Checklist
Are you converting your digital content into customers?
Check out the top five techniques publishers need at their fingertips in order to develop digital audiences and realise your digital potential. See how you shape up.
1
Direct control of your digital content
2
Gather audience intelligence
Put your digital editors in the driving seat. Give them the
To develop your digital audience you need to capture
tools to slice and dice their content to create curated
client information at every opportunity. You need solid
products on the fly and you have the engine for digital
data protection (naturally) and forms you can configure
success. If content is king, then editors need to wear
yourself in order to collect data in exchange for free
the crown – intuitive CMS technology (where you don’t
content, wherever your audience acknowledges a fair trade!
need to involve IT ) takes the strain out of product development and lets them do what they do best.
Data is the key to segmenting consumers of your content and turning them into paying customers. You need a tool
Under the bonnet you need good mechanics such as
that can help you identify user activity and segregate your
responsive templates for mobile devices, flexible page
audience in order to help you immediately determine the
layouts, freedom to define sub-navigation, automatic
viability of new products, find opportunities for niche or
content linking and auto-sizing images to keep your motor
premium content, and to craft highly targeted offers that
running with the minimum of fuss. Smart CMS templates
convert into revenue. When you can analyse your audience
also give fresh opportunity to making media sales using
engagement you can personalise and monetise it.
both standard and one-off formats, through adaptable page layouts that don’t need design or development input.
abacusemedia.com/digital
3
Instant price, product and promotion
5
Live and unplugged (technology that is)
You need to be able to market to your digital audience,
It’s critical for ongoing success to invest in a technology
capture information, handle sales transactions and
platform today that won’t be outdated tomorrow. You need
instantly fulfill subscription orders in the same integrated
an evolving technology platform and an open-minded
system. This is the way to optimise customer experience
partner; you don’t need hard coded templates and a hard-
and generate the digital intelligence you need to squeeze
line approach. Insist on the ability to plug-in XML feeds,
every drop of potential revenue from your audience.
apply apps and work-in widgets – aim for complete flexibility to integrate third party systems and allow your own
You also need the ability to instantly create and manage
development on a centralised platform.
product offers and variants for any brand, through any channel in any market, and schedule marketing offers to
Joined-up, specialist technology can connect every step
go live whenever you want. Responsiveness to audience
of the digital content publishing process, from origina-
behavior is critical in digital – there is ‘no month’ between
tion to delivery to billing and fulfillment – with minimal
issues and the customer won’t wait. Get ahead of the
IT input. To develop your audience faster, accelerate the
game by taking care of renewals, trigger communications,
pace of digital product development by standardising on
discount and promotional codes, set rules for entitlements
a single system that can quickly roll-out branded sites.
and metered access and do it all through one system that tracks every interaction with every customer.
There are more than five points to delivering digital content strategy and we’d love to talk about what else is on
4
your checklist. There are more than five points to deliver-
Experiment and learn
ing digital content strategy and we’d love to talk about what else is on your checklist.
Experimenting with new products used to be a drawn out process, but digital audiences have changed the rules – put it online and they will quickly tell you if you’re on the mark. You need the ability to plan, prepare and visualise
For more information about
new digital products directly within the commercial teams.
our Webvision CMS or ADvance
Digital audiences are a discerning bunch, they know
audience development platform or
what they want, but importantly they also know what they
to arrange a demo, please contact
don’t want. Find the right blend of micro-niche content
us on info@abacusemedia.com
and subscribers are willing to pay a premium. Invest in a platform that can capture, analyse and visualise
or +44 (0)20 7766 9810
the data you need to unlock existing opportunities.
Working with
Call +44 (0)20 7766 9810 abacusemedia.com Sharper marketing, higher sales, lower costs.
Email: info@abacusemedia.com Chancery Exchange, 10 Furnival St, London EC4A 1YH