From :
O I L O F T R PO
U U L H HN n g i s e D I UX/U
c i h p a Gr
To :
Hi my name is Luu. Now my main research direction is interaction design. My design philosophy that I want to point at is human-oriented design, focusing on the overall design process, especially the research on user experience. I think design is not just about the product itself, but about studying user behaviour. Therefore we need to deliberate on the details to develop a reasonable and positive solution.
CV
Coursera Online Course
Google UX Design Professional Certificate
01
8
Interaction design / Mobile App Design / Packaging / Illustr Typography / Brand D Animation / Digital
/ Visual Design / Photogra ration 35 Design / TABLE OF CONTENT l Art
INTERACTION DESIGN
Accessabiliy
Save Most Arrived Places
01-19
Mobile Application
SUMB
Indie Book Summary App
20-22
Mobile Application
BUSS
Bus Service App for the Elder
23-28
Web Design
LP CLUB RECORD Record Store Ecommerce
29-34
Web Design
YOUTIME
Time Control Website
01
Sumd - Indie Book Summary App Mobile Application Design
Introduction
Aim
Sumd is an app that summarizes the insights
The purpose is to connect readers to more indie
and ideas of books, the main message or plot of the book by indie writers in many different kinds of genre, in the form of listening or reading with an average time of 15-30 minutes.
01
writers and they can get more exposure to the indie community which meet the needs of both sides: writers who need more readers and the reader can meet their favorite writer by this app.
Scope of Work UX/UI Design, Research, Testing
Start 12.9.2021 - End 15.10.2021
Tools Figma, Adobe Illustrator
Personal Project
Background
Indie readers do not trust the reviews and ratings Why?
Number of book read in a year
Rate of dropping out of reading midway because of not research the content of the book carefully
30%
60%
20%
40%
45% Participants drop out of reading midway
10%
20%
Readers can be overwhelmed by the volume of books to read. Be
0%
Number of Books
4
5
6
sides, people have less time to
0%
7
Pages
100
200
300
400
read, plus the attention span goes down, so time to choose a quality book to read is limited.
Type of Survey
Online
Number of Participants
42
Date
09.2021
Age
18-32
02
Scope of Work
Users provide feedback about Sumd then make changes and improvements
TEST
An early model of Sumd that demonstrates its functionality by creating wireframe and low-fidelity prototype.
PROTOTYPE
I came up with as many solutions as possible by using crazy 8’s method.
IDEATE
From empathy map creates user persona and define the problem.
DEFINE
EMPATHIZE
Understand users’ needs, thought & feel to get a clear picture of who users are and the challenges they are facing
Week 1
Week 2
Week 3
DESIGN THINKING PROCESS
03
Week 4
Week 5
DESIGN THINKING PROCESS
Learn about users through testing
Empathize to define the problem
EMPATHIZE
Test creates new ideas for the project
DEFINE
IDEATE
PROTOTYPE
TEST
Learn from prototypes to spark new ideas
Test reveals insights that redefine the problem
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
Foundational Research
Personas
Design Ideation
User Flow
What Works
Interview
Pain Points
Competitve Audit
Information Architecture
Role Play
Survey
Problem Statement
Data Gathered
Wireframe
Understand Impediments
Empathy Map
Goal Statement
Mockups
Research
04
Motivation
User Personas
Social
Learning
Hoang Hapee
Age:
Address:
Employment:
27
Ha Noi
Bank Manager
Mastery
Achievements
Operability
Description Appearance
Read 1-2 books in about half a year Join a lot of book review group Usually searching book on amazon
Problem Statements Goals & Needs
Pain Points
Increase the number of book read in a year
Choosing a suitable book in a short time
Save as much time finding book as possible
Finding a consistent format to read summaries
Hoang Hapee is a casual reader who needs to find a faster, more efficient way to find books that fit his needs because it is very difficult and time consuming to find books.
05
Motivation
User Personas
Social
Learning
Kaze Ha
Age:
Address:
Employment:
27
Ha Noi
Bank Manager
Mastery
Achievements
Operability
Description
Surfing social networks
Weekend reading at spiderum
Read detective & love stories
Read 1-2 books / 1 year
Goals & Needs
Pain Points
Create habit reading books
The length of a book.
Find the right book
Find the right book
Save time in choose books
Left a lot of books he was reading halfway through
Replace petty information with valuable knowledge
Appearance
Problem Statements
Kaze Ha is a non-reader who wants to start a reading habit and needs a more consistent way to build that habit because his current habit is eating up his energy and distracting him from his desire to read.
06
Goal Statement
1
Sumd app will let users read or listen to key ideas of a book which will affect how people decide whether or not the book is suitable for them by giving them the ability to listen or read the insight of the book in a short time.
2
Sumd app will let users read or listen to short summaries of books which will affect hơw people approach books by giving them an easier time getting the ideas behind the book.
07
Open App
Home Screen
Browse Book
Categories Detail
Select Book
Book Detail
Read Book
Already Member? N
Y
User Flow
Login Register?
Action
Screen
Free First Chapter
Decision
N
Y
Enter E&PassW
Yearly Subcription
Payment Details
Valid User?
Subcription
Select
Y
7 Days Trial
Fill Infor
User Log In Success
Log In Fail
Forgot PassW?
Reading Full Book
Reset Password Add to Wish
N
Y
N
Rate
08
Information Architecture
Home
For You
Explore
My Sumd
Countinue To Read
Search Bar
Profile
Saved
Setting
Select For You
Categories
Personal Information
Saved List
Account
Write an Summary
Create New
Member Supcription
Statistics
Share
Accessability
Edit
Edit
Content
Following
Search
Notification
Following Categories List Add more
Author Author Details Author Book List Best Reading Book
Podcast Notification
Newest Sumd New Book
Trending Trending Top List
Reading List
History
Author Author Details
Download
Author Book List
Highlighted
Book List
Best Reading Book
Highlight Preview
Edit
Highlight Detail
Share
Share Edit
09
About
Wish List
Wireframe
10
User Interface
11
13
14
15
16
17
Final Outcome
19
02
Buss- Elderly Bus Service App Mobile Application Design
Introduction
Aim
Buss is an application provide bus service for
The purpose is to help the elder who suffer
seniors who aged from 50 and above. This app cover from buying ticket to checking bus line, especially let users create health profile, share route for relatives.
visual impairments, health problem with optimize user interface to help them easy to navigate function and utilise app service without help from relatives.
Scope of Work UI Design, Research
Start 19.10.2021 - End 23.10.2021
Tools Figma
Personal Project
20
User Interface Using big bold typeface Steradian and high contrast funny color pallete with optimal function help the elder easily navigate bus service.
Accessabiliy
Key Features
Save Most Arrived Places
Most-arrived place priorities Free ticket profile with health condition easy for bus staffs to take attention for suddenly problem Prioritize sharing route for relatives to remotely keep track
21
Utilise Visual Hierachy
Health profile
22
03
LP CLUB RECORD Website Redesign
The solution I set out to focus my attention on a set of key goals: Landing a smooth and subtle navigation,
Introduction
redesigning a visual layout that supports
Renewing a webshop for buying used CDs, Vinyl with more qualities than being able to convert into sales. A webshop that was “on brand”
big-scale imagery and developing a user friendly experience for music lovers with modern look far beyond trend-driven aesthetics.
and able to transfer the vibe and feel from the physical shops into a digital space. A pure experience for music lovers.
The Problem The overall website performance and feeling
doen’t meet the target user’s- age from 20-30
taste of music.
Start 12.07.2021 - End 28.07.2021 Personal Project Scope of Work UI Design, Research
23
Tools Figma
24
27
28
04
YOUTIME - Time Tracking Website Redesign Web Design
Introduction
Aim
Youtime is the website help users understand
The purpose is to help people understand their
where the time is going while working on computer device and keep track of the time they spend in various activities so they can have an accurate idea of where their day goes.
29
time allows them to take control of it, and find a balance that work for them. The interface mainly focus on the data visualization and subtle color pallete, just make user feel like the ease.
Scope of Work UI Design, Research
Start 19.10.2020 - End 23.11.2020
Tools Figma
Personal Project
30
31
32
Goal Perfomance
33
34
GRAPHIC DESIGN
Selected Design Work & Miscellaneous Projects
Branding | Logos | Stationary
DOJI
JEWELRY
Project Title Topic Year Description
Doji Jewelry Rebrand Jewelry 2020 Hypothesis project for Doji Rebrand with branding poblem
Illustration
CARPE DIEM
Illustrator
Topic Year Description
Illustration 2020 Draw at home by Ananas You Competition
Logos
Logo
Logo
BY RACHEL
BE
UNDER
ACCESSORIES
TECH DRIVE
SHOE STORES
Project Title
By Rachel Logo Design
Project Title
Be Logo
Project Title
Under Logo Design
Year
2020
Year
2020
Year
2020
un d-
under in your life. BY RACHEL
accesories
Editorial Design
THE FOUNTAINHEAD
BOOK COVER
Project Title Topic Year
Book Cover Design The Fountain Head Book Cover 2020
ANY
THE
OVER 5 MILLION COPIES IN PRINT with a special introduction by the author
ANY THE RAND
FOUNTAINHEAD Any Rand’s classic novel has been inspiring readers for over half a century. Rand’s hero is Howard Roark, a brilliant yound architect whose revolutionary building designs lead him to wage a desperate battle against his colleagues, society, and even the women he loves. Roark refuses to compromise.in defe -nse of his selfish choices, Roark stuns hus critics by developing a radical mo -ral philosophy. Any Rand’s classic novel has been inspiring readers for over half a century. Rand’s hero is Howard Roark, a brilliant yound architect whose revolutionary building designs lead him to wage a desperate battle against his colleagues, society, and even the women he loves. “I love you, Dominique. I’ve given you not my sacrifice or my pity but my ego and my naked need. This is only way you can wish to be loved.” THE FOUTAINHEAD, Any Rand
Boni & Liveright Publishers BONI&LIVERIGHTPUBLISHERS.COM Also available as an ebook $ on audio from penguin Random House Cover design: Bui Hanh Luu
ANY THE RAND
FOUNTAINHEAD
Kinetic Typography
DI THEO BONG MAT TROI LYRICS VIDEO
Project Title Topic Year
Di theo bong mat troi Text Animation 2020
THANK YOU FOR WATCHING !
