sense
p or t fol i o of H YO JIN L EE
sense
p or t fol i o of H YO JIN L EE
memory 002
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
Have you ever smelled something that brought you back to a par ticular moment? Sometimes you can smell something that gives you a nostalgic feeling. Sometimes those sense experiences awaken our hear t to what has been forgot ten for a long time. Without senses, we wouldn’t have many memories. How else would the things we remember come into our consciousness without the input from our eyes, ears, nose, mouth, and hands? These are the pathways by which we perceive the world around us. As time goes by, we star t to remember things that happened in the past and it becomes treasures in our minds. Sense memories will remain in our mind for us to cherish forever. This por t folio became one of my precious memories through all my senses. Within each project ’s introduction, you will find a word that represents one of the senses. For each of the projects in this book, I star ted by trusting in my senses. I hope this gives the viewer a chance to tap in to their sense memories to find their own treasures.
course SENIOR PORTFOLIO
s e m e s t e r FA L L 2 011
in str u ctor MARY SCOT T
003
004
sense memory
007
015
033
093
105
119
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contents 005
049
069
081
133
147
163
course SENIOR PORTFOLIO
s e m e s t e r FA L L 2 011
in str u ctor MARY SCOT T
006
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
see 0 07
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
structure 008
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team members
specimens
project
H YO JI N L E E
LOGO DESIGN
RE D E S I G N KO H L’ S B R A N D
BEN WONG
PA C K A G I N G S Y S T E M
J O RD A N L E A L
BRANDING
L ANCE ZHANG
009
object i ve
workin g in collaborati ve team s
Redesigning Kohl’s packaging will be given a new vision and a
This is our first experience in working as design team. Four to
revitalized and refocused branding system. To create a house
five are grouped together to research, re- evaluate and strategize
of brands and private labels that embody and personif y the new
a new brand positioning for down market brand that has potential
Kohl’s through marketing and packaging systems as well as point
become more upscale and reach a more sophisticated audience.
of purchase displays.
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
mission statement Our mission is to provide our customers with an exciting and complete family experience. We strive to deliver the best products and values for our customers by of fering unique and qualit y products. From exclusive to nationally recognized brands, Kohl’s has the products and prices that families want.
house brand
STONE HARBOR kitchen Fr ying Pan Roaster Rack Wooden Spoons Cut ting Board Salad Ser ving Set Linguine Far falle Seasonings Tomato Sauce Pesto Sauce
STONE HARBOR living Bed Sheets Memor y Foam Pillow Hangers
010
Organizer Rack House Slippers
STONE HARBOR bath Soap Bars Wash Cloth Bath Salts Shower Cur tains Candle Set Bath Mat Bathtub Caddy
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private brands
STONE HARBOR kitchen appliances Waf fle Maker Waf fle Mix Electric Knife Toaster Convection Oven Por table Espresso Maker Cooking Apron Cooking Mit tens Cut ting Board Spices / Rubs
STONE HARBOR home dĂŠcor Frosted Vases Table L amp Wall Clock
011
Alarm Clock
STONE HARBOR babies Stuf fed Animals Stuf fed Donut Pillow Milk Bot tles w / Carrier Baby Bibs Baby Blanket Milk Powder Baby Food Jar Set
STONE HARBOR hom e improvem ent Paint Can Paint Brushes Cleaner Spray Bot tle Paint Roller Working Gloves Safet y Glasses Flashlight E x tension Cord Folding Step Stool Stain Remover
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
012
sense memory
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
014
taste 015
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
goodness 016
sense memory
port fol i o of HYOJIN LEE
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0 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
key adjectives
specimens
project
E A RT H Y
F RY I N G PA N
RE D E S I G N KO H L’ S B R A N D
CRAFT Y
RO A S T E R R A C K
N O S TA L G I C
SAL AD SERVING SE T WOODEN SPOONS C U T T I N G B O A RD LINGUINE FA RFA L L E TO M ATO S AU C E P E S TO S AU C E BAGUE T TE SE ASONINGS
017
object i ve
solution
Redesigning Kohl’s packaging will be given a new vision and a
While conducting research on Kohl’s kitchen appliances, our
revitalized and refocused branding system. To create a house
team noticed that they mostly consisted of national brands
of brands and private labels that embody and personif y the new
and exclusive brands, but none of which were under the Kohl’s
Kohl’s through marketing and packaging systems as well as point
brand. We felt it was a great oppor tunit y to create a distinct
of purchase displays.
house brand, called Stone Harbor, for Kohl’s kitchen appliances and accessories.
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
018
sense memory
port fol i o of HYOJIN LEE
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0 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
019
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
022
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
025
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
026
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
028
sense memory
port fol i o of HYOJIN LEE
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0 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
030
sense memory
port fol i o of HYOJIN LEE
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0 0 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
0 31
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
032
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
feel 033
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
texture 034
sense memory
port fol i o of HYOJIN LEE
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key adjectives
specimens
project
T E X T U RE
BED SHEE TS 3
RE D E S I G N KO H L’ S B R A N D
GENDER NEUTRAL
A SE T OF HANGERS
COMF Y
O RG A N I Z E R R A C K HOUSE SLIPPERS M E M O RY FO A M P I L L O W
035
object i ve
solution
Redesigning Kohl’s packaging will be given a new vision and a
While conducting research on Kohl’s home furnishings, our team
revitalized and refocused branding system. To create a house
noticed that they mostly focused on a female audience. Our team
of brands and private labels that embody and personif y the new
felt this was a great oppor tunit y to bring in a more gender neutral
Kohl’s through marketing and packaging systems as well as point
audience into Kohl’s, and to make the designs more intriguing, we
of purchase displays.
decided to give the packaging an edg y qualit y through its rough tex ture. We gave the packages a voice by using an illustrative st yle and a touch of tex ture. This provided a distinctive look to Kohl’s home depar tment.
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
036
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
0 37
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
038
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
039
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
040
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
0 41
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
0 42
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
043
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
044
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
045
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
046
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
0 47
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
048
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
smell 0 49
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
serenity 050
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
key adjectives
specimens
project
S O OT H I N G
B AT H M AT
RE D E S I G N KO H L’ S B R A N D
RE L A X I N G
WA S H C L OT H
SOFT
SOAP BARS B AT H S A LT S CANDLE S H O W E R C U RTA I N S B AT H T U B C A D DY
0 51
object i ve
solution
Redesigning Kohl’s packaging will be given a new vision and a
The concept was to create and design bathroom products that
revitalized and refocused branding system. To create a house
refresh the body and relax the spirit. It takes just the right touch
of brands and private labels that embody and personif y the new
to make a bathroom special. Our products provide that comfor t
Kohl’s through marketing and packaging systems as well as point
and personalit y that customers are looking for. Our team used
of purchase displays.
abstract photos of nature and tried to make the packaging more of an open structure to bring a feeling that is soothing and relaxing to Kohl’s bathroom depar tment.
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
052
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
053
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
054
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
055
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
0 61
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
062
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
063
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
c o u r s e PAC K AG E D E S I G N 4
s e m e s t e r S P RI N G 2 011
i n s t r u c t o r T H O M A S M C N U LT Y
066
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
068
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
look 069
course GRAPHIC DESIGN 2
s e m e s t e r FA L L 2 0 0 8
i n s t r u c t o r T H O M A S M C N U LT Y
around 070
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
key adjectives
specimens
project
POSITIVE
S TAT I O N E RY S Y S T E M
POSITIVE IDENTIT Y
DIVERSE
T- S H I RT S
D E S I G N O F T H E U P TO W N
S T RU C T U R A L
FLIP-FL APS
T E N D E RL O I N
H AT CUP PENS POSTERS
071
object i ve
solution
To create a new look for the Tenderloin that would make people
I created a new brand identit y, The Uptown Tenderloin, to help
visit more of ten to enjoy the environment of the new Tenderloin.
promote the neighborhood with a new positive image. This identit y will encourage tourists and other people to come and enjoy this newly restored neighborhood. I decided to give some structure and order to the look of the Tenderloin. In creating the logo, I used bright colors to give a positive look and feel within a strong structure that represented a sense of securit y and unit y.
course GRAPHIC DESIGN 2
s e m e s t e r FA L L 2 0 0 8
i n s t r u c t o r T H O M A S M C N U LT Y
072
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
07 3
course GRAPHIC DESIGN 2
s e m e s t e r FA L L 2 0 0 8
i n s t r u c t o r T H O M A S M C N U LT Y
074
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
075
course GRAPHIC DESIGN 2
s e m e s t e r FA L L 2 0 0 8
i n s t r u c t o r T H O M A S M C N U LT Y
076
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
07 7
course GRAPHIC DESIGN 2
s e m e s t e r FA L L 2 0 0 8
i n s t r u c t o r T H O M A S M C N U LT Y
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
07 9
course GRAPHIC DESIGN 2
s e m e s t e r FA L L 2 0 0 8
i n s t r u c t o r T H O M A S M C N U LT Y
080
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
listen 0 81
course TYPOGRAPHY 4
s e m e s t e r S P RI N G 2 011
instructor LIAN NG
below 082
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
key adjectives
specimens
project
MOVEMENT
BOOK
E A RT H Q UA K E S U R V I VA L B O O K
SHIF TING UNBAL ANCED
083
object i ve
solution
To design a book based on the themes of “Sur vival.”
This book was expressly made to create awareness about ear thquakes using t ype and illustrative elements. In order to express the concept of movement, I used dif ferent t ype weights, and to simulate instabilit y and the shif ting ear th, I shif ted the columns in each page.
course TYPOGRAPHY 4
s e m e s t e r S P RI N G 2 011
instructor LIAN NG
084
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
085
course TYPOGRAPHY 4
s e m e s t e r S P RI N G 2 011
instructor LIAN NG
086
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
0 87
course TYPOGRAPHY 4
s e m e s t e r S P RI N G 2 011
instructor LIAN NG
088
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
E.Q. FOCUS
E.Q. FOCUS
E.Q. FOCUS
D P -WAV E S H A
DOW ZONE
S - WAV E S
LOW VELOCIT Y CORE (LIQUID)
N
W
E
P-
ZO
AV
OW
E S HA
LOW VELOCIT Y CORE
S-W
AV E
SHADOW
ZO
NE
089
course TYPOGRAPHY 4
s e m e s t e r S P RI N G 2 011
instructor LIAN NG
090
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
course TYPOGRAPHY 4
s e m e s t e r S P RI N G 2 011
instructor LIAN NG
feel 093
c o u r s e PAC K AG E D E S I G N 3
s e m e s t e r FA L L 2 010
i n s t r u c t o r T H O M A S M C N U LT Y
prestige 094
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
key adjectives
specimens
project
P O W E RF U L
A I R P U RI F I E R
AU D I H O M E A P P L I A N C E S
EDGE
WINE OPENER
M O D E RN
HE ADPHONE C O F F E E G RI N D E R COFFEE MAKER
095
object i ve
solution
To promote a line of housewares through a brand that is far
Through research, I became confident that there was a special
removed from home appliances.
connection that could be made bet ween Audi and the home through Audi’s commitment to refinement and simplicit y. The housewares’ details and color maintain Audi’s sophistication and functionalit y. I noticed that car adver tising shows the front end of the car mixed with close-ups of the car’s features. There is a focus on strong lines and forms on the packaging design. I used the same aesthetics for this packaging, so a product appears like a new car. Black and white bold lines and contrasting packaging size may appeal to the male target audience since most home appliances are geared towards women.
c o u r s e PAC K AG E D E S I G N 3
s e m e s t e r FA L L 2 010
i n s t r u c t o r T H O M A S M C N U LT Y
096
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
0 97
c o u r s e PAC K AG E D E S I G N 3
s e m e s t e r FA L L 2 010
i n s t r u c t o r T H O M A S M C N U LT Y
098
sense memory
port fol i o of HYOJIN LEE
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0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
099
c o u r s e PAC K AG E D E S I G N 3
s e m e s t e r FA L L 2 010
i n s t r u c t o r T H O M A S M C N U LT Y
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
10 3
c o u r s e PAC K AG E D E S I G N 3
s e m e s t e r FA L L 2 010
i n s t r u c t o r T H O M A S M C N U LT Y
10 4
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
see 10 5
course PRINT 1
s e m e s t e r S PRIN G 2 010
in stru ctor MA X SPECTOR
danger 10 6
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
key adjectives
specimens
project
SCIENTIFIC
BOOKS
ANIMAL SENSES
S EC RE T
MAILER
D I F F E RE N T
I N V I TAT I O N POSTER WEBSITE
107
object i ve
solution
To uncover a lit tle known or ignored issue and create a print
Animal’s rights to life and safet y must be protected. This print
piece to raise awareness for it.
piece can shif t public awareness about animals by exploring their special senses. By showing people how amazing animals are with their special senses, we can promote the preser vation of animals in nature. There are four books that represent four dif ferent t ypes of animal’s senses. The facts are based on a scientific approach.
course PRINT 1
s e m e s t e r S PRIN G 2 010
in stru ctor MA X SPECTOR
10 8
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
10 9
course PRINT 1
s e m e s t e r S PRIN G 2 010
in stru ctor MA X SPECTOR
110
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
111
course PRINT 1
s e m e s t e r S PRIN G 2 010
in stru ctor MA X SPECTOR
112
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
113
course PRINT 1
s e m e s t e r S PRIN G 2 010
in stru ctor MA X SPECTOR
114
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
115
course PRINT 1
s e m e s t e r S PRIN G 2 010
in stru ctor MA X SPECTOR
sense memory
port fol i o of HYOJIN LEE
chapter
0 0 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10 11
117
course PRINT 1
s e m e s t e r S PRIN G 2 010
in stru ctor MA X SPECTOR
118
sense memory
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i n s t r u c t o r L A U R A M I LT O N
mankind 12 0
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E A RT H Y
B RO C H U RE
ACTION AGAINST HUNGER
S T RO N G
I N V I TAT I O N
BOLD
CD POSTER
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object i ve
solution
To raise awareness and engaging public opinion ; packaging and
I wanted to encourage more people to suppor t this vital campaign
delivering field exper tise, analysis, and recommendations to key
and save lives by making promotional items, fundraising events,
decision-makers, and political actors ; advocating for humanitarian
and providing information in the form of brochures, CDs, posters,
values and outcomes ; and ensuring that vulnerable communities
and invitations. I used a limited colour palet te using grayscale
have a voice among international humanitarian deliberations.
contrasted with orange combined with changes in scale to make key words pop. The main idea I wanted to give the most impact to was hunger.
course GRAPHIC DESIGN 3
semester SUMMER 2009
i n s t r u c t o r L A U R A M I LT O N
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i n s t r u c t o r L A U R A M I LT O N
13 0
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hear 13 3
course TYPOGRAPHY 3
s e m e s t e r S PRIN G 2 010
in stru ctor CAROLINA DE BARTOLO
air 13 4
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MOVEMENT
BOOK
A I R P O L LU T I O N S U R V I VA L B O O K
SHIF TING F LO W I N G
13 5
object i ve
solution
To design a book based on the themes of “Sur vival.”
This book used t ype to express the flow of air through tracking and changes of direction. The whole project incorporated char ts, graphs, and photography to help visualize the ef fects of pollution.
course TYPOGRAPHY 3
s e m e s t e r S PRIN G 2 010
in stru ctor CAROLINA DE BARTOLO
13 6
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in stru ctor CAROLINA DE BARTOLO
13 8
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13 9
course TYPOGRAPHY 3
s e m e s t e r S PRIN G 2 010
in stru ctor CAROLINA DE BARTOLO
14 0
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in stru ctor CAROLINA DE BARTOLO
14 2
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14 3
course TYPOGRAPHY 3
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in stru ctor CAROLINA DE BARTOLO
14 4
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14 5
course TYPOGRAPHY 3
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in stru ctor CAROLINA DE BARTOLO
14 6
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see 147
course PRINT 2
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green 14 8
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key adjectives
specimens
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S U S TA I N A B L E
BOOK
S P RO U T
G RE E N CHANGING
14 9
object i ve
solution
To design a book that will inspire the reader to examine how
The cell phone charger has become a device we depend on.
products can af fect our behavior as consumers.
However, when we no longer do, it most likely will end up in a landfill. My redesign benefits both the user and the environment. The function, shape, and color of my redesign considers the best practices for sustainabilit y. Electronic devices don’t need to be poorly designed and toxic for the environment. The book is divided into t wo dif ferent sections ; before and af ter. The before section is in orange to give a warning to people about wasting devices, and the af ter section is in green to make people think about sustainabilit y.
course PRINT 2
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in stru ctor TOM SIEU
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151
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15 2
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15 3
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in stru ctor TOM SIEU
15 4
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15 5
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course PRINT 2
s e m e s t e r FA L L 2 010
in stru ctor TOM SIEU
A P E R MAN E NT MAG N ETS I N S I D E
R ECYC LE D ALU M I N U M
15 8
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SIDE VIEW
R ECYC LE D P LASTI C
FRONT VIEW
TO P VI EW
E N C LO S E D P O W E R SYS T E M
LIG HT WE IG HT // 150g
15 9
REAL SIZE // W: 3.5” H: 3.5”
course PRINT 2
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in stru ctor TOM SIEU
16 0
Sprout
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sense 16 3
c o u rs e VARIOUS
s e m e st e r VARIOUS
i n st r u c t or VARIOUS
identity 16 4
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VA RI O U S
LOGOS
VA RI O U S
16 5
object i ve
solution
To learn the impor tance of a mark and to understand how to
All identities have a special task to accomplish, and it ’s my
ef fectively represent the core message of a company, person,
job as a designer to emphasize the hidden message behind
place, or event.
each identit y. Ever y logo took on a distinct personalit y that set it apar t and formulated how that identit y would be perceived. E ach logo was researched to be represented in the most valuable way possible. The following logos are presented in black and white. The logos were designed to first work in black and white applications before using color.
c o u rs e VARIOUS
s e m e st e r VARIOUS
i n st r u c t or VARIOUS
OKTOBERFEST
16 7
c o u rs e VARIOUS
s e m e st e r VARIOUS
i n st r u c t or VARIOUS
16 9
c o u rs e VARIOUS
s e m e st e r VARIOUS
i n st r u c t or VARIOUS
171
c o u rs e VARIOUS
s e m e st e r VARIOUS
i n st r u c t or VARIOUS
17 3
c o u rs e VARIOUS
s e m e st e r VARIOUS
i n st r u c t or VARIOUS
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thanks fam i ly
175
Thank you God. Thank you mom and dad for all your suppor t, prayers and patience on this long and unexpected journey. I would not be the person who I am today as a designer without you. I love you so much ! friends To my friends Hana Lee, Nina You, Ben Wong, Jordan Leal, L ance Zhang, Phoebe Mak, and Jay Jo, you’ve suppor ted me so much ! facu lty To the Academy of Ar t Universit y for challenging and inspiring me throughout the years. Mar y Scot t, Thomas McNult y, Tom Sieu, Carolina de Bar tolo, L aura Milton, Max Spector, Lian Ng, Julia Brown, and Allen Gaoiran. ser vices The Key Printing & Binding, Plotnet, Flax, Kelly Paper, Calumet, Blick, My Camera, Computers, and Printer. thank you strong cof fee and musi c for keeping m e awake!
c o u rs e VARIOUS
s e m e st e r VARIOUS
i n st r u c t or VARIOUS
Copyright Š 2011 Hyojin Lee. All Rights Reser ved. No par t of this publication may be reproduced, stored in a retrieval system or transmit ted in any form or by any means without the writ ten permission of Hyojin Lee. HYOJIN LEE school
Academy of Ar t Universit y, School of Graphic Design 79 New Mont gomer y, San Francisco, CA course
Senior Por t folio instructor
Mar y Scot t, Chair, School of Graphic Design title of book
Sense Memor y book size
8.5 625 x 11.75 cover stock
Arrestox Bookcloth with Foil Stamping text stock
Finch Paper 10 0 # Tex t endsheets
Canson Mi-Teintes printer
GiantHorse, San Francisco, CA bindery
The Key Printing & Binding, Oakland, CA typefaces
Bodoni, Trade Gothic software
Adobe Creative Suite 5.5 camera
Nikon S5 Pro photography
Hyojin Lee
memory