Collateral & Fulfillment

The Visitor & Convention Bureau will develop and produce an Official Bluffton Vacation Planner. This print and digital publication will be our primary fulfillment piece and a comprehensive guide to what to see and do within Bluffton. It will be distributed via online and phone inquiries, to local businesses and to the Town of Bluffton.

In today’s more visual world, telling a story through stunning photography and compelling content is an imperative component to the travel journey process. This “coffee table” piece allows our visitors to visualize their vacation and discover the destination, through this first touchpoint, the reason for our many accolades, ultimately imagining themselves here on vacation. In addition to working with a publisher, our in-house marketing staff provides the business directory, local photography, editorial content management, editorial review and proofreading for this asset.