Heather's Portfolio for 10/27/20

Heather MACYAUSKI

GRAPHIC DESIGN branding | digital imaging | mixed media

Heather MACYAUSKI

graphic designer heather.macyauski@gmail.com www.heathermacyauski.com

Integrated Design I started working at LTW Ergonomic Solutions in high school, redesigning their website. This turned into an over four-year experience, increasing to include more responsibilities, including: branding, digital marketing and analytics, email marketing, print materials, trade show marketing, and sales.

With this, I found my love of integrated marketing. I believe it is a key component to an organization's success, and I enjoy being a part of that.

old logo

logo refresh

branding standards

web design

writing

Branding for Good Haven is an organization at Andrews University that provides care for LGBT+ students.

The university staff and organization leaders were looking for a logo that could be used subtly across the campus. The Haven logo was created so that those who the organization is for could easily recognize the meaning of it, and and feel welcomed.

Paul, one of the organization leaders, confirmed: "We. Love. The. Logo."

Food Design Spyce Market is a fictional brand that could serve as a spyce company, or as a design firm that serves the food industry. I am passionate about using my creativity through cooking and baking, and wanted to see how I could combine that with my love of graphic design.

Branding Research In collaboration with marketers, I researched design preferences of consumers of a product that recently had a management change. We identified the target market, then surveyed and interviewed them on their product and design preferences.

With this collected and organized data, we were able to recommend changes and next steps for the organization.

Data-Backed Branding With another group of marketers, I assisted in determining if the current branding guidelines for Andrews University were successful in acheiving the organization's goals.

We also developed a plan for how the university could establish the data-backed guidelines throughout the university - from their website pages, to print materials, and various departcreated communications.

Publication On a project for the Lake Union Herald, I art directed a photoshoot for an article, then combined all of the elements to create a cover and two article spreads.

Product Design I enjoy encorporating human elements with design pieces. These pieces showcase the Epiphone Les Paul guitar, in particular a unique model from one of the organization's custom shops. Rather than picturing the guitar by itself, I chose to show it in action with a performer. This shows potential guitar-buyers what they may be able to create with the Les Paul - without the need for hearing how the guitar sounds.

Food Design As a self-proclaimed foodie, I also enjoy working with food products. For this piece, I chose to tell a story for MorningStar Farms' Grillers Crumbles (a plant protein substitute for ground beef). The product can be used in a myriad of different recipes, and is pictured here at the start to a fajitas meal.

I organized the product's environment to reflect its packaging's split complimentary color palette of green, red, and blue, all while attempting to capture the idea that this meal could be re-created in a viewer's own kitchen.

Brand Design On this spread and the next is shown an exploratory project of different design pieces on Trek Bikes. This spread focuses on product photography, utilizing carefullyplaced lighting and human elements. The next spread features digital imaging pieces that lead the viewer to imagine all the different places that a Trek Bike can take them.

Multimedia inspired design In a three-part digitally imaging series on Keds Canvas Sneakers' inclusive campaign, "Made for women, whatever that means," I incorporated fabric elements that reflect the brand. Each piece in the series mimics a Keds shoe that was presently available for sale, further promoting their brand.

Dog Mom Today, many people choose to have pets and treat them as true members of their families. "Dog Mom" highlights this, in stark contrast to older monochromatic images, in a humorous way.

The historic present While many historic art pieces feature grandiose poses and activities, I chose to place them in some of the mundane activities people find themselves in the twenty-first century.

Offline Sometimes, hand-done touches can add a human element in otherwise computer-generated design. This is commonly found in custom typography, and can also be used with one-of-a-kind illustrations.

Illustration While drawing is sometimes thought of as only a tool for keeping an artist's perceptual skills in tact, or for generating concepts, it can also be used to add a special touch to a brand.

Book Cover Iterations Taking a childhood favorite book, Judy Bloom's Tales of a Fourth Grade Nothing, I created four iterations of the title in vastly differing styles.

Low-cost creating Expressing creativity doesn't always have to be with a large budget. In my case, even the simple Crayola marker can be used to explore new ideas.

Heather MACYAUSKI

graphic designer heather.macyauski@gmail.com www.heathermacyauski.com