TARGET GROUP
BRAND - IDENTITY NS is a curious and responsible innovator - he is constantly looking to develop and is not afraid to take on a challenge. Living an adventurous and mission-driven life is important to NS since he values nature and quality. He goes on holidays to the sea or the lake with friends and family. There he gathers strength and energy to continue his journey. When he is on deck and not sailing he likes to listen to indie/techno music to stay in the exciting spirit. In short, NS is an innovative and sailing-driven brand of high quality. It is important for us to lead by example by staying true to our values - so that we can continue our mission by educating our community about the ocean.
26