7. Conclusions In conclusion, remanufacturing of customer claims and deadstock is dependent on a variety of aspects related to managerial decision-making on an industry-, system- and process-level, along with consumer perceived values in order to meet market demand and facilitate the adoption of remanufacturing activities in collaborative networks. The following sections define the key decision variables, critical success factors, and assess the economic feasibility of the remanufactured collection for the project and its stakeholders.
7. 1 Key decision variables The key decision variables in relation to the implementation of remanufacturing activities or business models are the following: Industry-level: – To attract more customers through personal interest and attitude towards remanufactured products, companies need to understand the factors that influence the customers’ acceptance process, as well as communicate their environmental initiatives (consumer perspective). System-level – Marketing the personal benefit for the customers, such as emotional value and environmental impact will increase the demand for remanufactured products (marketing strategy perspective). Process-level – A solid flow of reliable end-of-use materials enhances the interest of adopting remanufacturing activities within remanufacturers and brands (core perspective). – Technology is crucial for establishing remanufacturing processes and creating efficient information and material flows between the stakeholders (operational perspective). The key decision variables are the enabling conditions defined through the systematic literature review, that the practitioners participating in the first sub-study found to be the most likely to occur, along with having the highest impact on the industry. While identified through different perspectives, all key decision variables identified as most relevant relate to supply and demand. Starting from the consumer perspective on the industry-level, which was found to have most impact and most probable to occur, consumer perceived values need to be understood and taken into account when communicating remanufacturing activities. As identified from previous literature, marketing the personal benefit to customers related to emotional and environmental values are most relevant, aligning with the results from the second sub-study. Furthermore, by implementing new technologies, and communicating the benefits of remanufacturing to stakeholders in the whole value chain, a solid flow of materials and information should be created, facilitating the establishment of remanufacturing processes.
7.2 Critical success factors Critical success factors for successful adoption of remanufacturing activities or business models in the transition towards sustainability are the following: – High quality and solid flow of waste material – Collaboration and coordination throughout the value chain 42
Remanufacturing of deadstock and customer claims apparel
