The 14th FINA World Swimming Championships (25m) 2018
FINA
Fédération Internationale de Natation The World governing body for aquatic sports • 202 national member federations • A “backbone” sport of the Olympic Games • President Dr. Julio C. Maglione (IOC Member, ACNO Vice President) • 22 FINA Bureau members including: − Sam Ramsamy (IOC Executive Board Member)
• Other IOC Members on FINA Committees: − Mustapha Larfaoui: IOC Honorary member − Alexander Popov: Athletes, Marketing & Rio 2016 Coordination Commissions − Rania Elwani: Athletes & Medical Commissions
FINA’s Mission
To promote and encourage the worldwide development of the aquatic sports:
Swimming Open Water Swimming Diving Synchronised Swimming Water Polo Aquatics for Masters
FINA and the Aquatic Sports
The core attributes
A sport for all and a sport for life Educational: A life-saving skill Health & wellbeing: A beautiful life Clean sport: Pure competition
FINA’s Commercial Partners
Each FINA event is an opportunity to present and promote the aquatics sports to the world and our commercial partners are key stakeholders Contributing to the success of FINA events through: • financial and promotional support • the provision of products and/or expert services • a shared passion for the aquatic sports
Benefitting from: • the high profile and global event awareness • the association with the intrinsic values of the aquatic sports
FINA’s Commercial Partners
Official Partners
Official Suppliers
Status for 2012
FINA Broadcast Partners
FINA‘s TV broadcast rights agreements cover over 190 territories worldwide Cumulative global audience of 1+ billion for: • Dedicated live, delayed and highlights coverage • News reports • Sports magazine reports
Webcasting of a full daily highlights programme on the fina.org website brings free live and on-demand coverage to all other territories
FINA Broadcast Partners
The Championships
A World class event with realistic staging requirements • Bringing the World’s elite swimmers to existing facilities in your City
Global promotion for the Host City • Focused global media attention for 5+ days
Exciting sports show and experience for the spectators • Sport as theatre in a unique indoor setting
Creating an Impact
Hosting a major global sports event, like the FINA World Swimming Championships creates benefits for the Host City and Country:
Social impact Branding impact Economic impact Legacy
These help provide a significant and tangible return on investment for the Host City, the surrounding region and the entire country
Social Impact
Benefits for the Host City and its residents Enhanced community pride in staging a world class event Creating and/or developing a volunteer culture A catalyst for learn-to-swim programmes and participation in the aquatic sports Breaking down cultural barriers and developing understanding Educational programmes and opportunities
Branding Impact
Benefits for the Host City: Extensive global media coverage provides worldwide recognition and promotion for the Host City. • Media markets are expanding and fragmenting and the mutliplicity of new media platforms available means that major events and the Cities hosting them now reach an evergrowing number of consumers
The successful organisation of a world class event boosts a City‘s credentials in the international sports federation community/market • A springboard to the staging of other major sporting events
Branding Impact
International Recognition 2007 ISEMS Event Marketing Award
“Melbourne is the best location in the world to hold a sports event“
−
SportBusiness International, May 2007
Branding Impact
International Recognition Winner Event Look award • 9th FINA World Swimming Championships, Manchester 2008 − The Event Look Award goes to the entry judged to have most effectively defined and captured the spirit of an event within and outside its venues and integrated from stadium dressing to ticketing and posters.
Branding Impact
International Recognition Winner Sports City of the Year award • City of Manchester, World Sport 08 Campaign − Criteria: level of support and commitment made by a city in terms of funding and resource, legislation and planning, and marketing and promotion.
Economic Impact
As a major event, the FINA World Swimming Championships generate a significant economic impact before, during and after the event for the host city, surrounding region and the entire country. Examples: • • • • • •
Jobs & salaries Hotel accommodation & Transportation Commerce and sales Advertising and promotion Manufacturing and services Future tourism / economic development driver to promote the Host City and region
Economic Impact Case Study
35‘000 hotel bed nights Equivalent of 213 full-time jobs Total Net Economic Impact: £11.8m Gross Added Value • Manchester • Nort West Region • UK
£2.665m £2.763m £3.575m
Source: Study conducted by Ipsos MORI
Legacy
The FINA World Swimming Championships can result in a local, regional and even national legacy:
Participation in sports and other activities Sports infrastructure other facilities Sports development programmes Sports personnel (coaches, officials, etc.) Community development • Volunteers programe
Education Charity / Goodwill partnerships
Istanbul 2012 Doha 2014 Canada 2016
Global signiďŹ cance 2012 Istanbul 983 hours 2010 Dubai
cum. audience 255,000,000
145 countries cum.audience 174,000,000
2008 Manchester economical boost
UKP 11,800,000
Leading Experts and key decision makers Tailored to support and provide impact to the Host city
The Championships Competition Programme Swimming events only
40 events, men & women • Freestyle
25m short-course pool 5 day competition • Qualifying heats in morning sessions • Semi-Finals & Finals in evening sessions
(50/100/200/400/800W/1500M) Breaststroke (50/100/200) Backstroke (50/100/200) Butterfly (50/100/200) Individual Medley (IM) (200/400)
• • • • • Relays:
− Freestyle (4x100/4x200) − Medley (4x100)
The Championships
FINA / OC Team Incentives Travel Assistance • The OC provides 750 economy flight tickets for team as appointed by FINA
Accommodation Assistance • The OC provides full-board twin-room accommodation for 750 team members nominated by FINA
The objective is to ensure the widest participation
The Championships
FINA Athlete Incentives World Record bonus • US$15’000 per World Record − Initiated in Shanghai 2006
Prize Money • US400’000 total prize money, 40 events: − 1st − 2nd − 3rd
$5‘000 $3‘000 $2‘000
Prize money scheme initiated in Manchester 2008
The Championships
Participants
786 athletes from 153 countries 1’500 team officials 472 volunteers 200+ TV broadcast staff 150 journalists and photographers 40‘000 Spectators Sponsors & Guests • FINA & international sports family
Introduction
Championships built by 3 parties: Host City & Host Member Federation (HMF) • OC subsequently formed
FINA
Championships conducted in accordance with:
Host City Agreement (HCA) FINA Practices & Procedures Manual (P&P) FINA TV Guidelines & Media Guidelines FINA Handbook (FINA Rules & Regulations)
General Matters
Host City & HMF responsible for organising the Championships under FINA’s directions OC to be established and to report/meet regularly with FINA All commercial & media rights retained by FINA, except those set out in the HCA / P&P National Maketing Programme
The Formal Bid
The aspirant Host City and HMF will provide FINA with the following as part of the staging conditions: Questionnaire / information dossier on venue and Championships concept Initial Budget of the Championships Letter of Government for supply of visas Letter of commitment for the Host Broadcaster function Other letters of support / commitment Deposit made to FINA
Television Production
OC responsible for costs of HB production* * May eventually be offset by a FINA broadcast agreement
Production Budget to be established and agreed between FINA and the Host City (CHF 1.5m) HD Basic Feed produced in accordance with FINA TV Guidelines FINA to appoint the Host Broadcaster in collaboration with the OC
FINA’s Selection Criteria
An attractive host city with an enthusiastic and supportive community A venue and facilities plan that fulfils all sporting, spectator and broadcasting needs A financially sound concept, including relevant city and/or government commitments Strong marketing opportunities in the host country TV production capabilities to suit the event demands Proven organisational competence and credentials The legacy promise for both the host city and host country
The 12th FINA World Swimming Championships (25m) 2014
TELEVISION
Television
Television is of the utmost importance The eyes of the World • Television remains the most important medium through which people will be exposed to the Championships • Including viewers of news and sports magazine programmes, the cumulative global TV audience exceeds 1 billion people • The FINA World Swimming Championships is a global sporting event with global reach
Television
9th FINA World Swimming Championships (25m) 2008 – Manchester (GBR) Coverage in 143 territories, through FINA broadcast agreements 475 hours of dedicated TV coverage globally 162 million global cumulative TV audience − Data does not include news and sports magazine coverage
Television
10th FINA World Swimming Championships (25m) 2010 – Dubai (UAE) Coverage in 145 territories, through FINA broadcast agreements 526 hours of dedicated TV coverage globally 174 million global cumulative TV audience − Data does not include news and sports magazine coverage
TV Broadcasting Rights
FINA owns all TV broadcasting / new media rights, including:
TV rights in the host country International TV rights Global Webcasting/Internet rights All Mobile-device clips rights All News access rights • All such rights are marketed by FINA
TV Distribution Strategy
FINA‘s objectives Maximise TV exposure in terms of: • • • • •
Audience levels Broadcast timing Broadcast hours Live coverage Exposure through free-to-air broadcasters (public channels)
Generate revenues to enable FINA to further develop the Championships and the Sport Show the sport at its best with HD coverage
FINA Broadcast Partners
FINA currently has broadcast agreements covering over 180 territories By means of both free-to-air and pay TV, and webcasting Dedicated programming: • live, delayed, highlights & news programming
Additional coverage: • news programming • sports magazines • FINA webstreaming of daily highlights
Host Broadcast Commitment
FINA requires that the bidder guarantees the Host Broadcaster (HB) to produce the international TV signal Full live coverage of all sessions HD standard production
Consideration of the impact of any FINA TV Broadcast agreements in the host country in the future
FINA TV Guidelines
Purpose of the TV Guidelines Identify responsibilities between the OC and HB : organisational, logistical & financial Provide a guide: equipment, services & personnel
Assist in venue design and set-up Integration with competition management Guide the HB in formulating its budget
FINA TV Guidelines
Host Broadcaster Standard Equipment – Cameras, VT’s, etc Specialist Cameras – Tracking, overhead, underwater, Super Slow Motion, etc Graphics & Virtual graphics (currently Omega) Contingency: allowance of 10-15% for future innovations in technology and inflation
FINA TV Guidelines
TV Compound Construction, Equipment & Operation Distribution of TV Signals Service the needs of International Broadcasters Services including: editing, dubbing, recording, communications, ENG facilities, catering FINA TV Facilities
FINA TV Guidelines
Rate Card Charge for services provided by the HB and/or OC, or third parties to broadcasters • • • • •
HB: cabling, tape-dubbing, facilities etc. OC: power, furniture etc. HB / OC: commentary positions, camera platforms etc. Third party: telcoms, catering etc. Income dependent on: − Number of International Broadcasters present at the event − Level of their participation
The Rate Card is subject to FINA approval
FINA TV Guidelines
HB Production Plan
Philosophy: unique environment Use / Placement of cameras Competition running orders (time schedules) Timing & scoring data graphics Virtual Graphics enhancement Commentator Information System (CIS) Results service Daily Highlights programme News Service English commentary
FINA TV Guidelines
Co-operation Between OC & HB • HB: Equipment, personnel, broadcast operations and services • OC + third parties: construction & support services at the venue, catering, security, power, lighting, transport, accommodation, etc.
OC Broadcast liaison to co-ordinate on a full-time basis between HB, OC and FINA
The 12th FINA World Swimming Championships (25m) 2014
MARKETING
FINA & DENTSU
FINA’s exclusive worldwide Marketing Agent since August 2004 Since the appointment, Dentsu has worked together with FINA on: • FINA World Swimming Championships (25m) − Indianapolis 2004, Shanghai 2006, Manchester 2008, Dubai 2010
• FINA World Championships − Montreal 2005, Melbourne 2007, Rome 2009, Shanghai 2011
Dentsu
Marketing
Dentsu Sports Europe In London, UK Main Operations
Account Service Dept 20+ Dept in Tokyo 3,000+ active clients
Headquarters in Tokyo Overseas Network 100 offices In 43 cities, 26 countries
Broadcasting & New Media Rights
Sports Marketing Offices
London Beijing New York Singapore
Long Term Objective
To assist FINA in developing and maintaining its position as one of the leading International Sports Federations brands and properties
Long Term Objective
Challenge
Strategy
Increase the awareness and exposure of FINA and FINA Championships worldwide. To evolve the FINA Championships as the most-advanced World Sporting Event. Acquire additional Leading Global Companies to have long term partnerships as Official FINA Partners.
Open to build additional marketing opportunities. Supporting FINA Partner activities. Supporting FINA Broadcasters activities. Open to additional platforms idea for new technologies and new media.
Achievement FINA, OC, and Dentsu have a critical role to play to successfully achieve those various challenges. Our strategy will ensure that FINA and aquatic sports continue to maintain their status as one of the world’s top sports properties.
FINA Marketing Programme Structure FINA’s Marketing Programme is based on a hierarchical system
Official FINA Partners (10) National Sponsors (10) Official FINA Suppliers Local Suppliers / Supporters
FINA Marketing Programme
Official FINA Partners
Official FINA Partners (10)
Up to 10 Partners - appointed by FINA Target for long-term partnerships – 4+ years
Highest level of global marketing rights & opportunities including: • Worldwide Marketing Rights • TV view advertising signage • Use of FINA/Event Marks & designations
FINA Marketing Programme
National Sponsors Up to 10 Sponsors • Appointed by OC with FINA’s prior approval
National Sponsors (10)
National Marketing Rights FINA recommends to OC to appoint a local marketing agent. Dentsu can work closely with OC’s marketing agent.
FINA Marketing Programme
1. 2. 3. 4.
Product Category Exclusivity in the Host Country Use of Marks & Designation Advertising Signage on the reverse angle Other Signage & Recognition • Standing Composite Towers: • Scoreboard/Video Board: 30-second commercial. 5. Broadcast & Internet • Airtime Purchases Opportunity • Internet Branding and Link 6. Hospitality • Tickets and Accreditation: • complementary VIP Tribune tickets for each Championships session. • complementary first category tickets for each Championships session. • Sponsor will have the first option to purchase additional tickets.
*Refer to P&P Appendix M for details
8. Hospitality (continued) • VIP accreditation cards. • A reasonable number of service accreditation cards to be agreed with FINA. • Parking Passes • Hospitality Area • Hotel booking 9. Print Material • Advertisement on Official Programme • Logo Exposure on the other Print Materials 10. Media And Press • Rights for Sponsor to hold a Press Conference • Media Information to be distributed in the Media Centre 11. Miscellaneous • Product Supply Identification • Premiums • Display/Franchise Facilities (Market Street) • Social Function Invitations • Merchandising
FINA Marketing Programme
Official FINA Suppliers Appointed by FINA Worldwide marketing rights including:
Official FINA Suppliers
• Use of FINA/Event Marks & designations
National Suppliers / Supporters Appointed by OC with FINA’s prior approval National marketing rights Possibly 100% VIK contribution National Suppliers/Supporters
National Marketing Programme Released Product Categories *Refer to P&P P.45 - Appendix A
Accounting & management services Newspapers & magazines Printing companies (not photocopiers) Public relations companies Public transport services (Train, bus) Travel agencies Banks (excluding credit cards) Insurance Catering/Restaurants (not fastfood restaurants) Local radio stations Office supply retailers Paper suppliers
Construction companies Flower delivery companies Postal services (excluding courier services) Formal clothing (not swim/sportswear) Catering equipment / suppliers Electricity and gas utilities Hotels Security services Airline carrier Airport / Airport operating companies
FINA Partner VIK contributions
Photo Dept Service Centre
Bottled Water
1 competition panel pool *All existing Partner Agreements will expire prior to 2014
FINA Partners VIK contributions
Timing and Data services • Results information • Commentator Information System • Data & Virtual graphics
Sports uniforms • Judges & officials • FINA & OC staff • OC volunteers *All existing Partner Agreements will expire prior to 2014
The 12th FINA World Swimming Championships (25m) 2014
BUDGETING
Guarantee
The candidate City shall provide a written financial guarantee to FINA’s satisfaction The guarantee may be given by the City or local, regional or national government authorities The guarantee shall cover any eventual budgetary shortfall of the World Championships, protecting the national federation
Budgeting
A realistic budget forms the heart of the bid The bid budgets should be prepared based on the prevailing market prices and economic conditions at the time of the bid preparation
The bid budget comprises 2 parts: OC Budget Non-OC Budget
OC and Non-OC Budgets
OC Budget The operational budget needed by the OC for all aspects of organising and staging the Championships
Non-OC Budget Covers capital infrastructure (venue and sports facilities) development costs that will be a lasting legacy for the Host City/Country • The financing of such projects should be undertaken by public authorities or the private sector
OC Revenue Sources
National Marketing Programme National Sponsors National Suppliers • Cash revenue and/or • Budget-relieving value-in-kind (VIK) products and/or services − Received from national sponsors in exchange for marketing and promotional rights granted by the OC, as approved by FINA
OC Revenue Sources
FINA Partner & Supplier VIK Budget relieving value-in-kind (VIK) products and services provided to the OC through FINA Partners & Suppliers • Possible examples: − Timing & data service − Sports uniforms
OC Revenue Sources
Ticket Sales • World Championships events − Competition session tickets − Corporate Hospitality packages
• Special Opening Ceremonies • Other Programmes, including any cultural Programme • OC Budget should reflect gross revenue − OC retains all revenues, no royalty payment to FINA
OC Revenue Sources
Licensing & Merchandising Revenues from the sale of souvenir items (excluding the products of any sponsors) • Primarily novelty items (pens, mugs, pin badges etc.) • OC retains all revenues, no royalty payment to FINA
Other Sales • Official programme • Commemorative coins & stamps − OC retains all revenues, no royalty payment to FINA
OC Revenue Sources
Licensing & Merchandising Sponsors retain the licensing rights within their own product category Swimwear & Sports clothing and accesories • FINA’s sports/swimwear Partner will probably be granted all clothing merchandise rights • The OC may receive a negotiated royalty from this Partner • The Partner may choose to relinquish some of its rights to the OC − The OC Budget should though assume no benefit
OC Revenue Sources
Grant Aid & Subsidy Grants received from Government or quasi-Government bodies for the staging of World Championships events • Bids should provide tangible evidence of the commitment of these authorities to provide such grants or subsidies − OC retains all revenues, no royalty payment to FINA
OC Revenue Sources
Accommodation OC share of gross room revenue from all paying customers in the World Championships official hotel network • Dependent on the rates negotiated by the OC or its appointed agent with the hotels, and subject to the capping of hotel charges to be set out in the HCA
OC Revenue Sources
Concessions & Franchises Revenue from sales of food & beverages and other nonlicensed items to spectators at the Championships venue • Fee from the OC-appoitned concession operator(s) − and/or
• OC share of appointed concessionaires’ gross income − OC retains all revenues, no royalty payment to FINA
OC Revenue Sources
Rate Card Revenue Revenue generated from the provision of goods and services to sponsors, broadcasters, media etc., which are in excess of their entitlement as set out in the Host City Agreement • E.g. for private hospitality − Catering, food and beverage − Furnishing and decoration − Power and utilities − OC retains all revenues, no royalty payment to FINA
OC Operating Expenses
Competition & Training Venues
Facility hire costs Venue dressing Sports presentation Videoboards & Scoreboards Staffing costs
Other operational venues
Main Press Centre TV Compound/IBC Uniform storage and distribution centre Accreditation Centre Hospitality Lounges
OC Operating Expenses
Venue operational costs
Temporary venue fit-out and facilities Furniture, fixtures and equipment Power and other utilities Cleaning & waste management Event services – spectator management
OC Operating Expenses
Host Broadcasting Operations
Production of international signal in HD Rental of specialised cameras Virtual graphics enhancements Production of daily highlights programme FINA TV Delegate costs Rightsholder services
OC Operating Expenses
Insurance Event cancellation Public liability Staff insurance & pensions • FINA Insurance
OC Operating Expenses
Technology
Information system Timing, scoring and data-processing system In-venue data distribution Management System Hardware & System Software Photocopying & Printing Mobile phones & radios
OC Operating Expenses
Technology
Telecommunications Communications infrastructure Wireless communications Public address systems Lighting for broadcast and sports presentation Video-boards & Scoreboards TV monitors
OC Operating Expenses
Ceremonies & Protocol
Opening ceremonies Closing ceremonies Medal award ceremonies Cultural and social programme Medals and diplomas Awards podium Entertainment programme Sports presentation
OC Operating Expenses
Medical Services First Aid care at all venues • Teams • Spectators
Ambulances on stand-by Hospital facility arrangements Doping Control measures • Urine and blood testing
OC Operating Expenses
Catering All food and beverage requirements • • • • •
Athletes - Beverages, Snacks VIP Hospitality - beverages, light food or snacks Officials Lounge - beverages, light food or snacks OC & FINA staff OC Volunteers
OC Operating Expenses
Transportation Airport-Hotel transfers and Venue-Hotel transport • Requirements specified in P&P − − − − − −
FINA Bureau Teams FINA Committees, Commissions & Panels Officials, Judges & Referees Media & Broadcasters FINA Staff, FINA’s Agent and FINA Partners
• Costs of vehicles (cars, minibuses, coaches) − − − −
Fleet management Drivers Fuel & insurance Cleaning, parking
OC Operating Expenses
Security Accreditation system for all participants Security personnel and checks at venues Security of equipment and facilities • Timing & Data equipment • TV compound & facilities • Other equipment
Any special security arrangements necessary for particular national teams
OC Operating Expenses
Publications, Advertising & Promotion
Logo & Mascot development and registration International and domestic media advertising Publication of posters, brochures and reports City decoration programme Marketing/Sales & Licensing programmes Ticket marketing, sales order processing & distribution Communications & Media Relations Championships website: domain registration, development and maintenance
OC Operating Expenses
Administration Includes all costs incurred for the effective management and co-ordination of OC operational activities • • • • • • •
Executive office (CEO, COO & Directors) Corporate administrative services Headquarters office rental OC operating costs Office furniture and equipment Telephone, fax, E-mail, postage/courier Formal uniforms for OC and FINA officials
OC Operating Expenses
Administration Includes all costs incurred for the effective management and co-ordination of OC operational activities • • • • • •
Programme planning & Project Management Finance & Accounting Risk Management Legal Services Volunteers recruitment, training, etc. Language services
OC Operating Expenses
Administration Includes all costs incurred for the effective management and co-ordination of operational activities • • • • •
Logistics Accommodation Accreditation Services & Coordination Customer services
OC Operating Expenses
Flight tickets & Accommodation For teams: • 750 economy flights • 375 twin rooms with full-board for 8 nights
For FINA Family (Bureau, Committees, Officials, etc.) • as specified in the P&P
Reports & Presentations To FINA To Public authorities Sponsorship Sales and Servicing
OC Operating Expenses
Contingency The Budget shall include a contingency amount Establishing and managing a contingency against financial risks and uncertainties is an important component of the Budget The contingency is designed to provide a financial cushion against revenue shortfalls and/or over-spends
The 12th FINA World Swimming Championships (25m) 2014
PRACTICES & PROCEDURES MANUAL
Practices & Procedures
What is the FINA Practices & Procedure Manual? The P&P is FINA’s primary operational manual based covering a wide array of aspects of the Championships organisation It is based on the experience, knowledge and know-how accumulated by FINA and its various partners, as well as the past Championships organisers • Transfer of knowledge
Practices & Procedures
Purpose of the P&P Identify responsibilities of the OC • • • •
Organisational & logistical Facilities & infrastructure Financial & administrative Services
Provide a guide to the OC in venue design, planning, and budgeting Define minimum standards for implementation and delivery of the Championships
Practices & Procedures
Contents: The P&P is divided into 3 sections: • Event Organisation • Venues & Technical Facilities • Event Marketing
Practices & Procedures
Event Organisation
Government / OC guarantees Insurance Transportation Accommodation
Key Appendices • Travel & Accommodation
Practices & Procedures
Venues & Technical Facilities
Pools Medical facilities Hospitality Facilities for Technical Sponsors • Timing / Data-processing
Venue decoration Sports presentations & Ceremonies
Practices & Procedures
Event Marketing
Sponsorship Licensing & Merchandising Advertising Internet
Key Appendices • National Marketing Programme Product Categories • Standard Sponsorship Rights packages • Production principles for ofificial materials
Practices & Procedures
Status The P&P is an addendum to the Host City Agreement and as such is legally binding on the Host City, Host Member Federation, Organising Committee and FINA The P&P is a living document and may be modified with the mutual agreement of the parties