Corcoran Marketing Plan

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About Our Company CORCORAN HM PROPERTIES





About Me/Us


Evan Murray

Sales Associate, REALTOR® Evan Murray is a native of Pittsburgh, Pennsylvania, and moved to Charleston in 2010 to attend The Citadel, The Military College of South Carolina, and fell in love with the city. Upon graduating, he was commissioned as an Artillery Officer in the 82nd Airborne Division at Fort Bragg, North Carolina. A few years later, he was promoted to Captain and was stationed in the Republic of Korea as an Operations Officer in the 2nd Infantry Division. Evan reunited with his wife in Charleston after completing his Service Obligation of two years in Korea. Shortly after, Evan chose to embark on a career in real estate because he wanted to help people find their own piece of heaven here in the Lowcountry. He joined Sally Castengera, his wife’s grandmother and the first Realtor® on Daniel Island. They joined Corcoran HM Properties in 2023.

Languages Spoken English


Testimonials Evan made our first home buying experience exceedingly pleasant, even in a difficult/intimidating market. He was always available for our endless questions and genuinely cared about getting us into a home that was right for our family. He walked us through every step of the way, and even helped us navigate additional paperwork after the closing was said and done so that my married name would be on the deed. I'm in love with our home - so I won't be needing a realtor anytime soon but if we ever decide to move, Evan will definitely be the first person we call! Amanda Buzar

Evan was our Realtor for my husband and I with our new construction home. Evan was extremely knowledgeable throughout the process of building a home and pointed out a lot of things we wouldn’t have noticed or known to do without him. Evan was a pleasure to work with, being prompt for all meetings, answering any questions we had quickly, and went above and beyond to make sure we were happy. Highly recommend Evan for any real estate needs. Nikki Hale

Evan was the BEST REALTOR to work with - he is knowledgeable about the area and the market, first time home buying, DIY tips, and is all around just an enjoyable person. He listened to our needs and requests, and worked with us to find a new home that we love. I really truly cannot recommend working with him enough. He is great with everyone from young first time homebuyers to seasoned home owners looking for a Charleston retiree lifestyle. Serena Townsend


Recent Sales 156 ITHECAW CREEK STREET

2237 GENERALS STREET

29492 | Single-Family $2,765,000 Sold Price

29492 | Single-Family $833,900 Sold Price

4 BD

5/2 BA

4162 SF

5 BD

3/1 BA

2844 SF

2400 BENT OAK ROAD

102 QUEEN STREET

Mount Pleasant | Single-Family $871,129 Sold Price

Downtown Charleston | Single-Family $1,951,000 Sold Price

4 BD

4/1 BA

2800 SF

3 BD

2/1 BA

2529 SF

104 DANIELS CREEK CIRCLE

2091 EMERALD TERRACE

Goose Creek | Single-Family $450,000 Sold Price

Mount Pleasant | Multi-Family $450,000 Sold Price

5 BD

3/1 BA

2811 SF

3 BD

2/1 BA

1524 SF


The Power Of Corcoran LEADING THE WAY


















Marketing Plan


Pre-Launch Plan 1

Make recommendations on how to best showcase the property.

2

Have the property photographed.

3

Assess comps and current market conditions for proper pricing.

4

Preview the property to brokers.


Launch Plan 1

Publish the listing on corcoran.com.

2

Share property with brokerages and targeted third party sites.

3

Announce the property by email to a broad base of agents and customers.

4

Create necessary printed marketing materials.

5

Schedule & advertise the first public open house.


Ongoing Efforts 1

Field appointment requests and show the property.

2

Compile regular reports of showings, web traffic and broker/customer feedback.

3

Present and negotiate all offers.

4

Revisit pricing and marketing plan as appropriate.


Media Plan 1

Feature the property on corcoran.com.

2

Discuss advertising plan print and/or digital.

3

Carry out scheduled email marketing campaign.


Evan Murray Corcoran HM Properties Charleston Office 741 Meeting Street Suite 101 Charleston, South Carolina 29403 m. (412) 913-7512 o. (843) 998-7686 evanmurray@corcoranhmproperties.com

All information furnished regarding property for sale, rental or financing is from sources deemed reliable, but no warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, change of concessions, rental or other conditions, prior sale, lease or financing or withdrawal without notice. All dimensions are approximate. For exact dimensions, you must hire your own architect or engineer.


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