Round 2
Your activation opportunity
HSBC Sevens World Series 2013/14 Dates Including IRB Womens Sevens World Series 2013/14 Round 1 Dubai
Round 1
Australia (Gold Coast)
12-13 Oct 2013
Round 2 Round 1
Dubai Dubai IRB WSWS
28-30 Nov 2013
Round 3
South Africa (Port Elizabeth)
07-08 Dec 2013
Round 4
USA (Las Vegas)
24-26 Jan 2014
Round 5
New Zealand (Wellington)
07-08 Feb 2014
Round 6
Japan (Tokyo)
22-23 Mar 2014
Round 7
Hong Kong
28-30 Mar 2014
Round 8
Scotland (Glasgow)
03-04 May 2014
Round 9
England (London)
10-11 May 2014
The Emirates Airline Dubai Rugby Sevens Dubai’s most popular event Incredible on-pitch rugby action Top class off-pitch entertainment World record TV coverage 250 hours of live rugby 95,000 Fans
The Emirates Airline Dubai Rugby Sevens Three-day festival of international rugby and fun 16 International men’s teams 12 International women’s teams 200 Invitation teams competing for 14 individual trophies
The Rugby Village Interactive fan zone Engaging sponsor’s stands Competitions and prizes Great variety of food & beverages Kiddies zone
It’s a Family Affair! Dedicated family entrance Children U12 free entrance Air BP dedicated family stand Children friendly mascots Free activities, sports, inflatables & face painting Supervised crèche
Pitch 1 Home to the Emirates Airline International Trophies (HSBC World Series & IRB Womens Sevens World Series) Grand Opening Parade On-pitch entertainment Aggreko Dynamo cheerleaders, mascots, crowd competitions 50,000 capacity
Pitch 2 Home to the Invitation Tournament Trophy finals Relaxed, social ambience on grassy banks and enjoy a variety of F&B On pitch appearances from the cheerleaders, mascots and Emirates Cannon 15,000 Capacity
Rugby Rock Celebrations continue well into the night Local and tribute bands will entertain you Performances on Friday and Saturday nights
Transport Free bus transportation Over 120 buses will take you safely back to the city 7 convenient locations across Dubai 1200 Taxi’s also available
MARKETING AND PUBLIC RELATIONS CAMPAIGN
Marketing TV Social Media Radio Magazines Newspapers Outdoor
CAMPAIGN AWARENESS OVER AED 25 MILLION
your
opportunity
Target Market 85,000 - 100,000 attendees 60% U30 per ticketed day 13.2% U12 on all Days) 30% families attendance 80% Western expatriate 25-30% from outside Dubai *Qualitative research 2011.
Activation The following pages illustrate some of the activation opportunities.
PLATINUM PARTNERS
Due to the exclusivity of this category, partnership at this level is by application only. The Platinum partners are:
GOLD PARTNERS
Event Logo: The right to use the event mark/logo for your promotional purposes. Designation: The right to use your designation for promotional purposes. Logo Placement: Your logo on certain official advertising and marketing collateral, official programme, entrance/exit structures and website, with a reciprocal link. *Advertising Boards: 3 boards on pitch 1 2 boards on pitch 2 *Giant Screens: 3 x 30 sec TVCs on pitch 1 giant Screen per day. * Activation at own cost & subject to approval.
Official Programme: 1 full page, full colour advertisement. Corporate Hospitality: 50 VIP passes for Friday and Saturday. General Admission: 50 General Season Tickets. *Exhibition Stand: The right to a 12m x 8m stand within the Rugby Village for sampling of your product and/or service. *On Pitch Activity: The right to have an on pitch activity during the event. *Promotional Activity: The right to run a promotional activity. * Activation at own cost & subject to approval.
SILVER PARTNERS
Event Logo: The right to use the event mark/logo for your promotional purposes. Designation: The right to use your designation for promotional purposes. Logo Placement: Your logo on certain marketing collateral, official programme, entrance/exit structures and website, with a reciprocal link. *Advertising Boards: 2 boards on pitch 1 2 boards on pitch 2
* Activation at own cost & subject to approval.
Official Programme: 1 full page, full colour advertisement. Corporate Hospitality: 30 VIP passes for Friday and Saturday. General Admission: 30 General Season Tickets. *Exhibition Stand: The right to a 6m x 4m stand within the Rugby Village for sampling of your product and/or service. *Promotional Activity: The right to run a promotional activity.
* Activation at own cost & subject to approval.
BRONZE PARTNERS
Naming Rights: 1 x section of the Invitation Tournament. Section partners have the right to present the winners trophy for their section. Company logo on winning banner and trophies. Big screen exposure for finals and presentations on Pitch 1 *Exhibition Stand: The right to a 6m x 4m stand within the Rugby Village for sampling of your product and/or service. Event Logo: The right to use the event mark/logo for your promotional purposes. Designation: The right to use your designation for promotional purposes. * Activation at own cost & subject to approval.
Logo Placement: Your logo on certain marketing collateral, official programme, entrance/exit structures and website, with a reciprocal link. *Advertising Boards: 1 board on Pitches 2 and 3. General Admission: 20 General Season Tickets. Invitation Tournament Programme: 1 full page, full colour advertisement. Reserved Seating: Right to purchase 40 reserved seating tickets on pitch 1 at a discounted rate of AED 500 each.
* Activation at own cost & subject to approval.
Thank You We look forward to welcoming you on board as one of our valuable sponsors. Jane Sloan Sponsorship Director M: +971 50 4368517 E: jane@promoseven.com