Dedicated Official Bluffton Vacation Planner

January1-March31,2023

The Official Vacation Planner is the first touchpoint visitors receive when planning their visit to the Heart of the Lowcountry™. In FY23-Q3, we printed 25,000 copies of the Bluffton Vacation Planner

We receive requests for this piece from multiple platforms; online, media, and home inquiries. In addition, we distribute the planner to state and local welcome centers, hotels, airports, AAA offices, tradeshows and is included in all public relations outreach.

FY23 – Q3 Mail Fulfillment and Distribution

Official Bluffton Vacation Planner: 14,560

Official Regional Vacation Planner: 35,837

Research

We continue our efforts with the College of Charleston in collecting visitor profile surveys and understanding the demographics of those who are traveling to Bluffton. In FY23-Q3, we received the 2022 Bluffton Economic Impact Report and 2022 Bluffton Visitor Profile Study, which was included in the index of the FY23 – 24 Town of Bluffton Marketing Plan, that was shared with town staff.