NEWSLETTER ISSUE 110 | YEAR XII | MARCH 2017
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PROTOTYPE
Prototype A PROTOTYPE IS THE FIRST EXAMPLE the original model for the products that follow, often hand-made into a lifesize sample before being tested and perfected. A prototype is the result of a long process, hours spent in front of the designs, producing drawings and modifications until the final idea is defined: a design studied and analyzed from the moment of conception is the key to everything. The importance of formal aspects, or rather, of design, in developing a new piece of furniture is constantly growing. Formal aesthetic considerations are also closely connected to materials, colors and finishes, which is the reason for the partnership between two key figures: the designer and the company. It's a team effort where design development is supported by the considerable experience and talents of people who excel in their work, in terms of manual and artisanal ability, but nowadays with regard to technology also, thanks to the use of CNC machinery. The designer aims to stay ahead of the end consumer's tastes, watching for new trends in the fashion industry and noticing changes in lifestyle, while the company's technicians must transform the designer's ideas into finished products. The prototype workshop also collaborates with the Research & Development team to come up with new ideas that spring from a strong thirst for innovation combined with a generous dose of passion, working together to reach the objective.
GIORGETTI Rome
Giorgetti Atelier in Rome GIORGETTI CELEBRATES GIORGETTI ATELIER IN ROME: The new concept that has a wider range with more variety. It was presented on 18 February, in partnership with Modinobili, a company specializing in interior design. Located in an extraordinary architectural context, in the eclectic district of CoppedĂŠ, the expansion of Giorgetti Atelier was inspired by the need to share the full breadth and versatility of the company's collections with designers, buyers and brand enthusiasts. In a space covering 250 m2, the Giorgetti lifestyle is presented as a fluid succession of rooms furnished with the company's most iconic pieces, expressing the spirit and excellence of Italian craftsmanship applied to design. Understated elegance, refined in every detail, defines Giorgetti Atelier in Rome and invites the public to enter the world of Giorgetti through a privileged, intimate and private stage where the furnishings are no longer just products, but protagonists in an original, comprehensive interior design. This is the scene for rooms furnished with pieces by prestigious designers who collaborate with Giorgetti. Carlo Colombo's pieces include the Aton and Drive sofas, the Blend tables and the Altea bed, while pieces by Chi Wing Lo include the Lia chest of drawers and the Oli modular storage unit and, of course, there are the iconic Hug armchairs by Rossella Pugliatti. GIORGETTI ATELIER Via Reno 22/A Roma T. +39.06.8543786 giorgettiroma.it
GIORGETTI Bangkok
New for Giorgetti in Bangkok MARCH 14 2017 – The retailer Euro Creations of Bangkok presented the Gallery at Thonglor with an event to launch the new showroom. Giorgetti's latest products were featured at the event in an area designed with a cutting-edge vision, where the company's pieces worked together to create a domestic, exclusive ambiance. A genuine shop-in-shop that occupies a prominent position in the Thai capital's store and includes four living rooms, two dining rooms, relaxation and leisure areas, an office and two bedrooms. At this showroom in Thonglor, the city's young, chic, shopping district, new interior design concepts and trends are defined, making it a reference point for contemporary furnishing in Bangkok. EURO CREATIONS GALLERY AT THONGLOR 119 Sukhumvit 55, North Klong Ton, Wattana, Bangkok 10110 Thailand T. (66) 2 712-9555 eurocreations.co.th
H.O.M.E. D.E.P.O.T. Vienna
Giorgetti at H.O.M.E. D.E.P.O.T. - Vienna VIENNA Giorgetti participated at H.O.M.E. D.E.P.O.T., the annual fair dedicated to the furniture sector and organized by the Austrian magazine H.O.M.E.. In partnership with the retailer Smart Living, Giorgetti exhibited at this event, which took place in Vienna from 15 March to 19 March 2017 in the historical 19th century halls of the former theatre props depot, Semperdepot, which is now home to the Academy of Fine Arts. Here Giorgetti presented its designs in two areas: a living room featuring the Drive sofa and Tilt armchair, accompanied by small Blend tables, and a dining room featuring the Anteo table surrounded by small Diana armchairs and the Origami cabinet. Accessories from the Giorgetti Atmosphere collection, including lamps, vases and rugs, enhanced the rooms, presenting an increasingly complete and functional collection.
WANLIU HOUSE Beijing
WanLiu House in Beijing In partnership with the retailer Classic Living, Giorgetti has furnished a show apartment in Beijing at the WanLiu House development, located in a beautiful district near the Summer Palace and considered to be among the top 10 luxury residences in China. Products including the theatrical Hug armchairs, Fabula sofas displayed with the small Round and Ago tables, the exceptional Studium desk with a small Norah armchair or Aura armchairs, all arranged together in an elegant, innovative space that makes one feel at home. From the study to the living room and conversation areas, they create a carefully considered atmosphere using contemporary design that blends perfectly with the architectural features of the House. wanliuhouse.com
SALONE DEL MOBILE Milano
Salone Del Mobile – Milano 2017 Giorgetti will be at Salone del Mobile 2017 exhibiting a complete interior design project that now includes an outdoor collection and the new partnership with Agnona, a brand specializing in fine fibers for creating luxurious bedrooms. Salone del Mobile will also see the presentation of the second chapter of the “Progetti 30” initiative: Progetti Sense. We look forward to seeing you at Pavilion 5 Stand G07 H10 Rho Pero Exhibition Centre April 4 – 9, 2017 GIORGETTI ATELIER, VIA SERBELLONI 14, MILAN Cocktail party, Tuesday April 4 2017 6:30 pm / with Da Vittorio and La Scolca GIORGETTI STORE, VIA DURINI 5, MILAN + AGNONA BOUTIQUE, VIA SANT’ANDREA 11, MILAN Presentation&Cocktail “Agnona X Giorgetti” Thursday, April 6, 2017 6:30 pm
PRESS HIGHLIGHTS
INTERNI
H.O.M.E.
INTERNI - ITALY January, 2017
DDN - ITALY January, 2017
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NEWS FROM MILAN
NEWS from Milan KEITH HARING - ABOUT ART An exhibition at Palazzo Reale tracing Keith Haring's entire career as an artist: it's a cheerful, colorful journey showing 110 works by this American artist known for his figures in action, which decorate homes and buildings in major cities across the globe. Haring was born in 1958 and died prematurely in 1990. His works reveal a dialogue with his sources of inspiration, from classical archaeology, to Pacific masks, the masters of the 20th century and Pop Art. Graffiti art became an expression of the capacity of art to regenerate itself and form a connection between different and universal cultures.
KANDINSKY - THE KNIGHT ERRANT A homage to the great Russian artist is taking place at the Mudec in Milan: the exhibition focuses on the relationship between art and science, and the metaphor of travel as a cognitive adventure. This collection of Kandinsky's works, placed in contrast with examples from Russian and German popular culture, representing the dual heritage of the founder of abstractism, allows the viewer to understand the development of his symbolic code. It's a fascinating journey through his visual sources of inspiration, where the visitor can "enter" and explore his abstract paintings.
Until 18 June 2017
Until 19 July 2017
INFO palazzorealemilano.it
INFO mudec.it
Keith Haring Tree of Life, 1985, Acrylic on canvas 152.5 x 152.5 cm Private collection. Š Keith Haring Foundation
Wassily Kandinsky Moscow. Red Square, 1916 Oil on cardboard, 51.5 x 46.5 cm Moscow, Tretyakov Gallery Š State Tretyakov Gallery, Moscow, Russia
SALES GALLERY 2992 Kir by | Houston, Texas 77098 SITE LOCATION 2710 Steel Street | Houston, Texas 77098 713.600.5062 | G ior gettiHouston.com