Knits Men Want By Bruce Weinstein (Preview)

Bruce Weinstein is an authority on men (since he is one of them) and on handknits (he’s been designing knitwear and teaching knitting for over a decade). He is also the co-author of 15 cookbooks, including The Ultimate Cook Book series. Once a creative director at Grey Advertising and The Spier Group, he has appeared on the Today show, The View, CBS This Morning, and QVC, and writes for numerous national publications. He lives in Colebrook, Connecticut.

Knits Men Want—knitting instruction and relationship therapy all in one, with lots of laughs along the way!

Patterns Written for m u lti p le gau g e s

and

sizes

———————————————————————————

More Than 250 Possibilities!

60 color photographs 128 pages, 7¾ x 9¼" Paperback with flaps ISBN: 978-1-58479-840-8 US $18.95 CAN $24.95 UK £11.99 Craft Rights: World Pub month: April • National mailing and online outreach to knitting, craft, and general interest media • Author blog tour • Advance sampler mailing • Holiday gift guides • Online advertising campaign on knitting websites and blogs • Promotion at knitting shows and TNNA TO PLACE AN ORDER Please call your sales representative or Hachette Book Group USA at (800) 759-0190 or fax (800) 286-9471

KNITS MEN WANT The 10 Rules Every Woman Should Know Before Knitting for a Man P L U S T H E O N LY 10 PAT T E R N S S H E ’ L L E V E R N E E D

TO INQUIRE ABOUT PUBLICITY Please call (212) 229-8823 or fax (212) 366-0809

Bruce Weinstein 115 West 18th Street New York, NY 10011 www.stcbooks.com www.melaniefalickbooks.com

Photographs by

JARED FLOOD

For as long as women have been knitting, they’ve been knitting garments for the men in their lives—only to have the men abandon those lovingly created pieces in the backs of drawers and closets. These men aren’t being intentionally insensitive; they’re just not comfortable with the fashion choices knitters are making for them—maybe the color is too bright, the yarn too itchy, or the style too feminine. In many cases these garments might be better suited to a fantasy guy that she’s dreamed up rather than the guy who’s really there.

So what’s a knitter to do? Understand the male psyche, says knitting instructor Bruce Weinstein. And learn from the ten rules and essays he presents in Knits Men Want. For example: Rule #1: Men Can’t Fake It (men cannot feign excitement, so avoid surprises); Rule #3: Men Sweat (pick yarn accordingly); and Rule # 8: Men Can Compromise (typically conservative about color, they’ll allow some leeway with garments that can be hidden, like socks). Each rule in this hilarious yet instructive guide reveals how guys really tick, teaches knitters how to use the rule as a guidepost for choosing a project, and is followed by a master pattern so that any woman can create a handknit that her boyfriend, husband, son, or uncle will really want to put on—and not just because he wants to make her happy. Weinstein offers ten classic patterns for socks, hats, scarves, and sweaters, all in a range of sizes and written for multiple gauges (that means more than 250 possibilities), making Knits Men Want the only men’s knitwear book a woman really needs.

For as long as women have been knitting, they’ve been knitting garments for the men in their lives—only to have the men abandon those lovingly created pieces in the backs of drawers and closets. These men aren’t being intentionally insensitive; they’re just not comfortable with the fashion choices knitters are making for them—maybe the color is too bright, the yarn too itchy, or the style too feminine. In many cases these garments might be better suited to a fantasy guy that she’s dreamed up rather than the guy who’s really there.

So what’s a knitter to do? Understand the male psyche, says knitting instructor Bruce Weinstein. And learn from the ten rules and essays he presents in Knits Men Want. For example: Rule #1: Men Can’t Fake It (men cannot feign excitement, so avoid surprises); Rule #3: Men Sweat (pick yarn accordingly); and Rule # 8: Men Can Compromise (typically conservative about color, they’ll allow some leeway with garments that can be hidden, like socks). Each rule in this hilarious yet instructive guide reveals how guys really tick, teaches knitters how to use the rule as a guidepost for choosing a project, and is followed by a master pattern so that any woman can create a handknit that her boyfriend, husband, son, or uncle will really want to put on—and not just because he wants to make her happy. Weinstein offers ten classic patterns for socks, hats, scarves, and sweaters, all in a range of sizes and written for multiple gauges (that means more than 250 possibilities), making Knits Men Want the only men’s knitwear book a woman really needs.

For as long as women have been knitting, they’ve been knitting garments for the men in their lives—only to have the men abandon those lovingly created pieces in the backs of drawers and closets. These men aren’t being intentionally insensitive; they’re just not comfortable with the fashion choices knitters are making for them—maybe the color is too bright, the yarn too itchy, or the style too feminine. In many cases these garments might be better suited to a fantasy guy that she’s dreamed up rather than the guy who’s really there.

So what’s a knitter to do? Understand the male psyche, says knitting instructor Bruce Weinstein. And learn from the ten rules and essays he presents in Knits Men Want. For example: Rule #1: Men Can’t Fake It (men cannot feign excitement, so avoid surprises); Rule #3: Men Sweat (pick yarn accordingly); and Rule # 8: Men Can Compromise (typically conservative about color, they’ll allow some leeway with garments that can be hidden, like socks). Each rule in this hilarious yet instructive guide reveals how guys really tick, teaches knitters how to use the rule as a guidepost for choosing a project, and is followed by a master pattern so that any woman can create a handknit that her boyfriend, husband, son, or uncle will really want to put on—and not just because he wants to make her happy. Weinstein offers ten classic patterns for socks, hats, scarves, and sweaters, all in a range of sizes and written for multiple gauges (that means more than 250 possibilities), making Knits Men Want the only men’s knitwear book a woman really needs.

PROJECT TITLE Text

Contents Introduction

8

Rule #1: Men Can’t Fake It

SKI SWEATER

14

Rule #2: Men Resist Change

BASIC PULLOVER AND VEST

24

Rule #3: Men Sweat

BASIC CARDIGAN TWO WAYS

38

Rule #4: Men Hate Fittings

RAGLAN-SLEEVED HENLEY

52

Rule #5: Not All Men Are Worthy of Cashmere

HOODED SWEATSHIRT

64

Rule #6: Men Don’t Want Anything Cute—Except You

BASEBALL JERSEY

78

Rule #7: Men Are Babies

FINGERLESS MITTS

90

Rule #8: Men Can Compromise

THICK AND WARM SOCKS

98

Rule #9: Men Are Oblivious

REVERSIBLE CABLE SCARF

108

Rule #10: When In Doubt, Make Him Something Basic

WATCH CAP

114

Special Techniques

122

Abbreviations 123 Yarn Sources

124

Acknowledgments

2

K N U N IW T ISN D M IENNG W MAENNT

127

PROJECT TITLE Text

Contents Introduction

8

Rule #1: Men Can’t Fake It

SKI SWEATER

14

Rule #2: Men Resist Change

BASIC PULLOVER AND VEST

24

Rule #3: Men Sweat

BASIC CARDIGAN TWO WAYS

38

Rule #4: Men Hate Fittings

RAGLAN-SLEEVED HENLEY

52

Rule #5: Not All Men Are Worthy of Cashmere

HOODED SWEATSHIRT

64

Rule #6: Men Don’t Want Anything Cute—Except You

BASEBALL JERSEY

78

Rule #7: Men Are Babies

FINGERLESS MITTS

90

Rule #8: Men Can Compromise

THICK AND WARM SOCKS

98

Rule #9: Men Are Oblivious

REVERSIBLE CABLE SCARF

108

Rule #10: When In Doubt, Make Him Something Basic

WATCH CAP

114

Special Techniques

122

Abbreviations 123 Yarn Sources

124

Acknowledgments

2

K N U N IW T ISN D M IENNG W MAENNT

127

Men can’t fake it. Not in bed or anywhere

Mary acknowledged that she had missed on

else. Take him to the ballet on the night of a

the gauge, but she was determined to try again.

championship basketball game and he won’t even

This time she would surprise Larry with “lots of

pretend to enjoy himself. Same story if you knit

fancy stitchery” in an alpaca-wool blend that was

him a sweater he doesn’t like—he may put it on

warm enough for him to wear without a coat.

once or twice to please you, but ultimately, it’s des-

“So how did it go over?” I asked, as she

tined for the back of the drawer or the charity pile.

recounted the story to me one afternoon at the

Mary, a knitting instructor at my local yarn

shop.

shop, learned her lesson the hard way. Her hus-

“He gave it to the Salvation Army.” He thought

band, Larry, doesn’t like wearing anything heavy

it had too many cables, too much ornamentation,

so she chose a thin yarn for a new sweater for

too much going on.

him. Maybe it was her tension with the yarn—

Mary was frustrated, but she didn’t give up.

possibly even some subconscious tension she had

For her next attempt, she brought Larry to the

with Larry—but she turned out a sweater that was

yarn shop (a wise move), where he chose a dark

so stiff, it nearly stood by itself on the floor with-

box-pattern pullover on display.

out any visible means of support. Needless to say,

“Did you make it for him?” I said.

Larry wasn’t interested in the full body cast she

“Yes,” Mary said. “It’s gorgeous. Dressy.”

had whipped up for him.

“And?” “He wore it to rake leaves,” Mary said with some disdain.

“It bothered you that he wore it?”

“It’s too nice to wear raking leaves,” she said.

“He can rake the leaves in a crummy old sweater.”

“Did you make him go inside and change?”

“No, I had to let him wear it. What else could I do?”

At this point, I told Mary the four words that might change her relationship with Larry forever—“What’s it to you?”

If Larry—or any man—wants to rake leaves wearing cashmere, let him do it. If he wants to rake leaves wrapped in cellophane, let him do it.

Knitting a sweater that a man wants to wear isn’t an easy task, so take your successes where you

A Basic Playbook for Picking Men's Patterns

• •

Keep it simple. Most men want functional clothing—not works of art.

Ifapatterncallsforanyfringe,scallops,picot,orotherfancyedgingsorincludeswordslikebutterfly, popcorn,bobble,daisy,brocade,tulip,eyelet,orlace,takeanotherlookatthepicture.Areyousurethis is a man’s patterm?

•

Sticktostitchpatternswithwordslikestockinette,rib,chevron,andherringboneinthem.Butremember to keep chevrons small and in similar tones—no man wants to look like Charlie Brown.

• •

Keepcablesnarrow.Mostmenthinkwidecablesarefeminine,butnarrowcablesareacceptable.

Bewareofneckstyles.Shawlcollarscanbetoofeminineformanymen.Turtlenecksareusuallytoohot.

And rolled necks can work with younger guys but are not usually favored after a certain age. To be safe, stick to crewneck or V-neck styles.

•

Thinkundertherainbow—mostmenwanttoliveinKansas,notOz.Choosesubduedcolorsoverbrights.

Most guys prefer solid colors—two colors max.

•

Stickwithfiner,smoothyarns—about4stitchestotheinchormore.Mostguystendtolikethemachinemade look these yarns can offer.

•

Mostmendon’tlikeanythingheavyorbulkyundertheircoats,soeitherpicklightweightyarnsfor sweaters or make heavier sweaters that can be worn on their own.

•

Checkyourpattern’sschematicmeasurementsandchooseasizethatfitshisframe.Bulky,oversized garmentssometimessuitlanky,youngguys,butonceamanhas“filledout,”theymayjustmakehimfeel (and look) fat.

•

Buttonscanmakeastatement,justbecarefulhowstrongastatement.Buyafewchoicesandshow them to your guy before you sew them on.

•

For sweaters that require zippers, choose ones with an antiqued or matte finish; avoiding anything shiny.

• •

it's a pass.

Don't make matching outfits for men and their children or pets—ever.

Avoidcostumes.IfitlookslikeitcouldhavecomefromacollectionattheMetropolitanMuseumofArt,

can get them. In fact, rejoice in them.

4

U NWI N D I N G

M E N

M E N

CAN'T

FAK E

IT

5

Men can’t fake it. Not in bed or anywhere

Mary acknowledged that she had missed on

else. Take him to the ballet on the night of a

the gauge, but she was determined to try again.

championship basketball game and he won’t even

This time she would surprise Larry with “lots of

pretend to enjoy himself. Same story if you knit

fancy stitchery” in an alpaca-wool blend that was

him a sweater he doesn’t like—he may put it on

warm enough for him to wear without a coat.

once or twice to please you, but ultimately, it’s des-

“So how did it go over?” I asked, as she

tined for the back of the drawer or the charity pile.

recounted the story to me one afternoon at the

Mary, a knitting instructor at my local yarn

shop.

shop, learned her lesson the hard way. Her hus-

“He gave it to the Salvation Army.” He thought

band, Larry, doesn’t like wearing anything heavy

it had too many cables, too much ornamentation,

so she chose a thin yarn for a new sweater for

too much going on.

him. Maybe it was her tension with the yarn—

Mary was frustrated, but she didn’t give up.

possibly even some subconscious tension she had

For her next attempt, she brought Larry to the

with Larry—but she turned out a sweater that was

yarn shop (a wise move), where he chose a dark

so stiff, it nearly stood by itself on the floor with-

box-pattern pullover on display.

out any visible means of support. Needless to say,

“Did you make it for him?” I said.

Larry wasn’t interested in the full body cast she

“Yes,” Mary said. “It’s gorgeous. Dressy.”

had whipped up for him.

“And?” “He wore it to rake leaves,” Mary said with some disdain.

“It bothered you that he wore it?”

“It’s too nice to wear raking leaves,” she said.

“He can rake the leaves in a crummy old sweater.”

“Did you make him go inside and change?”

“No, I had to let him wear it. What else could I do?”

At this point, I told Mary the four words that might change her relationship with Larry forever—“What’s it to you?”

If Larry—or any man—wants to rake leaves wearing cashmere, let him do it. If he wants to rake leaves wrapped in cellophane, let him do it.

Knitting a sweater that a man wants to wear isn’t an easy task, so take your successes where you

A Basic Playbook for Picking Men's Patterns

• •

Keep it simple. Most men want functional clothing—not works of art.

Ifapatterncallsforanyfringe,scallops,picot,orotherfancyedgingsorincludeswordslikebutterfly, popcorn,bobble,daisy,brocade,tulip,eyelet,orlace,takeanotherlookatthepicture.Areyousurethis is a man’s patterm?

•

Sticktostitchpatternswithwordslikestockinette,rib,chevron,andherringboneinthem.Butremember to keep chevrons small and in similar tones—no man wants to look like Charlie Brown.

• •

Keepcablesnarrow.Mostmenthinkwidecablesarefeminine,butnarrowcablesareacceptable.

Bewareofneckstyles.Shawlcollarscanbetoofeminineformanymen.Turtlenecksareusuallytoohot.

And rolled necks can work with younger guys but are not usually favored after a certain age. To be safe, stick to crewneck or V-neck styles.

•

Thinkundertherainbow—mostmenwanttoliveinKansas,notOz.Choosesubduedcolorsoverbrights.

Most guys prefer solid colors—two colors max.

•

Stickwithfiner,smoothyarns—about4stitchestotheinchormore.Mostguystendtolikethemachinemade look these yarns can offer.

•

Mostmendon’tlikeanythingheavyorbulkyundertheircoats,soeitherpicklightweightyarnsfor sweaters or make heavier sweaters that can be worn on their own.

•

Checkyourpattern’sschematicmeasurementsandchooseasizethatfitshisframe.Bulky,oversized garmentssometimessuitlanky,youngguys,butonceamanhas“filledout,”theymayjustmakehimfeel (and look) fat.

•

Buttonscanmakeastatement,justbecarefulhowstrongastatement.Buyafewchoicesandshow them to your guy before you sew them on.

•

For sweaters that require zippers, choose ones with an antiqued or matte finish; avoiding anything shiny.

• •

it's a pass.

Don't make matching outfits for men and their children or pets—ever.

Avoidcostumes.IfitlookslikeitcouldhavecomefromacollectionattheMetropolitanMuseumofArt,

can get them. In fact, rejoice in them.

4

U NWI N D I N G

M E N

M E N

CAN'T

FAK E

IT

5

SKI SWEATER

This sweater is the softest and warmest garment in

g a u g e

the collection. The baby alpaca will keep your guy

Back CO

comfortable on the slopes or shoveling the driveway, and he won't have to wear a coat. The sides are slightly tapered as the sweater descends, accentuating the chest and shoulders while minimizing the waist.

Small (Medium, Large, X-Large, 2X-Large, 3X-Large)

Finished

Measurements

40 (44, 48, 52, 56, 60)" chest

Stitch Pattern

Half Fisherman’s Rib (multiple of 2 sts; 2-row repeat) Row 1 (WS): Knit.

Row 2: *K1b, p1; repeat from * to end.

Repeat Rows 1 and 2 for Half Fisherman’s Rib.

g a u g e

Sizes

g a u g e

SHAPE BODY

1x1 Rib (multiple of 2 sts; 1-rnd repeat) All Rnds: *K1, p1; repeat from * to end.

Notes

This pattern is customizable for multiple sizes and multiple gauges. First make a Half Fisherman’s Rib swatch with the yarn you are using to determine appropriate gauge. Then determine the finished chest measurement you want. To make it easier to follow the pattern, you might want to highlight all the numbers that pertain to your chosen gauge and size.

The pattern calls for slipping the first stitch of every row. This gives you a clean selvage for sewing this sweater together, keeping your rib intact all around. Just remember to slip that stitch every time, on every piece.

Yarn Requirements 3 3½ 4 4½ 5 5½ 6

6

K N ITS

M E N

WA N T

i n f 40 1345 1505 1675 1835 2005 2175 2335

i s h e d

c h e s t

m e a s u r e m e n t s

44

48

52

56

1490 1685 1865 2050 2220 2425 2600

1710 1905 2120 2325 2530 2735 2940

1880 2125 2345 2585 2800 3045 3265

2090 2330 2585 2835 3090 3325 3610

g a u g e

f i 40

n i s h e d

44

c h e s t

48

m e a s u r e m e n t s

52

56

60"

3 58 64 70 76 82 88 sts.

3½ 66 74 80 88 94 102 4 76 84 92 100 108 116 4½ 86 96 104 114 122 132 5 96 106 116 126 136 146 5½ 104 116 126 138 148 160 6 114 1286 138 150 162 174 Row 1 (WS): Slip 1, work Half Fisherman’s Rib to last st, k1.

Row 2: Slip 1, work to last st, p1.

Work even until piece measures 3" from the beginning, ending with a WS row.

Increase Row (WS): Increase 1 st each side this row, then every 3 0 " (all sizes) 3½ 6 4 6 4½ 6 5 6 5½ 4 6 4 3 0 times, as follows: Slip 1, M1, work to last st, M1, k1.

3½ 1 4 1 4½ 1 5 1 5½ 2 6 2 Total sts: 3 60 66 72 78 84 90 sts.

3½ 70 78 84 92 98 106 4 80 88 96 104 112 120 4½ 90 100 108 118 126 136 5 100 110 120 130 140 150 5½ 110 122 132 144 154 166 6 120 132 144 156 168 180 Work even until piece measures 15½ (16, 16, 16, 16½, 16½)" from the beginning, ending with a WS row. Place marker either end of row for beginning of armhole. Work even until armhole measures 10 (10½, 11½, 12½, 13, 13½)" from the beginning, ending with a WS row.

60" 2250 yards 2535 2800 3075 3340 3605 3880

S K I S W E AT E R S H O W N O N PA G E X X X .

SIZE: Small; FINISHED MEASUREMENTS: 40" chest; YARN: Misti Alpaca Chunky (100% baby alpaca; 108 yards / 100 grams): 14 hanks #M321 Blue & Charcoal; NEEDLES: One pair straight needles size US 8 (5mm), one 16" (40cm) long circular (circ) needle size US 8 (5mm). Change needle size if necessary to obtain correct gauge. GAUGE: 18 sts and 16 rows = 4"(10cm) in Half Fisherman’s Rib

S K I

S W E AT E R

7

SKI SWEATER

This sweater is the softest and warmest garment in

g a u g e

the collection. The baby alpaca will keep your guy

Back CO

comfortable on the slopes or shoveling the driveway, and he won't have to wear a coat. The sides are slightly tapered as the sweater descends, accentuating the chest and shoulders while minimizing the waist.

Small (Medium, Large, X-Large, 2X-Large, 3X-Large)

Finished

Measurements

40 (44, 48, 52, 56, 60)" chest

Stitch Pattern

Half Fisherman’s Rib (multiple of 2 sts; 2-row repeat) Row 1 (WS): Knit.

Row 2: *K1b, p1; repeat from * to end.

Repeat Rows 1 and 2 for Half Fisherman’s Rib.

g a u g e

Sizes

g a u g e

SHAPE BODY

1x1 Rib (multiple of 2 sts; 1-rnd repeat) All Rnds: *K1, p1; repeat from * to end.

Notes

This pattern is customizable for multiple sizes and multiple gauges. First make a Half Fisherman’s Rib swatch with the yarn you are using to determine appropriate gauge. Then determine the finished chest measurement you want. To make it easier to follow the pattern, you might want to highlight all the numbers that pertain to your chosen gauge and size.

The pattern calls for slipping the first stitch of every row. This gives you a clean selvage for sewing this sweater together, keeping your rib intact all around. Just remember to slip that stitch every time, on every piece.

Yarn Requirements 3 3½ 4 4½ 5 5½ 6

6

K N ITS

M E N

WA N T

i n f 40 1345 1505 1675 1835 2005 2175 2335

i s h e d

c h e s t

m e a s u r e m e n t s

44

48

52

56

1490 1685 1865 2050 2220 2425 2600

1710 1905 2120 2325 2530 2735 2940

1880 2125 2345 2585 2800 3045 3265

2090 2330 2585 2835 3090 3325 3610

g a u g e

f i 40

n i s h e d

44

c h e s t

48

m e a s u r e m e n t s

52

56

60"

3 58 64 70 76 82 88 sts.

3½ 66 74 80 88 94 102 4 76 84 92 100 108 116 4½ 86 96 104 114 122 132 5 96 106 116 126 136 146 5½ 104 116 126 138 148 160 6 114 1286 138 150 162 174 Row 1 (WS): Slip 1, work Half Fisherman’s Rib to last st, k1.

Row 2: Slip 1, work to last st, p1.

Work even until piece measures 3" from the beginning, ending with a WS row.

Increase Row (WS): Increase 1 st each side this row, then every 3 0 " (all sizes) 3½ 6 4 6 4½ 6 5 6 5½ 4 6 4 3 0 times, as follows: Slip 1, M1, work to last st, M1, k1.

3½ 1 4 1 4½ 1 5 1 5½ 2 6 2 Total sts: 3 60 66 72 78 84 90 sts.

3½ 70 78 84 92 98 106 4 80 88 96 104 112 120 4½ 90 100 108 118 126 136 5 100 110 120 130 140 150 5½ 110 122 132 144 154 166 6 120 132 144 156 168 180 Work even until piece measures 15½ (16, 16, 16, 16½, 16½)" from the beginning, ending with a WS row. Place marker either end of row for beginning of armhole. Work even until armhole measures 10 (10½, 11½, 12½, 13, 13½)" from the beginning, ending with a WS row.

60" 2250 yards 2535 2800 3075 3340 3605 3880

S K I S W E AT E R S H O W N O N PA G E X X X .

SIZE: Small; FINISHED MEASUREMENTS: 40" chest; YARN: Misti Alpaca Chunky (100% baby alpaca; 108 yards / 100 grams): 14 hanks #M321 Blue & Charcoal; NEEDLES: One pair straight needles size US 8 (5mm), one 16" (40cm) long circular (circ) needle size US 8 (5mm). Change needle size if necessary to obtain correct gauge. GAUGE: 18 sts and 16 rows = 4"(10cm) in Half Fisherman’s Rib

S K I

S W E AT E R

7

Bruce Weinstein is an authority on men (since he is one of them) and on handknits (he’s been designing knitwear and teaching knitting for over a decade). He is also the co-author of 15 cookbooks, including The Ultimate Cook Book series. Once a creative director at Grey Advertising and The Spier Group, he has appeared on the Today show, The View, CBS This Morning, and QVC, and writes for numerous national publications. He lives in Colebrook, Connecticut.

60 color photographs 128 pages, 7¾ x 9¼" Paperback with flaps ISBN: 978-1-58479-840-8 US $18.95 CAN $24.95 UK £11.99 Craft Rights: World Pub month: April • National mailing and online outreach to knitting, craft, and general interest media • Author blog tour • Advance sampler mailing • Holiday gift guides • Online advertising campaign on knitting websites and blogs • Promotion at knitting shows and TNNA TO PLACE AN ORDER Please call your sales representative or Hachette Book Group USA at (800) 759-0190 or fax (800) 286-9471 TO INQUIRE ABOUT PUBLICITY Please call (212) 229-8823 or fax (212) 366-0809

115 West 18th Street New York, NY 10011 www.stcbooks.com www.melaniefalickbooks.com

Bruce Weinstein is an authority on men (since he is one of them) and on handknits (he’s been designing knitwear and teaching knitting for over a decade). He is also the co-author of 15 cookbooks, including The Ultimate Cook Book series. Once a creative director at Grey Advertising and The Spier Group, he has appeared on the Today show, The View, CBS This Morning, and QVC, and writes for numerous national publications. He lives in Colebrook, Connecticut.

60 color photographs 128 pages, 7¾ x 9¼" Paperback with flaps ISBN: 978-1-58479-840-8 US $18.95 CAN $24.95 UK £11.99 Craft Rights: World Pub month: April • National mailing and online outreach to knitting, craft, and general interest media • Author blog tour • Advance sampler mailing • Holiday gift guides • Online advertising campaign on knitting websites and blogs • Promotion at knitting shows and TNNA TO PLACE AN ORDER Please call your sales representative or Hachette Book Group USA at (800) 759-0190 or fax (800) 286-9471 TO INQUIRE ABOUT PUBLICITY Please call (212) 229-8823 or fax (212) 366-0809

115 West 18th Street New York, NY 10011 www.stcbooks.com www.melaniefalickbooks.com

Bruce Weinstein is an authority on men (since he is one of them) and on handknits (he’s been designing knitwear and teaching knitting for over a decade). He is also the co-author of 15 cookbooks, including The Ultimate Cook Book series. Once a creative director at Grey Advertising and The Spier Group, he has appeared on the Today show, The View, CBS This Morning, and QVC, and writes for numerous national publications. He lives in Colebrook, Connecticut.

Knits Men Want—knitting instruction and relationship therapy all in one, with lots of laughs along the way!

Patterns Written for m u lti p le gau g e s

and

sizes

———————————————————————————

More Than 250 Possibilities!

60 color photographs 128 pages, 7¾ x 9¼" Paperback with flaps ISBN: 978-1-58479-840-8 US $18.95 CAN $24.95 UK £11.99 Craft Rights: World Pub month: April • National mailing and online outreach to knitting, craft, and general interest media • Author blog tour • Advance sampler mailing • Holiday gift guides • Online advertising campaign on knitting websites and blogs • Promotion at knitting shows and TNNA TO PLACE AN ORDER Please call your sales representative or Hachette Book Group USA at (800) 759-0190 or fax (800) 286-9471

KNITS MEN WANT The 10 Rules Every Woman Should Know Before Knitting for a Man P L U S T H E O N LY 10 PAT T E R N S S H E ’ L L E V E R N E E D

TO INQUIRE ABOUT PUBLICITY Please call (212) 229-8823 or fax (212) 366-0809

Bruce Weinstein 115 West 18th Street New York, NY 10011 www.stcbooks.com www.melaniefalickbooks.com

Photographs by

JARED FLOOD

For as long as women have been knitting, they’ve been knitting garments for the men in their lives—only to have the men abandon those lovingly created pieces in the backs of drawers and closets. These men aren’t being intentionally insensitive; they’re just not comfortable with the fashion choices knitters are making for them—maybe the color is too bright, the yarn too itchy, or the style too feminine. In many cases these garments might be better suited to a fantasy guy that she’s dreamed up rather than the guy who’s really there.

So what’s a knitter to do? Understand the male psyche, says knitting instructor Bruce Weinstein. And learn from the ten rules and essays he presents in Knits Men Want. For example: Rule #1: Men Can’t Fake It (men cannot feign excitement, so avoid surprises); Rule #3: Men Sweat (pick yarn accordingly); and Rule # 8: Men Can Compromise (typically conservative about color, they’ll allow some leeway with garments that can be hidden, like socks). Each rule in this hilarious yet instructive guide reveals how guys really tick, teaches knitters how to use the rule as a guidepost for choosing a project, and is followed by a master pattern so that any woman can create a handknit that her boyfriend, husband, son, or uncle will really want to put on—and not just because he wants to make her happy. Weinstein offers ten classic patterns for socks, hats, scarves, and sweaters, all in a range of sizes and written for multiple gauges (that means more than 250 possibilities), making Knits Men Want the only men’s knitwear book a woman really needs.