Creative Technology Design hitzkareaga.com
Creative Technology is about development but understanding… • creative process • user and business needs • world of technology
And can’t the user experience (UX) process understand those requirements?
Of course! The UX process can understand them. And UX process is robust, detailed and clients and users can take part in the design too.
BUT… It’s not suitable for… • Small projects • Tight budgets • Short deadlines
An UX development process…
1. Research
2. Concept
3. Design
4. Development
5. Delivery
Define goals, needs, tech, culture, market, context…
Visual design, information architecture, interaction design…
Visual components, behaviors, high fidelity prototype…
Content creation and migration, CMS, bug fix, testing…
Launch, style guides, training…
• Client validation
• Client validation
• Client / user validation
• Final validation
• Client validation
This process means too much TIME, MONEY and RESOURCES for short timelines, tight budgets or small projects.
ANOTHER PROCESS IS NECESSARY
Creative Technology Design Process 1. Brainstorming
2. Concept & Design
3. Delivery
With users, client, designers and developers
Creativity, information architecture, interaction design, visual design, hight fidelity prototype, CMS…
Contents, SEO, bug fixing, training…
Approx.: 90 minutes. • Together with client and users
Approx.: 5 days • Continious communication between all team members and client
Approx.: 2 days • Final validation
This process is another way of thinking projects, faster and more economic, but FRESH and CREATIVE.
CREATIVE TECHNOLOGY DESIGN… Makes not talk. Is about solving problems. Let’s us tell stories in new ways. Is another way of thinking projects. Uses code to express creative ideas. Is about how culture drives technology. And how technology drives culture.
What is the creative technology designer?
What is the creative technology designer?
Business
Creative Technology Designer Â
Technology
Design
A Creative Technology designer sits at the intersection between Business, Design and Technology.
A Creative Technology designer has a strong technology background, human sciences skills and a good advertising and marketing knowledge. Creativity, UX, UI and Developer hybrid.
Do you need a creative technology designer? If you have short deadline to develop, YES. If you have tight budget for a UX process, YES. If your project is small, YES.
Contact me
for more information
hitzkareaga.com (+49) 163 163 7114 hitz@hitzkareaga.com