Storytelling with Data Visualization The power and importance of storytelling applies to visualization of data, too. More than often, charts, spreadsheets and other visualization are not appropriate; but the story is. Data analysts & visualization experts know that data will influence only if presented in the apt manner. Developing visualizations considering the knowledge of the users on the topic and also the interests of the audience - is the key. • Managers: Detailed, actionable understanding of the visual & relationships between visuals with access to detail on demand • Analysts: More investigation and research, and less storytelling with great in-depth detail • Executive: Only has time to view the implications and conclusions of overall results • New users: Straight on to the subject, but doesn’t want generalization or simplification • Existing users: Decent knowledge on the topic, but looking for an overall understanding and major insights
What is your data story? Pie Chart
Waterfall Chart
Stacked 100% Column Chart With Subcomponents
Only Relative Differences Matter
Relative & Absolute Differences Matter
Relative & Absolute Differences Matter
COMPOSITION
STATIC
CHANGING OVER TIME
Stacked 100% Column Chart
Stacked Column Chart
Stacked 100% Area Chart
Stacked Area Chart
Only Relative Differences Matter
Relative & Absolute Differences Matter
Only Relative Differences Matter
Relative & Absolute Differences Matter
Few Periods
Many Periods
Circular Area Chart
Line Chart
Column Chart
Line Chart
Cyclical Data
Non-Cyclical Data
Single or Few Categories
Many Categories
COMPARISON
OVER TIME
Few Periods
Many Periods
One Variable per Item Variable Width Column Chart
Table of Table with Embedded Charts
Bar Chart
Column Chart
Two Variables per Item
Many Categories
Many Items
Few Items
RELATIONSHIP
DISTRIBUTION
AMONG ITEMS
Few Categories
Column Histogram
Line Histogram
Few Data Point
Many Data Point
Single Variables
Scatter Chart
3D Area Chart
Two Variables
Three Variables
Scatter Chart
Bubble Chart
Two Variables
Three Variables
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