2024 Hoag Innovators Advertising Campaign
2023–2024
HOAG INNOVATORS ADVERTISING CAMPAIGN
Objectives
• Drive awareness
• Spark curiosity
• Attract new members
• Elevate Hoag Innovators brand identity
• Create a sense of belonging – community and relationships
Campaign Placement
• Orange County Business Journal
• 6-month campaign
• Full page ads positioned on the left page adjacent to OC Leader Board
Creative Direction
• Diverse group of members featured showcasing their “why” for joining Hoag Innovators
RAN ON 01.08.24 | MIKE & LORI GRAY
RAN ON 01.22.24 | MARCY BROWN
RAN ON 02.05.24 | JOHN & TONI GINGER
RAN ON 02.19.24 | OTIS HEALY
RAN ON 03.04.24 | CHRIS & SUSAN MACDONALD
RAN ON 03.18.24 | GEORGE & SUSIE WOOD
RAN ON 04.08.24 | DIANE & JIM CONNELLY
RAN ON 04.22 .24 | STUART MCCLURE & TUSDI VOPAT
TO RUN ON 05.13.24 | ALEXANDRA & RICK TAKETA
TO RUN ON 06.10.24 | DAN YOUNG
TO RUN ON 06.24.24 | ROBERT & KITTY BRUNSWICK
2024 AD CAMPAIGN
Social Media Engagement
* as of 5.2.24
5,400+
users reached 650+ total engagement
HOAG INNOVATORS | 2024 AD CAMPAIGN
Website Traffic
* as of 5.2.24
CAMPAIGN UPDATE
This campaign came to life with the help of the Hoag Hospital Foundation marketing and communications team and now in its fourth month of the six-month duration, the campaign is yielding promising results.
Although it’s still early, our website traffic to hoaginnovators.org has quadrupled compared to the same time period last year. We’ve had over 1,600 page visits to our site! That is remarkable and we expect these numbers to continue to grow as more ads publish.
800+
1616+ website visitors
users
