BRAND STANDARDS MANUAL V1.0
The Objectives This Brand Standards Manual has primary objectives: 1) It describes the overall ‘Monarch Studios’ Brand Identity so that users of this manual will have a clear understanding of the foundation upon which these guidelines were established and the importance of strictly following them. 2) It identifies the Design Standards and Specifications for the consistent and accurate application of the ‘Monarch Studios’ Logomark and supporting elements.
Index Logo Colour Typefaces
04. 07. 08.
LOGO
MONARCH STUDIOS
Primary Logo
B R A N D S TA N D A R D S M A N U A L V1.0
Primary Logo The Primary Logo is always the preferred version for all applications. There are three versions of the Primary Logo that are acceptable depending on the reproduction technique:
TWO-SPOT COLOURS (TINT)
FULL COLOUR PROCESS (CMYK)
WEB (RGB)
Pantone Black 7 C
C: 0% M: 0% Y: 15% K: 82%
R: 84% G: 83% B:74%
Pantone #8003 C
C: 30% M: 25% Y: 40% K: 20%
R: 152% G: 148% B:130%
THE LOGO MUST NEVER BE REDRAWN OR MODIFIED. Every element has been drawn with the highest attention to detail to ensure accurate reproduction from micro to macro sizes.
LOGO
MONARCH STUDIOS
Space Around & Minimum Size
B R A N D S TA N D A R D S M A N U A L V1.0
6.5 CM
3 CM
0
5
1
5
2
5
3
5
4
5
5
5
6
5
7
5
8
5
9
5
10
*CM SCALE
Clear Space Around For maximum impact and instant recognition, the logo should not be crowded by other visual elements. Adequate white space should be left around the logo so that its prominence is not compromised. In no instance should a line of tect or any other visual element overlay the logotype. The Illustration gives a visual guide for providing the necessary white space. All elements should be kept at least one ‘M’ unit away from the logo.
Minimum Size for Clear Reproductionº The logo has been designed to work well at large sizes (Advertising) as well as smaller, more subtle sizes (Stationary). In the interest of legibility, particularly for the small type at the bottom of the logo, the example shows the minimum size that the logo should be reproduced. If using embroidery, it is important to never alter the logo in any way (like enlarging any type elements), and to ensure that the logo is large enought so all type and graphics are clear.
LOGO
MONARCH STUDIOS
Alternate Versions
Secondary Logo The Secondary Logo is the second most used logo version for applications. It’s a reversed version of the Primary Logo, and it can be used in cases where the primary logo doesn’t fit well with the background colour. It also can be used in different applications such as Stationary for different purposes, for example, different employees or clients.
B R A N D S TA N D A R D S M A N U A L V1.0
Tertiary Logo The Tertiary Logo is the third most used logo version. It’s a one-colour logo used more frequently in cases where a sole tint is required for printing purposes. Each tint can be replaced for either white or Black tint when needed. It can also be used with colour background, as long as the colour used is found on the ‘Colour’ section of this manual.
MONARCH STUDIOS
COLOUR Corporate Colours
100%
80%
60%
40%
20%
B R A N D S TA N D A R D S M A N U A L V1.0
10%
100%
Pantone Black 7 (Coated)
CMYK CYAN: MAGENTA: YELLOW: BLACK:
000% 000% 015% 082%
60%
40%
20%
10%
Pantone # 8003 (Coated)
RGB RED: GREEN: BLUE:
80%
084% 083% 074%
CMYK
HEX HEX #
Corporate Brand Colours Colour consistency is as important as Logomark consistency. Building strong colour equity for the ‘MONARCH’ brand is critical to strengthening brand awareness with clients, and maintaining a unique place in the market.
54534A
CYAN: MAGENTA: YELLOW: BLACK:
030% 025% 040% 020%
Colour Reproduction The use and values of our Corporate Brand Colours have been carefully considered within the logo. Please ensure that the colours and tint values are not changed or altered in any way.
RGB RED: GREEN: BLUE:
152% 148% 130%
HEX HEX #
989482
Uncoated Papers All colours shown in this section are Pantone Coated Swatchbook only. Printers should adjust theri densities / ink mixes to print on uncoated papers so that the colours match their Coated equivalents as closely as possible.
MONARCH STUDIOS
Typefaces Titling : Vinyl Regular
abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 123456789 !@#$%&*()+ VINYL REGULAR
Primary Typeface The Primary Typeface is the font we first notice when we gaze at the logo. This typeface is the most important font in the manual and may be used as Titling, Subtitling and to highlight important information during the design process of various applications such as Stationary and Advertising. The Primary Typeface must not compete with other typefaces used in the same design; it should be the font with the most relevance.
B R A N D S TA N D A R D S M A N U A L V1.0
abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 123456789 !@#$%&*()+ VINYL OBLIQUE
Secondary Typeface The Secondary Typeface is the second most important font in the manual. This Typeface shall be used for ‘non-essential’ but relevant information when using either the Primary Typeface or the Tertiary Typeface. It can be use to differentiate a particular word in a text body, a Title or a subtitle.
MONARCH STUDIOS
Typefaces Bodycopy & Subheads : Din
abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 123456789 !@#$%&*()+ DIN LIGHT
Tertiary Typeface The Tertiary Typeface is the font we should use in the body text of every design. We use a ‘Sans Serif’ font that allows perfect recognition and legibility for large texts or large sentences such as information in the Stationary, Text documents or even the Web Page.
B R A N D S TA N D A R D S M A N U A L V1.0
abcdefghijklmn opqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ 123456789 !@#$%&*()+ DIN REGULAR
Contact For questions regarding the ‘Monarch Studios’ Logo and Brand Applications, please contact: KENJI RODRIGUEZ TANAMACHI Creative Director Tel. 778 3875672 kenji@gamomo.com
BRAND STANDARDS MANUAL V1.0