BRAND
GUIDELINES
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CONTENT 01 BRAND
04 TYPOGRAPHY
Introduction
Futura Font
Vision
Segoe UI Font
Value
02 LOGO Logo grid Clear space
05 PHOTOGRAPHY Photography style - brand
Smallest size
06 DELIVERABLES
Colour versions
Stationery
Colour palette
Webside (brochure/signage)
Incorrect usage
Packaging
Use on background
Socialinedia
03 PATTERN Secondary colour palette 3
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BRAND
INTRODUCTION Not going into many details, consumer of ocean logo design wants cool feeling when drinking it. Ocean demonstrates practical, environmentally conscious and is something special different from ordinary bottled water. Ocean trying to combine these elements: modern, elegant, environmentally friendly and practical into a logo, while towards the high-end market.
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VISION In 2020, the Ocean will become pure filtered water systems with modern systems on par with the leading water company in the world. Ocean has developed strategic positioning of the luxury brand pure water through the funding of sports activities, music and fashion. Along with expanding distribution channels The goal of the ocean’s large restaurant towards the large hotels. large commercial centers. “ OCEAN - the important part of life” Water true art, fine khiet.Ocean is a healthy lifestyle choice for life inspired.
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VALUE Pure drinking water is processed through reverse osmosis systems and ozone, ultraviolet sterilization. Manual blue, transparent plastic, sight, has brought fresh feeling to consumers. Ocean bottle design is a unique design, body stiff and firm, are manufactured according to high technology to ensure the safety of water quality and prevent counterfeit trademarks. "Sounds of purity will emit even when consumers open the cap". 7
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LOGO
LOGO Logo grid Clear space smallest size colour versions Colour palette incorrect usage Use on backgrounds
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LOGO LOGO GRID
CLEAR SPACE
8h
3,2h 6h 2h
LOGO GRID
SMALLEST SIZE
OCEAN height word clusters are defined as 2 h
Minimum logo size - print
Height of 3.2 percentage logo h
20mm
The entire horizontal cluster = 8 h logo
To use the printing, logo should never be reduced below the minimum size of 2 cm x 2.5 cm.
Minimum logo size - Digital 20pix
Digital 10
Don’t make the logo smaller than 50 px wide in digital executions.
CMYK
75/30/20/0
RGB 60/146/179 Hex 3c92b3
CMYK 100/85/5/0 RGB
26/71/151
Hex 1a4797
CMYK
RGB
100/90/40/35 25/41/81
Hex 182950
BRAND COLORS 11
COLOUR VERSIONS LOGO BLACK/WHITE
WHITE CMYK 0/0/0/0 RGB 255/255/255 Hex F
BLACK CMYK 0/0/0/0 RGB 0/0/0 Hex 000000
The version in black and white is used only if necessary due to the limited color or background color.
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GREY CMYK 60/50/50/20 RGB 101/104/104 Hex 656867
COLOUR PALETTE In order to add colours to the admial market's brand you can use the corporate colour palette displayed belew
CMYK
100/80/45/50
CMYK
100/75/30/15
RGB 1/40/66
RGB 6/73/117
Hex 01274
Hex 064874
CMYK 100/75/50/50 RGB
0/44/65
Hex 002c41
CMYK
75/3/55/0
CMYK 100/95/30/35 RGB
29/34/86
Hex 1d2256
CMYK
30/0/15/0
CMYK 75/20/0/0 RGB
0/160/220
Hex 00a0bd
CMYK 90/45/15/1 RGB
0/120/170
Hex 0078aa
CMYK 95/90/0/0
CMYK
RGB
RGB 1/217/250
50/64/154
60/0/5/0
Hex 32409a
Hex 01d9fa
CMYK 50/0/30/0
CMYK 50/0/10/0
RGB 35/178/146
RGB 176/223/218
RGB 124/204/191
RGB 116/206/226
Hex 23b292
Hex b0dfda
Hex 7cccbf
Hex 74cee2
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INCORRECT USAGE Logo ocean should not be changed. These standards apply to all symbolic content is owned and controlled by Ocean.
Do not use shadows
Do not change the text color logo
Don’t alter the colors.
using Don’t tilt the logo.
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Don’t distort the logo.
bring fresh
Don’t use the logo within a sentence
USE ON BACKGROUNDS Our logo should always be used and placed in an area where the logo has stand out against the background and away from clutter. These examples show what you should and should not do.
Use a white background
Using the above image available
not to use the logo on patterns
Do not use on dark background image
Use blue background
do not use the same background color
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03 PATTERN
PATTERN Pattern can be used across a wide range of promotional materials to add color and intrigue . However, these patterns should not obstruct important information and should never be used as backgrounds.
CMYK 100/85/5/0 RGB
26/71/151
Hex 1a4797
CMYK RGB 2cm
100/90/40/35 25/41/81
Hex 182950
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TYPOGRAPHY
TYPOGRAPHY Futura font Segoe UI font
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TYPOGRAPHY
Futura font Use for headlines and subhead
AB CDEFGHIJKLMN O P QRST UVW XY Z
abcdefghijkmnopqrstuvwxyz # @
123467890
Segoe UI font Use for headlines and body copy
ABCDEF GHIJKLMN OPQ RSTUVWX YZ
abcdefghijkmnopqrstuvwxyz # @
123467890 20
ABC D EF G HI JKLMN O PQ RSTUVWXY Z abcdefghijkmnopqrstuvwxyz # @
123467890
AB CD EFGHIJKLMN O P QR S T U V WX YZ abcdefghijkmnopqrstuvwxyz # @
123467890
Used in all publications design and document printing available, fixed brand of Ocean 2 font: : Futura and Segoe UI, use the ISC code, percussion TELEX, runs on the computer and professional software. Two font used on white and blue background
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PHOTOGRAPHY
PHOTOGRAPHY PHOTOGRAPHY STYLE - BRAND DESCRIPTION You may choose any images with hight and meaningfuf concept Choose related images with context of design or message The background must be soild or blurred COLOR Deep, rich colors. TONE Friendly Fresh cool clear inspiring confident professional
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DELIVERABLES
DELIVERABLES Stationaries web- based, brochure Packaging Outdoor advertising
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CONTACT Phone (08)36.02.66.92 DÄ?: 0933.47.18.16 Email : Oceanwater.com.vn