FY23 - Q3 Performance Metrics & Update

January 1 - March 31, 2023

As the Town of Bluffton’s official Destination Marketing Organization (DMO), we are the leader in promoting tourism to the destination. By understanding today’s travelers and adapting to the changing landscape of the industry, we are able to execute the comprehensive Town of Bluffton Marketing Plan.

The quarterly report focuses on the metrics outlined within the contract, but we also wanted to share the additional efforts and initiatives worked on during FY23 – Q3.

Town of Bluffton Marketing Plans, Reports, and Presentations

• Submitted the monthly reports to the town staff.

• February 15, 2023, submitted the Town of Bluffton FY23 - Q2 report to town staff.

• March 14, 2023, presented FY23-Q2 quarterly report to town staff.

• March 31, 2023, printed and submitted the Town of Bluffton FY23-24 Marketing Plan.

Bluffton Video Series - Explore Bluffton

• The Bluffton video series continues to compliment the Heart of the Lowcountry™ by exploring the rich culture and highlighting its genuine hospitality.

• For the period of January 1 - March 31, 2023, the Bluffton video series has received 445 views on the website which is an +11.8% increase over Q2 2022.

Views 445