SWOT
OPPORTUNITIES The lifestyle, citylife and interests of the younger groups.
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Partnerships with non profit organizations and social causes that want to help the ocean. The change of the social media landscape due to Covid-19, TikTok, Discord and Web3. These are the powerful networks of the future. The rising of the outdoor industry. More customers are embracing the outdoors and the retailers than ever. The growing market and position of Asia. The interest of the Gen Z's: The group is more concerned about the environment, sustainability and mental health. Due to Covi-19 many people had to stay at home and brands had to come up with new ideas of pleasing the audience: homegating, livestreams, online activation with the fans, tailgating rituals with foods and drinks for the stay at home fans. The Gen Z audience love conscious offers. People are spending globally more time outdoor and are investing in new activities. Consumers have the desire to connect to nature, the local community and the outdoors.
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