WITH THE IMPLEMENTATION OF THIS CAMPAIGN, WE SEEK IN THE FIRST INSTANCE THAT GEN Z RECOGNIZES NORTH SAILS AND THAT THE BRAND DOES NOT GO UNNOTICED. IN A SECOND PART, ESTABLISH NORTH SAILS AS THE BRAND THAT FIRST COMES TO MIND FOR OUR CUSTOMERS WHEN THEY THINK OF SUSTAINABILITY, QUALITY, AND LIFESTYLE. WE CAN BE PERCEIVED AS A BRAND THAT IS INTERESTED ABOVE ALL IN THE COMMITMENT TO THE SEA AND ITS CUSTOMERS. A BRAND THAT GOES BEYOND. COMMUNITY PROJECT FOR NORTH SAILS
I WANT TO BE SEA:N 61
