TECHNOLOGICAL
Advancement
With the support of AI, technology assists in the transition to a demand-led model, preventing overstock by assessing customer sentiment before product development and distribution on consumer insights and analytics, and at times, incorporating these with made-to-order models. Forecasts are manifesting that with market uncertainty and an augmenting accentuation on sustainability, the wholesale pre-orders are being maintained whereas open-to-buys will be enhanced, establishing opportunity to bring in the latest products that consumers desire for, and to replenish the bestsellers punctually. This model also induces impulse shopping, with the integration of the buttons into the video streaming.
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