presentation by hjan robert korneliussen

2567QCA GRAPHIC DESIGN 1 HJAN ROBERT KORNELIUSSEN s2853028

Hjan Robert Korneliussen 26 year old Graphic Design student from Bergen, Norway. Have studied two years of Graphic Design at the “Norwegian School of Creative Studies” in Bergen, Norway, and are now working on my third year of “Bachelor of Digital Media”. Active and outgoing person who has been inside environments such as Skating, Snowboarding, surfing, graffiti and breakdancing, where I naturally get a lot of ideas and inspiration for my work. Love to live and discover new things all the time either by traveling or doing something spontaneously. Usually get very much inspiration by listening to music while either taking a walk or traveling around if the opportunity arises.But in most cases, looking through old sketchbooks for new ideas in a comfortable chair with a coffe cup does it. What drives me as a graphic designer is a lot, but flow, clean style and simplicity are some key factors that defines my style as a graphic designer. Enjoy finding ideas from older references and pull them together with new and exciting ideas to eventually combine them into a finished product with a new look and identity.

PROFILE

Words that describe me the most I think is “perfectionist” and “inventive”. Always having a tidy working area, and virtually always has to fix things until I am completely satisfied. In addition there is not one minute passing by without thinking of something to be done in my sketchbook that I have with me constantly!

CONTENT FUNK FITNESS 24/7 CORPORATE IDENTITY

Briefe Bâ&#x20AC;&#x201D;Society, packaging & consumers

5 Intro to assignment one 6 Logo process 7 Final logo 8 Logo positive and negative 9 Logo smallest size 10 This is not allowed 11 Requirements for air around the logo 12 Color palette 13 Typeface 14 Business card 15 Envelope 16 Letterhead 17 Registration form 18 Swipe card 19 Email footer 20 Uniform male 21 Uniform female 22 51 Chevy Pickup 23 Promotional items 24 QR Code 25 Web page 26 Facebook page 33 Interior moodboard 34 Signage level 1 36 Signage level 2 38 Signage level 3 39 Signage level 4 40 Signage level 5 41 Wall graphics 42 Chalk board 43 Reception desk

44 Intro to assignment two 45 The problem 46 The solution 47 Scale diagram 48 Dieline 49 Rice packaging before 50 The new rice packaging 51 Packaging close up 52 Logo process 53 Final logo 54 Color palette for logo 55 Color palette for packaging 56 Packaging process 57 How to use 58 Product in grocery store 59 A spread of the rationale mockup

Assignment One Funk Fitness 24/7 Corporate Identity This assignment is about making a corporate identity for the fitness company â&#x20AC;&#x153;Funk Fitness 24/7â&#x20AC;?

A quick logo process for the creation of Funk Fitness 24/7

This is the final logo for Funk Fitness 24/7

Logo Positive and negative

Positive logo will be used on white and generally light backgrounds when the colored version does not need to be used. This is to save money on print, such as newspapers and cheap materials.

Negative logo will be used on black and generally dark surfaces. This is because the colored version will not be visible enough on the black surfaces, which would destroy the identity.

Logo smallest size

Smallest size

12 mm

19 mm

The smallest size allowed for the logo is 19mm x 12mm. Sizes smaller than this will make the logo unreadable and emerge in a wrong way.

This is not allowed

Use of other colors than what the color palette is showing

Use of drop shadow. This will make the logo look bad and confusing

Use of just stroke instead of fill color

Stretching the logo

Requirements For Air Around The Logo

The letter A indicates the height of the Fitness. This hight is reguired with air space around the logo, so the logo does not appear incorrectly in any printed material

Color Palette

PANTONE

2627 PC

CMYK

77, 100, 0, 31

RGB

73, 23, 109

HEX

49176D

PANTONE

179 PC

CMYK

0, 79, 100, 0

RGB

241, 93, 34

HEX

F15D22

This is the correct color values for Funk Fitness 24/7. It is important to use these values to maintain corporate identity. The use of colors other than these will create confusions, and end up breaking the Identity for Funk Fitness 24/7

Typeface

Myriad Pro - Primary font

Verdana - Web font

AaBbCc0123

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?=!@#$%^&* (®©™)

• Myriad Pro is the primary font for funk fitness 24/7, and is used for printing. • Myriad Pro 12pt Bold is to be used for names and highlighting important information and details. • Myriad Pro 12pt regular is to be used for the other information like phone number, email etc, adress etc. • Myriad Pro 10pt regular is to be used for recipient’s name and date on the top of the letterhead.

• Verdana is the web font, and is only used for web. Eg. webpage, web commercials etc. • Verdana 43pt Bold is to be used in headers, but can be adjustable in terms of how important the information is. • Verdana 24pt Bold is to be used in sub headers, but can be adjustable i terms of how important the information is. • Verdana 10pt Regular is to be used for body text. • Verdana 13pt Regular is to be used in other information like names etc, for registration fields.

Business card

Envelope

Letterhead

Registration Form

120 cm

The registration form is integrated on an iPad where you can directly register in and out. The files is getting saved automatically on the iPad, and eliminates the need of paper and saves the environment as well. The iPad will be placed on top of a Ipad stand in a hight where the user easily can type in the details

Swipe card

Email footer

funk fitness 24/7

Capri on via Roma

Ph. 0417 720 755

ty@funkfitness247.com.au

Uniform men

Uniform female

51 Chevy Pickup

Promotional items

Water Bottle

Towels

Fitness Bag Swipe Card Holder

QR code

150 cm

100 cm

This is a lightbox and will be hung 50 cm from the ground with a thickness of 15 cm.

Webpage on Screen

Webpage

HOME

CONTACT

ABOUT

SIGNUP

CLASSES

FACILITIES

Welcome to Funk Fitness 24/7

Webpage

HOME

CONTACT

ABOUT

SIGNUP

CLASSES

FACILITIES

CONTACT If you have any questions, please write us an email and we will reply within 24 hours

Name: Email: Message:

SEND

Ty Armstrong ty@funkfitness247.com.au tlf: 0417720755 Funk Fitness 24/7 Capri on Via Roma

Webpage

HOME

CONTACT

ABOUT

Funk Fitness 24/7 Funk Fitness 24/7 has been defined as a set of attributes or characteristics that people have or achieve that relates to the ability to perform physical activity. The above definition from Physical Activity and Health: A Report of the Surgeon General is the most common currently used definition of physical fitness. It was originally used by Caspersen and has been used extensively. An alternative definition by Howley and Frank that provides additional descriptive information is: Physical fitness is a state of well-being with low risk of premature health problems and energy to participate in a variety of physical activities. While either is a good definition, most experts agree that physical fitness is both multidimensional and hierarchical.

SIGNUP

CLASSES

FACILITIES

Webpage

HOME

CONTACT

ABOUT

SIGNUP

CLASSES

FACILITIES

Name:

Address:

Tlf:

Born:

Email:

Submit

Webpage

HOME

CONTACT

ABOUT

SIGNUP

CLASSES

FACILITIES

ZUMBA

CARDIO 1

KICKBOXING

CARDIO 2

Zumba sessions are typically about an hour long and are taught by instructors licensed by an organization called Zumba Academy. The exercises include music with fast and slow rhythms, as well as resistance training.

As the center focus of cardiology, the heart has numerous anatomical features. Atria, ventricles, heart valves, and numerous physiological features (e.g., systole, heart sounds, afterload) that have been encyclopedically documented for many centuries.

Is a group of martial arts and standup combat sports based on kicking and punching, historically developed from Karate, Muay Thai and Western boxing. Kickboxing is practiced for self-defense, general fitness, or as a contact sport.

PILATES

FUNKY SPINNING

CARDIO 3

MULTI FITNESS

Pilates is a body conditioning routine that may help build flexibility, muscle strength, and endurance in the legs, abdominals, arms, hips, and back. It puts emphasis on spinal and pelvic alignment, breathing, and developing a strong core or center.

Spinning classes can be a great way to get in a vigorous workout, burning calories and keeping your muscles in shape. Especially during the off-season. But you have to have a high tolerance for exercise bikes and being cooped up inside with a bunch of other sweaty people for this to be a satisfying alternative to the real thing.

Physical fitness has been defined as a set of attributes or characteristics that people have or achieve that relates to the ability to perform physical activity. The above definition from Physical Activity and Health: A Report of the Surgeon General is the most common currently used definition of physical fitness.

GROUP TRAINING

PERSONAL TRAINING

COACHING

FUNKY FRIDAY

Refers to activities usually offered by groups linked with the human potential movement, which claim to increase self-awareness and bring about desirable transformations in individuals’ personal lives.

is a fitness professional involved in exercise prescription and instruction. They motivate clients by setting goals and providing feedback and accountability to clients. Trainers also measure their client’s strengths and weaknesses with fitness assessments.

Coaching has occurred since the beginning of mankind. It involves a conversation where one person listens and then advises another person on any subject matter.

Webpage

HOME

CONTACT

ABOUT

SIGNUP

CLASSES

FACILITIES

Facebook page

Interior moodboard

Images are collected from google to create a interior mood board to get the feeling of how the interior will look like

Signage level 1

200 cm

250 cm

Vector person 5â&#x20AC;?10

5â&#x20AC;?10 The level 1 signage is 200 cm x 250 cm and placed 90 cm up from the ground level. The thickness for this is 10 cm. It is made of thin paper that is pasted up on the board with a special glue The signage is easily viewable from the road when driving a car.

Signage level 2

This signage is made of plastic and is glowing in the dark outside the Funk Fitness 24/7 building The sign is hanging from two steel rods, which is screwed to the sign and the ceiling

Signage leve 2 3D format

Steel rods

170 cm

Plastic material

25 cm

300 cm

Signage level 3

Vinyl sticker

50 cm

80 cm

These signs are made â&#x20AC;&#x2039;â&#x20AC;&#x2039;of vinyl. This is because it is easy to tear off again if the room should be changed to another function room. This preserves the surface of the wall witch makes the job much more easier next time the new signs is going to be put up.

Vinyl sticker

Weight Room Level 2 80 cm

15 cm

Signage level 4

45 cm

Vinyl sticker

60 cm

These signs are made â&#x20AC;&#x2039;â&#x20AC;&#x2039;of vinyl. This is because it is easy to tear off again if something is changing. This preserves the surface of the wall witch makes the job much more easier next time a new sign is going to be put up.

Reception

Vinyl sticker

15 cm

60 cm

Signage level 5

170 cm

These signs are made of â&#x20AC;&#x2039;â&#x20AC;&#x2039; vinyl. This is because it is easy to tear off again if something is changing. This preserves the surface of the wall witch makes the job much more easier next time a new sign is going to be put up.

50 cm

40 cm

Wall graphicks

All of the wall graphics is made of vinyl. This again to have the ability to tear it off when necessary

Chalk board

The chalk board is made of wood, and is to be standing beside the reception desk for information and messages.

Reception desk

The reception desk is inspired from the top of the â&#x20AC;&#x153;Fâ&#x20AC;? in the Funk Fitness 24/7 logo. The desk is placed against a wall, but the rest of the area around it is very open. This makes people feel welcome and a part of the fitness community.

Assignment Two Brief Bâ&#x20AC;&#x201D;Society, Packaging & Consumers In this assignment, I entered in the Southern Cross Packaging Society Award. The briefe was Society, packaging & cousumers The challange was to identify a packaging problem or issue in society and develope a packaging solution to overcome this problem or issue. The problem was that the plastic bag that the rice was packed in was very hard to pour from. In addition, the package was hard to store because of the material, and also very difficult to close up without any tools. The solution was a new packaging solution in cardboard with a twistable lid. With this oportunity, the package could be opened and closed with just a simple twist. In addition, it was also easier to store the packaging without any problem or use of any tools.

The problem

The solution

Cylinder box of cardboard (front view)

Cylinder box of cardboard (viewing from underneith)

Lid that is twistable with a open/ close function (front view)

Threads to keep the lid closed (front view)

Lid that is twistable with a open/ close function (front view)

Scale diagram Cylinder box of cardboard

(front view)

Cylinder box of cardboard 70x70 mm

70 mm

Cylinder box of cardboard

210 mm

Bottom lid of cardboard 70x70 mm

(viewing from underneith)

(front view)

12 mm

Threads

12 mm

Bottom lid of cardboard

(front view)

74 mm Bottom lid of cardboard

(front view)

Dieline Paper strip to connect the top to the cylinder 230 mm

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M.AU

T.CO HATWIS ICEWIT LIMITED WWW.R OWERS 156, RICEGR 007 481 LEETON , ABN 55 AVENUE YANCO 5 AUSTRALIA NSW 270 ed Uncook ) rice (cup 1/2

= Serves

ves 2

= Ser

= Serves

ain holegr 100% W fibre of source t free* 97% fa l free** tro choles free** gluten

500g

free ments, and com tions Line toll uiries er Rela For enq Consum tralia call our 1587 Aus Zealand 045043 1588 New 045043

texture 30 min ferred in 25 to ntity for pre Cooks qua water Adjust )

ric cup 1/2 met tion (approx. Quantity n Informag uncooked Average Serving Nutritio Per size: 100 Quantity Serving Average Serving (356 Cal Per k: 10 1490 Kj 7,6 g s per pac Serving (356 Cal Kj 0 mg 0 149 7,6 g 2,6 g 0 mg 1g rgy Ene 2,6 g Less than 0 g , total Protein 1g en than 1g - glut Less 0g l 1g Fat, tota ted g 1 0g -satura 1g - trans aturated 72,5 g g 0 1g - polyuns saturated less than g 72,5 g - monoun 3,9 g 1 erol 5 mg less than g Cholest 3,9 ydrate less than mg Carboh 266 5 mg - sugars 0,4 mg less than mg fibre 266 ary 6,4 mg Diet ^) (36% RDI ^) Sodium m 111 mg 0,4 mg RDI ssiu (64% Pota ^) 6,4 mg ( 35& RDI Thaimin 111 mg Niacin ium Magnes

BROWN

INSIDE

rice

OUTSIDE

Paper strip to connect the top to the cylinder 230 mm

03 MAR 2014

10:27

BEST BEFORE L20

Paper strip to connect the lid

03 MAR 2014

10:27

BEST BEFORE L20

234 mm

Paper strip to connect the lid

234 mm

Rice packaging before

The new rice pacgaging

Packaging close up

Logo process

Final Logo

Color palette for logo

PANTONE

Process Cyan PC

CMYK

100,0,0,0

RGB

0,174,239

HEX

00AEEF

PANTONE

Process Black PC

CMYK

70,50,30,100

RGB

0,0,0

HEX

000000

Color palette for packaging

PANTONE

4625 PC

CMYK

37, 79, 91, 49

RGB

102, 48, 26

HEX

66301A

PANTONE

215 PC

CMYK

0, 100, 35, 27

RGB

183, 0, 80

HEX

B70050

PANTONE

384 PC

CMYK

18, 0, 100, 81

RGB

159, 166, 23

HEX

9FA617

Packaging process

How to use

Product in grocery store

A spread of the rationale mockup

2567QCA Graphic Design 1

Assessment: Marks & Feedback The following items were included in your portfolio: Item One: Corporate Identity: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0â&#x20AC;&#x201C;10)

Item Two: Packaging: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Feedback and comment

Mark (0â&#x20AC;&#x201C;10)

Item One: Corporate Identity: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0â&#x20AC;&#x201C;10)

Item Two: Packaging: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0â&#x20AC;&#x201C;10)

Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ Marking criteria 0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very High Performance; 10 Exceptional Performance

TOTAL MARK 61