HLW SPACE AS CREATIVE AS YOU
N o t wo org anizations are t he same. No two workplaces should be designed with the same approach.
Whether your objective is to improve appearance and operational performance or radically rethink the way you work, a number of variables come into play during the renovation and retroďŹ tting decision-making process. These can include program demand, technical feasibility, and the return on investment for leasing versus owning. A deeper understanding of your workplace, one with consideration for all its variables, diversity, and passions will lead to informed decisions about which design approach will best realize the potential value for your real estate.
HLW International’s strength as a multi-disciplinary design practice is our capacity for unconventional approaches grounded in solid experience. We have expertise with a diverse range of building types, current work strategy trends, and sophisticated space and technology requirements. Consider partnering with HLW to discover how your space can become a true representation of you.
H LW I n t e r n a t i o n a l is a
diverse group of
architects, interior designers, engineers, lighting specialists, strategic planners, sustainability experts, material resource specialists, and landscape designers.
Each of us contributes unique points of view and insight intended to benefit our clients. Our projects are varied in size and scope and range from feasibility studies and strategic planning assignments to alterations, large modernizations, and major new
buildings. Our work may include a few thousand to several million square feet. HLW is headquartered in New York City and maintains additional offices in New Jersey, Los Angeles, London and Shanghai
CONNECTIVITY + COLLABORATION =
I N N O VAT I O N
CONNECTIVITY + COLLABORATION =
INNOVATION
A critical question for many of our clients is, “What types of space spur innovation?� The 24/7 work culture that permeates creative environments must be supported by a rich array of employee amenities. Creative food concepts encourage communication and collaboration. Reception areas, assembly spaces, and even rooftop terraces can allow radical shifts in programming, from public events to performances, to screenings. Connectivity increases opportunities for impromptu interactions between people of different disciplines. The strategic placement of interconnecting stairs and shared amenities encourage employees to be more active, creating a culture centered around moving, interacting, learning, and being inspired by each other.
Achieving the
Right Balance
between Individual and Teaming Spaces
Achieving the
Right Balance between Individual and Teaming Spaces
A balanced workplace includes many types of private and collaborative areas to support different work styles. A workplace that has too few or too many of any one type of space will ultimately be ineffective. From huddle rooms to cafĂŠ meeting spaces to phone booths and quiet rooms, employees should have a diverse range of places to work. Workspaces can include flexible touchdown spaces, team zones, bench desks, and open meeting areas with whiteboards, all of which should accommodate evolving seating requirements and an active workforce.
Creative Takes on the
Anytime, Anywhere Wo r k p l a c e
C r e a t i v e Ta k e s o n t h e
Anytime, Anywhere Wo r k p l a c e
Providing a range of spaces for your people ensures that your investment in real estate delivers through positive work experiences. Highly productive individuals need to work in a manner supportive of their role, mood, and specific assignments. Options need to reflect the need for both collaboration and privacy. Support spaces, in particular, can provide variety and flexibility for a workplace. And, versatile spaces can adapt to the evolving requirements of a fluid, dynamic workforce.
Supporting the
Whole Employee
Supporting the
Whole Employee
Only an integrated space can provide your people with an optimal workplace. The location of functional spaces within your environment cannot be arbitrary. Rather, the arrangement must be carefully conceived and skillfully executed to support individuals in their work and in their collaborations. Meeting the needs of the “whole” employee means addressing the quality of work life and the quality of the workspace. When a workplace provides individuals with choices, balance, flexibility, and an integrated way of working, measurable gains in productivity are evident.
UNIQLO 22,000 sf
UNIQLO’s new North American Headquarters can accommodate 60-70 people in a mostly open and collaborative office setting. HLW designed workstations and offices, as well as a number of formal and informal collaborative spaces, which can accommodate a variety of working situations. The office reflects the culture and brand of the retailer through its simple, yet universal, aesthetic and through a program, which emphasizes quality and the essential over the superfluous. Inspired by the UNIQLO clothing concept, HLW developed highly flexible design solutions, which enable people to adapt, combine and modify their spaces to support unique working styles.
BBDO 227,000 sf
The consolidation of three floors for BBDO’s new headquarters required extensive, phased renovations in place. A very limited budget was mostly designated for infrastructure replacements and upgrades. After stripping the spaces to the concrete shell, HLW used modern forms and a simplified materials palette of reclaimed woods, polished concrete, and steel. The result was a complete transformation of the original space, from a closed and compartmentalized Midtown Manhattan office to a spacious downtown loft—an ideal working environment for those engaged in creative work.
Google various locations
We have learned from Google how to grow and innovate with technology, rather than chase it. As one Googler expressed, HLW’s solutions are indicative of “design that thinks about people in space and not necessarily about building for technology, because technology changes so fast.” HLW’s partnership with Google extends across eight years and four continents. In addition to the company’s 3,000,000 sf Northeast Regional Headquarters in Manhattan, we have designed multiple offices and creative production spaces in the US and abroad.
Under Armour 19,000 sf
HLW engaged in an extensive discovery process with Under Armour to identify key design parameters for meeting the company’s functional, financial and aesthetic goals for its NYC office and showroom. The Under Armour culture places significant emphasis on innovation. To build “the biggest, baddest brand on the planet, bar none,” requires a workplace that supports a fast-paced, passionate and driven workforce. The project involved developing detailed workplace guidelines to accommodate future growth. A primary design directive was the efficient and flexible use of the open floor plan. HLW designed workstations and numerous formal and informal collaborative spaces to accommodate a variety of working styles and situations.
Our work tells your story. Through discovery and design, we actively explore diverse ideas and cultures. Every client is different and each project expresses unique goals and aspirations. Together, we create places that connect, engage and inspire.
New York New Jersey Los Angeles London Shanghai 115 Fifth Avenue, 5th Floor New York, NY 10003 dcole@hlw.com (212) 353-4600