I thought this may work out quite well for Jo Malone. However, when I recreated the image it didn’t turn out as good as the image I had initially looked at. Even though I like the images I don’t think it matches the theme that Jo Malone already has, I think it looks a little too messy for them.

A theme I noticed whilst looking through Jo Malone’s campaigns was that they use their own boxes and bags a lot to create buzz around them. I think this is a good idea as then people will want to own their own box, because of this I decided to use own of their boxes but combine it with flowers as this was the running theme throughout all the images I had taken.

I really like this technique as its bringing something new to Jo Malone’s account as they wouldn’t normally have one of their boxes showcasing something else but I feel like this is something they could benefit from. As well as still images, this could work as a boomerang of the box being opened and the insides being seen.

A theme which I decided to create, but I hadn’t seen during my research was combining flowers with water and confetti. I quite liked how these turned out as it was quite a simple yet effective way of capturing the flowers in a different way. I think it also captures the femininity that Jo Malone prides themselves on. This works well as both still images but also boomerangs.

A theme I decided to explore was close up of a model holding things related to the brand.

I decided to use a range of different flowers and confetti to capture different styles to see what would work for Jo Malone and what wouldn’t. A few of these were just test images to see how they would turn out, these were the darker images as these don’t seem to related to Jo Malone as they are too dark.

Out of all the lighter images, I prefer the one where there is a single heart confetti on the sleeve and also the brighter image of the model holding the flowers. I feel like these two images represent Jo Malone with the femininity with the flowers and hearts.

With all the different themes I explored, I decided to have a final shoot which included a few new themes but also themes that I had explored already and just wanted new images for my final 6 images. My first initial theme was to focus on the flour bomb effect with a younger model, however at the last minute plans fell through and my model cancelled so I had to make the best out of a worse situation and used my mum as my model. I decided that this would work as Jo Malone’s demographic tends to aim at women aged 21-50 as they have a range of products suitable for all ages. I also thought this would work well as it engages Jo Malone with a variety of different ages just like many other brands are doing and I felt like Jo Malone could benefit from this.

Even though I had chosen an older model, I also decided to try out different themes and trends so that wasn’t the main focus of the images.

A theme I created was with the use of balloons, there’s quite a few different ones but I decided to include them all together.

I chose to do a few close up where the balloons aren’t the focus but also where they are.

I included a few where the model is seen holding the balloons but also where she isn’t really in the picture but merely her characteristics are and she’s just holding the balloons.

I like the idea of using the balloons because it brings a fresh new fun approach to a shoot, but also the images show a fun new side to the brand especially as they tend to focus on flowers which is what I initially used but I think this is a better way of showing how the brand can be.

Even though I like most of the images, some of them were taken just for fun and to see how they would turn out. A few will be taken through for my final images. The next page shows more of the images, a few which have been edited to show different themes.

For further development, I decided to look at the theme of close up images, I felt like this was something which Jo Malone would use and after looking back at their images they do use this.

I wanted to shoot a variety of different styles close up just to see what would work well and what wouldn’t.. I think the images I shot turned out quite well, even though I was focusing on the theme of close up images, I wanted to incorporate the girly feminine feel that I had used all the way throughout the shoot.

This is a theme that I want to take through into Jo Malone’s social media.

These images show a few random images I captured doing the shoot showcasing the model gazing off and capturing the feminine outfit against the background. These weren’t the best of images but I decided to edit them to see what would happen with them, I decided to crop one in focusing on just the model giving it a pink tint. I like this image however it doesn’t really say a lot and it is quite boring as there’s nothing happening. The second image I edited, I decided to blur the image slightly and duplicate this twice so there were three of the model. I really like this but I don’t think it really represents Jo Malone. Even so I’m glad I taught myself how to do that as I may want to use it later on or in a different project.

After creating this style of images in my initial development, I wanted to recreate it within this shoot as I felt it was quite a strong theme, however, after looking at the images with this theme compared to the others this isn’t as strong as the others. It has come out quite well but it doesn’t represent the brand as much as it should. I want the images to show the brand in a way that its not needed to say who it belongs to all the time.

One of the final themes I created was using close ups but with the flower crowns, I felt this worked better than being zoomed out as you can see all the details within the flower crown but also of the model and I feel like this is something Jo Malone would benefit from. Using the details they have in one image to make themselves stand out even more. Even though I feel like this is a strong theme, a few of the images aren’t as strong as the others and that’s something I need to work on when editing for my final images.

Sony Chosen Theme

After doing my image research and image development, for Sony I decided on a theme which represented the Japanese Kawaii culture, I wanted to focus on the cute little graphics which Kawaii revolves around, I also wanted to do this because the brands history evolves from Japan.

I called my theme Delicate Kawaii as I wanted it to include the Kawaii name as otherwise some people may not realise what the concept is but also delicate as I wanted to keep the colours quite pale and not too vibrant.

Sony Final Images Once I had decided on my theme, I looked through all the graphics I had created and chose the 6 that I thought represented Sony and were the best images I had. I wanted a selection of still images as well as gifs so I selected 3 still images and 3 gifs. I thought this was the best way to show the different products and angles that Sony broadens out to. I really like the images I created especially as this was the first time I created graphics.

Sony

Be Moved

Sony Be Moved

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Jo Malone Chosen Theme

After doing my image research and image development, for Jo Malone I decided on a theme which represented the girly feminine side of the brand, which focuses on close ups and the colour scheme.

I called my theme Subtle Compact as I feel like this describes the theme perfectly, as they are subtle and calm colours but the images are also close up and compact.

Jo Malone Final Images

Once I had decided on my theme, I looked through all the images I had created and chose the 6 that I thought represented Jo Malone and were the best images I had. I wanted a selection of still images as well as gifs so I selected 4 still images and 2 gifs. I wanted to do this to show different styles which Jo Malone can benefit from, I especially wanted to include pink framing within the images so that all the images linked regardless of what was included in the actual image.

I chose the images I did because I believe each one showcases Jo Malone in its own individual way, from showing their boxes filled with flowers, how the bags look when someone’s bought them, close up images showing the lifestyle of the buyers, balloons giving the brand a new aesthetic, and a boomerang with a model blowing confetti showing the fun side of the brand.

Poster Development

When i initially created my posters, I left them with just images, however, when I continued to look at them, you couldn’t really understand the concept behind what I had created. It wasn’t initially obvious what the concept was so I decided to re-do them with text in explaining steps behind certain parts of the posters.

Final Posters

Once I had added the text to the boards, I had to move a lot of things around so it looked better and fitted with the theme as I didn’t want the boards to look overcrowded and clustered.

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