Spring 2017
Style
Leader Talks All Sonia Holmes Talks About Her Journey And Reveals Her Top Tips!
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Disney Princesses Recreated as plus size by new york artist Jonquel Norwood
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How To Discover your body size and the best items to suit you!
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welcome
This is our first issue of Weight Watchers Style and we’re so happy to be sharing this with you lovely people! It took a lot of blood, sweat and tears and hopefully shedded some weight on the scales as well. We hope you enjoy it as much as we enjoyed putting it together and hopefully the next issue will be as good as this one. Here at Magazine HQ we are loving the stunning recreations of the Disney princesses (p.4) and accessoring our body shapes for this year, we love these accessories and can’t wait to get our hands on them! (p.6). Don’t forget to enjoy yourselves with your food, be confident and express yourself.
Kirsty Moody Editor In Chief
CONTENTS 4 News Disney princesses in their latest style with members tips
5 Leaders Talk Leader Sonia Holmes reveals how she got where she is today
6 How To Whether you’re an apple or a pear, dress to flatter your shape
Disney Princesses Go Plus Size Plus-size artist Jonquel Norwood explains the decision to draw the phenomenal princesses
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s children, everyone loved the Disney princesses and it hasn’t changed as we got older. Disney changes so many lives no matter the age. The only thing that makes us upset is that Disney doesn’t represent all the different sizes, they’re starting to cover all the different cultures which is a great step. But what about the girls who are bigger than the standard Disney princesses? How are they being represented in the Disney style? It’s all about to change as Jonquel Norwood, otherwise known as JonquelArt, has redrawn the princesses in a unique and creative way showcasing them as plus size rather than the standard Disney princess style, and we have to admit, we love them. Jonquel said to us: “I’m a huge Disney fan and I’ve always wanted to be a princess, who wouldn’t? They’ve got fairy Godmothers, go on magic carpet rides and they always meet Mr. Right. They are the American dream to 10th power, arguably the most iconic female characters of all time with an influence spanning over 75 years. I’ve wanted to draw them for a while, I was just afraid to recreate them in my style, because they are so beloved. What helped me overcome that fear was a recent study that revealed the “average” woman is a size 16-18 and 67% of us identify as plus size. Yet, we lack representation in the media. So I thought I’d fix that by reimaging some of our most nostalgia childhood icons.” We love that someone has finally recreated something so iconic in a way that represents the majority of people. Hopefully Disney will listen and take note to what everyone is wanting and maybe incorporate a plus size Disney princess.
Members Tips
Jodie Hawkins, 33,, Current online member, SURREY
We like to think that Weight Watchers is a community and we love to hear how you’re all getting on with this journey. It’s great to hear the hints and tips you all have to see what will help everyone else. The lovely Jodie Hawkins, (@mrs_a_ww) gave us a short look into her life. The Weight Watchers programme is more of a life-changing alteration rather than a diet and Jodie shows this by being on and off by attending the meetings for 13 years. Her big tip would be: “if you stick to the plan, it works, it’s as simple as that. If you don’t stick, if you cheat, if you don’t track, and you aren’t losing weight, you will blame the plan, when all you have to blame is yourself. Have faith in it, be true to yourself with it, and it will work”.
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A lot of our members like to exercise as well, this isn’t always for everyone but the members who do work out tend to delve themselves in to the gym lifestyle and make it a part of their routines. Jodie is one of those active gym goers, she says: “It’s not a chore to go to the gym, it’s part of my routine now, which makes it easier. even if a gym session consists of walking on the treadmill for an hour, to get moving is the most important thing.” Wth Jodie being from Motspur Park in Surrey, she can’t attend any of her local meetings because of work commitements and locations, meaning she uses the online membership instead and this seems to work quite well for her. Are you on social media? If you are, check out Jodies Instagram, she shares a lot of her journey on there.
The Leader Talks All: Sonia Holmes Sonia Holmes, Weight Watcher leader of 10 years talks about her journey and her tips Sonia Holmes has been a fantastic leader for over 10 years, with over five meetings, she has helped change so many people’s lives and has even been classed as a diamond leader so we wanted to get to know this leader and see what has worked for her and if she has any hints for you lovely readers. Sonia is the leader who cares more about her members’ journey and helping them rather than their style. With a nice coffee in her hand in a local pub, Sonia looked at home and in her own element. We spoke to her after her 10am meeting in Worksop, where the members listened to every word she said as if she was their God, speaking about what members have done good that week and what wasn’t so good. She had even made a vegetarian sausage casserole for the lucky members to try and help them get on track that week. Sonia Holmes, Weight Watcher leader
What made you join Weight Watchers? I was growing out of my already size 18 clothes and a couple of friends had joined weight watchers and they had achieved their target in the first week. It was a slow process. How did you become a leader? I’ve been in the catering industry since I left college, 13 odd years of doing that and having our own businesses. I then worked in the local pub and that’s where my weight was increasing, well that’s where I saw the increase, and I thought I could do more out of life. The meeting I was going to, the leader announced that she was leaving and Weight Watchers were always looking for leaders and I thought “if she could do it, I can do it” so I got an application form. Within 24 hours I had a preliminary interview and two weeks went by and I thought I’m not going to get this and I got a call out of the blue from the area manager. We sat down in a pub nearby and it was very nerve wracking and she said just calm down, what is your greatest achievement, that was one of the questions and I said “oh reaching my goal weight” and she said no think about it all the businesses you’ve had but anyway at the end of the interview she asked if I had any questions and I just said “well the only question I’ve got for you is am I what you’re looking for?“ and she said “well normally we’d let you know within 48 hours but I’ll let you know now, yes.” What’s your favourite thing about being a Weight Watchers leader? My favourite thing is seeing the change in people, I know it doesn’t happen straight away or for several years in some cases, it’s the motivation of wanting to do it and giving them that inspiration to do it.
Sonia’s boards of success
What motivates you? Going to a meeting. I didn’t go this last week, I made an excuse like a lot of members do. I knew I gained and I had a friend coming round which clashed with the time. About two years ago it was all creeping up and even though we know what we should be doing we don’t always do it. So for me I contacted a colleague and that got me re-motivated and it was coming off slowly but I was able to wear different things again and that helps. How long did it take you to meet your goal? It took a year to the day. I joined in November 2001, it was just over a stone, it was 10% of my body weight and that coincided with the top BMI for my weight. To achieve any more I would have to have gone without a lot of things. I enjoy life and will continue to do that. I’m not putting my life on hold just to be a size 8. So even though you follow the plan you like to have a treat every now and again? Every day darling, it’s more of a lifestyle change and I’d recommend members to have a treat. I have a gin and tonic every night. The rest of the day I practise what I preach with regards to my cooking, I love to cook, obviously my background in the catering industry I enjoy cooking. A lot of recipes I inspire but if I can I do the meals from scratch and then you can have those little treats. What’s life all about if you have to live on celery sticks and carrot sticks? No not for me, but a lot of members cut out the treats and have a rapid weight loss but then they start introducing them again and its back to square one, they say everything in moderation but like I say it’s a lifestyle change and plan in those little treats. Sonia’s Top Nine Tips Believe in yourself Don’t blame others or the plan Attend your meeting every week Try new things Do what the plan asks of you Increase your activity Take inspiration from other members in the meeting Drink more water Happy members make wiser choices so if your mind isn’t in the right place you’re not going to do it, if your mind is in the right place you will achieve that Weight Watchers Style| 5
How To: DRESS YOUR SHAPE
Body shapes are the most difficult thing to sort, especially when it’s hard to define what body shape you are. With the main shapes being hourglass, pear, apple and banana we’ve found a basic silhouette to try and emphasise and see what shape defines you. We’ve put together a few outfits to help you, with ranges from plus sized ranges as well as the ranges from general brands. This is just our guide to give you ideas. HOURGLASS Hourglass tends to be the body figure which is curvy with a tiny waist, for an hourglass shape the goal is to emphasise the curves, showing off the waist and not hiding it. Right: Jumpsuit £55 (SimplyBe.co.uk) Left: Trousers £24.99 (New Look.com) Top £17.00 (New Look.com)
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Right: Bardot Bodycon Dress £28 (Asos. com/ Curve) Left: Pencil Skirt £40 (Next.co.uk) Bardot Top £24 (Lipsy at Next. co.uk)
Apple Apple tends to be the body figure which has a slim lower body and carries weight around the middle. Minimise the midsection by highlighting legs and shoulders. Left: Shape and Scult Straight Leg Jeans £40 (SimplyBe. co.uk) Right: Shift Dress £32 (Dorothy Perkins.com/ Curve)
Left: Full Circle Skirt £35 (Asos.com) Right: Shift Dress £24 (New Look. com)
Pear Pear tends to be the body figure which has the hips as the biggest area of the body. Try and balance your figure by emphasising your top half. Heavy patterns and light colours should be avoided for this shape. Left: Velvet Embroidered Skirt £28 (Dorothy Perkins.com) Right: Boho Off Shoulder Dress £15 (ASOS.com/ Curve)
Left: Bootcut Jeans £45 (Joe Browns Collection at SimplyBe.co.uk) Right: Fit and Flare Dress £62 (Dorothy Perkins.com)
Banana Banana tends to be the body figure which isn’t very curvy and the hips are around the same size as the waist. Highlight the thinnest part of your weight to emphasis your hips and bust.
Left: Cold Shoulder Skater Dress £24.99 (New Look.com) Right: Geo Jacquard Trousers £38 (Next.co.uk)
Left: Ruffle Neck and Cuff Blouse £16 (Boohoo.com) Right: Black Full Skirt £25 (Dorothy Perkins. com)
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Style Media Information Pack
Frequency: The supplement will be released inside the Weight Watchers magazine quarterly to keep up to date with quarterly trends. Cover Price: The supplement will be free inside the monthly magazine, priced at £2.50 in meetings and £3 in stores, depending on promotional offers Concept: The concept of this supplement is to show the weight watcher readers real life women/ men in outfits which complement their shapes, as well as how to accessorise and complement their shape and how to tell what shape they are. The original weight watcher magazines offer regular articles on news, subscriptions, giveaways, reader offers, what we’re talking about, other sections include Success, Food and Life, because of this Weight Watchers Style will focus on the cover stars journeys, going back over the few years and seeing where the previous cover stars are now, and whether they’ve stuck to it as well as speaking to the leaders figuring out how they got there, what made them join Weight Watchers and become a leader. USP: Helping plus size men and women build up their confidence with style tips and maintaining up to date trends.. Giving women and men different ideas for style as well as leaders and members giving their tips. Target Reader: Core audience are ABC1 Women, 25-54 years old, female main shopper, women who want to be stylish and recreate their style to emphasise their new shape. The target reader is someone who wants to be informed of the changes they can do themselves and what they can wear to suit their shapes. Someone who is going through a body change and wants to be apart of a community. Other Sources of revenue: Weight Watchers annual fashion show (catwalk) showing latest trends, building up womens/men confidence, sponsored by advertisers with their clothes Outfit swaps at local meetings, clothes that are no longer needed. Weight Watcher Lock In at big shopping centres with discounts, linked in with advertisers to help give men/women help with newest trends and at a lower price
Style
Competitors: Slink, Slimming World, Evolve, all these magazines include fashion but either not in a detailed way which will help the readers or in a way where they don’t include any other information. So this is where Weight Watchers Style will fit in, they know their reader and what that reader needs to know, this makes Weight Watchers Style fall into a niche area. Slimming World circulation is 486,054 which is higher than the Weight Watchers circulation which is why there is a need to bring in something different to them to boost up their circulation rates Content: Interviews with leaders on their tips and their journey, members style, members tips, how to’s, seasonal items, trend items, news stories on relevant information such as brand releases. Digital offering: There will be a section on Weight Watchers website which links to Weight Watcher Style, only members can access it. Weight Watcher style app for android/apple, similar to weightwatcher app but focuses more on style, video tutorials, talks from leaders and members, inspiration from plus size brands on their campaigns, endorsements from plus size brands and food brands. Circulation: Total paid circulation for Weight Watchers magazine is 131,825 with 89% subscription and 11% newsstand, some of these subscriptions will be entirely for meetings. Advertisers: Pantene, weight watcher meals (Heinz), Very, Yours, SimplyBe, H&M, Curvissa, New Look, Boohoo
Style
Contact Details: Sonia Holmes - 07772247715 Jodie Ann Hawkins - @mrs_a_ww jodiehawkins@hotmail.com Jonquel Norwood - @jonquelart jonquelart@gmail.com