VETERAN CAREER SERVICES
2018 / 2019
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019
ABOUT
Who We are Headquartered in San Diego, California, Hire G.I. serves those who have served by developing transitioning military personnel, and pairing those candidates with top-tier employers. Since its inception, Hire G.I. has become the working link between Veterans entering the civilian workforce and military-friendly companies seeking optimum employee fit. What We Do We understand the challenges of military transition into the civilian workforce. Through strategic partnerships, Hire G.I. has developed a proprietary blend of Veteran candidate development and placement services, resulting in synergistic human capital investments for all of our clients. Working closely with companies geared toward hiring our heroes, HIRE G.I. provides the optimum system for prospective Veteran employees, as well as a cost-effective human resource tool, making us the preferred solution for any and all challenges associated with the employment of our nation’s finest. Whether it be one-on-one career counseling, our world-famous workshops, or our industryleading career fairs, Hire G.I. continues to engineer seamless approaches to meet the highest levels of client satisfaction. Our Mission At Hire G.I., we strive to close the gap between employable Veterans and employers of the highest caliber. By providing superior services to our Veterans and clients, we exemplify our motto of, “Serving Those Who Have Served.� Our Vision Strive to become the preferred source for employment and human resource services. Dedicated to serving our customers and the community with the highest levels of service, knowledge, professionalism, honesty and integrity. HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019
SALUTE
E-MAGAZINE
is the premier e-magazine of Hire G.I., inspiring a
purpose-driven network of thousands of employers who embrace a common vision to hire transitioning military Veterans and their spouses—who in turn bring key skills in leadership, teamwork, loyalty, integrity, and a determination for success. SALUTE is scheduled for distribution during the first 2 weeks of each month.
HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019
AUDIENCE
12,000 RATE BASE
20.5K
AVG. MONTHLY UNIQUE VISITORS
70.4K
AVG. MONTHLY PAGE VIEWS
Active Duty 60% Veterans 30% Spouses 10%
MEDIAN HHI
GENDER
16 Military Bases (All Branches)
E1—E5 E6—E9 O1—O6
45% 40% 15%
80%
$30-80k
22-30
20%
MEDIAN AGE
Statistics collected from 2018 internal research initiatives, Google Analytics® and Constant Contact®. Figures represent brand footprint and reach on social media, email marketing, newsletter distribution, and unique web traffic.
HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019
SOCIAL MEDIA
Reach
Engagement
Active
71,153
4.1%
9,400
Reach
Engagement
Active
28,240
5.2%
6,591
Reach
Engagement
Active
17,922
2.9%
3,922
Reach
Engagement
Active
4,621
0.8%
1,285
Reach
Engagement
Active
3,905
0.6%
542
HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019 UNIT SIZE
PIXEL SIZE
Featured Company Article Video Advertisement
Video or Link
Full Page
1 Month *
2 Months *
3 Months *
Per Month
Per Month
Per Month
$1,000
-
DIGITAL RATES
-
-
$900
$850
$800
2438x3300
$800
$750
$700
Leaderboard (Top)
728x90
$500
$475
$450
Large Rectangle
300x600
$400
$375
$350
Medium Rectangle
300x250
$300
$275
$250
Skyscraper 160x600 Leaderboard (Bottom) 728x90 Text-Links 180x90
$200 $100 $50
$175 $75 $40
$150 $60 $30
Posted on HIRE GI Social Media Pages DPI IMAGE Social Single 1 Post * QUALITY Platform Image Facebook 1200x900 300 dpi $250
2 Posts *
Promoted Campaign *
$400
* PC Rates Available
1080x1080
300 dpi
$250
$400
* PC Rates Available
1200x675
300 dpi
$250
$400
* PC Rates Available
300x250
300 dpi
$250
$400
* PC Rates Available
YouTube
300x250
300 dpi
$250
$400
* PC Rates Available
FOR ALL DIGITAL PLATFORMS
• • •
• • •
*All rates are gross. These rates and all advertising transactions are subject to Hire GI and its Affiliate’s Advertising Terms and Conditions. Advertisers must provide secure (https) 3rd party tags, and all partner file requests within the tags must also be secure (https). Careful attention must be paid to the proper creation of PDF files to ensure that they will reproduce correctly. Choose “PDF X/1a” or “Press Quality” in your job options when creating high-resolution PDFs. The original files that you are making the PDF from should also be high resolution. Make sure images are CMYK and 300 dpi resolution and all fonts used are loaded and embedded. 3rd Party Ad Serving—preapproval required. Lead time: 10 business days prior to publication date. FILE FORMAT: InDesign (preferred), Photoshop, Illustrator; PDF is acceptable. Indicate any hyperlinks. InDesign: No bleeds; include images and fonts. VIDEO: Preferred formats are .mov and .mp4 • Send the actual videos; if you send a link, make sure it is a downloadable link or a link to YouTube. • Video should be limited to 15 seconds with a max of 3 loops. AUDIO: Preferred formats are .wav and .aiff. We can use mp3s, but they are lower quality. HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019 UNIT SIZE
PIXEL SIZE
DIGITAL SPECS
DPI IMAGE JPEG/GIF/ MAX ANIMATION QUALITY PNG FILE SIZE
Full Page
2438x3300
300 dpi
160 KB
15 sec, 3x loops max
Leaderboard (top)
728x90
300 dpi
160 KB
15 sec, 3x loops max No Flash
Large Rectangle
300x600
300 dpi
160 KB
15 sec, 3x loops max No Flash
Med. Rectangle
300x250
300 dpi
160 KB
15 sec, 3x loops max
Skyscraper
160x600
300 dpi
160 KB
Leaderboard (bottom)
728x90
300 dpi
160 KB
Animation not available for this unit 15 sec, 3x loops max No Flash
AUDIO INITIATION
* USER CLICKED REQUIRED
(on click: mute/un-mute) default state is muted
* * * *
*
728 x 90 2438 x 3300
Top or Bottom
300 x 250
160 X 600
300 x 600 728 x 90 Video
Linear In-Stream (Pre/Mid/Post-Roll)
Recommended formats Recommended dimensions Recommended video bit rate Recommended audio bit rate Video Length
VAST tag, .mov, .mp4, Custom URL’s — YouTube Preferred 960×720 px (4:3 standard) or 960×540 px (16:9 widescreen)
2 Mbps 128 kbps 15 seconds
Digital Magazine Specs & Dimensions Sizes
Creative Accepted
728×90, 300×250, 300 x600, 160x600
InDesign, JPG, Static GIF, or PNG
Text Link Specs Assets Needed 20 character heading + 70 character teaser + URL HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019
R
NETWORK
ReaVet—Our Network, Your Partner
ReaVet is our proprietary platform dedicated to helping brands authentically and creatively reach the Military market.
We leverage our network and relationships to create a strategic marketing campaign— introducing your brand to the Veteran demographic. Gain access to all the transition service members we serve and create a quality pipeline. Gain access to our trusted ReaVet network, contact us: info@hiregi.com
Military Families Have:
More free time in large blocks
35% higher expendable income
3 times more vacations
Move twice as often as civilian families
Travel 5 times more often than civilian families
HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019
COLLABORATE
Digital Deadlines Lead Times
Social Media
Payments
E-Magazine materials due 10 business days prior to the first business day of each month.
Materials due 5 business days prior to requested posting-date.
Payments are due within thirty (30) days after the billing date.
Where to Send Digital Materials Send Via Email
communications@hiregi.com
Need a Creative Boost? Our Creative Team offers full-service creative advertisement building - from strategy and consulting to media development and campaign support.
REQUEST A QUOTE
HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019
TERMS & CONDITIONS
The following are certain terms and conditions governing advertising published in Hire G.I.’s digital and print magazine SALUTE (the “Magazine”) and social media channels. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, instructions or documents other than this Rate Card will be binding on Hire G.I. or it’s affiliate network of publishers (“Publisher”) unless Publisher agrees to such terms and conditions in writing. 1. AGENCY COMMISSION AND PAYMENT Submission of insertion order by advertising agency on behalf of advertiser constitutes agency’s agreement to pay all invoices for placement of advertising in the Magazine pursuant to such insertion order. Notwithstanding the foregoing, submission of insertion order constitutes agreement that advertiser guarantees prompt and full payment for such advertising in the event of material default by agency. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days after the billing date. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on advertising space charges may not be applied to production charges. 2. CANCELLATION AND CHANGES Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. Publisher reserves the right to refuse any advertisement. Rates subject to change without notice. Advertiser and advertising agency assume liability for all content of advertisements printed and also assume responsibility for any claims made against the Publisher. The Publisher reserves the right to reject any advertising that it feels is not in keeping with publication standards, policies and practices. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine or Social Media Schedule. The rates and conditions of advertising in the Magazine are subject to change without notice. 3. CIRCULATION GUARANTEE Publisher guarantees circulation to subscribers, online followers, and national advertisers by brand of advertised product or service. In the event the audited 12-month average circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in advertising space credit only, which must be used within six (6) months following the issuance of audited statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication, and the audited 12-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported are used by Publisher only as a basis for determining the Magazine’s advertising rates.
HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
MEDIA KIT 2018 / 2019
TERMS & CONDITIONS
4. PUBLISHER’S LIABILITY Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine or Social Media Content in which advertising is placed pursuant to an insertion order that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements and is not liable for any error in key numbers. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the advertising space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits. 5. MISCELLANEOUS Advertising agency and advertiser each represents and warrants that each advertisement submitted by it for publication in the Magazine contains no copy, illustrations, photographs, text or other content that may result in any claim against Publisher. Advertising agency and advertiser each shall indemnify and hold harmless Publisher from and against any damages and related expenses (including attorneys’ fees) arising from the content of advertisements, including, but not limited to, claims of invasion of privacy, unauthorized use of names or pictures of living persons, trademark infringement, copyright infringement, libel and misrepresentation. Publisher’s acceptance of an advertisement for publication in the Magazine or on Social Media does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter. This agreement shall be governed by and construed in accordance with the laws of the state of California without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the state of California in the County of San Diego or the U.S. District Court for the Southern District of California. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts.
HIRE G.I. 510 Plaza Dr. Suite 2230 Atlanta, GA 30349
HIREGI.COM
(855) 383-3332
VETERAN CAREER SERVICES