VISUAL MERCHANDISING
This book will help visual merchandisers and display designers develop new ways of developing spectacular story-telling displays. NEW PAPERBACK EDITION
DISPLAY ART
Visual Merchandising and Window Display Wang Shaoqiang ISBN: 978-84-17656-77-5 21.00 x 28.00 cm | 8 ¼” x 11” 240 pages | 550 colour illustrations English text | Paperback April 2022 Distribution: Worldwide except Asia £29.99 | $45.00 | €35.00 Imprint: Hoaki
Featuring ground-breaking visual merchandising and window displays in some of the world's most glamourous shops, straight from the creative minds of art directors, graphic designers and window display designers. This book highlights the relationship between brands, consumers, products and the display environment, by way of examples of story-telling visual displays from some of the world's from some of the world's most glamourous fashion emporia, such as Hermès, Karl Lagerfeld, Cartier and Fendi, but also small outlets, department stores, museums and bookshops. The projects included in this volume showcase a wide array of ideas by renowned graphic design agencies and boutique designers that have been successfully put into practice, focusing on aspects such as structure, texture, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric or rubber. This book is the perfect inspirational guide for art directors, visual merchandisers and fashion professionals.
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