TRANSFORMING WOMEN’S HEALTH CARE AT HOAG A Communication Plan Prepared for the Tsao Family
Recognizing The Tsao Family Legacy
As the health care landscape changes, Hoag’s vision for the future is one that favors integrated service models, state-of-the-art technology, and cutting-edge research in a holistic, patient-centered environment infused with nature.
Thanks to your family’s generosity, this vision is more than an idea; it’s a reality. In Irvine, the Tsao Family Garden continues to provide women at the Fudge Family Birthing Suites with an oasis of calm in which to prepare for labor, making birth a more peaceful and connected experience for them and their families.
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With Hoag’s expansion, the grounds of Hoag Irvine, now named the Sun Family Campus, will grow to include a new Women’s Health Pavilion, where women across South Orange County will have greater access to an even wider range of innovative programs. At the center of this new space—uniting inpatient and outpatient services—will lie the new Tsao Family Wellness Garden.
In gratitude for the elevated patient experience your support has made possible, the following communication plan has been prepared to share news of your philanthropic legacy in connection with Hoag’s expansion, inspire others to give back, and celebrate your family’s commitment to meaningful impact and important milestones of the Boldly Hoag capital campaign with our community.
Inspiring Others
We are honored to tell the broader community, as well as dedicated Hoag employees and volunteers, about your commitment to comprehensive women’s health care. With the permission of the Tsao family, news of the Tsao Family Wellness Garden naming, including renderings and photography of the completed garden, may be included in the below:
Hoag and Hoag Hospital Foundation Websites
The Tsao Family Wellness Garden will be featured in articles related to the expansion of Hoag’s new Sun Family Campus, including specific mention of the new Women’s Health Pavilion and the campus overall.
Scope: Approximately 100,000 visitors per month
Hoag and Hoag Hospital Foundation Social Media Channels
The naming of the Tsao Family Wellness Garden in relation to Hoag’s expansion and increased access to dedicated women’s health services in Irvine will be shared on Hoag’s and the Hoag Hospital Foundation’s Facebook, Instagram, and LinkedIn accounts.
Scope: Approximately 28,000 followers
Coufos Family Center for Philanthropy 330 Placentia Avenue • Newport Beach, CA 92663 RETURN SERVICE REQUESTED BE BOLD WITH US There has never been a more exciting time to be involved with the Hoag Hospital Foundation. As Hoag expands to transform Hoag Irvine into the Sun Family Campus—a place where advanced treatment options, cutting-edge translational research, and toptier technology will meet holistic wellness offerings—your support helps make Hoag a national destination for patient care. Together, we’re reaching new frontiers in health care. Join us. Get Connected: Hoaghospitalfoundation.org boldlyhoag.org Ways to Support your gift of philanthropic (949) 764-7217. @hoaghospitalfoundation 03
Hoag and Hoag Hospital Foundation Publications
Hoag’s dedicated volunteers, leadership, medical staff, and employees are deeply honored and inspired by philanthropic contributions to Hoag and look forward to the completion of Hoag’s Sun Family Campus. News of the Tsao Family Wellness Garden in Irvine and your generosity could appear in the following publications in conjunction
• HoagNEXT | Hoag Hospital Foundation magazine, circulated in print to approximately 5,000 community members, donors, physicians, and staff and digitally to approximately 26,000 recipients
• Hoag Hospital Foundation E-Newsletter, deployed digitally to approximately 26,000 community members, patients, donors, physicians, and staff
• HoagTimes | Hoag’s employee newsletter, distributed to 6,500+ staff
• In the Know | Hoag’s physician and medical staff newsletter, circulated to approximately 2,100 employees
H IG H TEC H Spring/Summer 23 EMPOWERED BY PHILANTHROPY A Hoag Hospital Foundation publication. Organization Permit No. 199 Newport Beach, CA Hoaghospitalfoundation.org any amount to the philanthropic passion, or call 764-7217. @hoaghospitalfoundation Spring/Summer 23
Celebrating Your Impact
Tsao Family Wellness Garden
In addition to the inclusion of campus milestone events, we would be honored to host a series of events for your family with Hoag leadership and key medical staff, which may include:
Unveiling and dedication
Hard hat tours
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Recognition
Tsao Family Wellness Garden
Your names will be prominently featured within the Tsao Family Wellness Garden, residing between the new Women’s Health Pavilion and the Women’s Health Specialty Clinic. Additional recognition at entry points to the garden will be added as approved by hospital leadership.
Donor Walls
The Tsao family will continue to receive prominent recognition on Hoag’s donor walls, including the Gallery of Philanthropy in Newport Beach and the newly designed donor wall on the Sun Family Campus in Irvine.
In Gratitude
We are pleased to share this plan for publicity and recognition with you, as a gesture of our gratitude for your support of Hoag’s vision for the future of women’s health care.
Please indicate your comfort level with publicizing the amount of your gift:
❏ Do not publicize
❏ Approved to publicize
We currently recognize you on our donor walls as Janie and Victor Tsao, Yvonne and Michael Tsao, and Yeshin and Steven Tsao, and in publicity as the Tsao family.
Please indicate if your preference has changed:
❏ Other