Photography / Videography

As storytelling becomes increasingly important when promoting the destination, we will look to continue to build our asset library with photography and videos supporting the main pillars for marketing Bluffton. We will take a more seasonal approach to capturing content throughout the year as the seasons change. Building the asset library will provide us with additional content for use across all marketing efforts.

Strategy:

• Capture Bluffton’s new products and amenities including parks, cultural district and new neighborhoods

• Expand on the Explore Bluffton video series to use across website, social and digital channels

• Shoot in a high-level DPI format to create high quality images that will translate well into a variety of formats

• Capture engaging drone footage seasonally throughout the year