Concept Commmunication & Promotion Profile by hirklins alpa

It all began one day in 1993, when a few friends combined their strengths and talents to begin a journey of discovery. This is the story of Concept Communication & Promotions Sdn Bhd, a 100% Bumiputera Agency with the will & commitment to succeed and stand heads & shoulders with the best in the industry.

CONTENTS • Start With A Strategy • Redefining Service • Creativity That Inspires • Quality Comes First • Timeless Dedication • Communicating Through The Right Channels • Leading The Way • Continually Aspiring • People Make The World Go Round • Our Portfolio

START WITH A STRATEGY Many a war has been lost for want of the right strategy. Likewise, in the war for the minds of the consumers, your strategy should be the first on your agenda. Leveraging on shared experiences and knowledge, our team is well equipped with the right know-how to help you formulate a winning plan - and achieve your objective - with an eye on cost-effectiveness. Simply put, itâ&#x20AC;&#x2122;s getting more bang for your buck. Which, arguably, is already a great strategy to start with.

REDEFINING SERVICE Our clientele are the kings and queens of the business, as we discovered in our early challenging years. We thus determined that Service, or more aptly, excellence in service, should be our second foundation stone. To that end, we constantly spur our client servicing personnel to have a highly developed sense of empathy for clients' needs - they would know what you want, before you do.

CREATIVITY THAT INSPIRES As the business grew, we learned and we could see the need to have solid foundations, just like a well-built house. Another major foundation was Creativity, or the ability to produce something out of nothing. We also understand that clients want to be remembered for the inspiring masterpieces we create for them, be it a simple press ad or a comprehensive, strategy-driven communication campaign.

QUALITY COMES FIRST In the rush to be the first, some choose to compromise on quality. Fortunately, that is not how we work. We believe that great masterpieces are born through the perfect coordination of individual talents. And that â&#x20AC;&#x2DC;qualityâ&#x20AC;&#x2122; is a universal value appreciated by all. Quality control of the highest order is thus the fourth foundation upon which Concept Communication & Promotions is built.

TIMELESS DEDICATION Here, time can sometimes stand still. Work is not done...until it is done. Whatever it takes, we pride ourselves on having some of the most dedicated team players who will personally ensure each task is completed and delivered as promised to our most important customer - You. Come rain or shine, day or night, nothing will stand in our way. Thatâ&#x20AC;&#x2122;s the way it has been, and thatâ&#x20AC;&#x2122;s the way it will always be.

COMMUNICATING THROUGH THE RIGHT CHANNELS ELECTRONIC MEDIUM • TV Commercials • TV Sponsorship Programmes • Corporate Videos • Documentaries • Animation • Feature Films • Video Advertising • Cinema Advertising • Radio Commercials • Jingles/Signature Tunes • Radio Sponsorship Programmes PRINT MEDIUM • Press & Periodicals Advertisements • Advertorials • Annual Reports/Financial Statements • Recruitment/Tender/Notices & Announcement Advertisements • Newsletters/Journals • Direct Mailers • Brochures • Leaflets • Posters • Packaging Designs • Logo & Graphic Designs (Corporate & Thematic Designs) • Publications

P.O.S. MATERIALS • Buntings • Banners • Billboards/Signages • Merchandising/Souvenir Items • Stationery Items • Cards - Festive/Greeting/Invitation etc. • Money Packets • Calendar • Diaries • Promotional Standee PUBLIC RELATIONS • Event Management • Exhibition • Equipment Supply • Concept & Execution • Consultancy in Corporate, Financial & Image Building Communication • Marketing Communication & Strategy • Public Affairs & Issues Management • Press Releases • Press Conferences • Photography & Video MULTIMEDIA • Interactive CDs • Website Content & Design • Internet Publishing

EXECUTIVE CHAIRMAN

DATO’ RUSLI HARUN “A HANDS ON APPROACH ALWAYS WORKS” Never one to leave things to chance, Dato’ Rusli always believes in a hands-on approach for everything since his days in Universiti Teknologi MARA (UiTM) in the early 70s. To date, he has charted numerous accomplishments as a savvy entrepreneur in the fields of Property Development, Advertising & Communication, Travel & Tours, TV & Film Production and Automotive Distributorship. To him, excellence is the key to success – a fact he shares with everyone who wishes to join him on his journey through life.

MANAGING DIRECTOR

ZABIDI SANIP “PERFECTION SHOULD BE A LIFELONG PURSUIT” A man of exacting standards, nothing but perfection satisfies Zabidi. An exemplary product of Universiti Teknologi MARA (UiTM) with a Degree in Mass Communications (Advertising), Zabidi furthered his studies at the Institute of Practitioners in Advertising (IPA), London before his foray and foundation in advertising began over a decade ago with Ogilvy & Mather in London. Seeking new experiences and enlightenment, he then proceeded to Ted Bates (now Bates Malaysia) and also honed his abilities in PTM Thompson (now JWT Thompson Malaysia) before helming this agency. A firm believer in homegrown talents, Zabidi has devoted his time towards grooming team members into value-added performers who join him in driving one of Malaysia’s more successful local advertising agencies ever forward.

CONTINUALLY ASPIRING We are only as good as our last success. With that thought etched firmly in our minds, we see each day as a new opportunity to chart new accomplishments and victories for our clients. The truth of the matter is - for us to succeed, you must first reap the rewards. For only through your growth, shall we prosper in this relationship.

KEY PERSONNEL

CREATIVE HEAD

MUS@MUSTAFFA IDRIS “The serious joys of life – cuisine and art – it’s in my blood” En. Mustaffa, or “Mus” is a man of vast experience in advertising. An avid fan of culinary delights and art, Mus obtained his Tertiary education at Universiti Teknologi MARA (UiTM) where he graduated with a Degree in Art and Design, majoring in Advertising. His career path has taken him to some of the best known agencies in town such as Johan Design and Leo Burnett. He brings to the table an international flair for creativity made all the more delectable with an infusion of local flavours.

KEY PERSONNEL

ASSOCIATE CREATIVE HEAD

JOE@ROZANI OMAR “...can’t get no satisfaction, unless it’s a masterpiece.” Joe is a perfectionist when it comes to work. Nothing less than a masterpiece or he will be “tak puas hati”, is his philosophy. Joe’s talent is evident in many of our clients’ masterpieces and compliments. An Art and Design graduate from Universiti Teknologi MARA (UiTM), Joe has worked with some of the biggest agencies in town, including CD Advertising, Friends etc. and taps into his vast experience to continually motivate others to surpass all boundaries.

KEY PERSONNEL

SENIOR COPYWRITER

ROBERT “Long and complicated; or short and sweet...” That’s his dilemma; when it comes to copy, because Robert enjoys his work so much, he tends to say too much at times. With a keen eye on world events, trends and happenings, not much goes unnoticed in Robert’s world. Thanks to his accounting and finance background, he is also able to appreciate the finer points of brand positioning, marketing strategy and business competitiveness, whilst ensuring creativity shines through.

KEY PERSONNEL

MEDIA MANAGER

ZURLILA AHMAD “Cool, calm and confident” Lila has been nurtured on a diet of media ever since she joined the industry in the early 1990’s. Poised, confident and knowledgeable, Lila demands the highest standards of accuracy and precision from all members of the Concept Communication family. Her calm confidence is a guiding light when everyone is rushing to meet tight deadlines.

TV COMMERCIALS

Utusan Malaysia

Bank Rakyat

Karnival Pengguna 2006

TV COMMERCIALS

Tourism Malaysia Domestic Campaign (ZOOM! Malaysia)

Tourism Malaysia Domestic Campaign (ZOOM! Heritage and Culture)

TV COMMERCIALS

Tourism Malaysia Domestic Campaign (ZOOM! Eco-Adventure)

Tourism Malaysia Domestic Campaign (ZOOM! Islands and Beaches)

PRINT ADVERTISEMENTS

BILLBOARDS

BUNTINGS

BANNERS

BROCHURES

BACKDROPS

POSTERS

EXHIBITIONS & EVENT MANAGEMENT

Tourism Malaysia Domestic Campaign Launching

EXHIBITIONS & EVENT MANAGEMENT

RMKe-9 Exhibition

LOGOS