Presently there is a dearth of online shopping portals in India. Most of the portals available are just online directories or are not end to end solution providers. With a view to minimize inventory carrying cost, the process of supplier management has to be optimized. In our study we intend to understand the awareness among people who are involved in B2B buying process (i.e. a part of the Buying Centre).
As we know the Purchase / Materials Management is defined as ‘buying the right quantity, at the right price, for delivery at the right time and place’. It is the Management’s job to define what is “right” for each dimension. Alongside different department contribute to purchase decision as a part of the organization’s buying centre. While some are involved in framing specs, some may be users of the product and others may have very small yet significant role.
Departments like finance, admin, stores, manufacturing, operations, RnD labs, sales and HR would influence indirectly but sign
