Crestline at a Glance 2017
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1. Crestline Overview a. b. c. d. e. f.
Portfolio Overview Portfolio Sample Success Stories Crestline Corporate Structure Leadership Team Management Services
2. Appendices
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Industry Leader in Third-‐Party Hotel Management ◉
Currently, 112 branded and independent hotels under management with over 16,000 rooms in 29 states and the District of Columbia
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For year-‐end 2016, Crestline’s portfolio achieved a RevPAR Index of 105.8% with nearly 1/3 of the portfolio under renovation in the year
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50% of Crestline’s portfolio ranked #1 or #2 in its competitive set
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Consistently ranked as one of the top Third-‐Party Management Companies by industry publications
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Manage for major publicly-‐traded REIT’s such as Host Hotels, RLJ Lodging Trust, Sunstone Hotels, Chesapeake Lodging Trust, etc.
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Employ approximately 5,000 associates, including ~ 125 corporate staff
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Vast Experience In Hospitality Crestline Capital is spun-‐ off from Host Marriott as Host converts to a REIT IPO: $10/share
Crestline Capital taken private @ $34/share under the name Barceló Crestline Corporation
2000
1998
2003
2002
Crestline Capital acquires Durbin Co. and Stormont Trice Hospitality Co. Crestline Hotels & Resorts, Inc. is created as the management company under Crestline Capital
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Playa Hotels & Resorts created as an independent company with $1.2B in assets
BCC creates Playa fund to acquire all-‐inclusive resorts
2007
2006 Highland Hospitality is spun-‐off from BCC IPO: $10/share
2013
2010 HIH sold to JER Partners @$19.50/share
American Realty Capital acquires majority interest in Crestline Hotels & Resorts
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Institutional Foundation HISTORY
Founded from combining two leading hospitality management firms, Crestline has been delivering exceptional results for a variety of hotel owners for over a decade
Respect: We value each other, our business partners and our environment Honesty: We are genuine and open in our communication and business practices Commitment to Quality: We deliver services and products that exceed
VALUES
our guest’s expectations Creativity: We listen, encourage and support different approaches as we continually strive to improve Growth: We invest in personal and professional development Teamwork: We work together towards a shared goal
MISSION crestlinehotels.com
Enhance and grow our reputation as one of the nation’s most respected hospitality management companies
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Highly Recognized By Major Brands Renovation of the Year
2014 Spirit to Serve Award
Renaissance
Marriott International
Renovation of the Year
Guest Focus Award
Courtyard
Renaissance
Partnership Circle Award
Excellence through Partnering Hyatt
Marriott – Seven awards
Revenue Premium Award Marriott – Five awards
Torchbearer Award Holiday Inn
Guest Focus Award Marriott – Five awards
Renovation of the Year IHG -‐ multiple hotels
Best Opening Award Marriott
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Newcomer of the Year IHG
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1. Crestline Overview a. Portfolio Overview b. c. d. e. f.
Portfolio Sample Success Stories Crestline Corporate Structure Leadership Team Management Services
2. Appendices
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Expanding National Footprint
Currently manage 112 hotels with over 16,000 rooms across all major brands including Marriott, Hilton, Hyatt, Starwood, and IHG
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Complexed management positions across nearby Crestline-‐managed properties
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Portfolio Mix
Full Service 28%
Product We operate a diversified array of both select service and full service, high quality assets
Select Service 72%
Brand Multiple brands capitalize on varied customer demographics, as well as provide a competitive advantage Sample of Owners ARC Hospitality Trust Host Hotels RLJ Chesapeake Sunstone Armada Hoffler Presidential
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Public REIT Public REIT Public REIT Public REIT Public REIT Private Developer Private Investor
Hyatt 15%
Independent 8% Marriott 42%
Starwood 2% IHG 2% Hilton 31%
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Marriott
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Improving Labor Efficiency Homewood Suites Orlando Convention Center Orlando, Florida 252 Keys/2,000 SF MtgSpc Date of Transition: 2/28/2015
March -‐ December
2014
2015
YoY Change (%)
Rooms Labor Cost POR
13.48
13.25
-1.0%
Department Profit Margin
67.3%
70.6%
4.9%
A&G Labor Cost PAR
$971
$806
-16.9%
A&S Labor Cost PAR
$919
$650
-29.2%
R&M Labor Cost PAR
$740
$610
-17.6%
30.4%
38.5%
26.7%
GOP Margin
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Complexed management positions across nearby Crestline-‐managed properties
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