Hoaki Books - Catalogue FW 2022

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FASHION

A captivatingly-illustrated handbook which playfully reveals the structure and characteristics of contemporary clothing.

ATLAS OF MODERN CLOTHING

From the Trench Coat to the Sweatshirt Marina Madzhugina ISBN: 978-84-17656-60-7 14.40 x 21.60 cm | 5 5/8” x 8 1/2” 276 pages | Fully Illustrated in colour English text | Cloth August 2022 Distribution: Worldwide £27.50 | $35.00 | €29.95 Imprint: Hoaki

This beautifully illustrated and inspiring atlas for fashion designers and fashionistas reveals the structure, characteristics and materials of contemporary garments for women and men. A handbook for clothing designers, stylists and fashionistas, this dashing publication uses beautiful illustrations and drawings to highlight the design and key details of various forms of contemporary clothing, such as coats, jackets, shirts, tops, blouses, dresses, trousers, shorts and skirts. Traditional and contemporary materials, colours and textures for different styles are also listed. This atlas will help designers in their work, no matter which creative method of costume design they choose: inversion, analogy, empathy, fantasy, creating new combinations and problem-solving. It is meant to be a source of inspiration and a useful tool for artists and designers working with clothing, and will be of interest to anyone who is passionate about fashion and style.

Marina Madzhugina graduated from the Institute of Design and Technology at Omsk State Technical University (Russia) with a degree in costume design. She has worked at her alma mater since 2013, teaching students who want to become stylists and image-makers. She is the winner of the Fashion Formula Competition (Omsk), the Local Style Competition for Young Fashion Designers (Voronezh) and the Russian Silhouette Contest (Sochi, Moscow). Over her career, she has developed a unique method to compile a basic assortment of clothing, which became the basis for this atlas.

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