Graphic Design & Branding Portfolio
www.hobbsticle.com
Hi, I’m Natalie Hobbs - a Graphic Designer and Animator who loves working with brands. This portfolio consists of a selection of my Graphic Design work, and is primarily focused on branding.
Projects
The Flying Flatcap Club Mission ANIMA Cornell Brochure
Brand Package for digital platforms Re-branding and publicity material, for digital and print Branding for both still and moving image Editorial Design
The Flying Flatcap Up-and-coming music blog required a visual identity for their site and social media platforms. The branding package for this indie music blog included logos, banners and textures. Branding chosen reflects the contemporary nature of the blog and its young and experimental target-market, loosely playing of the notion of a ‘Flying Flatcap’.
www.FlyingFlatcap.com
The Flying Flatcap can be followed at: @FlyingFlatcap
And liked at: www.Facebook.com/FlyingFlatcap
Club Club Mission Re-branding for the award-winning welfare team at Loughborough Students’ Union, operated by Open Heaven Church students. This re-brand involved creating a fresh visual identity for the team that better-reflected their presence on a SU club night. The brand aims to communicate that this is a student-to-student service, one that is relaxed, nonjudgmental, but ready to take care of you if ever you need them. This was later followed by promotional designs for various formats, including; posters, banners, beer mats and online.
www.Facebook.com/ClubMissionLboro
b Mission
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*These designs were created in collaboration with Harry Yu.
Designs for Pull-Up Banner to be used at Loughborough Students’ Union. Combining design guidelines of both parties.
ANIMA Visual identity for this a collaborative classical music and animation concert to be hosted at The Forge, London. This new project required not just a logo, but an branded ident (animation) for use in its multi-media publicity material. The Logo and ident was required to connote the idea of ‘coming together’ to form something new. It is a contemporary project, but needed to sit well against the branded spheres of classical music venues and concert halls. The ANIMA logo was developed to operate in different contexts - within moving image, but also as an icon within social media pages. Further artwork was developed by myself, with photography by Aaron Holloway Nahum, for the other promotional material such as the programme and advertisement on the venue’s own website.
www.Anima-Collective.com
15 Second Animated Sequence
ANIMA
ANIMA
Live Music with Animation •
Thursday 19th September Doors at 7pm
Brand New Collaborations
Pre-concert dining offer of two courses for £10 at The Foundry Restaurant. Get there early for cocktail offers. www.forgevenue.org The Forge, 3-7 Delancey Street, Camden, London NW1 7NL
ANIMA
Cornell Brochure Editorial design for a brochure about the work of assemblage artist, Joseph Cornell. This project was an assignment I completed whilst studying at the University of Michigan.
This project demonstrates my ability to work on publishing and magazine design, dealing with both type and images. I have since worked on magazine design for the NHS and layout design within other contexts.
J o s e p h
COR NELL 19 0 3 - 197 2 A pioneer of assemblage
Full version of this publication may be viewed via this link: http://issuu.com/ hobbsticle/docs/ editorial_design____ brochure_-_nata
Thank you
www.hobbsticle.com