GLOBAL BUSINESS EVENTS
Celtic Manor Resort ...................................................... 18th June 2015
2015
Any Further information please contact:F
Sameep Nankani
CMO Event at Global Business Events Ltd Global Business Events Sameep@globalbusinessevents.co.uk
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1 18th June 2015
The Celtic Manor Resort
Where do you experience your light bulb moments? You know, those rare gems that can completely change the course of your company’s future? Or your life. Probably not when you’re up to your eyeballs in meetings and day-to-day operations. That’s why we’re inviting you to step away from everything and focus on what really matters.
Adding value. Innovation. Your career. The CMO Event has one obsessive aim: to create an environment that sparks ideas, where you’re guaranteed to learn something new. We have an unrivaled speaking faculty that can give you a perspective you’ve seldom considered before. Or an honest account of how badly something went wrong. The CMO Event gives you all this. Plus the space to think, and the content and conversations to spark those “Ahaa” moments.
Places are limited.
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Delegates
2 18th June 2015
The Celtic Manor Resort
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Attendees & Speakers Includes:
Imran Zaman CMO AMWAY
Francisco Federico Global Digital Marketing Director ACER
Paul English Global Head - Marketing and Communications GRANT THORNTON
Michael Inpong CMO
Craig Welch Global CMO WOOD MACKENZIE
Stephen Sumner Marketing Director Entertainment MUSIC MAGPIE
Mark Evans Marketing Director DIRECT LINE GROUP
Chris Lewis Head of Brand & Marketing WHITEBREAD
Simon Swan Head of Digital Marketing & Business Development MET OFFICE
Paul Ellis VP of Global Marketing ASSIMA
Simon Hall Senior Marketing Director DELL
Jo Evans UK Head of Marketing Communications ALSTOM
Tania Seif Head of Social Marketing CORAL
Kiran Parmar Group Marketing Director AIR PARTNER
Richard Milner Business Development Director PITMANS
Matt Clark Brand Communication Manager THE ROYAL MINT
Samantha Hart Director of Sales and Marketing BATEAUX LONDON
Tom Ollerton Marketing Director WE ARE SOCIAL
MULLER
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3 The Celtic Manor Resort
18th June 2015
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Day 1 07.30 - 08.40 Registration and Coffee 8:50 - 08:59 9:00 - 09:55
Chairman’s Opening Remarks THE CHANGING ROLE AND VALUE OF THE CMO AND MARKETING TODAY How is the CMO's role and value transforming amidst rapidly changing markets, consumer centrism and pure outright disruptive technologies? Responding to accelerated change and the new priorities for CMO’s - leading change, reshaping the compa ny’s public profile, managing complexity, and building new capabilities within and outside marketing Positioning CMO’s as the “voice of the customer” across the entire organisation Creating centers of excellence for key marketing capabilities Outsourcing marketing activities requiring specialised skills Successfully building partnerships and translating local consumer insights into emerging market growth Making marketing commercially relevant as an absolute and demonstrating its value to the bottom line Overcoming the struggle for funding and educating finance on the value of marketing in the organisational Heightening the role of the CMO in the boardroom Ensuring marketing grows up when it’s been undervalued for so long
10:00 - 10:35
EMBRACING THE CONVERGENCE BETWEEN MARKETING AND TECHNOLOGY – WHO IS DRIVING MARKETING TODAY? Ensuring a close collaboration between marketing and IT - rethinking business organisations for a new age With more money being been spent on technology who is driving marketing and who is the owner? Merging marketing and IT to create richer, technologically enabled experiences Using technology, media, and creativity to revolutionise marketing and business strategy. Thriving in the age of disruption Solving business problems at the collision point between media, technology, and marketing Creating a movement around convergence, and telling the story throughout the organisation Adapting processes to keep up with and take advantage of rapid technological change
10:40 - 11:15
TRULY DELIVERING VALUABLE CONVERSATIONS AND ENGAGEMENT IN A DIGITAL WORLD How can we really deliver valuable conversations through digital when buyers are deliberately resisting direct contact? How can we increase customer engagement when the digital world is fleeting and superficial? Achieving engagement through digital channels and maximizing those engagement opportunities for the sales organisation Creating a closer alignment with sales and linking opportunities with digital engagement Developing story telling campaigns written in a way to engage the audience Delivering joined up conversations throughout the entire customer journey Understanding our level of engagement and knowing how to act on it
11:20 - 11:15
SOCIAL FUTURES – WHERE NEXT FOR SOCIAL? Targeting and tailoring social media messages to current and future trends Acting now! Understanding and responding to the three competing trends in social technology today What’s around the corner? Social sales are becoming social moments The future! Using social listening technology to inform marketing decisions, and preparing for anonymous web, whisper and yik yak Distant winds - appealing to the desire for self actualisation, higher purpose and virtual reality
4 18th June 2015
The Celtic Manor Resort
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12:00 - 12:35 IMPLEMENTING CUSTOMER CENTRIC TECHNOLOGY - DELIVERING BETTER MARKETING INTERACTIONS
Selecting and deploying a customer focused marketing platform Developing best-practice processes for implementing business change Fulfilling technology requirements as the basis for enhanced customer interaction Deciding between an end-to-end solution, migrating current campaigns or setting up a triggered and automated activity,
12:40 - 13:15 USING MARKETING AUTOMATION TO CREATE AN INTEGRATED MARKETING STRATEGY Using next generation software platforms and technologies to effectively market on multiple channels via email, social media and websites Focusing on personalisation via emails and text and reacting quickly when customers respond Winning extra sales and increasing profits by nurturing sales leads until ready to buy succesfully automating repetitive task
13:20 - 14:05
NETWORKING LUNCH
14:10 - 14:45
SUCCESSFULLY REVITALISING EXISTING BRANDS AND CREATING NEW ONES Using 7 principals to turn a business, which was becoming irrelevant into an award winning grocer brand of the year Responding to increasingly empowered consumers who always want something new Always seeking to constantly revitalize, not re-invent Successfully maintaining brand consistency Learning from brands that are struggling
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5 18th June 2015
14:50 - 15:25
The Celtic Manor Resort
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DEVELOPING AND TRANSLATING A KEY MARKETING MESSAGE INSIDE AND OUTSIDE THE ORGANISATION Using integrated marketing via communications, propositions, social media and digital channels, customer experience and culture to successfully re-boot direct line through the Winston Wolf advertising campaigno Driving a brand re-launch inside and outside the organisation Identifying the unmet need in a market that had lost customers' trust Inspiring the moment of creative genius Creating an enterprise wide endeavour to bring the re-launch to life
15:30 - 16:05
USING BIG DATA TO DRIVE ORGANISATIONAL CHANGE – INSTILLING TOMORROWS MODEL FOR DATA INTEGRATION Making the transition from traditional silo data models to data integration Using new sets of tools and instigating organisational unit teams What do tomorrow's organizations need around big data? Preparing the customer organisation for big data Anchoring organisational models for tomorrow’s function – implementing new models for data integration Transitioning from a centre of excellence to a new paradigm
16:10 - 16:45
DELIVERING AND MONETIZING DATA THROUGH TARGETED CONTENT AND DIGITAL KNOWLEDGE CENTERS Case study: Turning valuable data into knowledge and maximizing advertising sponsorship and digital reach from 12% to 30% in two yearss Building up internal and external virtual teams to create and deliver killer content Tailoring messages to specific consumer segments/identified communities depending on audience needs Driving qualified online traffic by pushing tailored content through social media Generating increased digital traffic and effectively measuring the success of content promotion Increasing brand coverage and increasing reach through 3rd party platforms
16:10 - 16:45
USING SOCIAL AND MOBILE TO TARGET AND IDENTIFY EXISTING AND NEW MARKETS Harnessing the mobile opportunity to target and build communities Using social networks for new customer acquisition Targeting to specific customer segment Growing communities around people who actually convert
16:10 - 16:45
USING SOCIAL AND MOBILE TO TARGET AND IDENTIFY EXISTING AND NEW MARKETS Harnessing the mobile opportunity to target and build communities Using social networks for new customer acquisition Targeting to specific customer segment Growing communities around people who actually convert
6 The Celtic Manor Resort
18th June 2015
16:50 - 17:25
June.cmoevent.com
USING SOCIAL AND MOBILE TO TARGET AND IDENTIFY EXISTING AND NEW MARKETS Harnessing the mobile opportunity to target and build communities Using social networks for new customer acquisition Targeting to specific customer segment Growing communities around people who actually convert
17:30 - 18:05
USING TARGETED CONTENT AND SOCIAL TO EMPOWER, INSTILL PASSION AND CONNECT MARKETING AND SALES Engaging social marketing in the entire value chain - capturing opportunities in sales and customer satisfaction Creating local content to engage the sales organisation and enable better working Installing passion for the brand and harnessing the workforce Creating a brand connection for all employees Avoiding silo approaches by successfully joining marketing and sales together Using social media and creative content to connecting marketing throughout the organisation Implementing joined up marketing
18.10 - 18.15 CHAIRMAN'S CLOSING REMARKS AND CLOSE OF CONFERENCE 18:15 - 19:25 FREE TIME 19:30 - 19:35 CHAMPAGNE AND NETWORKING 20:00 - 22:30 GALA DINNER
Please note: The time allotted to slots is generally 45 minutes. Given the conversational nature of the event, we’re asking presenters to keep their presentations to a maximum of 25 minutes to allow optimal time for extended Q&A.
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