INDUSTRY TRAINING FOR BARBERING, BEAUTY & HAIRDRESSING
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t seems like only yesterday it was January 2014, and now it's nearly the end of the year. It's been a busy year for HITO so far, and it’s only going to get better from here.
Since last issue HITO has taken part in one of our major events for 2014 – WorldSkills Nationals. This competition brings together the best in a variety of trades to compete against one another and showcase their skills. This year we had ten competitors at WorldSkills Nationals who came prepared ready to give it their all in six different modules. The standard of work was extremely high. Congratulations to our gold medalist, Jenny Eastwood of Morph Hair Studio, and to Ashlee van Wijk of True Grit Hair Spa and Nadine Gratton of Ursula Harris Hair Design, silver and bronze medal recipients respectively. You can read more about the competition later in this issue. We held our first HITO Graduation in August this year. Any trainee who gained their qualification through HITO after June 2013 was invited to attend. It was fantastic to see everyone there – we were overwhelmed by the number who attended, along with their employers, family, and friends. HITO is very proud of all our graduates, and we know you’ll all go on to achieve great things. The Global Directions Forum also took place this year, on September 1st in Auckland. This was part of the ipsn board visit to New Zealand, and gathered together our industry to discuss the future of hair and beauty industries. Attendees listened to talks from prominent speakers and mingled with fellow guests both international and local. Thank you to our speakers and to everyone that attended. In June HITO went through an important change - we officially changed our name to the New Zealand Hair and Beauty Industry Training Organisation Inc (although we will still be known as HITO). Our name change will better reflect our role as the ITO for barbering, beauty, and hairdressing. It is one small step in our continuing commitment to be inclusive and supportive of all industries we look after.
ERICA CUMMING, HITO CEO COVER IMAGE STYLIST: LAURA WILLIAMS PHOTOGRAPHER: ANGELA HENDERSON MAKE-UP: KRISTA AUGUSTIN MODEL: LIVVY JONES THANKS TO L’OREAL FOR PERMISSION TO USE THE IMAGES.
We’ve got one of our most exciting events coming up – the HITO/Kitomba/NZARH Industry Awards. This year the Awards will be held in Wellington on 9 November 2014 – only a month away now. This year we will be incorporating the NZARH Oceanic and Editorial Stylist awards during the day. Tickets to the awards include entry to the day events as well as the evening function. Congratulations to our finalists – we look forward to seeing you at the Awards ceremony to celebrate your success. Remember to get your tickets quickly so you don’t miss an amazing night of celebrating the best in our industries. We hope to see you there. Until next time.
Each year HITO, Kitomba and NZARH get together to host the Industry Awards. This event celebrates excellence in training and business in the NZ hair and beauty industries. This year the awards are taking place on Sunday 9 November at Shed 6 on Wellington’s beautiful Queens Wharf. Meet the 2014 HITO Awards finalists and regional winners.
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• AUCKLAND WINNER: Trent Fleet Bettjemans, Auckland
long with the evening event where the winners of the HITO Awards and the Kitomba/NZARH Business Awards will be announced, this year we are excited to host a daytime event as well. During the day at Shed 6 the Oceanic Hairdressing Masters, Editorial Stylist and Patrick Cameron Photographic Challenge competitions will take place. One price of $189 gives you access to both the daytime and evening events.
• MIDLAND WINNER: Jenny Eastwood Morph Hair Studio, Hamilton • MID-CENTRAL WINNER: Courtney Jackson Be Ba Bo Hair Studio, New Plymouth • CENTRAL WINNER: Sarah Smith Synergy Hairdressing, Lower Hutt • NORTHERN SOUTH WINNER: Nadine Gratton Ursula Harris Hair Design, Nelson
THE HITO AWARDS
• SOUTHERN SOUTH WINNER: Rachel Patarana Fred and Gingers, Invercargill
There are five HITO Awards up for grabs including the highly coveted Apprentice of the Year. These awards are designed to recognise and celebrate the best apprentices, trainers, tutors, and training salons in New Zealand.
HITO TRAINING SALON OF THE YEAR • H&B – Hair Art & Beauty, Christchurch • HQ Hairdressing Group, New Plymouth
After receiving many applications and nominations, the HITO judges got together on Monday 15 September to narrow down the candidates. This year the HITO Awards judges were:
• True Grit Hair Spa, Christchurch
JASMINE MCBETH MEMORIAL SCHOLARSHIP
• Erica Cumming (HITO CEO)
• Jacqui Malcolm, Be Ba Bo Hair Studio, New Plymouth
• Greg Durkin (BCITO)
• Lauren Wine, Salon One the Cove, Tauranga
• Lyndsay Loveridge (HITO Ambassador, hairdressing business and education guru)
• Rachel Patarana, Fred and Gingers, Invercargill
HITO TUTOR OF THE YEAR
All three judges were impressed by the standard of this year’s applications.
• Fiona Smith, Western Institute of Technology, New Plymouth • Hannah Welfare, The College of Beauty Therapy, Tauranga
“It was encouraging to see the enthusiasm, passion and determination that apprentices have in their chosen career. As judges, we’d like to acknowledge the time, effort and sheer hard work that everyone has put into their applications,” says Erica Cumming.
• Kirsty Ryan, Western Institute of Technology, New Plymouth
HITO TRAINER OF THE YEAR • Dionne Hardwick, Salon One the Cove, Tauranga • Jennifer Finch, True Grit Hair Spa, Christchurch
After hours spent evaluating the applications, the judges selected finalists for each award.
• Shannon Dowd, Zibido Hair, Hamilton Congratulations to all our finalists! You have risen to the top of your game, but there can only be one winner. Good luck!
We are delighted to announce that the finalists for the 2014 HITO Awards are:
A big thank you to everyone who entered the HITO Awards this year. The applications were of a very high standard and it was a tough job for the judges to select finalists. We encourage you to enter again next year.
HITO APPRENTICE OF THE YEAR In this category a winner has been selected from each of the seven HITO regions around NZ. The overall HITO Apprentice of the Year will be chosen from this group.
For everyone who is planning on attending the Industry Awards, head to www.industryawards.co.nz to purchase your tickets today.
• NORTHERN WINNER: Kevin Price Rodney Wayne – Glenfield Mall, Auckland
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talent inspires all at worldskills nationals Hamilton apprentice Jenny Eastwood took out the Gold Medal for hairdressing in the WorldSkills National Competition in July.
JENNY EASTWOOD, WORLDSKILLS NATIONALS GOLD MEDALIST
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“It’s amazing being part of an industry that’s so willing to give back… I would love to do the same thing for others one day.”
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p against nine other competitors from across the country, 20-year-old Jenny from Morph Hair Studio competed in six modules over two intensive days to become the overall WorldSkills gold medalist in hairdressing.
“It’s amazing being part of an industry that’s so willing to give back…I would love to do the same thing for others one day.” Jenny can now say that all the hard work and determination was well worth it.
She was also the top-scoring competitor for the Waikato region across all trades represented at WorldSkills.
“After so many months and hours of training, to win was absolutely unreal… it’s the best feeling ever.”
“When they announced I was the winner, my first thought was that they had made a mistake. Then I just felt overwhelming joy and I burst into tears!” says Jenny.
Coming in behind Jenny at Nationals was Ashlee Van Wijk from True Grit Hair Spa in Christchurch. She was awarded the Silver Medal and also named the top-scoring competitor for the Canterbury region.
A competition for young people from across New Zealand, competitors in WorldSkills vie to become the best of the best in their chosen skill. Hairdressing was one of 18 industry categories to compete this year, with others including engineering, automotive, hospitality and carpentry.
The Bronze Medal went to Nadine Gratton from Ursula Harris Hair Design in Nelson. Nadine is also the 2013 HITO Apprentice of the Year for her region. Erica Cumming, CEO of HITO, was very impressed by the standard of work shown by all the competitors.
Not for the faint of heart, WorldSkills requires competitors to show excellence in an extensive range of skills. Jenny put in many hours of her own time to train and prepare.
“The competition was tight and the skills displayed were inspirational to all who were there,” she said.
“I haven’t had a weekend since I entered the regional competition…I have stayed late after work or come in early every day. It’s a huge undertaking,” she explains.
Head Hairdressing Judge Ulrica Hannson from Pivot Point Australia echoed Erica’s comments.
Because such a wide range of skills are required, Jenny’s training regime included seeking help from people who are experts in their fields. Some of her trainers included Pip Grundy from Zibido in Hamilton and Bianca Karam-Whalley from Team 7 Hairdressing in Te Awamutu. To hone her barbering and carving skills Jenny trained with Hamilton barbershop Barber Kings. David Shields from David Shields Hairdressing in Auckland also gave her a lot of advice and feedback, and NZ WorldSkills Expert Niq James kindly offered his time to do training sessions with each of the ten competitors.
“There’s a lot of pressure doing so many modules in two days, but they all did a great job. It was good to see them all working on the different categories and seeing their different strengths.” Ulrica is an internationally acclaimed mentor and WorldSkills champion. In her experience, she says she has always benefitted from being involved in competitions. “For me, competitions have always been a way to improve, but also to be inspired.” Hosted by Wintec (Waikato Institute of Technology) in Hamilton, the competition drew crowds of family members, colleagues, friends and supporters.
On top of all this support, Jenny was sponsored by REDKEN for the competition. They supplied her with all the product she needed to compete.
Jacqui Victor, owner of True Grit Hair Spa, flew all the way from Christchurch to support her apprentice Ashlee. She says she was really impressed by the competition.
“The amount of people willing to help me out was humbling,” Jenny says.
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“Coming down and watching Nationals is a great way to better prepare ourselves for entering next time…it’s a good way to gain a perspective on what the judges are looking for in this competition.”
THE WORLDSKILLS NATIONALS COMPETITORS – L-R: CAITLIN PARRANT, LYNDSEY MEYER, TRENT FLEET, JENNY EASTWOOD, JACQUI MALCOLM, PHILLIDA ANDERTON, NADINE GRATTON, ASHLEE VAN WIJK, KRISTIE BOLAND & CHLOE FERGUSON
“Competing in regionals was awesome; there are no other competitions we’ve ever seen or done that are like this,” says Sydonie. “Coming down and watching Nationals is a great way to better prepare ourselves for entering next time… it’s a good way to gain a perspective on what the judges are looking for in this competition.”
“I highly support WorldSkills. It has been an awesome journey for Ashlee,” she says. “It has been an opportunity for her to express her own creativity.” Jacqui says that by entering such a demanding competition so early in her career, Ashlee has already been an inspiration to her fellow apprentices at True Grit.
Both Sydonie and Alyse say they have noticed an improvement in their skills after training and competing in WorldSkills at a regional level. They say they’re better at working under pressure, have better time management skills and are more easily able to think outside the box.
“They have all looked at her and thought, if Ashlee can do this then so can we,” she says. After seeing how much Ashlee has benefitted from training and competing, Jacqui has decided to make WorldSkills compulsory for all her apprentices in the future.
For our Gold, Silver and Bronze medal winners, the National Competition was not the end of the WorldSkills road. Jenny, Ashlee and Nadine will now train for the Oceania WorldSkills Competition (set to take place in April 2015) before one is selected for the New Zealand “Tool Blacks” team.
“It’s incredibly beneficial for their confidence, and also helps so much with time management and how to put things into a schedule,” she explains. Although much of the crowd that turned out to watch Nationals was made up of friends and family, others made the trip for the educational value.
The Tool Blacks consist of the top young people from each skill category, and this team will head to Brazil in August 2015 to compete in the International WorldSkills Competition. Representing New Zealand at this international event is an honour that two other HITO hairdressing apprentices have had so far. Laura Simpson represented NZ in London in 2011 and Cait Woodcock competed in Germany last year.
Sydonie Lockwood and Alyse Sims from Image Hair and Makeup in Auckland travelled to Hamilton with their employers to watch the action take place and learn from the competitors. Both girls competed in the Auckland Regional WorldSkills Competition this year and plan on entering again next year.
CHECK OUT WWW.HITO.ORG.NZ FOR UP-TO-DATE NEWS ABOUT THE WORLDSKILLS OCEANIA COMPETITION, THE TOOL BLACKS AND THE INTERNATIONAL COMPETITION.
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THE WORLDSKILLS JUDGES – L-R: CAMERON AITKEN-BOYLE, ULRICA HANNSON, JASON HARE & CAIT WOODCOCK
ASHLEE VAN WIJK – SILVER MEDALIST
WORLDSKILLS WINNERS – ASHLEE VAN WIJK, JENNY EASTWOOD & NADINE GRATTON
NADINE GRATTON – BRONZE MEDALIST
WORLDSKILLS NATIONALS
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WORLDSKILLS MANNEQUIN HEADS
HITO CEO ERICA CUMMING
HITO'S TRACEY STANAWAY (CENTRE) WITH A GROUP OF GRADUATES
MEDALS
GRADUATES CELEBRATE
ANTOINETTE GOODFELLOW, GRADUATE & MARILYN WHELAN, OWNER OF MARILYN'S HAIRDRESSING
JACQUI MALCOLM (GRADUATE) & COURTNEY JACKSON FROM BE BA BO HAIR STUDIO
IPSN DELEGATES
HITO CEO ERICA CUMMING, LAURA WILLIAMS, JAN WAITE & HITO'S LORETTA THOMPSON
2013 HITO APPRENTICE OF THE YEAR & GRADUATE, LAURA WILLIAMS (JAN WAITE HAIRDRESSING)
MEDALS
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“We know you’ll go on to achieve great things in the future with the support of your qualification.”
PRE-CEREMONY
HITO BOARD CHAIR FLORA GILKISON
GRADUATION VENUE
GRADUATION CELEBRATES SUCCESS On Sunday 31 August the New Zealand Hair and Beauty Industry Training Organisation (HITO) celebrated the achievements of over 80 apprentices and trainees at the first ever HITO Graduation.
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ailing from all over New Zealand, the graduates gathered together at The Floating Pavilion on Auckland’s Viaduct Harbour for the ceremony. Over 200 family members, friends, colleagues and other supporters also attended.
“Without our employers, these graduates wouldn’t have had a job and wouldn’t have been able to gain their qualification on the job. Thank you for your time and commitment to help them become qualified professionals.” As a recent graduate and as the 2013 HITO Apprentice of the Year, Laura Williams (Jan Waite Hairdressing) then gave a speech on behalf of all the graduates. She thanked HITO and encouraged her peers to continue pursuing their career goals.
The graduates spanned all industries and qualifications. Many graduated with a National Certificate in Hairdressing – Professional Stylist (Level 4), while others had achieved the National Certificate in Barbering, Business, Salon Support, Advanced Cutting, Nail Technology and Beauty Services. All had completed their qualification since June 2013.
“HITO has given us this amazing opportunity for all the new graduates to fulfil our dreams in our chosen carers. With our qualifications we can go wherever we please as it is internationally recognised…To everyone in this room, your journey and mine has only just begun. And what an exciting one it has already been.”
To begin the ceremony, graduates and guests were welcomed by Flora Gilkison, Chair of the HITO Board, and Erica Cumming, HITO CEO. Both mentioned how pleased they were to see so many graduates, and how proud the graduates should be of their achievements.
After the speeches, the 80-strong group of graduates was called up on stage. One by one they were presented with a medal to honour their achievements. Flora and Erica led the presentation of the medals, congratulating each graduate on their success.
“Whether it’s in hairdressing, barbering, business, nails or beauty, each one is a milestone and something you should be incredibly proud of,” Erica said. “We know you’ll go on to achieve great things in the future with the support of your qualification.”
After the ceremony, graduates and guests had the opportunity to mix and mingle. A professional photographer was also present to capture graduation photographs and these are now available to download online.
Erica also acknowledged and thanked all the employers for their continual support of on-job training.
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GLOBAL DIRECTIONS FORUM On September 1, hair and beauty professionals from around the world gathered in Auckland for the Global Directions Forum.
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he New Zealand Hair and Beauty Industry Training Organisation (HITO) hosted this event which took place at the Sofitel on Auckland’s Viaduct Harbour. Attendees spent the day mingling with guests from across the globe and attending sessions led by prominent industry professionals.
After a short break for lunch, the group heard from Tom Murphy, Founder and CEO of Kitomba Salon Software. Tom spoke on the process of building a sustainable business, and the advantages of doing so. He focussed on some of the hair and beauty business models seen locally and internationally. Tom successfully built Kitomba Salon Software from a small start-up to a medium-sized business with customers in the UK, Australia, and New Zealand. He has a passion for business technology and has worked with the hair and beauty industry to create successful business outcomes.
HITO Chief Executive Officer Erica Cumming said the Forum was both educational and inspiring. “It was great to have so many people attend such a valuable event, and to consider the global state of hair and beauty and the importance of New Zealand’s contribution to the industry,” she said. “At times like this I’m reminded that we are part of such a dynamic and innovative industry. Let’s commit to keep moving forward and investing in the future.”
The fifth speaker of the day was Florence Barrett-Hill. Florence is a well-known name in the beauty industry with 30+ years of experience. She is an internationally acclaimed dermal science educator, practitioner, researcher, and author and holds over a dozen international qualifications. Florence spoke on her extensive knowledge of local and international beauty training, and where the future of beauty training is likely to be going.
The Forum was part of a series of events that took place while delegates from the international professional standards network (ipsn) were on a visit to New Zealand. The ipsn is an organisation that aims to maintain an international standard in the hair and beauty industry and have hair and beauty qualifications recognised across the world. The international delegates in attendance came from Japan, Hong Kong, Canada and Australia, adding to the event’s international flavour.
After a short afternoon break, guests heard from the two final speakers, Rosemary Currie and Lisa Ussher. Rosemary Currie is the Director of Infinisea Creations Ltd. She has contributed to the New Zealand beauty industry since the late 1960’s. Rosemary’s achievements include developing and running several successful beauty salons and being recognised by the New Zealand Association of Beauty Therapists for her contributions to the industry. She is passionate about thalassotherapy (the use of sea-water in beauty therapy) and currently works as Director of Infinisea Creations Ltd. Rosemary shared her experience in the industry and discussed the current state of the New Zealand spa industry.
The excellent line-up of guest speakers at the Forum started off with award-winning stylist Mana Dave. Mana is renowned for his national and international hairdressing successes including winning NZ Hairdresser of the Year three times throughout his career so far. He also holds an ipsn certificate. Mana led an engaging session at the Forum. Next to take the platform was Belinda Robb, who has recently launched her second Biba Boutique Salon in Auckland. A first for New Zealand, Biba Boutique Salon aims to make clients look good inside and out, offering yoga classes, meditation, and fresh green juice from their garden as well as a range of organic hair services. Belinda’s talk provided inspiration for others in the industry and showcased a unique development in the local hair industry.
Our final speaker at the forum was Lisa Ussher, owner of The Powder Room in Wellington. The Powder Room have a strong focus on sustainability and repurposing. Their efforts saw them win the Sustainable Salon of the Year Award at the Kitomba Business Awards in 2013. Lisa inspired the crowd as she detailed her efforts to run a clean, green and sustainable business in the heart of Wellington.
Next up was Cameron Sang from NZQA (the New Zealand Qualifications Authority). Cameron started at NZQA in 1991 and now leads a team within Qualification Recognition Services. They specialise in post-secondary qualifications, including vocational and technical qualifications. Cameron spoke on the investigation of fraudulent qualifications and about NZQA’s qualification work. His talk emphasised the importance of quality qualifications and how New Zealand maintains their standards.
Thank you to our ipsn delegates, speakers, and guests for attending. It was wonderful to have so many people attend such a valuable event.
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CULTURAL WELCOME
GUEST SPEAKER CAMERON SANG (NZQA)
GUEST SPEAKER BELINDA ROBB FROM BIBA BOUTIQUE SALON
GUEST SPEAKER FLORENCE BARRETT-HILL, INTERNATIONALLY ACCLAIMED DERMAL SCIENCE EDUCATOR
GUEST SPEAKER TOM MURPHY FROM KITOMBA
GUEST SPEAKER LISA USSHER FROM THE POWDER ROOM
PRESENTATION BY ROSEMARY CURRIE, DIRECTOR OF INFINISEA CREATIONS LTD
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Male apprentices and stylists giving hair a go. In our last issue we talked to some of our male apprentices in the northern region. This issue we’ve spread out across the country, asking male apprentices (and newly qualified stylists) why hairdressing is the best career for them. Some always wanted to be hairdressers, and others never dreamed they’d end up here. But Corbyn, Dave, Levi, Scott, Josh, and Sam can’t imagine a career they’d rather have. They’ve got plans to take the hairdressing world by storm. We asked these five stylists what the best thing about hairdressing is, what they want out of their careers, and why other people should give hairdressing a go.
“If you’re into fashion, making people look cool, and doing lots of cool, creative stuff with other creative people then this is the best job.” LEVI WILSON RAVEN HAIRCUTTERS, AUCKLAND
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Dave Munro >> AT MPHOSIS IN HASTINGS Dave was still at high school, and he was looking for a career. A career questionnaire told him his best options were beauty therapist, masseuse, or hairdresser. His teacher suggested he try hairdressing, and the rest is history. Dave loves being “as creative and ‘out there’ as I like with my looks, clients, and models. Not many occupations gift you with so much freedom of expression." “If you love hands-on work, expressing your creative side and talking to clients, I’d encourage people to give hairdressing a go,” Dave says. Guys, don’t worry about the fact that it’s a ‘female occupation’ – Dave wanted to be a builder, and he loves his career in hairdressing. “Gender shouldn’t define anyone’s career in this day and age,” Dave says. “I’m driven to achieve greater things, to show guys we can be just as good as the girls. Besides, many world renowned hairdressers are male – Vidal Sassoon, Errol Douglas, and Mana Dave, for example." Dave would recommend an apprenticeship as the best pathway to getting qualified. An apprenticeship gives him a chance to learn from people both new to the industry and with 20 plus years’ experience, both local and international. “Choosing my apprenticeship was the best decision I’ve made in my life,” Dave’s got big plans for his hairdressing career. He wants to win Wella Trend Vision (and as many other competitions as he can), travel the world with his hairdressing skills, and run his own salon. “I want to be the best,” Dave says. “Go hard or go home."
Corbyn Polwart
Levi Wilson
Scott Clapson-Taylor
>> AT KTIZO IN HAMILTON
>> AT RAVEN HAIRCUTTERS IN AUCKLAND
>> AT TANGLES IN HAMILTON
Corbyn Polwart is an apprentice at KTIZO in Hamilton. He’s always been passionate about hair and fashion, so a hairdressing apprenticeship was the perfect choice for him. “The creative element to hairdressing is awesome, because you can express yourself as much as you want,” Corbyn says. “I love hairdressing and I wouldn’t want to do anything else." The creative side of hairdressing is Corbyn’s favourite part of his career. He particularly enjoys long hair work. It’s a fantastic job for anyone creative and fashion-forward, Corbyn says. He also enjoys interacting with clients – you get to be yourself around them, Corbyn says. And what’s it like, being a male apprentice in a largely femaledominated industry? It’s not a problem; Corbyn says. As long as you have passion and work hard, hairdressing is a rewarding career. “I think it’s much more common to find male hairdressers these days,” Corbyn says. “They’re doing very well and producing awesome work." Corbyn loves training through an apprenticeship. The best part is gaining life skills and knowledge while you train. Once Corbyn gets qualified he plans to travel the world. He wants to get involved in session styling and editorial work, and eventually open his own salon.
“I never really wanted to be a hairdresser,” says Levi Wilson, newly qualified stylist at Raven Haircutters. “Both my parents are hairdressers, so to me that was the last thing I wanted to do." Levi was in his second to last year of high school when he decided to get out into the world and get a taste of the workplace. Despite never considering hairdressing as a career, he took up a job at Raven Haircutters. “I didn’t think much of it at first,” Levi admits. “But once I started putting the effort in it became so much fun. I got to do cool hair at fashion shows, and work with awesome photographers." Levi was a little worried about hairdressing’s reputation as a ‘femaledominated industry’. But he’s always been up for a challenge, and now he wouldn’t want to be anywhere else. “I love my hair career,” Levi says. “I love that hair and fashion are always changing. There’s always something new to learn and play with."
“Hair has always been an interest of mine,” says Scott, an apprentice at Tangles in Hamilton. “The more I learn and the further I get into my career, the more passionate I become." Scott loves how new and exciting working in hairdressing can be. You never stop learning, Scott says. And nothing beats making someone feel like “a million bucks." “Everything about hairdressing is amazing,” Scott says. “The creativity, the colours, the styles, the products. I especially love seeing a client’s reaction when they change from using cheap box colour to using professional colour and see how healthy their hair can be." Hairdressing is a welcoming industry for guys; Scott says. There are plenty of successful male role models, both local and international. Hairdressing is a fun and rewarding career, although Scott says it’s also hard work. But the demands are worth it, Scott says. Learning and achieving goals, both in salon and at off job training, is fantastic.
“If you’re into fashion, making people look cool, and doing lots of cool, creative stuff with other creative people then this is the best job."
“Being around fun, creative, like-minded people who are passionate about the same things as me is so amazing,” Scott says.
Levi is part of the REDKEN Creative Team and is currently helping them with their education programme. He enjoys teaching other hairdressers how fun hairdressing can be and sharing his passion for the industry.
Scott plans to travel overseas, gaining new skills and experience. He also wants to own his own salon one day. “I want to be the best hairdresser I can be,” says Scott. “I want to help others and share my passion for hair."
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Sam Dobney
Josh Baker
>> AT SALON SILVER
>> AT IZUKA IN NEW PLYMOUTH
Sam’s career in hairdressing happened extremely quickly. He went from sending out enquiries for courses, to touring Premier, to being told ‘I’ll see you on Tuesday to start your course’ within a very short period. Within two and a half years of that day, Sam had completed his National Certificate in Hairdressing – Hairdressing Practice (Level 4).
“I’ve always thought hairdressing was such an amazing art form,” Josh says. “I got qualified as a chef, but hairdressing was always in the back of my mind, so I gave up cooking to follow my passion."
Sam loves being a commercial hairstylist. He loves being able to interact with clients (especially in a boutique salon where the experience is more personal), cutting and colouring. And he loves making people look and feel good. Sam worked hard from day one to get where he is today. He started work three days after finishing his course at Premier, and worked right through until he was qualified. He spent some time managing a salon, before moving his focus back to styling. “I’ve taken every bit of help and direction I could,” says Sam. “I didn’t want to be at the bottom of the heap – I wanted to be successful." For those who want to work in hairdressing, Sam has some advice: “Do some work experience in a salon,” Sam says. “Try it out, and if you enjoy it then go for it with guns blazing. Get qualified as quick as you can."
Josh says his passion for hairdressing is only growing. Now in the second year of his apprenticeship, Josh says the more knowledge and skills he gains, the more he loves his job. “I get to express myself every day and be myself too,” Josh says. “My confidence has increased so much." Josh would love to see more guys get involved in the hairdressing industry. “I’m the only guy in my off job training class, and it would be nice to have another one,” Josh says. “I work with another guy in my salon, and I think it creates a nice balance. Besides, I think we’re steering away from male/female job stereotypes nowadays." Being a guy in the hairdressing industry hasn’t been a problem, Josh says. “I did think I would get the odd insult here and there, but I haven’t dealt with any grief,” Josh says. “If you love what you do then that’s all that matters." Josh hopes to one day be well-known for his cutting skills.
“You get so much more out of being qualified." Sam plans to get as much education and experience as possible. He’d like to travel the world as a hairdresser one day, and he also wants to become a motivational speaker.
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WANT TO BE AN APPRENTICE, OR KNOW SOMEONE WHO DOES? CALL HITO ON (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ AND GET YOUR CAREER IN HAIR STARTED TODAY.
Employers and trainers are men too.
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en looking for a career might not always think to go for a career in hair. But these employers and trainers prove that hair is a fantastic career for anyone – men included.
Peter Wells >> AT ALI BABA’S Peter Wells is the owner of Ali Baba’s in Wanaka. He started in the hair industry thanks to his older brother. “My older brother was a hairdresser,” says Peter. “I looked up to him, so I followed his footsteps and started a career in the industry." Peter started out as a hairdresser. He attended a one-year full-time course before gaining an apprenticeship. He gained his National Certificate in Hairdressing – Hairdressing Practice (Level 4) before moving to Wanaka. There he gained his National Certificate in Barbering (Level 3) and his assessor units. He then went on to open a barbershop. Peter spends his time working as a barber, working as an assessor, running his barbershop, and training apprentices. “The best part of my job is training apprentices. I love watching them learn and thrive." Peter is a big supporter of education and encourages others to be involved in learning and training. “Keep studying,” Peter says. “You should learn something new every year." Peter would one day like to own and run his own training academy. He also plans to expand his business, opening up several more barbershops.
Tony Wilson
Nelson Morrison
>> AT RAVEN HAIRCUTTERS
>> AT MOHA
Tony Wilson is the co-owner of Raven Haircutters in Auckland with his wife Deb.
Nelson Morrison is the Director/ Co-owner of Moha in Dunedin.
“It took a lot of hard work to get where I am now,” Tony says. “I had to focus and believe in myself. It’s like anything else in life, though – you get out what you put in."
Nelson was talking to a friend in the hairdressing industry, and he thought it sounded like an interesting career. He enrolled in a full-time course at Headquarters (a school in Dunedin) and loved it.
“You get to meet and work with some amazing people and earn some pretty good money." As well as being a rewarding and enjoyable career, Tony says, hairdressing has fantastic job security. As Tony says, “Technology ain’t gonna put us out of a job any time soon." For anyone wanting to get involved in hairdressing, Tony has some advice. “Get an apprenticeship,” Tony says. “You need the time it takes and the salon experience to really ‘get’ a career in hairdressing fully." Tony’s son Levi recently gained his National Certificate in Hairdressing via HITO, which was an exciting moment for Raven Haircutters. Tony has been focusing on training lately, going into other salons and helping them train their staff. He’d love to expand that further, maybe even doing something similar to Tabitha Coffey – going into salons with issues and helping them rebuild from the ground up. “It’s fantastic sharing my love of hairdressing with others,” Tony says. “Watch this space to see what we come up with next."
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During the course Nelson, he also volunteered at a couple of salons. His work was so good that he picked up part-time paid work as well. “I always tell new apprentices in the industry – show enthusiasm and initiative, and work hard. That way you’ll stand out from the rest." “You should attend education wherever you can find it” Nelson opened his first salon at 23. As well as acting as Director of that salon, he also focuses on competition, platform, and salon work. “I love working with my clients,” Nelson says. “I love being on the floor and doing hair – for me that’s the best part of my career." Nelson’s focus is on learning, both for himself and others. As well as recommending constant education to anyone wanting to get involved in hairdressing, Nelson also plans to keep learning himself. “I’ve found that if my work is feeling flat and a little stagnant then I know I need to push myself again and learn something new,” Nelson says.
at the top of their game We talk to Bronson Beri and Nathan Nukunuku, barbers in Nelson, about their career success
NATHAN NUKUNUKU & BRONSON BERI
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It’s clear. Barbering is a great career. It’s creative, it's got a lot of variety, and there’s heaps you can do with a barbering qualification (travel, train others, and more). We talk to two barbers about why their careers in barbering are awesome and what others can do to get involved in the industry. BRONSON BERI
NATHAN NUKUNUKU
For Bronson, barbering was something he did for fun. He cut people’s hair all through school, but he never thought about it as a career.
Nathan was cutting his friends’ hair at home, just as a hobby. He’d never thought about barbering as a career. “I was just pretending to know what I was doing,” Nathan jokes.
Bronson headed off to university to study sport and recreation, but partway through his degree he suffered a knee injury playing basketball. He needed surgery and ended up spending a year at home on ACC. While he was at home, he rediscovered his love for barbering.
His rugby coach knew the owner at Chics and Chaps, and he suggested Nathan might make a good barbering apprentice. Nathan started work at Chics and Chaps and he’s never looked back.
“I enjoyed barbering,” Bronson says. “So I thought why not do something I enjoyed for a career?”
Nathan loves everything about barbering. He gets to meet and talk to heaps of new and interesting people, and he gets to make people look and feel good.
Bronson loves seeing the transformation you can create through cutting someone’s hair and how happy they are.
Being on the rugby team also has its advantages. A lot of Nathan’s clients are rugby players, which helps bring a steady stream of business into the shop. They also get little kids who’ve seen the rugby players’ hair and want to copy their style.
“It's especially awesome to see how happy the little kids are,” Bronson says. “It's a great feeling, knowing you did a good job and made someone happy.”
Nathan is keen to get others into barbering and he’d recommend it as a career. He’s trying to get six or seven other guys he knows interested in a career in barbering.
One thing Bronson picked up from his time at university is that having a qualification makes a good impression.
“There’s so much you can do in barbering,” Nathan says. “And it’s good to get a certificate behind you, especially if you travel overseas. That way your future employers can see that you’ve achieved something.”
“If you go into a barbershop and they aren’t qualified – even if they’re an amazing barber – it doesn’t look as good as someone who is qualified. Having a qualification presents a good image to clients,” Bronson says. “It’s also useful if you want to travel – it’s much easier to get a job overseas if you’re qualified.”
Nathan encourages anyone who wants to get into barbering to come and see him. He also recommends talking to other hairdressers and barbers. Learn as much about the job and get involved however you can. He also found YouTube helpful as many barbers post tutorials. Nathan says it was a great way to get some extra learning.
An apprenticeship is also a fantastic way to practice your skills, Bronson says. “An apprenticeship gets you more involved,” Bronson says. “The more you practice, the more you learn – and you get to do something you love at the same time.”
Nathan’s main reason for getting qualified is so he can train other people.
Bronson is co-running his own business with a friend. They rent chairs from Chics and Chaps, but they have their own logo on the window and their own uniforms. He hopes to build up the business more and eventually get his own shop which he can set up in his own style. He also wants to travel. He wants to meet other barbers across the world, to watch them work or work with them, and learn as much as possible.
“I want to share what I’ve learned and help other young people get into barbering. I want to give them some more opportunities to succeed,” Nathan says. “A lot of kids don’t know what they want to do, and I want to help them. I’ll teach them some barbering and see if they want to get into it.”
“I want to learn as much as I can before I set myself up in my own shop,” Bronson says. “That way I can be the best barber I can be.” For those wanting a career in barbering, Bronson has this to say: “Go and ask other barbers for advice,” Bronson says. “They know what they’re talking about because they’ve got experience. Just keeping asking for advice until you find what you’re looking for.”
ARE YOU OR SOMEONE YOU KNOW INTERESTED IN A CAREER IN BARBERING? CONTACT HITO TODAY ON (04) 499 1180 OR ENQUIRIES@HITO.ORG.NZ TO GET QUALIFIED TODAY.
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Leah Light
celebrity nail stylist We chat to Leah Light about her career success, training in nails, and her plans for the future of nail technology.
WORK BY LEAH LIGHT & ARTIST KRISTINA WEBB
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L
eah Light never planned on being a nail technician. Like her grandfather before her, Leah chose a career in hairdressing. Unfortunately, hairdressing didn’t work out – a bad case of dermatitis left Leah looking for a new career.
“The academy will give nail technicians the chance to learn and grow as a community,” Leah says. “Even I’ll be learning from it. The more people who ask questions and learn the better our industry will become."
“I was looking for a new career, and my grandfather suggested I try nails,” Leah says. “I’d always had a personal interest in doing nails, so I thought why not?”
Leah has a strong focus on training in her salon, Leah Light Nails and Beauty. Her staff are always learning, whether it’s training in the use of a new product, learning about a new idea, or asking questions. It’s important that they stay at the top of their game and the latest products and services.
It couldn’t have worked out better. Leah went from never even considering a career in nails to owning her own nail salon (and looking to open another one) and doing nails for the likes of Katy Perry, Rita Ora, Lorde, and many more famous faces besides.
“You owe it to your staff and to your clients to have a strong training culture,”
Leah threw herself into nails completely. She trained with Nail Systems International, an international product and training company, before completing a Master Course with CND (Creative Nail Design). She then went on to become an Educator for CND, travelling around the country and educating other nail technicians.
“Focusing on training means you’ll always be the best you can be, and you’ll constantly be striving for better” Leah says. “Don’t rely on other people to kick-start your education,” Leah says. “Take the initiative and get out there and find out everything you can. Constantly review your skills and maintain your education. I’m constantly critiquing my skills, which means I’m always improving."
For Leah, training is crucial, both for herself and others. She realised the importance of training from day one, completing any training she could get her hands-on. Leah is still aiming to learn more and up-skill and believes constant training is vital.
Leah’s dream is for the whole nail industry to be constantly improving and educating themselves. She’d like to see every nail technician be qualified with a National Certificate in Nail Technology (Level 3), constantly training, and be licensed.
“People need to keep the mind-set that knowledge is power. The moment you don’t want to learn anymore, you know there’s a problem."
“We need standards to be constantly patrolled and maintained,” Leah says. “The new Auckland by-laws won’t be effective because they are difficult to patrol and maintain. They need to be enforced."
Leah’s latest training project is the Leah Light Academy, an online members’ only training resource for nail technicians across the world. The Academy launched in July 2014 and allows members access to videos of Leah.
Leah plans to do whatever she can to improve education in the nail industry. She wants to be part of helping education globally and helping people strive to be better. We asked Leah what other plans she had for the future.
“It's access to my brain,” Leah says. “Nail technicians across the world can ask me questions and have access to me via video."
“World domination!” she jokes. Seriously, she adds: “As well as helping education globally, I want to build the reputation of the Leah Light brand, so people can look to us and know we offer top quality products and services. I want people to know that a good quality alternative is out there."
Leah does a lot of one-on-one training and has nail technicians flying in from across the country to train with her. Of course, not all nail technicians can do this, so Leah came up with the idea for her academy. That way nail technicians from anywhere can access Leah’s expertise, making it affordable for them and time-efficient for Leah.
INTERESTED IN A CAREER IN NAIL TECHNOLOGY? START BY GETTING QUALIFIED. HITO OFFERS THE NATIONAL CERTIFICATE IN BEAUTY SERVICES (NAIL TECHNOLOGY). CONTACT TANIA BERRYMAN ON 021 818 364 OR BDEV@HITO.ORG.NZ FOR MORE INFORMATION. WANT TO LEARN MORE FROM LEAH? CHECK OUT HER ONLINE ACADEMY AT WWW.LEAHLIGHT.CO.NZ.
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kiwis making waves across the world Christchurch hairdresser Shar Sutherland is thrilled to be one of the first Kiwis selected as a mentor in Wella and UNICEF’s Making Waves Programme.
SHAR SUTHERLAND
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“I’m really excited to have a chance to help these young people believe in themselves and in their dreams.”
C
hristchurch hairdresser Shar Sutherland is thrilled to be one of the first Kiwis selected as a mentor in Wella and UNICEF’s Making Waves Programme. This initiative focuses on bringing the gift of education to vulnerable young people in emerging countries.
Shar heard about Making Waves a couple of years ago, but she never thought she would one day be part of it. She applied as a mentor earlier this year after encouragement from renowned Melbourne hairdresser Paul Divitaris (who took part in the programme himself last year). However, when Shar hadn’t heard back for a few months, she assumed she had not been chosen. She was shocked and thrilled when she was selected as a Making Waves mentor at the Sydney Hair Expo.
“I am so excited about this amazing opportunity,” says Shar, owner of Sutherland Todd Hairdressing. “I feel so fortunate – I know there were many people who applied who are equally fitting for the role.”
“There I was in the audience at the opening show of Hair Expo and they announced that I had been chosen as one of two New Zealanders for the programme. I had no idea it was even going to be announced then. I was so shocked!”
In September, Shar will spend three weeks in Romania as part of the programme, touching the lives of young people through life skills training, hairdressing education and mentoring. Around eight other hairdressers from joining countries will be mentors for this trip, working to deliver the programme.
The other Kiwi who was selected for the programme is NZ Hairdresser of the Year Sara Allsop. New Zealand is the only country where two people were selected for the programme. Every other participating country chose only one person.
At the moment Making Waves is active in both Romania and Brazil, two countries with big needs. Four out of every ten adolescents in Brazil live in poverty and only six out of ten finish primary education. In Romania one in four children lives in poverty, while one in five 18-year-olds have no qualifications at all.
Shar believes her background in life and performance coaching, plus her 20 years’ experience as a business owner, helped in her selection. As the winner of Industry 2014 NZ Educator of the Year and a mother of four boys aged from 4 – 17, she has a broad range of technical and life skills to share with the young people she will meet in Romania.
Since Wella partnered with leading children’s organisation UNICEF in 2010, they have been able to reach 12,000 young people and establish five Making Waves hairdressing training centres across these two countries. The aim is to reach 20,000 people by 2015.
She is preparing herself for a challenging and rewarding experience.
Shar is looking forward to taking part in this life-changing programme. She says it perfectly fits with her life philosophy of “giving back and helping people better themselves.”
“I have been told that the experience changes you,” Shar says. “Going to a country where the people have so little but are filled with joy… I think they will end up teaching me as much as I teach them.”
“I’m really excited to have a chance to help these young people believe in themselves and in their dreams.”
Shar is also looking forward to connecting with the other hairdressers who she will work alongside in Romania.
IF YOU WANT TO SUPPORT MAKING WAVES AND IMPACT THE LIVES OF YOUNG PEOPLE AROUND THE WORLD, THERE ARE MANY WAYS TO GET INVOLVED. BEING A MENTOR IS ONE. YOU CAN ALSO GIVE ONLINE OR TAKE PART BY SELLING SPECIAL EDITION WELLA PRODUCTS DURING PROMOTIONAL PERIODS. OR HELP SPREAD THE WORD TO YOUR FRIENDS, COLLEAGUES AND CLIENTS. FOR MORE INFORMATION HEAD TO WWW.WELLA.COM/PROFESSIONAL/EN-EN/PROGRAM UNICEF IS A GLOBAL ORGANISATION DEDICATED TO SAVING AND PROTECTING CHILDREN. FIND OUT MORE AT WWW.UNICEF.ORG.NZ
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ANTOINETTTE GOODFELLOW
see your work in print 20
ANTOINETTTE GOODFELLOW
WHO INSPIRES YOU IN YOUR HAIRDRESSING CAREER, AND WHY DO THEY INSPIRE YOU?
Your Salon: Marilyn’s Hairdressing Name of model: Holly Hardy Name of photographer: Sinead McClay
A lot inspires me. Kiwi hairdressers making it big inspire me. Sara Allsop and Jock Robson, Mana Dave and Richard Kavanagh. Also a lot of designers inspire me – Alexander Wang, Tory Burch, Alexander McQueen, and Marc Jacobs. I love them!
WHY DID YOU DECIDE TO DO A HAIRDRESSING APPRENTICESHIP?
WHAT WAS THIS PHOTOGRAPHIC WORK FOR? This was used for my portfolio. The idea was there so I decided to go for it.
I really wanted to have a more “hands-on” approach to my training. I love being part of a supportive team and I have an amazing boss who has encouraged me throughout my apprenticeship.
WHAT WAS YOUR INSPIRATION? Nom*D’s shoot they had recently released. This is my version.
WHAT’S YOUR FAVOURITE PART OF BEING AN APPRENTICE?
HOW DID YOU ACHIEVE THIS LOOK?
Being able to learn new things every day. I feel being an apprentice has helped hugely with my confidence levels and standard of work.
I think this is just a really cute and simple look. A centre parting with three small sections on each side tied together with a black thread. Then two messy fishtail braids with the ends left smooth.
WHAT’S YOUR FAVOURITE PART OF DOING FASHION OR PHOTOGRAPHIC WORK?
WHAT PRODUCTS DID YOU USE? Kevin Murphy – dry hair. Sebastian – re-shaper.
I love being able to create. I love seeing my visions come together. I’m also really interested in fashion, so I love styling the models.
SPECIAL THANKS TO:
WHAT ARE YOUR DREAMS AND ASPIRATIONS FOR YOUR CAREER IN HAIRDRESSING?
Marilyn’s Hairdressing Paige Cain Make-up Artist Sinead McCoy Photography
I want to do a lot more editorial work. I also just want to be a great hairdresser.
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LISA COONEY
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see your work in print
LISA COONEY Your Salon: Sandy’s Hair Design in Picton Name of models: Erin Reihana, Debra Hill, Nicole Hill Name of photographer: Jason Anderson WHY DID YOU DECIDE TO DO A HAIRDRESSING APPRENTICESHIP? Because I wanted to further my training in hairdressing – my dream job. I did a Year 1 Polytechnic course in Blenheim and I knew I’d need to get an apprenticeship to finish my qualification.
WHAT’S YOUR FAVOURITE PART OF BEING AN APPRENTICE? Learning as you go and getting paid to do a fun and exciting job. Getting to go on block courses and getting to learn even more was fun too.
WHAT’S YOUR FAVOURITE PART OF DOING FASHION OR PHOTOGRAPHIC WORK? Getting to do hair and make-up styling that’s a bit more out there and different. Being creative and having fun. Seeing my work in a photograph is an awesome feeling.
WHAT ARE YOUR DREAMS AND ASPIRATIONS FOR YOUR CAREER IN HAIRDRESSING? I’d like to train my own apprentice one day. I also want to own my own hair and beauty salon and maybe even become a hairdressing tutor.
Tabatha Coffey. She has achieved so many things in her career. She’s a great business woman, and some day I’d love to have my own business. I learn something new every time I watch her TV show.
I coloured and cut the hair and then did a complex blow dry on the short side, making sure it had lots of height and volume. On the long side I did lots of flicks with a medium roller brush. For the hair up I crimped the hair and then did two external braids on the sides. I back-combed the roots in the middle section of the hair then did the quiff at the front, the barrel curls, and then the flower design at the back.
WHAT WAS THIS PHOTOGRAPHIC WORK FOR?
WHAT PRODUCTS DID YOU USE?
I wanted to start a portfolio for myself that included hair and make-up work I’d done. This was the work I did for my final assessment, and I wanted to get photos of my hairdressing finals as something to look back on.
For the perm I used Wella Enrich Nourishing Spray, Wella Flexible Finish, Wella Super Set Hairspray, and Wella Bold Move Styling Paste. For the cut and colour I used Wella Extra Volume Mousse, Wella Reflections Oil, and Wella Super Set Hairspray. For the hair-up I used Osis Dust It, silhouette hairspray, tickle shining and a protecting fluid.
WHO INSPIRES YOU IN YOUR HAIRDRESSING CAREER, AND WHY DO THEY INSPIRE YOU?
WHAT WAS YOUR INSPIRATION? The perm and cut were inspired by Rihanna when she had short hair with curls on top. It looked so funky and cool. I found the colour and cut in a fashion magazine and thought it looked awesome. And the Mohawk hair-up was something I’d always wanted to do for finals.
I’d like to thank the team at Sandy’s Hair Design and my trainer Kelly Offord for all your help and support during my apprenticeship.
HOW DID YOU ACHIEVE THIS LOOK?
My three models for all their time and effort – they were great.
For the perm I cut and permed the hair, and then set the perm in the direction I wanted the hair to go. For the ‘colour and cut’
My friend and photographerJason Anderson for taking the photos. I’m really happy with the result.
SPECIAL THANKS TO:
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SEE YOUR WORK IN PRINT
Are you a HITO apprentice or newly qualified stylist? This is your chance to have your work published in an issue of Forma Magazine. If you have photographic work that you are proud of, we want to know. You'll have your work published in Forma, receive great rewards from A Sharper Blade and get the chance to be featured on the cover. Give HITO a call on (04) 499 1180 or email enquiries@hito.org.nz to find out how to send your photographs in and have the opportunity to be published in Forma.
See Your Work in Print is sponsored by A Sharper Blade.
NZARH REGIONAL COMPETITIONS SOUTHLAND OCEANIC MASTER WINNER BY JENNIE HASLER-JACBOS (ZOUAVE)
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O
ver the past few months, NZARH (New Zealand Association of Registered Hairdressers) held their Regional Competitions. From north to south, hairdressers competed for cutting, styling, and colouring awards, as well as the overall title of Oceanic Master. The winners of the Oceanic title for each region will go on to compete at the Oceanic Master Awards in November, along with other competitors.
WAIKATO COMPETITIONS
OCEANIC HAIRDRESSING MASTER
CUTTING – SENIOR OF THE YEAR
CUTTING – NEWCOMER OF THE YEAR
Jacquetta Karam-Whalley Team 7 Hairdressing
Bianca Karam-Whalley Team 7 Hairdressing
Desley Meyers Waikato School of Hair
STYLING – SENIOR OF THE YEAR
STYLING – NEWCOMER OF THE YEAR
COLOURIST OF THE YEAR
Sarah-Jane Illingworth Team 7 Hairdressing
Kaitlin Brierly Team 7 Hairdressing
Seamus Karam-Whalley Team 7 Hairdressing
OVERALL CHAMPION – SENIOR
OVERALL CHAMPION – NEWCOMER
Sarah-Jane Illingworth Team 7 Hairdressing
Kaitlin Brierly Team 7 Hairdressing
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WELLINGTON COMPETITIONS STYLIST OF THE YEAR – SENIOR Warren Dion Smith getfunkd
STYLIST OF THE YEAR – NEWCOMER Amber Beardslee Forever Young Hairdressing
CUTTING – SENIOR OF THE YEAR Adam Daigle Blue Cactus Hairdressing
OVERALL CHAMPION NEWCOMER Phillida Anderton VIVO Wellington
OVERALL CHAMPION SENIOR Warren Dion Smith getfunkd Willis Street
OCEANIC HAIRDRESSING MASTER
CUTTING – NEWCOMER OF THE YEAR
COLOURIST OF THE YEAR
Katie Young VIVO Wellington
Phillida Anderton VIVO Wellington
Phillida Anderton VIVO Wellington
TARANAKI COMPETITIONS
OCEANIC HAIRDRESSING MASTER Celeste Herlihy Vie Hairdressing CUTTING – SENIOR OF THE YEAR Jenna Jansen HQ Hair by Design CUTTING – NEWCOMER OF THE YEAR Courtney Jackson Be Ba Bo STYLING – SENIOR OF THE YEAR Hannah Hay Izuka STYLING – NEWCOMER OF THE YEAR Courtney Jackson Be Ba Bo COLOURIST OF THE YEAR Fleur Devonshire Tangles Hair Design OVERALL CHAMPION - SENIOR Jenna Jansen HQ Hair by Design OVERALL CHAMPION - NEWCOMER Courtney Jackson Be Ba Bo
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NELSON MARLBOROUGH COMPETITIONS
OCEANIC HAIRDRESSING MASTER
CUTTING – SENIOR OF THE YEAR
CUTTING – NEWCOMER OF THE YEAR
Krissy Pearce Cardells
Krissy Pearce Cardells
Jade Harrington Cardells
STYLING – SENIOR OF THE YEAR
NEWCOMER DIRECTIONAL CUT
Megs McIver Sutherland Todd Hairdressing
Shenae Lavery Ursula Harris Hair Design
COLOURIST OF THE YEAR Krissy Pearce Cardells
SENIOR DIRECTIONAL CUT Victoria Robertson Cardells
SENIOR DAY STYLE Connie Fleming Cardells
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CANTERBURY/WESTLAND COMPETITIONS NEWCOMER – CUTTING Kristy Forbes Blondini’s
NEWCOMER – STYLING Leah Reuben Sutherland Todd
SENIOR – CUTTING Megz McIvor Sutherland Todd
SENIOR – STYLING Joanne Wolff Sutherland Todd
OCEANIC HAIRDRESSING MASTER Sandra McLaren MacKenzie Sandra McLaren Hairdressing
SENIOR OVERALL CHAMPION
NEWCOMER OVERALL CHAMPION
COLOURIST OF THE YEAR
Joanne Wolff Sutherland Todd
Kristy Forbes Blondini’s
Amy Roberts Cedar Heights Hair Studio
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ARTICLE CONTINUED FROM PREVIOUS PAGE
SOUTHLAND COMPETITIONS CUTTING – SENIOR OF THE YEAR Natasha King Fred & Gingers
CUTTING – NEWCOMER OF THE YEAR Erika Bond Xcell Hair Design
STYLING – SENIOR OF THE YEAR Megan Mitchell Blondini’s
STYLING – NEWCOMER OF THE YEAR Alisha Loach Karma Total Body Synergy
MAKE UP EVENT Merin Williams Do Hair
OVERALL CHAMPION – NEWCOMER Alisha Loach Karma Total Body Synergy
OCEANIC HAIRDRESSING MASTER
OVERALL CHAMPION – SENIOR
COLOURIST OF THE YEAR
Jennie Hasler-Jacbos Zouave
Natasha King Fred & Gingers
Mikaela Edwards Runway
NZARH PHOTOGRAPHY CREDITS: WELLINGTON HOTHOUSE PHOTOGRAPHY, JOHN ROESTENBERG SOUTHLAND ISHOTZ, JAIME SMITH CANTERBURY/WESTLAND TRACEY ALLSOP WHANGANUI COLOURIST PHOTO BY KAITRYN ROBERTSON ALL THE OTHER PHOTOS BY HOTHOUSE PHOTOGRAPHY, JOHN ROESTENBERG.
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WANGANUI COMPETITIONS OCEANIC HAIRDRESSING MASTER Justin Nixon-Gaisford Aspire Hair Academy – UCOL CUTTING – NEWCOMER OF THE YEAR Jess Pettit Protégé Hairdressing STYLING – NEWCOMER OF THE YEAR Lia Gillam Protégé Hairdressing OVERALL CHAMPION – SENIOR Millie Back Jax Hair Studio OVERALL CHAMPION – NEWCOMER Jess Pettit Protégé Hairdressing
CUTTING – SENIOR OF THE YEAR
STYLING – SENIOR OF THE YEAR
Millie Back Jax Hair Studio
Millie Back Jax Hair Studio
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COLOURIST OF THE YEAR Tiffiny Spencer Protégé Hairdressing
RISE TO THE TOP
2014 INDUSTRY AWARDS Kitomba NZARH Business Awards & HITO Annual Awards in conjunction with NZARH Patrick Cameron Challenge, Editorial Stylist and Oceanic Hairdressing Masters Competition Tickets cost $189. Purchase them now at
industryawards.co.nz NEW ZEALAND ASSOCIATION OF REGISTERED HAIRDRESSERS Inc.
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earthquake recovery We talk to Christchurch salons about their recovery from the 2010/2011 earthquakes.
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“The salon coordinator and I rang every client that had a booking or might have one in the future,” Jacqui says. “We spoke to every client personally. It took days, but our Kitomba system was a huge help.” True Grit leased another unit in their block of shops, giving them space to spread out and access to a staffroom. This made work easier, although moving clients between the two units (they are not connected) is challenging. There’s one more upheaval in store for True Grit. They’re rebuilding a brand-new salon on their original site, and they’ll be moving back there once it's finished. It's been a difficult process. The plans took some time to develop, and they are now waiting on approval from the council. “It’s been a very slow and it's been frustrating at times,” Jacqui says. “I feel like we’re in limbo. A lot of businesses in Christchurch feel this way – like we’re in survival mode rather than progressing. It’s not something the rest of the country seems to know about or understand.” For Jacqui, the key to surviving the earthquake was focussing on clients and supporting the team. They’ve kept in close contact with their clients since the earthquake, emailing them, calling them, and keeping the website up-to-date.
TRUE GRIT HAIR SPA AFTER THE EARTHQUAKE
The Christchurch earthquakes badly affected many salons in Christchurch. Four years later, their recovery is still ongoing. Two salons shared their earthquake experience with us.
“The most important thing is to look after your clients,” Jacqui says. “You have to communicate with them.” True Grit have also renewed their training focus. Since the earthquake, they’ve focused on training and building their team. Jacqui focuses on getting her team qualified.
TRUE GRIT HAIR SPA
“Becoming a salon renowned for training gets you the staff you want,” Jacqui says. “We’ve got more staff arriving than leaving, now.”
When the first earthquake hit in September 2010, True Grit Hair Spa lost their salon. This was the first in a series of events including moving salons eight times, losing staff, and ending up in the Red Zone. Throughout all that, however, True Grit has persevered.
“We’re running a wonderful little salon with a fantastic and resilient team of stylists,” Jacqui says. “I’m very proud of all of them.”
After the first earthquake, True Grit moved in with another salon. Then it was off to their own salon in a different part of town. A very small and cramped salon. They had to open the salon from 9am until 9pm five days a week to accommodate staff and clients. “The size of the salon created many issues,” says Jacqui Victor, owner of True Grit. “We couldn’t fit all the team into the salon, and we had nowhere to sit for lunch. I had to cut down the team’s hours. We’d gone from a mansion to a caravan.” They stayed in that salon until the February 2011 earthquake. After that earthquake, however, they were in the Red Zone. “We couldn’t operate, we couldn’t do anything. We just had to wait and try not to panic.” They couldn’t get back into the salon for three weeks. They cleaned the salon from top-to-toe and restored power and water. Only then could they go out to their clients to reschedule appointments.
INSIDE TRUE GRIT TODAY
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FLOODING OUTSIDE BOTTICELLI
“Being in the Red Zone really hit us hard. Our client base dropped off by 30% and business was tight.” BOTTICELLI HAIR COMPANY Botticelli was just putting the finishing touches on their renovations when the earthquake hit.
Mark and the team at Botticelli maintained a positive outlook. Even when the second earthquake hit, causing more flooding and liquefaction, the team “pulled together, cleaned up, and got on with it.”
“We’d just unpacked our new work units and chairs when the earthquake hit,” says Mark Cattanach, owner of Botticelli. “Within ten minutes the salon and neighbouring businesses flooded because of liquefaction. The car park disappeared and many of the surrounding roads closed.”
Botticelli is still going strong. They’ve twice had some problems with flooding in the area. Mark jokes that some of the staff must have webbed feet by now. But they’ve experienced no other issues.
Botticelli was closed for several weeks. They had no power, no water, and problems with sewerage. They found themselves in the middle of the Red Zone, making the salon difficult to access.
“We’ve climbed out of the mire a few times,” Mark says. “But, as they say, what doesn’t kill you makes you stronger.”
“Being in the Red Zone really hit us hard. Our client base dropped off by 30% and business was tight.”
Their clients have been loyal and supportive, and the team has pushed themselves to keep the salon going. Although they had a slight slump in client numbers, Botticelli didn’t lose a single staff member.
With the help of Kitomba, Botticelli contacted all their clients and rescheduled their appointments. Everyone was very understanding.
“My team truly have a family spirit. They all supported one another and our traumatised clients during everything, and I think it's made us all stronger,” Mark says. “I’m so proud of them."
Despite the damage, the clean-up went well. Suppliers were very understanding, and the staff all chipped in to help. Luckily, the damage done to the salon and the equipment, as well as the staff’s wages, were covered by insurance. “The Botticelli team were so fantastic,” Mark says. “They all rallied around to help put the salon back together again.”
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making it in hair: Laura Williams We catch up with Laura Williams, 2013 HITO Apprentice of the Year, about how her time as Apprentice of the Year has gone.
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I
n October 2013, Laura won the HITO Apprentice of the Year Award. In the final year of her apprenticeship, Laura had entered the award every year. She’d won the Auckland Regional Apprentice of the Year Award three years running, but never claimed the top prize.
aspect – hair, make-up, lighting and styling. I also got to see the huge difference between seeing the hair in person and seeing it on camera." This wasn’t the only photo shoot Laura worked on this year. As part of the L’Oreal Artistic Team, Laura has the opportunity to work on other photo shoots, often for the look books of New Zealand fashion designers. This is her third year with the team – Laura auditioned for the team in 2012, joining the team as a junior and working her way up from there. She also works on Fashion Week shows with L’Oreal.
“Winning the Apprentice of the Year Award has to be the best thing that’s happened to me over the last year.” Laura was excited to finish her training on such a high note. She completed her final assessments in 2013 and has been working as a qualified stylist for nearly a year now.
Fashion Week 2013 was a real highlight for Laura. Although it’s hard work, Laura says it’s all worth it.
“HITO have given me an amazing opportunity to be looked at by other apprentices current and new. They’ve given me the ability to show them you can achieve anything in this career even when you’re just starting out. I know that I will have this title with me forever, and it’s now ticked off my bucket list,” Laura says.
“You feel so accomplished seeing your work walk down the runway,” Laura says. “Seeing the total look come together makes all the hard work worth it."
As Apprentice of the Year winner, Laura’s had access to some exciting opportunities. One such opportunity was the HITO Apprentice Boot Camp.
Laura worked with the L’Oreal Artistic Team at Fashion Week 2014. “It’s great to experience something outside the salon,” says Laura. “It’s a totally different environment."
Laura, along with the other Regional Apprentice of the Year winners, spent two days learning from a selection of top stylists, make-up artists, and business people. HITO and Mana Dave hosted the event.
Laura also spent some time in front of the camera this year. Along with Gary Marshall from L’Oreal, Laura appeared on One News to talk about industry training.
“HITO Boot Camp 2014 was the most amazing experience I could have asked for as a young hairdresser looking at where to next in my career. The skills and techniques I learnt are a great kick-start into my career. The friends and connections I have made are awesome,” says Laura about Boot Camp.
“I was very honoured that I got to speak,” Laura said. “It was exciting. With Fashion Week 2014 over, Laura will be off to Wellington to compete in the Oceanic Hairdressing Master Award. Laura competed in and won the regional Auckland competition earlier this year.
Later in the year, Laura got the chance to work on a photo shoot for Remix magazine.
“It’s always been a goal of mine to get to national level in the Oceanic Award,” Laura says.
HITO worked with Remix magazine to organise the shoot. Laura spent the day on set with the model, photographer, and make-up artist, creating the three hair looks and maintaining them throughout the shoot.
The next 12 months will be just as exciting. Laura wants to gain her National Certificate in Business and National Certificate in Hairdressing (Advanced Cutting), expanding her skills even further. She also wants to focus on editorial and fashion work.
Laura worked to a brief, working with the make-up artist, Paige Best, to create the look for the shoot. Laura prepared the hair, styled it, and then touched it up throughout the day when necessary.
Laura has some advice for 2014’s Apprentice of the Year hopefuls. “Believe in yourself. Don’t play yourself down – it’s all about putting yourself out there. And remember – making it through to the finals is a huge achievement. And if you don’t make it that far, come back and try again next year."
“It was an amazing day,” Laura says. “I had the opportunity to see how a whole shoot came together, and learn about each
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preparing for 2757 Lyndsay Loveridge, hairdressing guru, shares her hairdressing and training expertise.
Unit Standard 2757 is the final assessment involved in the National Certificate in Hairdressing (Professional Stylist) – Level 4. Once you complete this assessment you will be a fully qualified stylist. Being qualified gives you many advantages:
Stay focussed and make it your goal to sit your 2757 and gain your National Certificate. Once you have it it’s yours for life and it can open many doors.
• Recognition of your efforts towards training • You add value to your salon – having a qualified stylist means your salon can employ HITO apprentices
Just because you fail once it doesn’t mean you’re going to fail at everything. Keep trying, hold on, and always, always, always believe in yourself, because if you don’t then who will? So keep your head high, keep your chin up and most importantly keep smiling, because life’s a beautiful thing and there’s so much to smile about. MARILYN MONROE
• It gives credence and a degree of mana to the work you do • You can negotiate a wage that reflects your experience and qualification • An internationally recognised qualification Your National Certificate in Hairdressing will be useful no matter which career path you follow. Completing an apprenticeship shows you have strong work ethic, a stable work history, you place value on the work you do… the list goes on.
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PREPARATION ADVICE – “AIM TO SUCCEED”
CLOSER TO YOUR 2757 ASSESSMENT:
So you’ve decided to become an apprentice? You’ll spend the next few years training, working, and sitting assessments, all with the goal of becoming a fully qualified stylist. You’ll know from day one that there’s one big final goal to achieve before you’re a fully qualified stylist – your 2757 final assessment.
So you’ve reached the final year of your apprenticeship, and your 2757 assessment is just around the corner. You might have done plenty of preparation already, but there are a few things you should focus on in the run up to 2757.
With that in mind, you can start preparing for your 2757 from the beginning of your apprenticeship. The better prepared you are, the easier your final assessments will be.
1. Read: Read your Guidelines for Final Assessment Book in its entirety over and over again!
SO WHAT CAN YOU DO NOW TO START PREPARING FOR 2757? 2. Research: Spend time selecting your 3 styles and models for each element. 1. Read: Read any resources you can get your hands on. Your 2757 is supposed to be a final assessment of all your skills, so pay attention to any resources you pick up along the way.
3. Models: Pick the models that will make sitting your assessment as easy as possible. You want models who are reliable and helpful, and you also want models whose hair is easy to work with.
2. Research: Read up on the three elements you have to sit during your 2757. If other people in the salon sit their 2757 assessments ask them how it went.
4. Practice: Make sure to get in plenty of practice before your assessment. One of the best ways to practice is on mannequin heads. You can do whatever you want on these, and you don’t have to worry about making a mistake on a real client’s hair. Once you’ve mastered the styles you want to create, however, you should try them out on a real model. This is the ideal combination of practice techniques.
3. Plan: Commit to a successful outcome and remain focussed. Establish a training plan and organise time with a trainer. Remember: your employer is obliged to help you with your apprenticeship, from sign-on to completion.
5. Portfolio: Spend time planning for your 2757 and use your portfolio to collect information and inspiration. Anything you’ve collected throughout your training could help you in preparing for your finals. Useful things to include in your portfolio could include: head-shapes and how to work with them, your chemical service choices, and step-by-step guides to the hairstyles you want to create.
4. Goals: Set goals towards what you want to achieve. The best goals are ‘S.M.A.R.T’ goals - ‘Specific, Measured, Achievable, Realistic, and Timely’.
5. Portfolio: Create a portfolio containing your required evidence and preparation for your final assessment. This is an extremely valuable tool and can help you in many different ways while you train. Start your portfolio at the beginning of your apprenticeship, and use it year by year to record your progress (almost like a scrap book). Come competition time you might also devote some pages to your mood boards and your completed style.
a. You might also want to add the manufacturer’s instructions, your predisposition/patch test results, and even contact information for your models. A list of any products and equipment you’ll need is also an excellent idea. b. Whatever you include, make sure it’s all going to help you complete your 2757 and reach your goal of becoming a fully qualified stylist.
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ARTICLE CONTINUED FROM PREVIOUS PAGE
13. Guidelines: The 2757 Guidelines meeting is scheduled approximately 6 weeks before your assessment. It is vital that you attend this meeting – you’ll be given information invaluable to your assessment, and you’ll have the chance to ask questions. Apprentices who attend this meeting do much better in their 2757 assessment, and feel much better prepared and more comfortable during the assessment.
6. Your Portfolio is a tool designed to support you as you complete your apprenticeship. It is not part of the assessment, although it can show your progress and goals, thus acting as another way your assessor can gather evidence on assessment day.
7. Tip: Check out the Resources section on the HITO website (www.hito.org.nz). Under Learner Tools there are some helpful 2757 planning aids.
14. Ask: If you know anyone who recently sat their 2757, ask for their advice. No doubt they’ll be able to give you some top tips and maybe even help you train. Ask your assessor and your trainer too.
8. Perfect: As they say, ‘Practice makes perfect’ – and it’s true. In this instance you are no different from an Olympian in training. Success has to be your ultimate goal.
15. Fashion Work to Industry Standards: This is one of the most important criteria for 2757. All three elements must be ‘fashion work to industry standards’. There is information about this in your Guidelines book, but if you’re not sure what this means then ask.
9. K.I.S.S – ‘Keep it simple, stylist!’: Part of mastering a style, cut and chemical service is to really look at each step and critique it - ask yourself: ‘Is there a simpler way of doing this?’ This could be anything from the number of sections you take to the order you do the steps in.
10. Commit: The training and preparation journey you commit to should add to that amazing bank of knowledge and skills you are learning. Remember everything you master is part of the freedom that being skilled gives you. Your client benefits and you win. Your dedication and the time you invest in perfecting your skills can set you apart as a competent and sought after stylist.
AFTER YOUR 2757: SO YOU’VE SAT YOUR 2757 – WHAT’S NEXT? If you’ve completed your assessment, congratulations! You are now a fully qualified stylist – enjoy it. If you haven’t completed your assessment, don’t worry! You are not alone. You’ll have plenty of opportunities to re-sit your 2757, and plenty of help to do so.
11. Time: Remember – there’s a time limit for your 2757 assessment. What you think you can achieve and what you can actually achieve within that time might be different. Doing multiple practice run-throughs is the key to finishing your assessment successfully within the time-limit.
• Talk to your assessor: They will be able to tell you what you can improve on for next time. • Keep practicing: This time you’ll be able to focus on just the elements you have to re-sit – take advantage of that by putting all your training time towards those elements.
a. Note: If a re-sit is required for your long hair then you have the time restraint of one hour for the dress out.
• Be proud: You’ve already achieved some of your elements – be happy about this. It means you’re one step closer to being a fully qualified stylist.
12. Organise: Because you only have a limited amount of time on the day, make sure you have everything you need beforehand. Gather all your equipment/products and know where you need to be and when. Make sure your models are organised too.
If you incomplete any elements you do have the option of an appeal. Information on how to appeal will be provided to you in the post assessment meeting directly after your assessment. Remember to be rational about your decision – think with your head and not your heart.
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ADVICE FROM STYLISTS TWO FULLY QUALIFIED STYLISTS GIVE THEIR ADVICE ON SITTING 2757.
everything done in time. I brought my model into the salon a few times to share my ideas with her. I also had a portfolio of pictures so she had a clear visual understanding of what I wanted to do. It worked out really well – I’ve gained a new client out of it!
What’s the one piece of advice you’d give to other apprentices about 2757? A: Practice, practice, practice!
A: Extremely – this will make or break you day. Use your brain when choosing the ideal models.
A: Attend your guidelines meeting and learn all you can to be prepared.
Re-sitting one or more elements for 2757 can happen. As someone who had to re-sit, what would your advice be for anyone who has to re-do any of their elements?
What would you do differently if you could sit 2757 again? A: Remember the small things! For instance – wear suitable gloves for your test curl, always wear an apron when applying a chemical service, and sweep up hair after every cut!
A: I was quite disappointed in myself on the day. I had a lot of ‘what if’s?’ running through my mind, but I realised thinking about all the negatives wasn’t going to change anything – it only made me feel a lot worse. I decided the next day that I was going to get into gear, find a new model and prepare for my re-sit. I got to talk things through with my assessor and discuss what I could do better, and I learned tons of new skills in the process. My advice – remember to keep positive and believe in yourself.
A: Ensure I had extra time after I finished my perm wind – I pushed this to the limit on assessment day. A: Model choice is so important – I had to re-sit one of my elements purely because I picked the wrong model. It’s such any easy thing to fix – just make sure you practice on your models beforehand so you know what you’ve planned will work on their hair.
A: My advice would be that it’s okay to re-sit. It’s not the end of the world – I just wasn’t quite ready to sit my 2757. I’m glad it happened so I could get better in the areas I needed help in. I’m truly lucky – I was in an amazing environment with excellent leaders and hairdressers that supported me.
How important is model choice? A: Model choice is key – you want a model that suits the style, is reliable, and doesn’t have too much hair so you can get
Just believe in yourself and don’t give up. It will work out – if not straight away, then next time. Don’t let your emotions take over. Ring up and see when the next date to re-sit is – what do you have to lose?
“Take pride in how far you have come and have faith in how far you can go.”
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FIVE SUPER REASONS TO TRAIN YOUR TEAM By Malcolm Gibbons.
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ave you ever considered the value of training employees in the art of giving exceptional service? You should.
(team) focussed business. It was Mary Kay Ash that said “People are definitely a company’s greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.”
Training is not the only answer to a successful business, but it is a hugely important cog in the wheel. It should be included as part of what you offer as a ‘balanced team focussed’ business, and in today’s salon world we should definitely be a people
SO HERE ARE FIVE SUPER REASONS TO OFFER REGULAR TRAINING TO YOUR TEAM:
PRODUCTIVITY
PROFITABILITY ‘Profitability is the ability of a business to generate net income on a consistent basis’. Training leads to improved profitability for the salon. Staff should be trained on the link between training and profitability for the salon.
IMAGE
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Productivity is a measure relating a quantity or quality of output to the inputs required to produce it’. It's a measure of how much work your team gets done and how effectively they use their time. Productivity training should help the team work more effectively, thus helping the salon achieve its long term goals.
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‘Image is the general impression that something (a person or organization or product) presents to the public’. Ongoing training and development helps create a better, more professional salon image.
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03 QUALITY
‘Quality is a measure of excellence; quality defines desirable characteristics of a product, a process, or a service’. The team will value the added quality they can give their clients, and clients will love the added quality they receive from well trained, well informed team members.
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CULTURE
‘Culture is a shared, learned, symbolic system of values, beliefs and attitudes that shapes and influences perception and behaviour’. Training develops a culture of learning within the salon, which benefits your business. One of my favourite quotes is ‘knowledge breeds confidence and confidence creates sales’.
of the industry as a whole. The salons that recognise the value of pleasing the client and embrace this into the future will be the ones to reap the rewards that exceptional service can bring.
Of course, there are many additional benefits of team training including: the development of leadership skills, higher motivation, loyalty, and better, healthier attitudes amongst your team.
Just a quick note on technical training: Think about this – with the availability of the internet with its plethora of hair advice and knowledge, you better be up with the play or your clients could end up being better educated than you! Better educated clients are more inclined to spend their money with better educated hairstylists.
OFFERING TRAINING There are a few ways you can offer training to your staff: Look to your suppliers for specific product training. Most of these organisations have some fantastic ideas on the art of selling, and some even have programs to help you with this.
And one last thought: One of the biggest complaints I hear from disgruntled salon owners is that after all the effort they put into training their stylists, the stylists up and leave the salon. They feel like there is no reason to offer training if their stylists are going leave, letting their new salon reap all the benefits.
Take a look at what other organisations are out there for sales training. The Chamber of Commerce is an excellent resource for this. Also look at programs like Kiwi Host for service training. Lastly, don’t discount industry specific experts as sources of inspiration - these people are generally experienced in the industry and are more than willing to share their knowledge with you and your team.
Looking at the issue, we first must acknowledge that this could be a problem. Yes, training someone to perform at their best for your business and having them up and leave can be soul destroying. But if you don’t train them at all, this will seriously affect your clients and your business. The benefits of training your staff far outweigh any disadvantages.
Raising the knowledge of you and your team regarding service is a step in the direction of raising the knowledge
MALCOLM GIBBONS IS A HAIR & BEAUTY INDUSTRY SPECIFIC MENTOR/COACH WHO SAYS: "MY PASSION IS PEOPLE, MY ENTHUSIASM IS BUSINESS AND MY MISSION IS TO ASSIST CLINIC OWNERS IN ACHIEVING THE DREAM THEY HAD WHEN FIRST GOING INTO BUSINESS."
VISIT WWW.SHOCKCONSULT.CO.NZ TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK.
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LYNDSAY LOVERIDGE
reviewing training and planning new learning Lyndsay Loveridge, hairdressing guru, shares her hairdressing and training expertise.
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It's nearly the end of 2014. After a full year of training and learning in your salon, it's time to review that training and plan your training for 2015.
R
Once you’ve reviewed training over the last year, you can move on to planning for the 2015.
eviewing training is just as important as the training itself. It allows you to assess what worked for your salon and your team and how you can do better. Reviewing training will:
REVIEWING TRAINING
• Make you more efficient (you’ll be able to plan only the best training at the best times)
SO HOW DO YOU GO ABOUT REVIEWING TRAINING?
• Make your staff happier (you can offer them the training they want)
First, let us look back over 2014 what worked well and what did not. Let’s call it: KEEP CHANGE DITCH.
• Save you money (you won’t be wasting time or money or training that doesn’t work).
KEEP
CHANGE
DITCH
You should consider what worked well, and what will work well in the future. This comes under KEEP. Perhaps training once a week on Monday’s worked well for the salon and the team. If that’s still working, and if it’s going to fit with your business goals for the future, then keep it.
Perhaps there was something that worked well, but needs to be adjusted slightly. You might spend an afternoon once a week training your apprentice. Perhaps one solid block of time works, but your apprentice learns better in the morning. This comes under CHANGE.
Finally, was there anything that didn’t work at all? Maybe you sent your team to an external training course, but they didn’t enjoy it or it just didn’t work with your business goals. Or perhaps afternoon training worked for one staff member this year, but they’ve unfortunately left and you know it won’t work for the others. These are things you should DITCH.
OTHER CONSIDERATIONS RECORD
MOVING AHEAD
Keeping records of training throughout the year is vital. That will make it much easier for you to review the training you’ve done. Remember to involve your team in this exercise – seeing training from their perspective can only help you.
Are your apprentices progressing towards their qualification? They should be on track to finish their National Certificate within either four years for hairdressing or three years for barbering. They also need to achieve a certain number of credits every year. If they are struggling, take a look at where they are having trouble. Make sure to focus more on those areas next year.
REVIEW Review your goals for the year, both for training and for your business. Has the training you’ve done this year helped you meet your goals for your business? If not, why not? What can you do better next time?
Even if you’ve met all your business goals, your staff love their jobs, and your apprentices are on their way to being qualified, there is always room for improvement. Think about new goals for your business and ask your staff what areas they’d like to focus on. And remember: make sure to reward your staff for a job well done.
STAFF Are your staff happy? If your staff are staying on, coming to work when they should, and consistently achieving targets, then well done. If they aren’t doing that, think about why. You should also look how your team have developed. If their problem areas have improved, or if they’ve improved in an area where they were already strong, then clearly your training is working.
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ARTICLE CONTINUED FROM PREVIOUS PAGE
PLANNING NEW LEARNING Once you’ve reviewed your training for 2014 it’s time to plan your training for 2015. Before you plan your training, you should know what you want your business to achieve over the next year. Training will be a part of reaching your business goals whether they involve opening a new salon, promoting hard-working staff, or gaining more customers. Once you’ve reviewed past training and considered the future of your business, it’s time to create a training plan.
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SET A TRAINING BUDGET
DECIDE ON A TRAINING FOCUS
How much can you spend on training? You need to be sensible about your budget – all the top training in the world won’t help if you run out of money. It's important to set a training budget per employee and for the salon as a whole. You may want to allot a certain amount to each employee and then keep some aside for group training or professional development. Be clear with employees on what is available to them. If you can, have some flexibility. If an employee wants to attend additional training, you’ll find it much easier to consider their request if you have a little extra money to play with. Consider having the employee pay for part of the training themselves.
Training is such an all-encompassing word – it covers salon skills, client skills, reception, consultation, retailing, and speciality skills such as wedding hair and make-up. It's a good idea to make a list of areas your salon needs to focus on. Training falls into two areas - salon/ internal training and other/external training. Salon training is usually run by someone in the salon, and it focuses on salon tasks – consultations, using the booking system, talking to clients. External training includes hair expos, visiting artists, competitions, platform and session work. Each salon and salon team will need a different balance between the two, so take some time to figure out your balance. Decide on your focus areas and your combination or internal and external training. Once you’ve done that you can plan when this will take place, which external trainers you will use, who needs to be involved, etc.
CONCLUSION Reviewing training and planning new training can only help your business. You’ll be aware of how your business is progressing, how satisfied your staff are, and how you can improve in the future. You’ll soon become a preferred employer. The word soon gets around as to who supports training and whose salon supports growth and development. You’ll attract the best employees, and your team will be stable, energised, and excited to be there. You’ll be a salon success.
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03 EMPLOYEES Look at each employee individually and as part of the team. Think about: Current performance. Are they performing to a high standard? If not, what areas need improvement and how can you improve them? Future happiness. Does the employee have a passion for colour? Then think about rewarding them with further training in that area. Make sure that the training they receive will benefit the salon too. A simple way of focusing on each employee is to decide on three actions each for the year. Pick three things and decide how they should achieve them. Involve your employees in the planning process. Ask them what they’ve achieved this year and what they want to achieve in the future. Also ask for their opinion on salon training as a whole. Think about having a team member put together a ‘2015 Training for Success’ plan for you to consider. Not only will you learn a lot, the responsibility of putting together the plan will give that employee the opportunity to grow and develop. Always give praise where praise is due. If a team member comes up with a great training idea, credit them for it.
KIERAN JAMES DENTED BY RINGS OR BY BEING DROPPED
• If your scissor is folding/bending hair, the problem is usually tension. You need to check and adjust the tension regularly. Holding the bottom finger ring, open the scissor and let the top blade fall. If it closes completely the tension is far too loose. Tighten the centre screw by turning it clockwise 1mm at a time until the blades only fall to about half way. • Carefully wipe your scissors clean after each use and oil lightly at the end of each day. Camellia oil is brilliant but you can also get away with using baby oil. • Your scissors should stay in their case when not in use. Never place your scissors on damp towels, near comb sterilizers or in trolley trays – the disinfectant and chemicals from colour will corrode/rust your blades. • To avoid damaging the delicate blade edges, always completely close your scissor before placing on the bench. For the same reason, while cutting; never wear rings on the first two fingers of the hand that takes sections. • If your scissors are dropped or damaged during use, check if the cutting action has changed or if there is a dent in the edge. It may require immediate servicing. • If there is a bad dent in the edge and you can't close the blades, carefully and gently push the blades apart sideways at the same time as slowly closing the blades. This will stop the dent from worsening and prevent scratching the hollow grind. Following these instructions will save you money!
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HEAVY WEAR CAUSED BY SCISSORS BEING TOO LOOSE
It’s important to take care of your scissors. These tips will help you get the best out of your scissor, lengthen its cutting life span, and save you money.
SCISSORS CORRODED BY CHEMICALS
Kieran Janes of KJ Scissors shares his scissor-care advice.
SCISSORS IN TOP CONDITION
MAKING THE MOST OF YOUR SCISSORS
WHAT DOES SUCCESS MEAN TO YOU? By Tom Murphy, CEO and Founder of Kitomba Salon Software.
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uccess comes in all shapes and sizes, but there are a few common goals at the top of many business owners priority lists. Following on from his previous Forma article, Kitomba CEO Tom Murphy discusses how happiness in the workplace can strengthen your team and increase client loyalty in your salon.
with workmates, know what is expected of them, and are trained correctly for their role. Employees who experience friction in any of these areas may experience a sense of dread about the working day. You can guarantee this will impact on your business. Do you know what makes your business unique in the marketplace? Is your team driven to achieve creative excellence? Do you offer fast, affordable styles for busy people? Is every salon visit an experience in the finer points of luxury for your clients? Each of these options demands a different approach from a stylist and delivers different results for a client. A good business knows the answers to these questions and has a strong culture. Knowing what you can offer and what your values are create a top business with excellent (and happy) staff.
As with success, happiness can mean different things to different people. Whether you fantasise about a better work/ life balance, an industry-leading business or a quiet afternoon with a good book and no distractions, taking action to prioritise happiness can enhance your life. We all dream of living happy lives, but how do you foster happiness, and what does it mean for your business?
Kitomba can help keep your salon team happy by reducing the time spent on tiresome administration tasks. This gives you more time to spend with clients and do the things that you love. Our reporting clearly highlights the strengths for each person in your team and allows you to identify the areas that need a bit more work. It’s easy to keep staff motivated using
For many people, happiness in the workplace is about feeling part of the team and culture. They enjoy healthy relationships
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the reports to create fun competitions that benefit the team and salon. Want to increase your turnover? A gift for the highest increased average sale is a small investment for what may result in a noticeable increase to your salon’s income. A holistic approach to staff happiness is essential to the culture of your business. Many successful businesses use regular oneon-one meetings to engage with their staff. These meetings are an opportunity to understand what’s happening in your team’s lives, to discuss salon performance, and make plans with your stylists to support them to achieve their goals at work and home. Don’t be afraid to share your vision with every member of your team and get them on-board and working towards a common goal. Most people thrive in an environment where they feel respected and receive recognition for their effort. Your clients will feel the happiness vibe as soon as they walk in the door. Next to staff happiness, client happiness is the other major factor in the success of your business. A happy client is a loyal client, and they’ll often refer all their friends. A proactive approach to your clients will help you understand what you’re getting right and identify the ways you can improve each client’s salon experience. Do you take the time to learn how new clients heard about your business? Do you have a feedback survey or offer a forum for them to comment on their experience? Do you know what people makeup your core clientele? Businesses who gather this information can get the most from their marketing dollar, train staff appropriately, and tailor an environment that caters to their client’s needs.
take the time to understand how well your salon and team are performing. Arm yourself with the information you need to make business decisions.
Often the first time you notice a customer is unhappy is months down the track, perhaps when they haven’t been in for a while. With a proactive response to your clients, this can be avoided. Train your staff to recognise whether a client leaves the salon happy. If the staff member is unsure, or the client is not 100% happy, make sure someone follows up with a courtesy call in the days following their appointment. It can be hard to hear negative feedback, but often the most loyal clients are ones who had a bad experience which was resolved beyond their expectations. Take the time to listen to their concerns then take action to put it right.
You should already have each client’s core information stored on your database (or in Kitomba), so this is about getting more detail on satisfaction of products, performance and the salon environment. Your client survey might include a simple 1 – 5 rating system or an ‘always, sometimes, never’ response, and have statements such as ‘My stylist is confident and knowledgeable’. Consider how you will deliver this to clients. You may choose to send them home with a paper survey and a stamped and addressed envelope for return, or use Kitomba’s marketing features to send an automated text or email message that includes a link to your online survey.
Loyal clients are the lifeblood of every business. It’s hard to visit a supermarket or retail chain without being offered a club card or rewards scheme. Salons are no different, which is why Kitomba lets you set up your own loyalty programme and choose how to reward your loyal clients automatically.
There are several ways to measure happiness and the effect this has on your business. Whether you’re working with your staff or considering the client experience in your salon, make sure you consider the happiness factor. Happiness is not just a buzzword; it’s vital to your business success!
One of the best tools for engaging with your clients is creating a quick survey for them to fill out. Everyone loves to feel like their opinion is valued, and a survey allows you to check how well your salon is performing over a period. Whether you schedule to complete this every six months or every year,
TOM MURPHY IS THE FOUNDER & CEO OF KITOMBA SALON & SPA SOFTWARE; NEW ZEALAND’S NUMBER ONE SALON AND SPA SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.
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Making it Personal:
CLIENT CARE AND ETIQUETTE By Nadia McCracken, Founder and Director at Spa Beauty NZ. UNDERSTANDING THE IMPORTANCE OF CLIENT CARE AND ETIQUETTE
It’s important to understand that your job security, pay increases and career advancement all depend on your ability to satisfy clients. The minute you stop paying attention to the details and your client focus slips, business will suffer. You only need to look at a salon’s bottom line results in order to determine the level of client care being delivered. It’s the one thing that will set you apart from all the other qualified therapists and hairdressers out there. And if you don’t provide outstanding client care, you will just be another beauty professional or salon struggling to stay alive in this competitive industry.
I AM YOUR CUSTOMER
wants, add personal I am your customer. Satisfy my I will become a walking and ch, attention and a friendly tou s and services. Ignore my advertisement for your product tion and poor manners, and ten wants, show carelessness, inat as you are concerned. I will simply cease to exist as far so than I was a few years I am sophisticated, much more I have grown accustomed . plex com ago. My needs are more spend. My ego needs the to ey mon e hav I gs. to better thin greeting from you. It is l ona pers nourishment of a friendly, ate my business. After all, important to me that you appreci , my money is feeding you. ices serv and when I buy your products best I can get for the money I am a perfectionist. I want the , then take heed. The source I spend. When I am dissatisfied you, or the products you ing eth som of my discontent lies in t source and eliminate it or sell, have failed to do. Find tha of all my friends as well; for t tha and s you will lose my busines services, I will talk to anyone or s uct prod r you icize when I crit who will listen. tinually beckon to me with I am fickle. Other businesses con keep my business, you To offers of “more for my money." that I have made a wise in must prove to me again and aga ucts and services above prod r you and you g ctin sele in choice all others.
So, you get how important client care is; but where do you start? How do you beat the odds and uncover new and exciting ways to stay on top and keep your clients coming back?
MAKE IT PERSONAL
Understand what your client wants and needs. • What needs do you compete to satisfy? • What wants do you compete to satisfy? • How well are you satisfying these? It’s all about your client. Without clients you don’t have a business. And each client is different. You need to focus on what each client personally needs and wants. The more their individual needs are being met, the happier they will be.
Author Unknown
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HOW DO YOU KNOW WHAT YOUR CLIENT WANTS OR NEEDS AND HOW DO YOU MEET THOSE NEEDS?
SO HOW CAN YOU GIVE THIS TO YOUR CLIENTS?
Knowing and understanding this, you need to make your clients feel like they are number one, and that you are their best choice. You need to:
It can be difficult to manage each client’s individual wants and needs. But there are some general tips and tricks you can follow. • You should begin by building rapport and a relationship with each client. Rapport makes communication easier and makes your client feel more comfortable.
• Reassure them that they will be served superior quality products and services with results that are beyond their expectations.
• You can build rapport by finding common ground. You should try to find something you have in common with your client. This shouldn’t be too hard – start with beauty or hairdressing topics. Make sure to listen carefully to your client, and watch your body language – it should be welcoming at all times.
• Surprise them. • Always deliver more than what they expect. • Be respectful and time conscious at all times. • Let them know that you will work with a caring heart and caring hands.
• Don’t be afraid to ask your clients what they want from you. Open communication is crucial to a good client experience.
• Make consistency a priority in your work; and at all times offer cleanliness, organisation and professionalism.
• Once you’ve built rapport, your client will feel comfortable with you. They’ll be much more likely to come back (we all want to go somewhere we feel safe and comfortable). They’ll also be more likely to tell you what they want and don’t want.
We all want to build loyal, repeat clients, because developing new clients can cost anywhere from 5 to 20 times as much as retaining old ones. Understand and recognise that every client represents a possible life-long relationship with the salon. Think about how much business one client could send you in the course of a life-time through positive word of mouth advertising.
WHAT ARE THEIR GOALS AND EXPECTATIONS?
How much could that one client spend with you in the course of a lifetime? Each client has individual needs, and you will be able to better meet those needs the better you know the client. But you can still give them the best possible experience from day one.
How good would it feel to develop and build a life-long reciprocal relationship? You never want to deal with a client just once; you want his/her business forever. Think about it for a minute – will you make an extra effort for someone who might be with you for a lifetime?
For the most part, what our clients want is: • To have a good experience. • To be given solutions to their problems – see strong benefits, value and results. • To trust that you will deliver on you promises – remember to always under-promise and over-deliver; never over-promise and under- deliver.
HOW DO YOU BUILD LOYAL, LIFE-LONG CLIENTS?
• To know exactly what they should be able to expect with each treatment or service.
The answer is simple: make it personal.
• To see value and be valued; to respect and be respected.
• Understand what your clients want.
• To know that they are special and be treated that way.
• Demonstrate open, honest and caring communication.
And they want it now!
• Ask them what they need and what they want. • Find out what their problems are and what their goals are. • Become their resource, their solution. Educate them. • Work towards a goal, monitor the results, and set ongoing new goals with them.
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Technology has improved our lives and business enormously. However, I also believe it has had a negative impact on the way we communicate. It is much easier to send a text or email than to pick up the phone to talk to a client.
Never underestimate the power of charm. If you make your client’s experience a pleasant one, they are likely to spend 20% more with each treatment. The “like” factor will be your biggest advantage in building your client base and getting those clients to rebook.
Never underestimate the power of a personal phone call. Or the impact a personal hand written note saying “I look forward to seeing you” or “thank you for your business” can make.
I WILL LEAVE YOU TO PONDER THESE 5 INTERESTING FACTS ABOUT CLIENT CARE: EVERY DAY
Make it your goal to:
1. 96% of unhappy clients don’t complain, however 91% of those will simply leave and never come back – 1st Financial Training services.
• Do four follow up phone calls – How happy is your client with the treatment? Do they understand how to use their product?
2. An unhappy client will tell between 9-15 people about their experience. Around 13% of dissatisfied clients will tell more than 20 people – White House Office of Consumer Affairs.
• Send four personal handwritten notes/cards thanking them for their business.
3. 70% of buying experiences are based on how the client feels they are being treated – McKinsey.
• Call four clients you haven’t seen for a while. Don’t be afraid to ask why they’ve not been in and what you can do to make them come back.
4. 55% of clients would pay extra to guarantee a better service – Defaqto research. 5. It takes 12 positive experiences to make up for one unresolved negative experience – “Understanding Customers” by Ruby Newell-Legner.
• Listen. Be present and really listen. You can best serve your clients if you first listen. “Strive first to understand, and secondly, to be understood." When you listen, it shows you care. And when you respond to what they are telling you, it proves you care. This is what makes clients return.
Article written by Nadia McCracken Founder and Director of SPABEAUTY.CO.NZ
• Keep your word and hold all promises. Do what you promise. • Always recommend the best product or treatment to meet your client’s needs. If you do so they are bound to be happy. Never cut corners. • Have a positive, cheerful disposition.
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International recognition of your skills
Qualified? Just qualified? Have experience? HITO is now offering international recognition in Hairdressing, Beauty Therapy and Nail Technology. If you or your staff have a relevant national certificate in hairdressing or beauty and have at least one year’s experience as a senior operator, you can now have your skills and experience recognised in Australia, Canada, Hong Kong and Japan.
Reasons to apply:
Personal development
A new and exciting opportunity for you and your qualified staff
Marketing point of difference
Promote your business as employing staff that have internationally recognised qualifications
Spread your wings
Thinking about travelling overseas? Get recognised before you go
Pride of place
Just want to have international recognition for your skills?
Take advantage of this opportunity to have your national qualification recognised on the world stage. It will open doors to a career abroad while still being acknowledged within New Zealand for local and international clients.
www.hito.org.nz/qualifications/international
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face study and face shapes for professional makeup By Wendy Hill, Wendy Hill Cosmetics
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An excellent makeup look can be achieved by learning the basic techniques of application and choosing complementary shades that suit the client’s skin tone and personal style.
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This will correct and contour any features, highlight the best features for the camera, and create a 3D effect to add depth and emotion to the images. Without “sculpting” the face, the images can appear flat and lifeless.
f you understand basic face structure and face shapes, you will understand the concept of makeup balance. Learning the makeup techniques needed to balance the face will take an artist’s professional skills to another level. It is an essential tool in achieving the best result in any photographic or film work.
First examine and divide the face into two halves – the top and bottom - to look at the overall balance then the client’s individual face shape. Remember the importance of light and dark.
All make-up artists begin with the same elements: two eyes, nose, mouth, cheekbones etc., yet there are no two faces exactly the same. Each face is unique, and a makeup artist’s role is to enhance this to express our client’s individuality.
• Lighter brings forward - Highlighter • Darker takes back - Contour (Shader)
For example, a client may be sensitive about a feature that they would like to have ‘corrected’ - a large nose, small eyes, sharp jaw line, small mouth, etc. The artist can show them the corrective makeup techniques during a makeup lesson.
Highlights should only be a few shades lighter and the contour a few shades darker than the client’s natural skin tone for a more natural result on camera. If the highlighter is too light, it will reflect as white in the photos, and if too dark it will look muddy. A maximum of two or three shades lighter or darker works best.
MAKE-UP ON CAMERA It is essential to use face-shaping makeup techniques for photographic work, particularly in a studio environment with artificial lighting.
BASIC FACE SHAPES Heart Wide forehead, high cheekbones and tapers down to a narrow or pointed chin. An inverted triangle face shape is the same but has sharper angles. Apply contour to the temples, sides of cheeks and along the jawline under the chin to shorten. Highlight the chin to widen and the centre of the forehead to give shape. Round Face width and length almost equal, widest at the cheeks. To slim a round face, contour down the sides of the temples and cheeks. Highlight the chin and forehead to bring them forward for an even more slimming appearance. Square/Rectangle Forehead, cheekbones and jaw line almost the same width. The square face will have a square, angular jaw line as the dominant feature while the rectangle face may be long and angular. Soften the strong lines by contouring the sides of the temples and jaw, and highlight forehead and chin to bring them forward.
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Diamond
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The face is highly angular and the cheeks are quite wide, tapering both to the forehead and chin. Contour the cheeks (and along the jaw line if necessary) to soften the sharp angles and create balance. Highlight the chin and the forehead to the upper hairline to show off the eyes.
It is important to use professional makeup for all professional makeup artistry. These are products that are designed to perform, last and photograph well. Mineral makeup is likely to reflect because of the micronised particles they contain, so it is always recommended to use photographic makeup with satin and matte finishes. Most face-shaping is applied under the foundation, using lighter and dark shades of crème camouflage. This produces the most natural result. A liquid foundation is then lightly and carefully stippled over the camouflage with a foundation brush. It is ‘moulded’ into the skin without shifting the face-shaping underneath.
Triangular/Pear The face has a broad jaw line. The cheeks can be wider than the eye area and tapering to a narrow forehead.
If a stronger look is required, an all-in-one crème compact foundation works well. Use a lighter and darker shade for the face shaping and finish with one to match the skin tone.
Contour the sides of the cheek area and add a little under the eyes if necessary to sculpt the cheekbones and bring them forward. Highlight the forehead to widen and bring forward and add a little highlighter to the chin.
After applying the foundation be sure to set it with loose oil controlling matte powder that is non-reflective and photographic. A dusting of HD (high definition) powder is perfect for all photographic and film work to prevent reflection and shine.
Oblong Elongated features and the face gradually tapers towards the chin, sometimes with a prominent chin.
Bronzers and blushers all add to the topical effect, as will the choice of eye shadow and lipstick shades. Applying all makeup using the same principals of ‘light brings forward and maximises’ and ‘dark takes back and minimises’ will produce a beautiful result and stunning photographs.
Contour the tip of the chin if prominent, and if the forehead is much longer, contour along the upper hairline. Apply blusher after the foundation just to the apples of the cheeks to shorten and balance by bringing the focus to the centre of the face. Oval This is the ideal face shape - in proportion and well balanced. The forehead may be very slightly wider with more prominent cheekbones. No contouring required. Highlight the forehead, chin and under eye area to accentuate these good features. Extra face shaping techniques may also be necessary to correct individual features. The same principals are applied to correct the nose or lip shapes to create balance.
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SALON PROMOTIONS Jacqui Victor, owner of True Grit Hair Spa in Christchurch, shares her expertise on salon promotions.
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“Social media is massive. Don’t fight it. Facebook especially - both older and younger clients use it."
t’s coming up to the holiday season – a time when shops are full of sales and special deals. We spoke with Jacqui Victor, owner of True Grit Hair Spa in Christchurch, about the benefits of salon promotions for businesses in the hair and beauty industry.
During the Christmas period last year True Grit ran a promotion on products. They ordered in two pallets of product packs, and they sold all of them. True Grit aren’t located in a mall, so they have very little foot traffic. Instead, they promoted the packs via email.
Jacqui’s advice on Christmas promotions? Keep it simple. True Grit run two promotions over the Christmas period – one for rebooking and one for products. Both promotions have been consistently successful.
Every week they emailed clients, letting them know that the gift packs were available. They promoted a different gift each week.
True Grit also run a variety of promotions throughout the year. Jacqui Victor, owner of True Grit, offered to share some of her expertise on promotions with the industry.
They also use email to follow up with new clients. After a client visits the salon for the first time, True Grit email them a new client survey. If they fill out the survey they go in the draw for a prize pack.
FOCUS ON REBOOKING
True Grit also use Kitomba to keep in touch with their clients. They send automatic reminders when a client hasn’t visited in a while. They also offer birthday discounts and a 25% discount for clients who haven’t visited in sixteen weeks.
Rebooking is a constant focus for True Grit. They run several rebooking promotions throughout the year, as well as running a rebooking-focussed promotion from October to January over the holiday period. From October onwards, clients are encouraged to rebook three appointments at once – two before Christmas, and one into the New Year. Clients that do so go in the draw for a massive prize pack. The winner receives a free cut and blow wave with their favourite stylist and a variety of beauty services from a beauty therapist True Grit have an alliance with.
REWARD YOUR LOYAL CLIENTS Happy and loyal clients leads to successful salons. Some of the client rewards True Grit have offered include: • Purchase something and go in the draw to win a Trelise Cooper wardrobe
Salons are often busy over Christmas, but this promotion ensures they are busy right through into the New Year as well. They have a consistent stream of clients even in January, which can often be a quiet period for businesses (everyone having spent all their money over the holiday period).
• Retail rewards cards – buy ten products and the 11th product is free • Pamper pack – once a client spends a certain amount they receive a one and a half hour pamper • New clients receive a new client pack and a style check-in five-seven days out from their appointment (this includes a blow wave)
True Grit also run a monthly rebooking prize draw, which aims to keep rebooking up during the year.
“Rebooking promotions are one of the best promotions you can run. It gets clients to come in regularly – every six to eight weeks."
True Grit also have a Ruby Club for their top 35 clients. They usually run a loyalty programme involving pamper packs, but some of their clients were spending so much they were receiving the packs all the time. True Grit wanted to do something further to reward these clients further.
KEEP PEOPLE INFORMED/TAKE ADVANTAGE OF SOCIAL MEDIA
GET YOUR CLIENTS INVOLVED
No matter what promotions you are running, you need to let your clients know about them. True Grit have embraced social media for connecting with clients – they use Facebook and their website to keep in touch. They also email their clients regularly and use Kitomba to follow up with clients.
True Grit have run a promotion called ‘Queen of Referrals’. The idea was that current clients would recommend the salon to new clients and would receive a reward in exchange.
“Clients can get a bit complacent and stop recommending people. We want to encourage them."
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THE TURE GRIT TEAM
BE CONSISTENT
The rewards were fantastic. First prize got a year of free hairdressing and two nights’ accommodation in a nice hotel, and second place got two ghds.
True Grit run promotions regularly. Their rewards programmes, their monthly rebooking draw, and their monthly referral promotions are examples of this. They also run the same promotions more than once. Their Christmas rebooking promotions is a regular feature in the salon.
True Grit run referral promotions regularly. Every time a client refers a new person, both the current client and the new client receive a $20 voucher.
“Consistency is good” Jacqui says. “It creates a lot of loyalty.”
ALLY WITH OTHER LOCAL BUSINESSES True Grit work with a variety of local businesses on their promotions. During their Christmas referral promotion, for example, they work with a local beauty therapist. This is an advantage to both businesses, as they both get new clients out of it.
“Loyalty is huge – it’s worth spending lots of money to gain client loyalty." USE YOUR BUDGET TO CREATE QUALITY PROMOTIONS
True Grit also work with the local Les Mills gym. They offer a free cut and blow wave to Les Mills members – a promotion that is quite successful. They also work with local jewellery and fashion businesses.
Take your budget into account when creating salon promotions. Spend what money you do have wisely. Jacqui recommends putting aside some money for a marketing campaign. Better marketing produces better results, and bad marketing doesn’t sell your image to anyone. If you can, Jacqui says, hire someone to help with marketing.
Allying with local business benefits everyone. But it’s important to make useful alliances. Beauty, fashion, and the gym are useful for True Grit, because they are all businesses that their clients might be interested in using regardless (or vice versa).
“Make sure that any promotion you do is beautiful and professional,” Jacqui says.
True Grit also get involved in the community in other ways. They work with Ronald McDonald House and also get involved with Shave for a Cure and other cancer charities. These aren’t strictly promotions, of course, but getting involved in the community helps the salon build a positive image.
LEARN FROM YOUR PREVIOUS PROMOTIONS Jacqui admits that not all of their promotions have gone entirely to plan. Their Queen of Referrals was one such promotion – although it was quite successful, if they ran it again Jacqui says they would change a few things. They would run the promotion for longer, for example.
GET YOUR TEAM ON BOARD “When you do promotions, get the whole team to believe in it,” says Jacqui. “It builds loyalty and a strong culture in the salon."
“If a promotion doesn’t work, either change it or don’t run it again,” Jacqui says. “But don’t give up."
Promotions at True Grit have advantages for staff as well as clients. For example, each staff member has rebooking goals they have to meet at all times. Promotions like the Christmas rebooking promotion help them meet these goals. There are also incentives for team members who do well in each promotion.
CONCLUSION Clients enjoy promotions. They are more than willing to put their money towards fantastic products, a good cause, or to maintain their favourite salon.
The team have ‘morning huddles’ every day to make sure each team member knows what is expected that day. The team leaders make sure everyone knows what promotions are happening and what they need to do to make the promotions succeed. It’s a perfect way to keep the team interested and accountable.
Promotions increase business for the salon, help staff meet their targets, and give clients a top quality experience. As Jacqui says, rather than thinking ‘can I afford to do a promotion’, think ‘can I afford not to do it?’
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PRICEOLOGY: A METHODOLOGY FOR FORMULATING YOUR SALON PRICING Brenda Perham of Bamboo Consulting shares her business advice.
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etting your salon’s pricing quite often feels like a scary stab in the dark! Often salons struggle on, trying to manage their tight cash flow, in fear of their clients leaving them if they have an increase in price. Well, it’s time for a reality check. You are running a business and you need to make a profit to stay in business.
worked on your car for. Wouldn't that work for salon pricing? Yes – and here’s how you work it out.
THE FORMULA IS: $1 per gram of colour used + $1 - $2 per minute for application time The application time cost is variable dependent on the location of your salon (city/rural) and your positioning in the market.
There’s always the temptation to get on the phone and secretly call the competition salons nearby, then set your prices either slightly higher or slightly lower. This method of price setting is hardly ideal.
Once calculated, you have a formula that you can apply to any colour service, hair length, texture, and application time. This will really improve revenue as this is an area where a lot of money can be lost in undercharging.
Your pricing should represent a combination of your overheads (what it costs for you to open your doors each week) and your product costs. The other thing you need to keep in mind is that your clients are paying for the product, not you, so it’s essentially a markup.
What's also great about this formula is that now you can ensure your prices align with your business overheads so your salon is profitable. Your team can correctly price any extra color usage, corrective colour, and extra time spent on application. They can also confidently quote prices to clients. Undercharging will be eliminated. You’ve also created a transparent pricing system that your clients will understand.
It’s imperative that your pricing formula is structured correctly for your business to be profitable, and that your pricing allows for varying product usage, hair length/texture and application times. Let's think about a mechanic. They have a great formula: they charge you for the part they put in your car and then they add the labour charge, dependent on how long they
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Here's an example:
like to notify your clients you will need at least a six week run up to cover most of your client base. If you are happy just to implement the increase then you could always relay the message via a talker on the work station/salon desk, post on Facebook, or email your database.
Retouch colour: 30 grams of colour and 30 minutes application time. My calculation is based on $1 per gram for the colour and $1.20 per minute for the application time. Therefore my colour price components would be:
I think the most important part of introducing a price increase into the salon is about how your team respond to complaints/ queries from clients. Sometimes the person that’s most afraid of the price increase may be one of your team members.
$30 (colour) + $36 (application time) = $66 When my client has colour applied to her ends every second visit, that extra product usage is added to the price. Remember the application time cost calculation is a variable, based on your salon overheads and your positioning in the market.
Organise a dedicated meeting time to discuss how the new pricing formula works and role play different scenarios around what clients may say (if anything). Quite often with a price increase a number of undercharged clients suddenly come out of the woodwork so you may need to work out a plan to increase their pricing up over time.
The best way to start working with this formula is to decide your price for each key colour service you offer (colour/grams usage and time wise) and then add on any extra product or time usage. Use the same value formula for powder lightener, permanent colour and demi permanent (or midway) colour: the $1 per gram is designed to cover all colour products.
SHALL I QUOTE MY CLIENT AT CONSULTATION?
It’s always a good idea to create your global colour base price in short, medium and long variants and for foiling pricing half head, full head etc. Full head lightening, corrective colour and straightening would generally appear on your price list as P.O.A (Price on application) so an exact price can be formulated during consultation. When you have completed this exercise you will know approximately how many grams of colour and how long the application time is for each colour service.
Again, it’s really up to you to decide what’s best for your salon and team. I would definitely quote a new client or a corrective colour client. The best way to approach this is to ask your client during consultation, “Would you like me to quote you for your service today?” I think it would definitely put a new client at ease and allow them to relax and enjoy the experience rather than sitting there thinking “This is fabulous, but how much is this going to cost me?”
It's also important to remember that your pricing should be like Lego blocks that click together. Your follow on service (blow-dry or cut & dry) is added to your colour price without a discount. Keep in mind that if you have a loyalty programme or a free haircut card this is coming off your profit, so ideally don’t go over 5% discount.
SHALL I GET MY PRICE LIST PRINTED TO GIVE OUT TO CLIENTS? Yes, definitely. Just make sure it looks great and fits in with your salon branding. DL format (envelope size) is good for a price list, then you can have the cut/styling/treatment prices on one side and the technical services on the other. Make sure you also include in the fine print “Prices quoted are minimum. Extra time and product usage will be extra."
If you want to offer a senior citizens/gold card or student discount, make sure it’s a percentage discount that comes off your full prices. Some salons only offer discounts on haircuts, some offer the discount on the all services - it’s really up to you to choose what’s best for your business.
My last pearl of wisdom is to spend the time reviewing your price structure to make sure it’s correct before you launch it close enough isn’t good enough in this situation. Now is a great time of year to start looking at your pricing, as November and December are great months to have an increase - it’s a busy time, people are in a “spending” mindset and by the time the New Year comes around the increase is long forgotten!
It’s also a good idea to restrict the availability time wise. Make discounts only available during the day, on your quieter days of the week. WHAT’S THE BEST WAY TO INTRODUCE A PRICE INCREASE TO YOUR CLIENTS? This is a question I get asked a lot. It’s really dependent on what feels most comfortable for you and your team. If you would
BRENDA PERHAM, FOUNDER OF BAMBOO CONSULTING, HAS BEEN PART OF THE HAIRDRESSING INDUSTRY FOR OVER 30 YEARS. BRENDA STARTED HER CAREER AS A HAIRDRESSING APPRENTICE AND WORKED HER WAY UP TO ROLES AT L’OREAL, MATRIX, JOICO, AND KERASTASE IN SALES AND EDUCATION IN AUSTRALIA AND NEW ZEALAND, MANAGING SALON GROUPS AND COACHING BUSINESSES HERE AND OVERSEAS. SHE IS PASSIONATE ABOUT THE INDUSTRY AND HER MISSION IS TO EMPOWER SALON OWNERS, MANAGERS, AND THEIR TEAMS WITH TOOLS, KNOWLEDGE, AND SYSTEMS TO BUILD THEIR BUSINESS, CULTURE, AND PROFIT. VISIT HER WEBSITE AT WWW.BAMBOOCONSULTING.CO.NZ.
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HYGIENE AND SAFETY – IT’S NOT OPTIONAL We have all heard the horror stories of when beauty or hair treatments go wrong. From infection to amputation, the worst really is possible when clients aren’t treated with the utmost care.
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so much about a set of rules, but an attitude of mind. When we know how important it is to have good hygiene in the workplace, and what can happen if we don’t, good practice will be a natural result.
ood practice (or a lack of) has been in the media spotlight recently. New Zealand news and current affairs programme 20/20 featured a segment about health and safety in the nail industry, and other newspapers and magazines have highlighted similar stories.
Of course, we can’t rely on everyone to have good hygiene without some regulations to follow. Because of this, the hair industry has its own health regulations that hair and beauty businesses need to comply with. You can access the Hairdressers Health Regulations on www.legislation.govt.nz by typing “Hairdresser” into the quick search function.
With all this media attention, now is the time to show that the hygiene practices in your business are up to scratch. Clients have a right to expect that there will be a good standard of hygiene and cleanliness when they visit your salon, barbershop, or beauty clinic.
WHAT IS BEST PRACTICE WHEN IT COMES TO HYGIENE?
For the beauty industry, the New Zealand Association of Registered Beauty Therapists have rules, regulations and a Code of Practice available for download on their website. You can find them at www.beautynz.org.nz under the Education section.
The New Zealand Association of Registered Beauty Therapists’ Code of Practice says that practicing good hygiene is not
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HYGIENE ‘HOW-TO’
hygienic. In the regulations it says that shaving brushes have to be made hygienic again after each use. It is best practice to clean them by immersing them in boiling water, barbicide or in a UV treatment.
In most cases, the level of hygiene that’s expected in the workplace is a lot stricter than we think. Rather than just being clean, everything needs to be sterile. Because of this, what might be classed as ‘good hygiene’ outside of the workplace is not always good enough. Although it might seem like a lot of work, practicing good hygiene is the only way to safe-guard your clients and yourself against dangerous infection and transmittable disease.
• Problem: “I clean my electric clippers and shavers by giving them a quick wipe with a cloth.” Best practice: When it comes to cleaning electric clippers and electric shavers, there is a specific process that needs to be followed. Firstly the teeth need to be carefully brushed with a clean brush to remove all the hair. Then the blades need to be wiped with a disinfecting fluid using clean cotton wool or a clean cloth.
Below we have highlighted a few common examples of bad practice, and then explained what best practice should look like in these situations:
BEST PRACTICE IN HAIRDRESSING
• Problem: “I usually scoop hair products and shaving creams out of their containers using my hands.”
• Problem: “I always wash my hands after I use the bathroom at work, but that’s the only time I do.”
Best practice: To follow best practice, all liquids and creams need to be stored in clean, closed containers. When you use a product it needs to be removed from the container using a clean, hygienic applicator, or a single-use spatula – not your fingers. Using your hands can contaminate the product.
Best practice: Everyone knows that it’s important to wash your hands after using the bathroom, but this isn’t the only time you need to wash up at work. The Hairdressers Health Regulations say that every hairdresser also needs to thoroughly wash their hands before they start work, and keep them clean by continuing to wash them between clients.
BEST PRACTICE BEAUTY THERAPY
• Problem: “If I drop one of my tools on the ground, I give it a quick wash with warm soapy water and then use it again.”
• Problem: “I don’t usually wear gloves when I’m doing a wax treatment.”
Best practice: It’s important that all your tools are disinfected. The Hairdressers Health Regulations have very specific instructions about how this should be done. If we skimp on this area then we run the risk of passing infection on to a client. If you drop a tool on the ground, it needs to be sterilised before it’s used again. One way you can do this is by immersing it in barbicide or in a UV treatment. The type of sterilisation depends on what the tool is made of.
Best practice: When a beauty therapist does a wax treatment, they may come into contact with blood or other bodily fluids. For the protection of the client and the therapist, it’s best to wear disposable gloves while doing the wax treatment. You also need to thoroughly wash your hands both before and after wearing the gloves.
• Problem: “I wait until there’s quite a lot of hair on the ground before I sweep it up.”
Best practice: Just like it was mentioned above in hairdressing and barbering, lotions and creams shouldn’t be touched by your hands as this might contaminate the product. The New Zealand Association of Registered Beauty Therapists recommend that if possible, it’s best to use creams and lotions that come in tubes and pump-top containers. This saves the therapist touching the skin of the client and then scooping the product from a container.
• Problem: “I use my fingers to scoop lotions and creams from their containers during treatments.”
Best practice: We all know that a lot of hair ends up on the ground in a hairdressing salon. It’s the hairdresser’s job to make sure that this hair is swept or vacuumed up regularly so that it doesn’t build up on the floor. This means that sweeping or vacuuming needs to be done frequently throughout the day. Once you have swept the hair up, the health regulations say it needs to be placed into a covered rubbish bin rather than a bin with an open top.
• Problem: “I wash my tools in warm, soapy water after each use, then they’re ready to be used again.” Best practice: Tools used in beauty therapy treatments need to be washed properly after each use and then sterilised. The best way to wash them is in warm, soapy water. They then need to be rinsed thoroughly in warm water, then soaked in a disinfectant solution, or placed in the UV cabinet or bead steriliser.
BEST PRACTICE IN BARBERING • Problem: “I give my shaving brush a quick wash between uses.” Best practice: Barbers can also refer to the Hairdressers Health Regulations to find out how to keep their workplace
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“With all this media attention, now is the time to show that the hygiene practices in your business are up to scratch.”
BEST PRACTICE IN NAIL TECHNOLOGY
LOCAL COUNCIL BYLAWS Your local council also has health requirements and bylaws in place that you need to take into consideration. Different councils around New Zealand have different health and safety requirements which have been put in place to ensure that both you and your clients are safe.
• Problem: “I don’t usually disinfect my manicure and pedicure instruments.” Best practice: The danger with manicure and pedicure treatments is that orange sticks, nail files, emery boards, cuticle and nail clippers may all accidentally draw blood and/ or scrape the skin. Because of this, manicure and pedicure instruments always need to be washed thoroughly and disinfected. To do this they should be scrubbed with a small brush (like a toothbrush) using antibacterial soap and hot water, then placed in a suitable disinfecting solution. After 30 minutes they can be removed, rinsed and stored in an air tight container. Wiping them with 70% isopropyl alcohol swabs before the next use is also good practice.
As we reported in the last issue of Forma, the Auckland City Council have recently introduced new health and safety regulations for the beauty industry. If you operate a beauty business in this region then you will need to follow these new regulations. Sometimes the local council may not know what’s best though. If your local council puts a regulation in place that you don’t agree with then it’s well-within your rights to talk to them about it. Recently Kymberley Paige from Waiariki Institute of Technology encountered a situation just like this about the washing requirements for towels in the salon. Taupo District Council made it a requirement for all towels to be soaked in bleach for a period of time prior to washing. Kymberley knew of a more time efficient way to sterilise towels though. She had found a sterilising product that can be added to a machine wash, making for a quicker and easier sanitation process.
• Problem: “I use reusable towels and put them through a regular wash to clean them after use.” Best practice: It’s recommended for all towels used in nail treatments to be disposable. If normal towels are used though, you need a suitable bin or container where these can be put after use. Before washing them, it’s recommended to soak the towels in Napisan or a similar product for 48 hours. When the towels are washed, it should be a hot wash with appropriate detergent and adequate rinsing.
“It’s called Rejuvenate and we are getting it from Jasco cleaning supplies. We only have to add one scoop to each wash and it doesn’t take the colour out of the towels,” she explains.
• Problem: “I clean my bowls and foot spas with warm water and soap.”
Kymberley contacted the council and they changed their “requirement” to a “recommendation”, allowing salons to use this product instead of pre-bleaching if they wish.
Best practice: All bowls and foot spas used for soaking the feet and hands must be cleaned in the right way. It is recommended for them to be wiped with 70% isopropyl alcohol to remove greasy residues, washed out with hot soapy water, then filled with a disinfectant solution and left to soak for 30 minutes. Foot spas must be run through with disinfectant solution to ensure thorough cleaning.
THE IMPORTANCE OF QUALIFICATIONS The issue of hygiene brings to light the importance of you and your staff having a national qualification. A qualification sets a standard and shows your clients that you have the required skills and knowledge to do your job safely and hygienically. Your clients shouldn’t have to take your word for it; a national qualification hanging on the wall does the talking for you.
Of course, the regulations and recommendations mentioned above only scratch the surface of what’s required. We recommend that you get your hands on a copy of the appropriate rules and regulations for your business and check that you’re not missing anything. Your business’ reputation is at stake.
If you or your staff don’t have a national qualification yet, give us a call. We would love to help you gain your qualification.
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TOP TRAINERS: AIMEE PACKER AT VIVO ALBANY Aimee Packer, trainer for VIVO Hair, shares her career successes and training expertise
complete the task. They took the time to go over it, and Aimee says “seeing that switch flick, and her confidence increase” was incredibly satisfying.
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Regular training is a big part of VIVO Hair & Beauty culture. One of VIVO’s core values is “Everyday we learn, grow and develop." Every Wednesday apprentices from across the company (VIVO Hair & Beauty currently have 19 salons across New Zealand) meet for a day of training. Aimee focusses on the Year 2 and 3 apprentices and her colleagues focus on Year 1 and 2 apprentices.
or Aimee Packer, training has been important from day one. Aimee started her career through a training academy in Christchurch, and quickly discovered that she loved hairdressing, and she had a talent for it too. She soon went on to work at a salon, continuing her training and getting her National Certificate in Hairdressing (Hairdressing Practice) – Level 4 as soon as she could.
Non-apprentices also get involved in training. Senior stylists across the company – including Aimee – hold at least two seminars every month for VIVO stylists. The seminars cover everything, from hair-ups to cutting techniques – and are open to everyone on a first come, first served basis. VIVO holds these on Sundays or Mondays, outside normal working hours, as well as shorter sessions in salon time.
“I realised the importance of training right from the beginning,” Aimee says. “My first salon had a regular training programme, and I saw how much faster you could progress if you took part in it. I got involved and qualified as soon as I could – why would you wait when you could for it and always be learning something?” Aimee got involved with as much training as possible – anything to help her meet her career goals. She spent ten years in hairdressing, setting out to win competitions and to push herself to be the best hairdresser she could be. But eventually Aimee decided it was time for a change.
Aimee loves seeing the results of this training. Recently she saw a former colleague of hers at VIVO Howick create a fantastic image for the Goldwell Colour Zoom. Aimee worked alongside her when she first started at VIVO, and says it’s incredible to see how far her colleague has come. Her work is leaps and bounds ahead of where she used to be, Aimee says, and her confidence and salon figures are through the roof.
“I felt my work was becoming a bit one-dimensional,” Aimee says. “I wanted to expand my repertoire – variety is the spice of life, after all."
Aimee believes in the value of training throughout a career. She particularly sees the value of gaining a qualification as a good base for a successful hairdressing career. For Aimee, her National Certificate in Hairdressing gives her credibility and satisfaction – she likes to ‘have all her boxes ticked’. She says completing a qualification shows commitment and gives you a way to have your abilities recognised across the world.
“I’d ticked off many of my career goals, and I had a ‘what’s next?’ moment. I decided to take all the learning and fun I’d experienced, and pass it on to the next generation of hairdressers." Aimee joined the team at VIVO and got involved in training and management. Aimee was responsible for starting up the training programme at VIVO, something she says is both rewarding and challenging. “Seeing people start to feel comfortable in their own skin is one of the best parts of my job,” Aimee says. “I love seeing them experience those ‘discovery moments’ as they start to get it and find their feet."
When she first started her career in hairdressing, Aimee never dreamed how far she’d come. But she sees new hairdressers producing incredible work and thinking outside the box, and remembers she was once at that stage herself. If she can achieve so much, she knows others can do the same if they set their minds to it.
Watching her trainees grow and develop is a real highlight for Aimee. She recently ran a blowdrying workshop in which an apprentice went from hating a particular technique and asking to use another brush to gaining total confidence in her ability to
“No matter how new you are to hairdressing if you have a vision or a goal then who’s to say you can’t achieve it,” Aimee says. “Don’t let anybody tell you that you can’t achieve anything because you are as good as you tell yourself to be."
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a holistic approach to hair Auckland’s Biba Boutique Salon offers a hair experience for mind, body, and soul.
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Biba has been designed to offer this experience. Everything – mirrors, chairs, and styling stations – are designed to roll away, changing the salon into a yoga and meditation space. The salon is filled with natural light and greenery, creating a tranquil space. They offer herbal tea or green juice (no caffeine here), and allow clients to relax in the salon garden.
n May 2014, Belinda Robb opened her second Biba Boutique Salon. Located in Birkenhead, Auckland, this salon offers something a bit different for New Zealand – a holistic hair experience. As well as offering the usual hair services, Biba offer a “miniretreat experience." Clients can take part in yoga, meditation, and guided bush-walks or sample fresh green juice from the salon garden. The salon garden is also available for relaxation during their service.
It’s no surprise that the products offered at Biba match this healthy approach. Biba stocks the INOA range by L’Oreal Professionel and Pureology products. INOA is an ammoniafree hair colour (INOA stands for Innovative No Ammonia) and Pureology are committed to sustainability. Plenty of research went into picking these brands – Belinda wanted something that would look after the well-being of Biba’s clients and the planet.
Belinda Robb, award-winning stylist and owner of both Biba Boutique Salons, refers to the salon’s approach as “hair with heart." A strong believer in the benefits of meditation, yoga, and healthy nutrition in her own life, Belinda says she wanted to give her clients an experience that restored them inside and out.
The team at Biba share Belinda’s dedication to this holistic approach. Belinda hand-picked a team of experienced and dedicated stylists who could “walk the talk." Each staff member is dedicated to the philosophy of the salon.
“Being well-groomed from the inside is equally important as it is on the outside,” Belinda says. “A balance of inner and outer beauty is vital."
Biba are fully committed to their vision of a sustainable, holistic experience for all. Both clients and staff feel beautiful inside and out.
A busy woman herself, Belinda wanted to offer her clients an easy way to maintain their health while juggling the pressures of work and family. Biba Boutique Salon aims to “restore [clients’] physically, emotionally, and spiritually."
“A visit to Biba is transformational on every level,” Belinda says.
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HAIR: JULIEANNE HARTSHORNE MAKE-UP: SARAH ABELEN PHOTOGRAPHY: HAYDEN CROCKER MODELS: AYNSLIE NEALE AND JODI WAREING
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JULIEANNE’S DIARY entry three Hear more from Julieanne as she puts her Jasmine McBeth scholarship to good use and develops her career. “The last few months have been full on. In April, I did my third photo shoot. This time I focused on wedding and formal hair. I wanted to expand my hair-up skills even more and try something new. Bridal hair is a useful skill to have – there will always be brides wanting their hair done. I worked with a photographer with experience in the hair industry, which was exciting, and used three models with a few different styles each. I got some great photographs of my styling and the beautiful models.
ERICA CUMMING & JULIEANNE HARTSHORNE
I’m enjoying this experience. I love being able to design the hairstyles and reinvent the model’s image. Photo shoots are a great way to see your work from a different perspective – you can study the photographs and see all angles, which gives you the chance to see what worked well and what you can improve. I think photo shoots are useful for every hairdresser.
I’m so grateful to Cathy for giving up her afternoon to help mentor me and teach me. There are so many top hairdressers throughout New Zealand – if you can work with them, then take the opportunity. It can only help your career. A massive highlight from the last few months was seeing my work on the cover of Forma. The image was from my second photo shoot this year, and I was over the moon to see it on the cover. I’ve been showing it off to everyone. It was so rewarding to see my hard work over the past months pay off.
The highlight of the last few months was a one-on one with Cathy Davys. Cathy is an award-winning hairdresser, former owner of Cathy Davys Hair Design and President of the Wellington Association of Registered Hairdressers. She had plenty of expertise to offer.
I went along to WorldSkills for the first time this year. Wow – what amazing work. It was interesting to see how other people work and what they had to do in each section. Observing other hairdressers working gives you plenty of new ideas to implement into your own work – you can see techniques being used that you might never have thought of before. If only I was fourteen years younger and could enter WorldSkills myself. I loved being part of the hype in the room. It was excellent to see everyone working hard and working together – whether you’re observing, supporting competitors or competing yourself, WorldSkills is an opportunity to improve your skills and work with others in the industry.
Cathy is such a lovely woman and a real inspiration. She taught me so much, and I couldn’t wait to put it into practice. It was incredible to watch Cathy create hair-ups. She made it look so simple and elegant. It was fantastic to learn from a professional and get feedback on my skills. There’s always something more to learn and benefits to be gained from training and up-skilling. I learned several practical skills that afternoon, and I got mentoring out of it too. I had tons of questions thrown at me – what do I want to achieve, where do I see myself in the future, how did I become the Jasmine McBeth scholarship recipient? I had to think about my goals and work out where I want my career to go. As someone with success and experience in hairdressing, Cathy could offer a lot of insights. Setting goals and planning your future is always helpful – it helps you plan where you want to go and how you want to get there. It gives you something to look forward to as well.
On a more personal note, the end of May was a special time for my family. It was the three-year anniversary of my mum’s passing. I got to spend some much needed time with my family and held the unveiling service for my mum’s headstone. After the busy last few months, I’ve decided to take it a bit slower for a month or two. I’m going to take the time to start planning my next project, whatever that may be. Stayed tuned to find out!”
I also got to go through my photo shoot work with Cathy. She gave my work a great critique. I love hearing feedback about what I can do better or change to improve my work.
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FROM YOUR LEGAL ADVISOR:
DEALING WITH STAFF COMING TO WORK UNDER THE INFLUENCE David Patten, LLB:BA; MBS; FAMINZ, gives advice on legal matters.
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ortunately, in the hairdressing and beauty industries, staff turning up to work under the influence of alcohol and/or drugs is infrequent. However, it does happen and I have been asked to provide advice to the unfortunate salon owner who is faced with this problem.
to eliminate or at least minimise risk in the workplace by taking all practicable steps to ensure the safety of staff (and clients) at work (Health and Safety in Employment Act 1992). Under this statutory obligation a staff member coming to work under the influence of alcohol and/or drugs is unacceptable. It poses a risk to both work colleagues and salon clients. Coming to work under the influence of alcohol and/or drugs is typically an offence that invites an allegation of serious misconduct. If proven, this will lead in most instances to termination of employment.
Salon owners are obligated to provide a safe and healthy workplace for staff members and clients. As with any workplace, accidents can happen in the salon sometimes causing injuries. The statutory obligation on salon owners is
Most salon policies and employment agreements I have read over the years make clear that being at work under the influence of alcohol and/or drugs is an offence that will lead to the termination of employment.
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SO, WHAT SORT OF PROCESS SHOULD A SALON OWNER FOLLOW IF THE OWNER SUSPECTS A STAFF MEMBER IS UNDER THE INFLUENCE OF ALCOHOL AND/OR DRUGS?
alternative. Whatever the decision, this should be communicated to the staff member in writing. The letter should specify the reasons for the decision with reference to the meeting and the explanation provided by the staff member. If the decision is to give the staff member a final written warning the letter should clearly spell out the probable consequences if the behaviour happens again.
1. Take the staff member to the staff room and raise your suspicion with the staff member. Try to avoid making a public spectacle when addressing the issue.
7. Finally, at the next staff meeting, the salon owner should reinforce their expectations of staff in terms of their behaviour in the salon. This should not be done accusingly, but rather as a reminder of the responsibilities that all staff members have to protect the image and integrity of the salon.
2. If the staff member admits being under the influence then they should be sent home immediately (on pay). They should be told to expect a meeting with the manager upon their return to work. They should be invited to bring a support person with them to the meeting. 3. If the staff member denies being under the influence and the salon owner is not convinced, the salon owner should invite the staff member to see the salon owner’s doctor for a blood test. If the staff member refuses, the owner/manager can take this into account when deciding what steps to take next. As in step 2, the employee and their support person should be invited to meet with the manager on the following day.
PROCESS, PROCESS, PROCESS! If a staff member is dismissed from their employment there must be a justifiable reason for the dismissal and a fair process must be followed in all instances where a dismissal occurs. If a fair process is not followed this invalidates the dismissal itself, irrespective of the reason for the dismissal. This can give rise to a personal grievance claim of unjustifiable dismissal.
4. At the meeting explain to the employee why they are there and the potential consequences of their actions. The staff member should be given the opportunity to explain their actions. This explanation will determine the salon owner’s next step. It must be fairly considered by the owner.
The law is very clear on this matter (Employment Relations Act 2000). Did the employer: • sufficiently investigate the allegations against the employee,
5. Typically, being at work under the influence constitutes serious misconduct and the penalty is termination of employment. But this is not an ‘absolute’. The staff member may have had a good work record up until this time; the staff member may be a valued staff member who has received training from the salon owner; it may be a first offence; the age of the staff member could be a factor; the contriteness of the staff member could also be influential. These are the sort of matters that a good employer will take into account in determining penalty.
• raise the concerns that the employer had with the employee, • give the employee a reasonable opportunity to respond to the employers concerns, • genuinely consider the employee’s explanation (if any) in relation to the allegations made against the employee before dismissing or taking action against the employee. Earlier this year a hairdressing salon was required to pay a former employee in excess of $20,000.00 for ‘getting it (badly) wrong’. That is a lot of hair styling services!
6. Rather than termination on the grounds of serious misconduct, a final written warning may be an appropriate
Until next time...
IF THERE ARE ANY MATTERS OF AN EMPLOYMENT LAW NATURE THAT YOU WOULD LIKE ME TO WRITE ON PLEASE SEND AN EMAIL TO ME AT DAVID.PATTEN@DJPASSOCIATES.CO.NZ
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Sarah Wright achieves hairdressing & barbering success Sarah Wright, qualified hairdresser and barber, talks about her hairdressing and barbering success.
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“I love the atmosphere of a barbershop,” Sarah says. “It's a big change from a hairdressing salon – Bojangles is a busy shop that runs on a no-appointment basis. I’m always on my toes trying to keep up." Working in a barbershop has only expanded her passion for the hair industry, Sarah says. She’s enjoying focusing on men’s hair, and says the team and clients at Bojangles are fantastic. Having both a hairdressing and barbering qualification has really advanced Sarah’s career. She’s had so many more opportunities come out of holding both qualifications (like working in a variety of places with a variety of clients), her passion for hair has only grown, and she’s gained tons of extra skills.
SARAH HOLDING HER NATIONAL QUALIFICATIONS WITH HER TEAM AT BOJANGLES
“I’m so much better at my job now that I’ve gained both qualifications,” Sarah says. “I’ve gained extra knowledge and skills, and I’m much more confident in my abilities."
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arah always felt the ideal career for her would be something she was passionate about and talented at. Hairdressing fit that mould, so Sarah headed to Christchurch, starting a full-time course at CPIT (Christchurch Polytechnic Institute of Technology) in 2010.
Confidence was a big hurdle for Sarah. She was uncertain about her skills at the beginning, but gaining both her qualifications helped her overcome that hurdle and build her confidence.
After completing her course at CPIT, Sarah started an apprenticeship at Vogue Hair and Barbers in Kaiapoi. Working at Vogue was a huge highlight for Sarah. She completed her National Certificate in Hairdressing – Hairdressing Practice (Level 4) with them, qualifying in early 2013.
Sarah had to overcome some other hurdles. Working in Christchurch over the last few years has been challenging, with earthquakes causing disruption. Heavy snow and salon relocations have also caused some challenges. But Sarah is confident about her career so far, and says she’s overcome her challenges so far.
“I was lucky to be taken on as an apprentice at Vogue Hair and Barbers,” Sarah says. “I was fortunate to be trained by Lisa Steele (the owner) and Merran Kopua, both qualified hairdressers and barbers who are heavily involved in training."
Sarah is glad she took the opportunity to complete an apprenticeship. Both her qualifications were completed as an apprentice, and Sarah says she thinks the apprenticeship path is worth it.
Sarah knew a career in hair was the right choice for her. She enjoyed the variety of her job, especially when it came to cutting and styling hair and doing hair-ups.
“I gained so much more from being in the industry and learning by doing,” Sarah says. “The more you do a skill, the better you get, and working in a salon or barbershop allows you to practice your skills over and over. And why wouldn’t you take the opportunity to get paid while you learn?”
“Hairdressing is a wonderful industry to be in,” Sarah says. “You get to meet tons of interesting people and make them look and feel better. There’s a real buzz that comes from helping clients and being proud of your work." After completing her hairdressing qualification, Sarah decided she wanted to take her career one step further. Working at a combined hairdressing salon and barbershop gave Sarah the opportunity to get involved in barbering too, and so in 2014 she completed her National Certificate in Barbering.
Sarah’s had a great career so far, but she says one of her big highlights was entering WorldSkills. Sarah came first in the Canterbury region and then placed third in the National Competition in 2012. This year, Sarah had the opportunity to judge the WorldSkills Regional competitions in Christchurch. She was also over the moon to be a regional finalist for the 2013 HITO Apprentice of the Year award.
“I wanted to make the most of every opportunity, so it was an easy decision to complete my barbering qualification,” says Sarah. “I particularly enjoyed learning the history of barbering."
Sarah is happy to have finished her training, and she looks forward to developing her career. Eventually, she’d like to travel around the world and work as a hairdresser or barber overseas.
Sarah’s current focus is on barbering. She now works at Bojangles Barber Shop, and says she’s enjoying her work there.
“I’m focusing on working hard and growing as a barber,” says Sarah. “I love my job, and I love this industry."
WANT TO GET QUALIFIED AS A HAIRDRESSER OR BARBER, OR KNOW SOMEONE WHO DOES? CALL (04) 499 1180 OR EMAIL ENQUIRIES@HITO.ORG.NZ FOR MORE INFORMATION OR TO SIGN ON AS AN APPRENTICE.
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ongoing success at man up hair and body Julie Depree of Man Up Hair and Body shares her journey as a salon owner.
MAN UP HAIR AND BODY, CHRISTCHURCH
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JULIE DEPREE
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an Up Hair and Body are a male-focussed salon in Christchurch, offering “the men’s premier grooming experience." They offer men’s hair and beauty services, as well as TV, PlayStation, Free Wi-Fi, and complimentary drinks to all customers.
Staff engagement and enjoyment is paramount. No matter the service offered or the challenge faced, Julie says staff enjoyment is crucial to making it work. One example of this is promotions. Man Up often offer promotions (for new and existing customers), and Julie says they are usually successful. They bring awareness to the brand and get people in the front door. But no matter the promotion, the whole team has to be on-board and enjoying it. That, Julie says, is what makes a promotion successful.
Man Up is run by Julie Depree, a qualified and experienced hairstylist and barber. Julie started Man Up in 2009, when she was inspired to make a change in her career. She says the salon just keeps getting better.
As with every business, running Man Up hasn’t been without its challenges. One of the biggest challenges was the Christchurch earthquake in 2011. The earthquake affected everyone, and Julie says it’s still affecting the city and its people. Despite this, Julie maintains a positive attitude.
“It's fantastic working alongside a team with common goals,” Julie says. “We care about what we do, and right now the business is the best it's ever been." Man Up offers both hair and beauty services. Haircuts are their most common request, Julie says, but their customers are also up for a facial, wax or a manicure on a regular basis. Julie’s business is buzzing.
“You have to adapt and get on with it,” Julie says. “Nothing stays the same, and that’s okay. Besides, the occasional failure heightens your appetite for success."
Julie currently employs a mix of senior staff and apprentices. Although their focus is on men’s hair, they also offer women’s cuts and colours. Julie herself has plenty of experience in both men’s and women’s hairdressing. Developing her team is extremely important. Her staff are either qualified or on their way to being qualified, and Julie says it's vital to her and her business that they achieve their qualifications. Julie herself holds a National Certificate in Barbering (Level 3).
Keeping a positive outlook and persevering despite challenges are vital for Julie and Man Up. It was this attitude that inspired her to start Man Up in the first place. She wanted to feel excited about the industry again, so she made that happen by starting her own salon. Julie’s focussed on making her salon succeed. Although her goals for the business change regularly, her focus is always on doing what’s best for the business. She reviews her goals regularly and keeps focussed on success.
“Gaining a qualification is a great achievement,” Julie says. “They can wear it with pride."
Julie’s success leaves her well placed to give some advice to other salon owners.
Training happens every day at Man Up. Julie spends time training her staff, and she also looks for training outside the salon. She puts in the time to make her staff the best, and she expects her staff to put in the same effort.
“Trust yourself,” she says. “Listen to your intuition. This is your business, so do what sits right for you."
“I want them to be the best, so I have to put in the time to make that happen,” Julie says. “I want them to be receptive to training and engage with it."
WANT TO GET QUALIFIED IN BARBERING? CONTACT HITO ON (04) 499 1180 OR ENQUIRIES@HITO.ORG.NZ FOR MORE INFORMATION.
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WELLINGTON EMPLOYERS AT THE FORUM
EMPLOYER PERSPECTIVES Wellington employers tell us what they think.
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2. GATEWAY
n July 2014, HITO held an Employer Forum in Wellington. Having heard from apprentices earlier in the year, we wanted to know what our employers thought too.
The Gateway programme was a popular topic of conversation. Several of the salon owners took on Gateway students at their salons, and others were interested.
Seven representatives from salons across the region met with Erica Cumming (HITO CEO) and Ryan Piper (HITO Central Sales and Liaison Manager). They were invited to ask questions and provide feedback, and the conversation covered a variety of topics.
Gateway is a good way for salons to assess a potential apprentice. It’s also a chance, as one employer explained, to teach them as much as possible before they sign-on as apprentices. Gateway students gain credits towards their NCEA qualifications. There are two hairdressing Gateway programmes – ‘Year 1’ and ‘Year 2’. There are also Gateway programmes for barbering and beauty. Gateway students should be supervised during all tasks, and they should only be doing tasks their employer is comfortable with them doing.
1. LACK OF APPRENTICES The first topic of conversation was the difficulty many salon owners face when looking for apprentices. Our salon owners had trouble finding apprentices at all levels. There seemed to be a particular shortage of Year 2 apprentices. The employers mentioned a few issues with this. Several mentioned that they had asked providers for recommendations but received no response. When they did get applicants, they were often people who had been out of the industry for a year or more.
3. FINDING QUALIFIED STYLISTS Another issue employers in the Wellington region faced was finding qualified stylists. They listed a number of reasons for this, from stylists going overseas to wanting a family or a job with better hours. They also thought stylists got complacent.
Apprentice numbers are currently holding steady. She also said, however, that some changes were happening that meant finding apprentices could be easier. The government now requires employment outcomes from providers, which will hopefully mean more full-time students moving on to apprentices. An improving economy also means more apprentices, Erica said.
In general our employers thought both hairdressers and salon owners needed to value qualifications more.
4. CLIENTS & QUALIFIED STYLISTS Although the employers cared about their staff being qualified, they weren't sure if clients cared either way.
The HITO Gateway programme (where high school students work in a salon one day per week) was discussed as a successful method of finding potential apprentices. Apprentices can also register as job seekers on the HITO website, and we encourage potential apprentices to go into salons and talk to the owners face-to-face.
A lot of employers mentioned that their regular clients cared a lot about their trainees. Our employers discussed ways they could share their training with clients, and how they could show off what each trainee could do. One suggestion from the attendees was a ‘resume book’ which showcased what each stylist had learned and could do.
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The government now requires employment outcomes from providers, which will hopefully mean more full-time students moving on to apprentices.
Another suggestion was giving salons with all qualified staff some sort of quality sticker – like a ‘Master Builder’ quality stamp. This would be another way to promote qualified stylists.
often wouldn’t give enough feedback, often because they felt uncertain about losing their jobs.
7. CREATING & MANAGING EXCELLENT STAFF
Our employers thought that clients often didn’t understand how apprenticeship training worked. Many of them asked specifically for seniors and qualified staff. One employer mentioned she’d had some success at asking if apprentices can do a client’s colour – this is something they are qualified to do. Overall, it seemed that the difference between apprentices and qualified stylists needed to be clearly communicated to clients.
In general, our employers had good processes in place to train and manage top quality staff. They all held regular staff meetings, and some also held one-on-one meetings with each staff member. Staff were expected to provide feedback – it was a “two-way conversation." The better the conversation, the better the ideas employers received and the better their salon was.
5. GETTING YOUNG PEOPLE INTO THE INDUSTRY
8. RE-MOTIVATING APPRENTICES SO THEY FINISH THEIR FINALS
All our employers were excited about the young people they saw in the industry, and were keen to get more young people involved.
The one issue several employers encountered was motivating third-year apprentices to finish their finals. It seemed that many apprentices felt qualified already, or they felt intimidated by the hard work that went into finals.
They were particularly interested in getting Year 1 apprentices. As well as Gateway, Careers Expos were suggested as a good way to meet potential apprentices. There was also some discussion around setting salons up as ‘careers hubs’ – giving them resources and helping them promote themselves as a training salon.
In terms of finals, the earlier they started preparing, the better. On-going training and learning also helped them get through and stay motivated.
Salons could also promote hairdressing as a worthy career to the parents or relatives of potential apprentices. These parents were often clients at the salon. They wanted senior stylists and salon owners to show pride in their careers, and act as older role models to show a clear career in the industry.
9. ADVANCED QUALIFICATIONS Before wrapping up, Ryan went through some of our advanced qualifications with the employers, such as Advanced Cutting and the National Certificate in Business. These qualifications work well for rewarding and motivating staff, and they also seem to impress parents and guardians of potential apprentices as career opportunities.
Promoting the higher level qualifications and business qualifications helps to both impress parents and convince stylists to stay in the salon, Erica said.
Thank you to the local employers that attended the forum. Your feedback is very valuable, and we look forward to working with you to promote apprenticeship and improve the industry.
6. FEEDBACK TO & FROM STAFF & PROVIDERS Getting the right amount of feedback from apprentices could sometimes be a challenge, our employers said. Apprentices
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NEW STAFF AT HITO ANGELA DORRINGTON
H
ITO welcomes Angela Dorrington to the team. Angela joined the Central office team just a few months ago, and we’re all very excited to have her on board.
Angela comes to us from an education background. She worked at Whitireia Polytechnic as a part-time tutor on a variety of computing topics, working with both local and international students. She also taught on Whitireia’s Gateway programme. Angela also tutored in a commercial setting for a variety of courses. Her background gives her plenty of experience in working for an education organisation. ANGELA DORRINGTON
In her spare time, Angela volunteers as a Guide Leader. She’s been working with Guides for the past eight years.
IT’S FANTASTIC TO HAVE ANGELA ON BOARD. IF YOU NEED TO DISCUSS ANYTHING TO DO WITH THE MID-CENTRAL AND CENTRAL REGIONS, YOU CAN CONTACT ANGELA ON (04) 499 5150 OR REGIONALADMIN2@HITO.ORG.NZ.
VICKI BRADLEY
H
ITO would like to give a big warm welcome to Vicki, the new Auckland Administrator. Vicki joined the HITO team in May, and we’re very happy to have her on board.
Vicki started her career in hairdressing 27 years ago as a shampoo assistant in Napier. She gained her Ladies Hairdressing Trade Certificate in 1991 and worked in the industry until 1997, travelling the world and experiencing everything hairdressing had to offer. Between 1997-2004, Vicki started a family. She worked parttime in the industry, and, in 2004, she also took on a job as an administrator. Vicki says she really enjoyed the administration work, but decided to return to full-time hairdressing to increase her income. Vicki spent the next few years training apprentices and working on the floor until she saw the HITO Auckland Administrator job listed. She knew this was the perfect opportunity to combine her hairdressing and administration skills.
VICKI BRADLEY
WE’RE VERY EXCITED TO HAVE VICKI ON BOARD, AND HAVE ENJOYED WORKING WITH HER SINCE MAY. IF YOU NEED TO DISCUSS ANYTHING TO DO WITH THE NORTHERN, AUCKLAND, OR MIDLAND REGIONS, YOU CAN CONTACT VICKI ON (09) 579 4844 OR REGIONALADMIN1@HITO.ORG.NZ.
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PUBLIC HOLIDAY CHANGES FOR 2015 There’s going to be some changes to New Zealand Public Holidays in 2015.
F
rom 1 January 2014, ANZAC and Waitangi Day will be Monday-ised. This means that if they occur on a Saturday or Sunday, the holiday will be observed on the following Monday. Although this bill came into effect in 2014, the first public holiday to be affected is ANZAC Day 2015.
If you don’t usually work on a Saturday or Sunday, you’ll get the Monday off. If you do usually work the Saturday or Sunday, you’ll observe the public holiday on the Saturday or Sunday. Below are the dates for public holidays in 2015. Both dates for ANZAC Day and Waitangi Day are listed.
Thursday 1 January Friday 2 January
New Year's Day Day after New Year's Day
Monday 19 January
Wellington Anniversary
Monday 26 January
Auckland/Waikato/BOP Anniversary
Monday 2 February
Nelson Anniversary
Friday 6 February
Waitangi Day
Monday 9 March
Taranaki Anniversary
Monday 23 March Friday 3 April Monday 6 April Saturday 17 January (actual date) Tuesday 7 April (observed) Saturday 25 April (actual date) or Monday 27 April (observed) Monday 1 June Monday 28 September Friday 23 October Monday 26 October Monday 2 November Friday 13 November
Otago Anniversary Good Friday Easter Monday Southland Anniversary ANZAC Day Queen's Birthday South Canterbury Anniversary Hawke's Bay Anniversary Labour Day Marlborough Anniversary Canterbury Anniversary
Monday 30 November
Westland Anniversary
Monday 30 November
Chatham Islands Anniversary
Friday 25 December Saturday 26 December (actual date) or Monday 28 December (observed)
Christmas Day Boxing Day
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contact NATIONAL OFFICE PO Box 11 764 Wellington 6142 Phone (04) 499 1180
NORTHERN Phone (09) 579 4844 Mobile (027) 470 0169
AUCKLAND Phone (09) 579 4844 Mobile (027) 443 2401
MIDLAND Phone (09) 579 4844 Mobile (027) 480 6550
MID-CENTRAL Phone (04) 499 5150 Mobile (027) 470 0170
CENTRAL Phone (04) 499 5150 Mobile (027) 445 5758
NORTHERN SOUTH Phone (03) 338 5376 Mobile (027) 483 2405
SOUTHERN SOUTH Phone (03) 338 5376 Mobile (027) 470 0171
RISE TO THE TOP
2014 INDUSTRY AWARDS Kitomba NZARH Business Awards & HITO Annual Awards in conjunction with NZARH Patrick Cameron Challenge, Editorial Stylist and Oceanic Hairdressing Masters Competition Tickets cost $189. Purchase them now at
industryawards.co.nz NEW ZEALAND ASSOCIATION OF REGISTERED HAIRDRESSERS Inc.