Companybook sdi

Siam Design Industry (SDI) had its humble beginnings in the year 2000, when after 17 years in the furniture making industry, Siam Design Furnishing responded to the demands of its growing list of clients by expanding its operations to offer design and fitting out services. To better reflect the broader services it offered, Siam Design Furnishing changed its name to become SDI. SDI quickly established itself as a leader in providing full-service interior design with its high standards and extensive skill set. Today, SDI has an all-embracing portfolio covering hotels, resorts, serviced apartments, corporate offices, private residences and commercial spaces. Types of services that the company provides include concept and detail design of interiors and new furniture, furniture manufacture, interior fit outs and refurbishing.

Creativity, technical expertise, excellence in execution and punctuality are the key attributes to SDI’s continued success. Each project is assigned a team of highly trained technicians who participate in projects from inception to

completion. This holistic approach fosters team owner ship of projects thus ensuring completion to the highest of standards.

Our factory is constantly updated with the latest technology to meet our stringent standards.The well-equipped factory enables SDI to design and manufacture custom designed furniture and soft furnishings in-house. This also eliminates the need to outsource parts of the assignments thereby keeping costs down for our clients.

The final touches to a project are the most crucial in determining success and creating a lasting impression.

It is for this reason that our finishing department is our greatest asset. From the initial concept to the sewing of the last stitch, our technicians cover every single facet to ensure nothing but the best. Quality is paramount.

For interiors of supreme quality and the finest craftsmanship, SDI is unrivalled in Thailand.

I remember when we first started our interior design business and first started construction. The first thing we did was create our logo and business cards within the same night that I decided to quit my previous job.

With love, SDI was created.

I started with only 1 team member, with a total workforce of around 12-15 people. From that time until now, 13 years later, SDI has gone through numerous challenges and changes that we have worked through together.

Through our close ties and cooperation with each other, we faced our first job: to design a cupboard to be placed in our customer’s house. Although it was a relatively simple job, it was challenging to those without experience, and we were proud to have finished it successfully.

I believe in effort and determination in our work.

An obstacle is not something to fear, but a test of our determination that we can overcome. At the same time, obstacles are great teachers, giving us lessons on how to approach a problem without stumbling or running away. Obstacles have become our friends. I do not believe in taking shortcuts. There is nothing that will easily give you success. Rather, every success is built upon our determination, effort, our strong knowledge base, and our capability to do what is right.

In our business, we push everyone to the limit and base our actions on reason and logic. When we want to see great results, we carefully analyze the reasons for our decisions.

Here, we support great thinkers, raising them to be leaders in their field, gradually improving our human capital.I would like to thank all of our employees and team members, both those who are currently working with us and those who have since left the business. SDI is as successful as it is today because everyone worked together to achieve great success. I would like to thank the designers and organizers of our various projects for their continued support for SDI and their role in our continual achievements.

Above all, I thank those who have encouraged us whenever we faced an obstacle, taught us to maintain our determination, honesty, and effort. I reserve my greatest thanks to my two mentors, Khun Chop Chirapanidchakul and Khun Lakkhana Iamnampol who helped me get started in this company. If I were to compare our company to a shirt, I would say that we are all buttoned up already. From now on, every step SDI makes will be full of determination, strengthened by our past experiences.

This is the pride we have in our work, and we will never tire of creating quality products for everyone.

Thitima Chirapanidchakul Executive Director

From my interior design experience combine with my experience working with SDI for over 10 years, I believe SDI has the ability to grow and develop continually as one of the best contractors in the country. We strive to develop quality solutions for our customers, using modern machinery and cutting-edge technology to produce perfection in detail. We aspire to continually improve our skill and expertise, in order to provide a top quality service and raise satisfaction among our customers. We are well prepared to face any obstacles SDI may encounter, including the challenges presented by groundbreaking technology, maintaining a strict schedule and meeting deadlines, and keeping up with new innovative designs. We hope to continually improve our technique to keep pace with changes within the industry. In the business world today, we realize that time efficiency remains an important factor. In keeping with our promises, we will make effective use of time through the use of our skilled and knowledgeable employees to produce a quality solution for our customers.

Regardless of the obstacles we may face, SDI will always deliver. We are determined to make SDI one of the most decorated and successful companies with in Thailand.

In addition, we at SDI resolve to maintain our high ethical standards within the workplace and with each of our employees. We believe that an ethical and harmonious workplace is conducive to raising principles of logic and reason, which in turn will aid us in tackling problems and disputes in the workplace. Furthermore, we aim to reinforce a procedure for every step of each project, in order to ensure that all end goal.

Although SDI may improve continually, without support and trust within the workplace, the SDI today would not exist. We would like to extend a genuine gratitude to all of our customers as you are a large part of our success.xyou to all of our customers as you are a large part of our success.

Mr. Chumpol Varasumamaythichat Project Director

In the year 1997, after I finished my education, I started my work in Siam Design, which at the time had only a small showroom selling assorted furniture around Chidlom.

I garnered much technical knowledge in the workplace that I did not learn in school, but other than the technical aspects, the company also taught me much about business and living my life.

The employees of Siam Design Industry have had, for the most part, similar experiences in starting their working careers. I started with no experience within the workplace at all, and received many lessons that built my expertise, skill and confidence from many people within the company, I can speak with confidence that SDI and its employees have grown together, like a family.

We are a large family with an excellent leader, Khun Thitima, who has led everyone on the principles of trust and faith, who orchestrated our success with vision and intimate knowledge of the interior design industry, a leader who has sacrificed much and is always ready to tackle the job with our employees at any time. Regardless of what problems may arise, all we have to do is ask for help and we will get it. Other than our capable employees, a great leader is another factor that contributes to the strength of SDI. It is another reason why SDI continues to grow to this day.

In such a competitive business environment, we understand that time is crucial to our client’s business, especially in the hospitality industry which is our key customer group. Even one day of delay may cause monetary damages in 6 figures or more, hence we place great importance in punctuality. SDI comprises of an efficient team which is able to work in sync with each other, with a system in place which allows us to deliver projects in the time agreed upon, making us the ideal choice for professional contractor work.

I started working at SDI since it was just a small, unknown furniture company. Today, I am proud to be a part of this strong team. Within ten years, Siam Design Industr y has become known for quality furniture as well as one of the key interior designers in the country. This was not achieved by chance, but through hard work and dedication from all departments of the company.

On top of our emphasis on technology, we also emphasize the importance of our human capital, as our staff are the key to success. We have always placed importance in workplace happiness through benefits, training and appropriate compensation with the belief that when our employees are happy, the end product will show quality and care. In our past projects, we have been through a variety of obstacles but they are only tests for our team’s strength and tenacity. SDI takes on these challenges as opportunities to grow and expand. We have always believed that our commitment to satisfy our customer’s needs stem from the values we place in every new team member: ‘Do what is right.’

We believe that doing the right thing will be rewarded with happiness, justice and satisfaction. For this reason, we have the privilege of taking on large projects in varied locales.

Our end results are testaments of the quality of service that we offer all around Thailand. You will see with your own eyes in the proceeding pages the various projects SDI has already raised a flag on. We will continue to offer reliable service and quality results to all of our customers. That is the promise from us at SDI.

Mr. Worapong Piyaruttanakul Finance & Accounting Director

Mr. Akachai Maha Project Director

CONTENTS Hospitality / Spa

Corporate / Bank / Medical Services

Sheraton Krabi Beach Resort

12

PTT Public Company Limited

186

Renaissance Bangkok Ratchprasong Hotel

26

Ladprao General Hospital

204

Pathumwan Princess Hotel Bangkok

34

Bumrungrad International Hospital

212

Centara Grand Beach Resort Phuket

42

Kasikorn Bank

222

Mercure Bangkok Siam

50

Asian Development Bank

230

Grand Sukhumvit By Sofitel

58

Krung Thai Bank

238

Sofitel Bangkok Silom Hotel

66

Bank Of Ayudhya

246

Intercontinental Bangkok Hotel

74

Gosoft

250

Centara Karon Resort Phuket

80

Amari Orchid Resort & Ocean Tower

86

Sirimaya By Amari

94

Holiday Inn Pattaya

102

Banyan Tree Bangkok Hotel

110

Meritus Suites State Tower

118

Rayavadee Premier Resort Krabi

126

Amari Watergate

134

Sivara Salon

146

The Rock Hua Hin Beach Resort & Spa

152

Phothalai Leisure Park

160

Pennsylvania Pattaya

168

Somerset Lake Point Bangkok

176

Shop / Restaurant Vinotto Showroom

260

Mantra Restaurant

268

Kenneth Cole Retail Store

274

Coach Retail Store

280

Skin Food Cosmetics Store

286

Residential Somerset Park Suanplu

294

Saladaeng Colonnade Condominium

302

Baan Ramindra Show House

312

Sansiri

320

Punmeechaow’s Residence

328

Hospitality / Spa Sheraton Krabi Beach Resort Renaissance Bangkok Ratchaprasong Hotel Pathumwan Princess Hotel Bangkok Centara Grand Beach Resort Phuket Mecure Bangkok Siam Grand Sukhumvit by Sofitel Sofitel Bangkok Silom Hotel Intercontinental Bangkok Hotel Centara Karon Resort Phuket Amari Orchid Resort and Ocean Tower Sirimaya By Amari Holiday Inn Pattaya Banyan Tree Bangkok Hotel Meritus Suites State Tower Rayavadee Premier Resort Krabi Amari Watergate Sivara Salon The Rock Hua Hin Beach Resort and Spa Phothalai Leisure Park Pennsylvania Pattaya Somerset Lake Point Bangkok

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Sheraton Krabi Beach Resort Work Scope: Interior Fit-Out, M&E Systems and Loose Furniture Location: Krabi, Thailand use of simple colour schemes which reflect the “beach resort” theme and identity needed to be captured.

Spacious, warm living space allows the guest to feel at ease once they step foot into their suite. Chic décor, complemented by the wooden furniture in both the living space and bathroom provides its guest with the modern and n atural environment. The use of an earthy colour pallet coexists with the beach location of the hotel. Large windows provide a constant reminder to the guest of the resort’s prime location with sweeping views of the nearby beach.

Located on one of the four archipelagos which are comprised of more than 130 islands, Krabi is distinguished by its crystal clear waters which surround offshore secluded beaches that appeal to the paradise explorer.

Composed by all the traditional features of a holiday location associated with sand, sun and excellent beaches, Krabi is accompanied with a myriad of facilities and opportunities. The Sheraton Krabi Breach Resort is one such example. Discretely nestled in 8 hectares of land right along 1.8 km of unspoilt beach, the resort features 240 contemporary Thai style rooms.

SDI accomplished their professional and pragmatic renovation of the Sheraton Krabi Resort through the

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Homely ambience created by soft tones to complement the natural environment surrounding the resort. The use of wood adds depth and warmth to the room.

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Large frameless windows provide panoramic views of the beach. Thin wooden furniture further adds to the spacious feel of the room.

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Clean and minimal design is beautified by precision finishing of craftsmanship.

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Renaissance Bangkok Ratchaprasong Hotel Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand The Renaissance Bangkok Ratchaprasong Hotel is located in the business district of Bangkok. Guests are greeted by a 200 meter exotically landscaped driveway that leads to the hotel’s iconic blue building set within a secluded oasis. This perfect location also means that trendy restaurants, nightlife and the area’s finest shopping malls including Central World and Siam Paragon, are just minutes away. Public transport is readily accessible with Chidlom BTS station just around the corner.

the project. The lobby area is large and open and to maintain this spacious feel, low profile furniture was selected to ensure this ambience was not disrupted. A notable feature is the overhead lighting that combines the properties of light and glass to create a magnificent light installation that illuminates the entire space.

Another distinctive trait of the room is the colourful rug that contrasts with the light installation. The shades of purple are a stark contrast to the white, warm light above and help provide the room with some colour.

For the bathrooms, SDI chose black marble, glass and lighting to create a theme that contrasts with the lobby area. Lights were strategically placed to act as not only lighting, but also as features.

SDI was commissioned to renovate one of the lobby areas of the hotel. The stairs leading to this space and the bathrooms that serve the area were also part of

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The bathrooms consist of patterned black marble with lighting placed strategically to double up as features.

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Pathumwan Princess Hotel Bangkok Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand The Pathumwan Princess Hotel is one of Bangkok’s 5-star hotels situated right in the heart of the city.

Sitting adjacent to MBK Centre and opposite Siam Square, it is surrounded by some of the best retail and entertainment facilities Bangkok has to offer.

Conveniently located near to a BTS station, guests can easily hop on the skytrain and within minutes get to other shopping, business or entertainment districts around the city. The Pathumwan Princess Hotel is the destination for all; whether for business, leisure or long term, visitors are sure to find the Pathumwan their home away from home.

Suite. Situated on the 29th floor with panoramic views of the city skyline, the Garden suite is the ultimate in luxurious accommodation. Furniture and decoration used imply a fusion of Thai meets West. Traditional Thai motifs can be found throughout the room whilst the clean lines of Western design can be seen in the choice of furniture. Built-in wooden furniture was designed to complement the warm colour tones of the room to create a homely ambience. The spacious bathroom features an electric privacy curtain as well as a separate bathtub and shower. The comforting atmosphere is also extended to the bathroom where beige marble and tiles were used in conjunction with the stainless steel fittings.

SDI was commissioned to renovate the hotel’s Garden

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The earthly colour tones complements the wooden furniture to create a homely atmosphere.

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Centara Grand Beach Resort Phuket Work Scope: Interior Fit-Out & Loose Furniture Location: Phuket, Thailand Instead of curtains, windows were fitted with Portuguese style wooden louvres in homage to the building’s history. Given the close proximity to the beach, SDI decided to follow a beach-theme through the use of wooden furniture and colour tones reminiscent of the beach. The pale coloured walls contrast with the dark wooden built-on cabinets and flooring. Like the vaulted ceilings that can be found in the main lobby, the guestrooms also have vaulted ceilings that also act as a prominent feature of the room. Tasked with having to renovate the bathrooms as well, SDI decided to use marble as the main material.

Stainless steel fittings provided a nice complement to the grey of the walls and floors. A notable feature is the red marble vanity table.

Lush green hills and direct access to the beach are some of the highlights of the Centara Grand Beach Resort. Located in the most secluded area of Karon Beach, all of the resort’s rooms, suites and villas face the bay and provide breathtaking views of the beach and Andaman Sea. Designed in the Sino-Portuguese architectural style, the property surrounds a waterpark that contains two slides, bathing pools, lazy river and four swimming pools to ensure guests are able to fully immerse themselves in the resort’s surrounding landscape.

For the Centara Grand, SDI was tasked with renovating each of the guestrooms in the resort. Emphasis was placed on the need to ensure the theme for the rooms followed in the Sino-Portuguese style of the building.

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The furnishing reflect the Sino-Portuguese heritage of the building whist the colour palette echoes tones commonly associated with the beach.

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Mercure Bangkok Siam Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand The Mercure Bangkok Siam is located in the heart of Bangkok’s shopping district and is conveniently located just steps away from the National Stadium BTS station. Some of the numerous shopping malls that surround the hotel include MBK, Siam Centre and Central World. The newly completed hotel features 189 superior rooms, privilege and suite rooms.

The hotel complex includes 3 bars, 2 restaurants, swimming pool, fitness centre and meeting rooms.

A unique feature of the hotel is that it is fact two hotels in one great location.

SDI submitted a design proposal for the hotel.

Mock-upswere created for a standard guest room.

The overall theme of the concept was to use warm earthy tones to create an intimate and homely setting.

Contemporary dĂŠcor was used to reflect the vibrant local culture. Low profile furniture was used to retain the modern style. The dark grey carpet contrasts well with the overall scheme of the room, but features slithers of colour that can be found in the room to visually link all elements of the concept together.

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The combination of simple design and tentative craftsmanship creates enduring interior space with pleasant user experience.

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Grand Sukhumvit By Sofitel Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand Grand Sukhumvit by Sofitel is a new hotel located in a quiet residential street directly off the lower Sukhumvit Road area of Bangkok. The hotel has twin 36-storey towers featuring 145 luxurious rooms, 241 fully equipped one- and two-bedroom suites whilst the public area block features two restaurants, a delicatessen and two bars, a fitness centre plus a sauna and swimming pool.

for air conditioning, high-speed Internet access, fire safety features and other convenience and security facilities were also included in the project. SDI collaborated with P Interior and Associates (PIA), one of Thailand’s leading interior design firms, to create a concept and design that aligned with Sofitel’s high standards. All aspects of each room were selected and outfitted by SDI aside from the carpet; including fittings and decorations. A distinguished colour scheme of beige, brown and red provide the rooms with a subtle warmth. This ambience was extended to the bathroom through the use of distinctive dark Emporado counter tops.

SDI was invited to make two mock-up rooms for the hotel in the forms of one deluxe king-size bed room and one twin-bed room. To meet Sofitel’s requirements each room was to be luxuriously fitted and furnished.

Both the mechanical and electrical systems necessary

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The tones of beige and brown create a cozy atmosphere reminiscent of home. Lightly coloured wooden furniture blends in with the overall colour scheme of the room.

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Sofitel Bangkok Silom Hotel Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand thoroughfare, not least because it hosts the city’s leading central entertainment district. Sofitel Bangkok Sukhumvit is a leading choice for event planners and for discerning business executives. For every function; from contract signings and seminars to conferences and banquets, this hotel offers a range of versatile spaces which provide unique flexibility albeit with a French twist.

Accor Hotels is a French-based corporation that is one of the world’s leading hotel operators, owning or managing almost 4,000 properties in nearly 100 countries throughout the world. It comprehensively serves travellers through a range of brands covering every segment, upscale, midscale, economy and budget, offering hotel services tailored to each customer’s needs. Sofitel is Accor’s prestigious 5-star trademark, currently established in 52 countries with 172 hotels.

Sofitel prides itself on creating unique luxury hotels in the world’s most attractive destinations by the artful blending of its French origins with the very best of local cultures. As to location, Sofitel’s approach is to be established in the foremost cities, at prestigious addresses. Sofitel Bangkok Sukhumvit is prominently located on Sukhumvit Road, in the heart of the commercial and financial districts of the Thai capital.

This is the first true 5-star hotel on Sukhumvit Road which has long been Bangkok’s liveliest downtown

SDI was commissioned to renovate the hotel’s third floor function area dedicated to conferences and meetings. Both built-in and loose furniture were designed and selected with emphasis on ensuring the aesthetic from the other function areas was also followed. The scope of the work included selecting the right material for the floor, walls and ceilings. In order to complement the other meeting spaces, SDI made sure to match the soft beige colours that could be found in the existing function areas.

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Emphasis was placed on ensuring the existing theme of the hotel was maintained.

Colours were chosen based on those already found in existing function areas.

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Intercontinental Bangkok Hotel Work Scope: Mock Up Room Location: Bangkok, Thailand rooms, the function rooms, the meeting rooms and the board room. Work was also completed on the reception areas, lounges, lift lobby and hallways. The project consisted of all aspects from fitting, furnishing and decorating these rooms. This included all the ceilings, floors, partitions and wall finishes. All the loose furniture was provided by SDI, though neither the carpets nor the art objects. Mottled beige marble flooring is a distinctive feature of most of the hallways and the lift lobby. A theme of browns, beiges and creams is dominant with highlights in gold, creating a warm and dignified ambience that is luxurious yet business-like.

Of particular note are the surrounds of all the double doors. These are distinctively coated with silver leaf, an outstanding design feature creating superbly impressive entrances. SDI also created two mock-up deluxe rooms for the InterContinental Bangkok. The work involved all surfaces, fitted units and loose furniture; mechanical and electrical services were also part of the project. Key features in the rooms are the long low storage units with exquisite imported Legno veneer facings and white stone tops.

InterContinental Hotels and Resorts is one of the world’s leading hotel chains and was the world’s first international hotel brand, with origins six decades ago in the early days of intercontinental air travel -- hence its corporate name. In Thailand, the group’s flagship property is the InterContinental Bangkok, located on a prime downtown site in the heart of the Thai capital.

The hotel’s distinctive tower with curved blue-green glass walls is a landmark amongst other prestigious buildings like the Central World Plaza mall complex, the Central Chidlom department store and the Grand Hyatt Erawan hotel. In order to achieve its objective of combining world-class standards with a genuine local experience to its guests and customers, the InterContinental Bangkok chose SDI to recreate and remodel its fourth floor. On this floor, the hotel locates all its function rooms, which it makes available for hire by outside parties for a variety of both commercial and leisure purposes.

SDI performed the interior outfitting for the ballroom, the pre-function rooms, the exhibition

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Central to the rooms are the storage units made with white stone tops and Legno veneer facings. The storage units hide the electronic appliances in the room to ensure their appearance does not disrupt the harmony of the room.

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Centara Karon Resort Phuket Work Scope: Interior Fit-Out & Loose Furniture Location: Phuket, Thailand SDI was commissioned to take part in the renovation of 218 of the property’s 335 guest rooms. These comprised 124 superior rooms and four honeymoon rooms in the Terrace Park building and 90 deluxe rooms in the three Lagoon Paradise buildings. The Terrace Building offers superior ocean view rooms, whilst the honeymoon rooms have their own oversized terrace and private outdoor jacuzzi. The time span for completing this major project was only three months; the limited time available necessitated rigorously strict planning and tight scheduling in both preparation and execution of the job. Another challenge which SDI triumphantly met was the great variety of room types and shapes which had to be renovated. SDI performed the renovation of all the flooring and ceilings in the guest rooms and provided all the loose furniture throughout the property.

All rooms have a contemporary Thai style using non-traditional colours to give a contemporary feel.

The dark furniture contrasts with the orange coloured wall to make it a feature of the room.

Central Hotels & Resorts is a leading hotel group in Thailand offering idyllic locations, international standards and gracious Thai hospitality. Its hotels and resorts can be found in Bangkok, Hua Hin, Krabi, Pattaya, Koh Samui, Phuket, Trat, Hat Yai, Chiang Mai and Mae Sot. Central Karon Resort Phuket is a modern mid-rise resort divided into four resort zones catering to: individuals, families, couples and discerning travellers - all with panoramic views of Karon Beach and the lush hinterland of hills behind. It is a popular holiday resort offering the visitor everything that is expected from a tropical island holiday. From the fringe of Phuket’s emerald green hills, the crystal clear waters of the Andaman Sea stretch out towards the horizon. Three minutes’ walk away, Karon Beach displays the majestic sweep of one of the finest soft, white sandy beaches to be found on this island which is Thailand’s premier beach holiday destination and one of Asia’s leading destinations.

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Amari Orchid Resort and Ocean Tower Work Scope: Loose Furniture Location: Pattaya, Thailand For the Amari Orchid, SDI created five mock-up rooms including: an Executive Suite, a Duplex Suite, Ocean Deluxe rooms and a Family Room, executing designs made by P49 Deesign & Associates; a leading Thai design company. The open-plan bedrooms have a contemporary Asian-theme with the use of glass, polished stone, dark wood combined with splashes of red to create a warm ambience. A signature feature of the bedroom layouts is an open-fronted bathroom located behind the bed which may be screened off, if privacy is desired by lowering a blind. The bathrooms are embellished with white terrazzo surfaces to complement the stainless steel fittings. SDI constructed and installed all the features of these rooms in addition to selecting all the loose furniture. Public and privileged areas such as the main lobby, business centre and Essence Coffee Shop were also outfitted and furnished by SDI.

Amari Hotels and Resorts is one of Thailand’s leading and most dynamic hotel chains with impressive properties in all the major Thai tourist destinations. The Amari Orchid Resort & Tower is in Pattaya, Thailand’s most popular beach located some 100 kilometres to the southeast of Bangkok on the eastern Gulf of Thailand coast. A striking new landmark on Pattaya’s luxury scene, the Amari Orchid Resort & Tower is situated at the quiet northern end of Pattaya. This immense resort hotel combines two properties, the luxurious 5-star Ocean Tower and the idyllic 4-star Garden Wing. Set amid 10 acres of beautiful tropical gardens, the Amari Orchid Resort is ideal for family vacations. Spacious rooms afford scenic views; international restaurants offer a wide choice of delicious cuisine while championship tennis courts, a free-form swimming pool and a lap pool, both with jacuzzis provide recreational diversions. The Amari Orchid is equally suited to the business traveller, boasting many dedicated business features.

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The bright colours on the ceiling and floor are complemented through the use of dark furniture to provide a visual contrast. The open plan layout, white ceiling and large windows create an open and airy ambience.

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Sirimaya Hotel Sirimaya By Amari Work Scope: Mock Up Room Location: Koh Samui, Thailand Amari Hotels and Resorts is a leading Thai-owned hotel chain. The Sirimaya by Amari is a new brand within the Amari group. With a distinct identity from that of the rest of the Amari chain, it will be targeted towards upscale tourists and well-heeled visitors.

The brand’s pilot project will be a 110-room hotel on the famous resort island of Koh Samui. Located on Chaweng Beach, it will occupy 1.6 hectares and boast a 170-metre-long beachfront. SDI was commissioned to create a mock-up for a standard guest room at Sirimaya by Amari.

The project encompassed all aspects from concept to execution. Built-in furniture was designed in addition to the selection of all floor, skirting, wall and ceiling finishes as well as loose furniture and fittings. Both mechanical and electrical systems were also designed

by SDI. Polished wood was combined with shades of white to create a light and airy atmosphere in each of the rooms. The bathrooms were outfitted with stainless steel fittings and white basins to further enhance the spacious feeling created by the large panes of glass and open-plan design.

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The bathroom as seen from the bedroom. A clear visual connection between the two rooms is achieved through the use of large glass sliding doors.

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Holiday Inn Pattaya Work Scope: Mock Up Room Location: Pattaya, Thailand Holiday Inn is a world-renowned hotel brand, part of the prestigious InterContinental hotel group. Pattaya is Thailand’s biggest and busiest beach, located on the Gulf of Thailand coast just two hours’ drive from the capital, Bangkok. For the new Holiday Inn Pattaya, SDI was commissioned to create two mock-up rooms, one as a model for the hotel’s projected deluxe king-size bed rooms and the other as a model for its projected twin-bed rooms.

For this project SDI collaborated with P49 Deesign & Associates to create a theme using a neutral colour palette and clean lines to maintain the contemporary trademark of Holiday Inn. Shades of grey were juxtaposed with the neutral colour tones to provide bursts of colour. The work completed involved all surfaces, furnishings, fittings for the rooms in addition to the external balconies.

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Banyan Tree Bangkok Hotel Work Scope: Mock Up Room Location: Bangkok, Thailand The SDI group, known foremost for its interior outfitting abilities, were employed to design and construct three spa suites – known to be Banyan Tree Bangkok’s trademark. This project allowed SDI to showcase their interior architectural service evident in their floor, wall and ceiling work as well as the inclusion of loose furniture. Both the inclusive traditional aspects combined with the black and white colour scheme support the overall professional look and feel of the Banyan Tree Hotel. SDI combined the clean modern lines of western design with the subtle colour palette of eastern design to create an aura of relaxation, revitalisation and rejuvenation.

The Banyan Tree group is a leading manager and developer of premium hospitality establishments in the Asia-Pacific region, running 23 resorts and hotels as well as 65 spas. Subsequent to the launch of its first resort in 1994, Banyan Tree has received over 300 awards and accolades for its properties, in which spas are one of their key features. Banyan Tree Bangkok is a luxury 5-star hotel with a unique slab shape that dramatically rises like an immense chocolate bar above Sathorn Road, in the heart of Bangkok’s central business and embassy district. The hotel prides itself on many outstanding features, amongst which Banyan Tree Spa Bangkok is especially notable. The spa offers its facilities to outsiders seeking a day spa experience as well as to the hotel’s in-house guests; it is beautifully designed to exude the aura of a particularly Asian style of relaxation, revitalisation and rejuvenation.

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The traditional colour scheme of black and white pays homage to the Banyan Tree Hotel’s long established history.

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Meritus Suites State Tower Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand Meritus Suites State Tower is a deluxe serviced residence located in the heart of Bangkok’s dynamic gems and jewellery district, on the corner of Silom road and Charoen Krung road. State Tower is the tallest landmark in this long-standing business district which also contains leading luxury hotels such as The Oriental.

Reaching 247 metres into the sky, boasting 68 storeys, it is Bangkok’s second highest building and Southeast Asia’s largest building by volume. State Tower is also almost certainly the world’s tallest neo-classical building, ribbed with neo-classical balconies on every floor, cloaking the whole building with a distinctive sculptural relief, bizarrely but triumphantly topped out with an immense, circular, domed Palladian gazebo.

State Tower is a comprehensive residential complex which includes a specialist shopping plaza hosting top international brand names and a selection of restaurants and eateries. Meritus Suites State Tower is a full-service residence offering a wide range of facilities, occupying 18 floors of State Tower. It offers 462 suites with balconies commanding stunning views of the Chao Phraya River and a panorama of the sprawling metropolis. The spacious suites, ranging from 66 to 944 square metres in size, are among the largest serviced residences in the city, luxuriously appointed and fully furnished with modern conveniences.

Additional facilities include the Meritus Club Lounge and the Business Centre.

range of exquisite floor-to-ceiling decorative panels and screens. Major features are the extensive glass panels with large vertical leaf motifs which were outsourced. Made by SDI, the waiting area furniture consists of long square-angled sofas upholstered in shades of grey. The signature feature of the furnishings is the series of box-shaped, linen-sided lamps placed at the sofa ends and atop the reception and service counters at each end. The central area is underlined by a dark red carpet with gold and black spiral motifs. Meritus Club Lounge is an exclusive two-level leisure facility featuring various seating areas designed for dining, reading, playing games and simply relaxing. SDI outfitted the large elongated space with dark wood panelling, lighting fixtures, tables, chairs, armchairs and sofas, amongst other essential elements. The style is conservative contemporary and the seating arrangements range from card-table and upright chair type to soft sofa and coffee-table type. The colour scheme is a distinguished yet relaxing palette of brown, gold, fawn, grey, black and burgundy. A notable feature is the spiral staircase with glass banisters, floored with solid wood, leading to the upper level. A decorative highlight is provided by a cluster of cylindrical hanging lampshades in retro 60s style. Dark wood bookcases are placed so as to function as partitions between the various areas, whilst at the same time offering a reading material service to club members. The Business Centre was designed to satisfy all normal business requirements, fully equipped with office facilities, broadband internet connectivity, personalised secretarial and administrative support, message, mail and postal service, and meeting rooms of varying sizes. SDI outfitted the elegant reception area with its decorative wall features and long crimson spiral-patterned carpet. For the functional business areas such as the meeting rooms and computer workstations, SDI outfitted the environment and sourced the appropriate furniture and equipment, creating working areas that are both efficient and attractive.

SDI was commissioned to undertake the interior outfitting of the ground floor lobby, the Meritus Club Lounge on the 51st and 52nd floors and the Business Centre on the 51st floor. Created by the leading interior design company PIA, the design concept is a fusion of East and West, united by a palette of warm, earthy colours, using local materials and modern styles so that Asian grace blends easily with Western design principles to create a resonant and restful effect.

In the marble-floored lobby, SDI outfitted every feature of this elegant space which includes a wide 119

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Simple texture lines on fabrics and wooden features help soften the otherwise professional setting of the lounge area.

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Rayavadee Premier Resort Krabi Work Scope: Interior Fit-Out & Loose Furniture Location: Krabi, Thailand Rayavadee Premier Resort is one of Thailand’s most beautiful and most unique resort hotels with a spectacular location and spellbinding ambience. The original resort was built a decade ago upon an isolated peninsula amid a coconut plantation that lies between two crescent beaches overlooked by a towering limestone outcrop with sheer cliffs which forms a mighty headland on whose far side is another beach. With further cliffs forming a backdrop on the landward side, the location is cut off from the mainland of Krabi province; it can only be reached by boat – there are no roads. This remote combination of lush greenery, superb beaches and dramatic mountains is the setting for a fantastic getaway; a resort hotel of great luxury and unique character in which guests stay in round, mushroom-like villas amid tropical gardens and coconut groves, embraced by nature yet attended by all the deluxe amenities of a five-star hotel.

tasks involved a wide variety of interior spaces. In the public areas, these ranged from the fully enclosed lobby with its high vaulted ceiling to the semi-outdoor coffee shop which gives onto a garden; from the Raitalay Terrace open-sided beachside restaurant to the Andaman Grotto bar located inside a cavern within the limestone outcrop. SDI was tasked with producing and/or providing all furniture, fittings and surface finishes for the project. These ranged all the way from the fine luxury fittings in the deluxe pavilions to the hard-wearing chairs of the beachside restaurant terrace. All accommodation at Rayavadee Premier Resort consists of detached units, mostly two-storeyed that are either classed as a pavilion or villa. In total there are eight variations including Hydro Pool Pavilions and Spa Pavilions, two-bedroom family villas and expansive three-bedroom villas with butler service.

With each variation having its own style and level of luxury, the renovation task required several different approaches in the refitting of all built-in elements such as closets and panelling. Walls had to be refinished and wooden surfaces repolished. New decorative items had to be sourced to ensure they complemented the new style of each room. Rattan was widely used in order to express the tropical location of the resort. Rattan armchairs, tables and lampshades feature frequently in the rooms with the most notable feature a rattan screen that lines the ceiling of the domed lobby. SDI produced all the new fittings and furniture at its Bangkok factory before transporting to the site at Krabi by truck and boat.

SDI was commissioned to do a complete renovation of the resort’s shared hospitality areas such as the lobby lounge, restaurants, cafes and bars and a renovation of the resort’s one hundred villas involving about eighty per cent of their facilities. The project also required SDI to undertake all necessary mechanical and electrical work in the same areas. Conditions were challenging, as all materials had to be brought in by boat and no trees could be felled to assist access; the resort is proud of its environmental credentials and concerned to maintain them which SDI fully committed to respect and work within the environmental constraints. The

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Owing to location, rattan was a key material used to furnish the rooms. To complement the rattan, a textured wall with bamboo acts as a feature wall to complete the earthy theme.

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Amari Watergate By Onyx Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand garden overlooks the city on the south side whilst the west side of the same floor features a 30-metre freeform outdoor pool in a tropical garden setting, plus a poolside café-bar.

Amari Watergate Hotel is the flagship hotel of Amari Hotels and Resorts, a highly respected Thai hotel chain. Opened in the mid-1990s as one of Bangkok’s largest hotels, Amari Watergate Hotel became reclassified as a five-star hotel as a result of the comprehensive upgrading renovation recently carried out. Prominently sited in Bangkok’s bustling shopping and commercial district of Pratunam (the Thai word ‘pratunam’ means ‘water gate’), the stylish Amari Watergate Hotel has 569 rooms and combines the luxury of well-appointed, spacious guest rooms with fine restaurants and extensive recreational facilities. There is an executive floor, banqueting and convention facilities and a business centre. The hotel has eight restaurants and bars, the cuisine ranging from Thai and Cantonese to Italian and American. An eighth floor landscaped

SDI was commissioned to perform a major renovation of all 543 rooms and 26 suites in the hotel in addition to the corridors, lift landings and lift lobbies on the guest room floors. The focus of the project was to provide new furniture, upholstery and bed headboards as well as to refinish existing surfaces. The functional modern-style rooms use a colour palette that is able to cater to both business and leisure guests. The corridors were fitted and furnished in a classic style featuring polished floors and dark timber furniture to complement the rooms.

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The bedroom uses a combination of naturally treated wooden furniture with different tones to create subtle color contrast.

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The combination of lightly coloured polished floors and dark timber ensure the space is casually elegant , yet professional.

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Sivara Salon Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand The Amari Watergate Hotel located in central Bangkok, hosts the Sivara Spa as one of its luxury services. The spa employs the service of highly trained therapists to perform treatments which enrich the luxurious and captivating lives of their guests. Within this spa, the Sivara Salon provides the service of hair, nail and beauty for both men and women.

to renovate the majority of the location; this included the installation of all fittings and display units as well as the relocation of the mechanical and electrical systems.

In addition to the eight treatment rooms, the reception and waiting area were also included in SDI’s scope of work. A prominent feature of the salon is the chestnut-brown wall which contrasts with the clean white surfaces of the salon. Partition surfaces in patterned cement relief were used to extend the work space of salon to utilise the prominent modern and high-end nature of the salon.

The east meets west cultural fusion of the colour scheme and decorations provide the Sivara Salon with a distinctively attractive backdrop. SDI was commissioned

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The woven, chestnut brown feature wall is a focal point of the room. While clean and simple furniture was chosen to reflect the high-end nature of the spa.

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The Rock Hua Hin Beach Resort and Spa Work Scope: Interior Fit-Out & Loose Furniture Location: Hua Hin, Thailand suites. Most of the rooms have an open-style bathroom and all rooms have private balconies with private sunbeds and patios.

The Rock Hua Hin Beach Resort & Spa is a luxury beachfront boutique hotel in Hua Hin on the western coast of the Gulf of Thailand, southwest of Bangkok.

Hua Hin is a seaside resort town originally favoured

by Thai royalty; this old fishing port is now an upscale international destination boasting an increasing number of elegant accommodation options. The Rock Hua Hin is a fine example of this trend. The resort hotel boasts 26 luxurious rooms featuring detached low-rise buildings amid lush tropical gardens and an atmospheric freshwater pond setting. The guest rooms comprise four deluxe rooms, twelve executive deluxe rooms, seven deluxe suites, one sea view villa and two beachfront villa

SDI was commissioned to completely outfit all the guest rooms in the resort. The works included all interior fittings, surface finishes and loose furniture in the bedrooms and bathrooms. SDI also designed both mechanical and electrical systems. The overall colour scheme is a warm medley of brown, yellow, orange and red and as a result dark wood boarding was chosen as the flooring for all bedrooms whilst all bathrooms used terrazzo.

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As a source of relaxation and reinvention, it was necessary to create a comfortable environment. Browns and other warm tones were chosen to ensure this was created. Organic materials were chosen for the furniture to further add to the ambience.

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Phothalai Leisure Park Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand with four beds. The design brief was to provide a contemporary interpretation of traditional Thai style.

SDI outfitted the teak panelling and floors, the wallpaper and provided the loose decor items to provide a suitably elegant and authentic Thai feel. Teak was the main material used as it creates a historical atmosphere owing to its common usage in royal Thai palaces. To further this concept, heavy teak platforms for the massage beds were also designed in the traditional style. Each room has an en-suite bathroom and steam room whilst the private rooms also have a jacuzzi. The main feature is the teak spiral staircase leading from the entrance hall to the upper floor was designed, produced and fitted by SDI – a difficult job requiring all the first class expertise and craftsmanship which the company is renowned for.

Phothalai is a centre of traditional Thai massage and modern spa services presented in a contemporary and luxurious manner. Spacious and extensive, the institute is located on a 28 rai (4.5 hectares) plot in a semi-rural area within the northern suburbs of Bangkok.

The institute is divided into three zones: a large reception area, a main building with massage halls and therapy rooms and a third more exclusive building. In its strongly Thai design style, the complex draws on Thailand’s three major historical periods: Sukhothai, Ayutthaya and Rattanakosin. SDI was commissioned to design and outfit the interior of the third zone known as the Executive Building - which is the most luxurious part of the complex, a deluxe two-storey structure.

Within the building are eight private massage suites for individuals or couples and one large massage suite

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The historical importance of teak in Thai culture and the sheer size of the sweeping staircase make it a centre piece.

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Pennsylvania Pattaya Pennsylvania Pattaya Work Scope: Mock Up Room Location: Pattaya, Thailand Pennsylvania Pattaya is located at the world-renowned tourist destination and one of Thailand’s busiest beaches, Pattaya Beach. Pattaya, a bustling relaxing centre located just a leisurely two-hour drive from Bangkok.

was chosen as the main colour to help enhance the open feel of the room. A pale blue feature wall provides a splash of colour and doubles as the focal point of the room. The bathroom is defined by two wooden sliding doors. Sliding doors were chosen to create a subtle distinction between the bedroom and bathroom, so as to retain the openness of the room. In continuing the natural theme; beige textured tiles were used in the bathroom. Stainless steel fixtures and glass were used to complement the tiles. Within the bedroom, brushed aluminium was used for electrical items to complement the built-on wood grain furniture.

SDI was commissioned to create a mock-up for the hotel’s projected king-size bed room. A soft colour palette was chosen to create an organic and airy ambience to give a visual sense of the gentle sea breeze called Pattaya. Low profile wooden furniture was designed to complement the soft colour tones of the room to produce a sense of spaciousness. White

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The low profile furniture maintains the openness of the room. The accents of blue help create visual focal points around the room and provide a soothing effect.

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A clear visual connection between the bathroom and bedroom is possible due to the large sliding door.

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Somerset Lake Point Bangkok Work Scope: Interior Fit-Out, M&E Systems and Loose Furniture Location: Bangkok, Thailand Somerset Lake Point Bangkok, under the Somerset Serviced Residence group of properties is managed

by The Ascott. The building is owned by the Government Officer pension fund with 2 buildings, Building A and Building B. SDI has renovated many types of rooms, including Premier, Executive types as well as one bedroom units and two bedroom units.

SDI’s responsibility ranges from demolition, woodwork, tiling in bathrooms, painting, built-in furniture and furniture pieces, as well as electrical, plumbing and air conditioning system set up.

Renovation began in June and is forecasted to complete in February 2014.

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The perfect blend of wood and stone allows for furniture pieces of great functionality, while retaining the warmth as if at home.

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Corporate / Bank / Medical Services PTT Public Company Limited Ladprao General Hospital Bumrungrad International Hospital Kasikorn Bank Asian Development Bank Krung Thai Bank Bank of Ayudhya Gosoft

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PTT Public Company Limited Work Scope: Interior Fit-Out, M&E Systems and Loose Furniture Location: Bangkok, Thailand lobby needed to have a bright, clean and inviting atmosphere. This was achieved by using lively coloured furniture to provide visual accents that contrasted with the neutral tone of the surrounds. White vinyl was chosen as the flooring to help emphasise this. Areas restricted to staff feature contemporary low profile furniture were chosen to help enhance the spacious feeling created by the open floor plan.

Grey patterned carpet was chosen to contrast with the white ceilings. Executive offices contain darker furniture to distinguish between executive staff and normal staff. Lime green partitions subtly add colour to the modular furniture whilst also providing some privacy in the shared work space. The meeting rooms feature heavy usage of wood to complement the neutral colour palette of the furniture.

Different wood grains, colours and patterns were used throughout the project to create variety.

PTT is one of the largest corporations in Thailand and also the only Thai company that listed in the Fortune Global 500 companies. It owns extensive submarine gas pipelines in the Gulf of Thailand, a network of LPG terminals throughout the Kingdom and is involved in electricity generation, petrochemical products, oil and gas exploration and production and gasoline retailing businesses. PTT is publicly owned and has an ambitious expansion program; with the aim to be in the top 100 Fortune 500 companies. This rapid expansion also meant extensive development of its headquarters in Chatuchak, Bangkok.

SDI was awarded a part of that challenge when they were commissioned to fit out the offices, executive offices, meeting rooms and public areas of PTT’s headquarters. Each area was approached differently as the needs of the user varied. SDI decided the main

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Wooden features and modular work units ensure a sociable uniformity throughout the work space.

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The versatility of wooden wall panels served to provide both functional use and aesthetics.

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Ladprao General Hospital Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand of the wall surfaces, plus the covering of pillars and partitions with light wood veneer, creating a light and clean atmosphere, with soft acoustics. The flooring in the public and medical facility areas is of white vinyl. In the offices and consulting rooms, SDI fitted veneer wall panelling, glass wall partitions and navy carpeting in addition to other details such as the lighting, both concealed and direct.

In the ground floor reception area, a circular customer service desk is the central feature. Completing the decor and enhancing the pleasant ambience of the new building, many blank spaces on walls are beautified with large original artworks in modern abstract style. Ladprao General Hospital’s new extension is a fine example of the wave of hospital renovation and re-equipment that is currently taking Thailand to a higher and most notable level in the global health industry.

As part of a major upgrading and market repositioning, Ladprao General Hospital constructed a large extension to its original building, adding new departments and facilities. The new building has six-storeys and 4,000 square metres of floor space. It is distinguished by a central atrium with a transparent white ceiling which allows considerable daylight to fall inside and pleasantly illuminate the public areas. The new extension also provides the new main entrance to the hospital for patients, providing a much more spacious, efficient and welcoming facility for the hospital’s patrons, as well as a much enhanced working environment for the staff. The departmental facilities of the various medical specialities are positioned around the central atrium well on each floor.

SDI was commissioned to outfit the interior with all fixed fittings and to do the surface finishing. The blueprint called for white emulsion paint on most

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Light fixtures were hidden behind the walls to create a glowing effect. Gold leaves which are traditionally used for religious purposes were patched on the walls as decoration to emphasise the local culture.

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Bumrungrad International Hospital Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand sense of relaxation and gives a more homely feel. The patient rooms consist of horizontal wood panelling to create a visual language that links the private rooms to the public lobby areas together. Storage spaces were built in to the walls using the wooden veneer to seamlessly blend in with the overall atmosphere.

Loose furniture such as moveable cabinets was specially designed, using the same material as the walls and flooring to retain the holistic approach. A combination of down lights and concealed lighting creates a light atmosphere whilst clean lines and low profile furniture in waiting areas and presentation rooms imply a sense of spaciousness and enhance the modern ambience.

The design and installation of all electrical and mechanical systems were completed by SDI.

Bumrungrad International Hospital is an internationally accredited, multi-specialty hospital located in Bangkok.

Founded in 1980, it is the largest private hospital in South East Asia with 554 beds and 30 specialty centres.

State of the art diagnostic, therapeutic and intensive care facilities make the hospital a one-stop medical centre. The hospital serves over a million patients annually with almost half of them being international patients.

With the hospital’s desire to further expand, Design Worldwide Partnership collaborated with SDI to perform major renovations to the hospital interior. The brief was to create a fresh and contemporary theme that reflected the hospital’s pioneering reputation. The warm colour palette of browns and beiges creates a

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Colours not often seen in a hospital such as olive and beige help to give the hospital a warmer atmosphere.

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Homely atmosphere is created through the use of extensive wooden features. Dark and textured wood panels contrast beautifully with white interior and adds life to the room.

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Kasikorn Bank Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand design with Asian themes. A palette of light colours was chosen to create a spacious and airy atmosphere.

Trademarks of contemporary design include clear, clean and crisp lines as exemplified by the furniture selection. The main area of the bank branch is decorated with stunningly simple and stylish black furniture that has been masterfully employed to create a focal point amongst the neutral colour scheme. A notable element of the concept is the feature wall in the waiting area that has been designed to replicate bamboo – a plant native to Asia. The ceiling lights are placed in recesses overhead to create slithers of light. In the corner of the room is a wall dedicated to four levels of shelving made out of light wood veneer. Executive areas in the branch are defined by floor-to-ceiling glass panes that are semi frosted to ensure privacy.

Kasikorn Bank is the fourth largest commercial bank in Thailand. The bank offers consumer, commercial and corporate banking services including: lending, deposit-taking, credit card services, international trade financing, custodian services, asset management and investment banking services. The bank has an extensive network that extends throughout all of Thailand’s provinces including 729 branches, 5900+ ATMs and 86 foreign exchange offices. Kasikorn Bank is starting to expand internationally with branches in America, Hong Kong and China.

Expansion is the perfect opportunity for the bank to reinvent its’ aesthetic style. SDI was tasked with developing a new design scheme that could be applied to the bank’s future branches. SDI set about creating a concept that was modern and melted together European

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Hidden LED strips create an exciting transition between light wood veneer and colder, hard-edged materials such as glass and aluminium.

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Asian Development Bank Work Scope: Interior Fit-Out, M&E Systems and Loose Furniture Location: Bangkok, Thailand Since its founding in 1966, ADB has been driven by an inspiration and dedication to improving people’s lives in Asia and the Pacific. By targeting investments wisely, in partnership with developing member countries and other stakeholders, ADB aims to alleviate poverty and help create a world in which everyone can share in the benefits of sustained and inclusive growth.

were stacked together in a pattern to create walls and also acted as storage space. The walls were positioned along the perimeter of the floor, adjacent to the windows, to create a separation between senior staff offices and the centrally located work space of the remaining staff. White furniture was selected to further enhance the minimalistic ambience. A dark grey carpet with subdued patterns was chosen to contrast with the abundance of white. The idea behind using such a simple colour palette and understated furniture was to reflect ADB’s core principles.

For the ADB, SDI designed a mock-up of the executive rooms and the main work area. The open-plan design of the floor allowed SDI to imply divisions in the workplace through the use of partitions. White boxes

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White boxes act as partitions as well as storage units. The small spaces between the boxes provide a constant visual connection between either sides of the partition.

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Krung Thai Bank Work Scope: Loose Furniture Location: Bangkok, Thailand was the variety of upholstered armchairs and sofas produced for the use of customers in the extensive main banking hall and for both clients and staff in the spacious private areas. SDI developed the varied chair designs from basic blueprint images, creating classic modernist style features. Notable items include the broad low-backed armchairs covered in a royal blue chenille fabric and the black padded leatherette benches, some extending to the enormous size of four metres by two metres. Also distinctive are the chunky, square-formed sofas and armchairs in browns, blacks and greys. The vast differences between the chair styles reflect SDI’s skill and ability to design and create for all atmospheres.

Krung Thai Bank, a government-owned institution of major economic significance, is Thailand’s second biggest bank in total assets and in number of branches.

In a new era of heightened competition, the Thai retail banking sector has undergone massive rebranding and renovation in the last few years with each bank aiming to enhance its public image, improve its functional efficiency and expand its customer base. As a part of this process, Krung Thai Bank recently inaugurated a splendid new head office at the start of Sukhumvit road in downtown Bangkok.

SDI was commissioned to provide the loose furniture for both the public spaces and the private consultation and conference spaces. A major element of the project

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Casual ambience was created through the use of wood and brightly coloured furniture. Darker, squared-out ceiling acts to keep the atmosphere smart.

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Bank of Ayudhya Work Scope: Interior Fit-Out, M&E Systems and Loose Furniture Location: Bangkok, Thailand The Bank of Ayudhya is one of Thailand’s leading banks, established for six decades and ranked fifth in total assets and number of branches. The Thai retail banking sector has undergone massive rebranding and renovation in the last few years with many banks undertaking a complete restyling and rebranding of their branches to draw customers and to improve their functional efficiency, as well as to clearly identify themselves within the banking market.

according to the bank’s new design scheme. The proposal encouraged the repetitive use of the bank’s trademark yellow to encourage public identification.

SDI undertook the outfitting of all the fixed furnishings, partitioning, flooring and the refinishing of all surfaces. SDI was responsible for fitting all mechanical and electrical systems in addition to installing the necessary security equipment. As a result, the Bank of Ayudhya has a greatly enhanced image on the streets, in the public mind and in the business circles of Thailand.

The Bank of Ayudhya engaged SDI to carry out the interior refurbishment of all its retail branches,

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Gosoft @ 20th Floor CP Work Scope: Interior Fit-Out and Loose Furniture Location: Bangkok, Thailand In collaboration with J106 Company, SDI submitted a design proposal for the remodelling of the 26th floor which houses the company’s meeting rooms. J106 was responsible for the development of the concept whilst SDI executed the mock-up of the final design.

The project encompassed all public spaces including: reception areas, waiting and lounge areas and support areas. The overall concept included the use of neutral colour tones to create a spacious and light ambience.

The wood-grain flooring used for the waiting area combines well with the solid-coloured furniture to enhance the breezy atmosphere. A notable feature of the waiting area is the bright red multi-faceted decorative display. Public areas like the reception and waiting areas have floor to ceiling artworks depicting images of nature.

Gosoft is a subsidiary of CP ALL Seven Eleven, is one of the leading IT consulting and development companiesin Thailand. The company is equipped with a team of qualified and experienced professionals assisting client’s business with all their technological requirements including: in-house development of proprietary business software applications, implementation of the world’s leading hardware/software and networking products servicing client’s operations.

CP ALL Seven Eleven’s head office is at CP Tower, a major high-rise office block in Silom road, Bangkok’s liveliest district. The 27-storey tower was built in the 1980s and was at one stage, tallest building in the immediate area.

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Organic lines feature in a clean, structured environment adds element of fun throughout the space. High and brightly lit ceiling also help keep the room cheerful.

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Symmetrical patterns and dark colours were used to define a distinction between executive space and other areas.

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Shop / Restaurant Vinotto Showroom Mantra Restaurant Kenneth Cole Retail Store Coach Retail Store Skin Food Cosmetics Store

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Vinotto Showroom Work Scope: Interior Fit-Out, M&E Systems and Loose Furniture Location: Bangkok, Thailand Vinotto was an imported furniture store created by none other tham Thitima Chirapanidchakil – SDI’s project director. The store was located in Sukhumvit Soi 26; Bangkok’s most fashionable street where many of the city’s trendy businesses are found. The store was situated in a multi-storey office block and formed the lower frontage of the building. SDI oversaw this project from concept to construction. Rising nine metres high, the exterior walls were predominantly made from plate glass allowing passing traffic unobstructed views of the furniture displayed and also allowed for plenty of daylight to enter into the showroom.

The furniture was organised in a functional manner allowing customers to gain a sense of how the furniture would look and feel in a home environment.

The interior space on the ground floor was L-shaped.

The long front space was floored in white epoxy whilst the slightly raised rear of the space had all its surfaces -- floor, rear wall and ceiling – formed of oak boarding painted dark brown. The bedroom area was located in the rear and featured dark grey epoxy for the floor finish and matte grey for the wall finish.

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Furniture and decorative items are placed as they would be seen in homes

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Mantra Restaurant Work Scope: Interior Fit-Out & Loose Furniture Location: Pattaya, Thailand Mantra Restaurant and Bar is located in the grounds of the Amari Orchid Resort, Pattaya. For Thailand’s biggest beach resort, Mantra is a spectacular and inspired innovation. Set on two levels, the uniquely decorated restaurant fits 180 people and features a walk-in glass wine cellar. There are five zones within the restaurant; each with its own distinct theme.

The Hedonist Harlem features a hanging bed whilst

the exotic Opium Den is dimly lit and features oriental dĂŠcor reminiscent of the olden days. The use of black granite combined with vivid red creates a sleek yet intimate ambience. Dramatic towering treasure walls create focal points with an eclectic collection of artifacts. SDI was responsible for the concept and sourced all furniture and dĂŠcor.

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Kenneth Cole Retail Store Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand Kenneth Cole is a New York-based producer and seller of men’s and women’s footwear and fashion accessories. A fast expanding company, Kenneth Cole retail stores are found throughout the United States and in many countries in Latin America, the Gulf and East Asia. SDI was engaged by Kenneth Cole to outfit its first Bangkok store on the ground floor of Siam Discovery, an upscale shopping and leisure mall in the Siam Square area of downtown Bangkok. The job entailed working to strict specifications on design, materials and finishes determined by the

New York head office for all its stores worldwide.

Nevertheless, SDI managed to source all the required materials in Thailand and to complete the job according to plan with notable success. The store features a clean white minimalist style with three or four levels of deep wall shelving on which the merchandise is displayed at wide intervals, like art exhibits rather than fashion items. Concealed lighting and polished wood board floors complete the layout.

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The sale items contrast with the predominantly white space to ensure they are the main focal points of the room. The white makes the room appear light and spacious whilst also maintaining an elegant feel.

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Coach Retail Store Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand Considered a classic part of the landscape of American design, Coach is a leading US manufacturer and retailer of women’s fine accessories and gifts in leather, suede and signature fabric; specialising in handbags, purses and wallets. SDI was engaged by Coach to outfit its first Bangkok store at The Emporium, an upscale shopping and leisure mall in the Sukhumvit road residential and tourist area of downtown Bangkok.

The space allocated was just inside the second floor entrance to the Emporium department store. The job entailed working to strict specifications on design,

materials and finishes determined by the US head office for all its stores worldwide. The job was a success as SDI managed to source all the required materials in Thailand and was able to complete the job according to plan. The store features a clean and bright off-white look, offset with some mid-brown veneer wall and counter panelling. The layout features three levels of deep wall shelving and stand-alone display tables and shelf units. Concealed lighting and white composite flooring complete the layout.

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Skin Food Cosmetics Store Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand Skin Food is a Korean cosmetics manufacturer with headquarters in Seoul. Established in 1957, the company has a pedigree of half a century and is expanding into international markets with its affordably priced, food- based products aimed at younger women. Rather than retailing its products on the open plan floors of department stores, as most well-known cosmetics manufacturers do, Skin Food has a policy of individual enclosed stores located within shopping malls. SDI was commissioned to outfit the new Skin Food store

at Central Bangna, a popular shopping mall in the eastern suburbs of Bangkok. Specified by the Korean head office, the interior design entailed beige brick walls with light wooden flooring and a white ceiling fitted with multiple inset spotlights. The display areas were formed by lighted wall shelving and rectangular stand-alone tables with their own lighting stands. The overall ambience is clean, bright, simple and spacious.

SDI was responsible for fitting all features including the mechanical and electrical systems.

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The organic colours and simple layout reflect the natural philosophy of the brand.

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Residential Somerset Park Suanplu Saladaeng Colonnade Condominium Baan Ramindra Show House Sansiri Punmeechaow’s Residence

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Somerset Park Suanplu Work Scope: Mock Up Room Location: Bangkok, Thailand SDI was commissioned by Ascott to realise their design through providing the loose furniture in all the residential rooms and shared areas. The style is contemporary and clean-lined with the armchairs, sofas, tables and counters largely square or rectangular in vertical and horizontal form. The materials are a combination of dark-stained wood and upholstery in cream beige or light grey. In the ground floor restaurant, notable features are the five bar stools in dark-stained wood with beautifully curved, rectangular seats of four centimetre thickness. In the lobby lounge, especially noteworthy are the side tables in the form of traditional Thai long drums, made of solid dark-stained wood. Furnishings in the private apartments follow a similar style combining the dark wood and soft shades of colour to create an elegant look with a homely feel.

Rising from the centre of a half-acre of lush gardens, this is one of the Ascott Group’s more than 120 serviced residences in Asia-Pacific, the Gulf and Europe. Located just minutes from the business district of Silom and Sathorn road, the serviced apartments are ideal for corporate housing and interim accommodation. The apartments are designed for the international executive and family who find that the personalised services and facilities offered in the securityof a private apartment are a welcome alternative to a hotel or a private residence. Spacious, fully furnished apartments are available in a variety of layouts. The 235 serviced residences, ranging from one bedroom to three-bedroom units and penthouses, provide the comforts of a private home with a spacious living and dining area, fully-equipped kitchen and a balcony. Technological conveniences such as home entertainment systems and high speed broadband are present in every apartment.

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Saladaeng Colonnade Condominium Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand various customer needs, the apartments are in various sizes ranging from studio units of 42 square metres to two-bedroom suites of 114 square metres.

Saladaeng Colonnade Serviced Apartments is a luxurious seven-storey property located in Soi Saladaeng between Silom and Sathorn Roads, the property is set in the heart of Bangkok’s central business district. Saladaeng Colonnade was designed to exacting European standards for the purpose of providing elegant and efficient rental accommodation to business executives, diplomats and otherdemanding people who require temporary residential facilities in the very heart of the Thai capital. Hotel-style amenities include a laundry, business services, limousine service, security service and a fitness centre with a lap pool and sauna, as well as underground secure car parking. The entrance to the building is through fine dark-stained wood and bevelled glass doors. The compact lobby features antiqued rattan furniture from Northern Thailand and Burma. An interior atrium with shuttered windows, a key feature of the building both inside and out, creates a distinguished colonial-style a mosphere. Serving

SDI was appointed to perform a total renovation of the apartments’ interior. The work included the resurfacing of floors, walls and ceilings and the refurbishment of the bathrooms and kitchens including all wet areas.

The bathrooms were decorated with ceramic wall tiles and beige Travertine marble floors and vanity tops; they feature full-length bathtubs with wall-mounted showers and imported basins and toilets. The walls and ceilings are painted in colonial white whilst the rooms have mid-brown wooden floors. The colour scheme of the furniture continues this scheme through the use of white upholstery and dark stained wood. The furniture and wall fittings are a subtle mixture of contemporary and traditional styles. The major renovation allowed SDI to update all mechanical and electrical systems.

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The walls and ceilings are painted in colonial white whilst the rooms have mid-brown wooden floors.

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Dark wooden furniture stands out from the otherwise light and airy atmosphere.

Ceiling-high translucent curtains complete the gentle interior.

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Baan Ramindra Show House Baan Ramindra Show House Work Scope: Loose Furniture Location: Bangkok, Thailand Baan Ramindra is a suburban housing development of the Golden Land Company consisting of 124 homes in a land area of 36 rai (6 hectares) located in northern Bangkok. Designed to appeal to upgrading homebuyers, the estate provides a resort lifestyle concept composed of detached houses in a landscaped garden setting with shared amenities such as a children’s playground and a swimming pool. A typical housing unit has a total floor area of 224 square metres which is spread over two storeys. The lower floor features living, sitting and dining rooms while the

upper floor features three bedrooms and three bathrooms.

SDI was engaged to outfit and furnish the show house for this extensive housing development. The company installed all the built-in furniture and all the loose furniture. The style is contemporary Thai with clean simple lines in muted hues of beige and cream in the downstairs areas, whilst the bedrooms have colourful red and orange flourishes plus the tropical touch of woven rattan panels.

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The dining table receives ample natural sunlight. In keeping with the theme, the furniture is also clean, simple and stylish.

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Sansiri Work Scope: Loose Furniture Location: Bangkok, Thailand each a detached two-storey house situated in its own grounds.

Baan Sansiri Sukhumvit 67 is a luxury gated community located in the upscale eastern residential suburbs of Bangkok. Sansiri PLC is widely recognized for its experience and expertise in developing premium -quality low- and high-rise residential projects.

Baan Sansiri Sukhumvit 67 is located on 38 rai (6.1 hectares) of landscaped space featuring an extensive main park area and many pocket parks throughout the estate. The development boasts many luxurious common facilities such as a club house, a fitness centre, an ozone swimming pool and steam rooms. A concierge service, similar to that found in five-star hotels, caters to the logistical needs of residents, offering travel, ticketing and limousine services. Baan Sansiri features 96 housing units,

SDI was engaged to provide and fit all the built-in and loose furniture for the project’s show house. A neutral colour scheme of white upholstery and dark stained wood creates a traditional yet airy ambience.

Various shades of beige are used throughout the house to retain the light atmosphere whilst still providing colour. The theme is accented with the use of dark oak for the floors and staircase railing.

Ample daylight enters the house through the large windows and high ceiling heights. A notable feature of the bathroom is the marble vanity bench housing two sinks.

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Soft colours, reflective surfaces and plentiful sunlight make the house feel very light and spacious.

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Supattanapong’s Residence Supattanapong Punmeechaow’s Residence Work Scope: Interior Fit-Out & Loose Furniture Location: Bangkok, Thailand Total interior outfitting of private residences is one of SDI’s capabilities, requiring design and craft capabilities of a high order. In contracting to undertake this kind of project, it is essential to have the relevant skilled workers for each task and to deploy a high standard of craftsmanship. SDI has these capabilities, with some 200 trained staff specialised in the required skills.

Thai touches in light colours, with ivory as the keynote.

SDI designed, produced and fitted all the fixed fittings such as staircases and closets and all the furniture and upholstery, except for the equipment in the kitchen and bathrooms. Special challenges included the wooden spiral staircase and the wooden beds in the master bedroom; however SDI was able to successfully overcome initial setbacks. The curved railing of the staircase and the curved panels in the beds required the utilisation of superb craftsmanship in joinery and carpentry.

A colour scheme of browns, whites and beiges was used throughout the house to give a stylish and contemporary feel.

SDI was commissioned by Khun Supattanapong Punmeechaow to comprehensively design and fully furnish the interior of his newly-built house, involving every aspect except the floor. The concept was traditional European style with a simplified modern look and

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All wooden cornices use dark brown to accentuate their presence. Certain pieces of furniture are in the same shade to link all the elements of the theme together.

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Minimal classic theme and soft colour tones generate a warmer atmosphere in the bedroom.

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Siam Design Industry Co.,Ltd. 685, Soi Ladprao 64 (Ketnuti) Ladprao Road, Wongthonglang, Bankok 10310 Thailand Tel: 02-539-4396 (-8) Fax: 02-539-5315