relive that childhood feeling every time you drive ZOOM
Mazda Advanced Auto Design Center doerfler studio
mazda advanced auto design center santa monica, CA
ZOOM
CHILDSPLAY the playful interactions between context and program CONTEXT urban decomposition: the encouraged overgrowth of vegetation in the surrounding neighborhood PROGRAM mazda west coast design headquarters: functioning design studio, mock-up labs, director suite and marketing department. Also, the public face of the company, including a showroom, auditorium, seminar rooms, and public gathering space.
7 [a]
spring 2009
to engage both the program and the site, the building is split into an upper [private design center] and lower [ showroom and auditorium]. the lower section is pulled up out of the ground plane at its closest point to Ocean Ave. and then dives back into the ground towards the rear of the building. the playful gesture of pushing and pulling creates an axis drawing deeper into the site, and partially underground at the entrance. the tilt of the floor plane is enough to keep visitors moving throughout the show room space and down into the auditorium. protruding slightly over the hillside, beside the Pacific Coast Highway. the auditorium leaves enough space at the end for a placed car to be visible to either side of highway traffic. the upper section, private to the public, consists of almost completely open floor plates to accommodate any necessary changes in program over time. the cores at either end provide fire stairs, restrooms and meeting rooms. the western end provides a break room space with views of the ocean. piercing the strip of floors is a full height atrium to allow for intrafloor interaction as well as additional day light. the most important part of the building is the branding on the facade. the north side, with full visability from the freeway, is a pair of large interchangeable screens acting as billboards. the west facade presents a large glazed showroom and the upper floors have a large glass facade with a fritted mazda symbol. the south facade is a pair of zinc sheets shifting downward to the ground-connecting back to the concept of a contextual decomposition.
Mazda Advanced Auto Design Center doerfler studio
1. showroom 2. showroom lobby 3. entrance 4. auditorium 5. seminar rooms 6. storage and loading 7. cafe. coffe bar 8. print and copy 9. storage 10. loading dock
11. Meeting rooms 12. open studio space 13. open office space 14. Marketing director 15. Board room 16. Design director’s suite 17. guest offices 18. assistant executives 19. kitchen
15 17.18
16
8 19
13
4
11 14
2 1 7
5
11
3
12 second-fourth floor
9 8
6
10
1
10
5
20
12 10
1 5
20
spring 2009
north elevation
7 [b]
east elevation
Mazda Advanced Auto Design Center doerfler studio
site
west elevation
7 [c]
spring 2009
long section
perspective from highway 1
Mazda Advanced Auto Design Center doerfler studio
physical models 1/4� section model
spring 2009
7 [d]
base of car molding clay, perforated screens, basswood and chipboard
Mazda Advanced Auto Design Center doerfler studio
physical models
process models [basswood, chipboard, newspaper]
iteration 1
iteration 2
iteration 3
iteration 5
7 [e]
spring 2009
iteration 5