Exhibit Design Qualifications by HOK

Exhibit Design Qualifications

About Us

“A mind that is stretched by a new experience can never go back to its old dimensions.” — OLIVER WENDELL HOLMES JR

BRAND DESIGN

The Experience Design group at HOK celebrates the culture

Identity and logo design

and the people that make spaces unique. Together with our

Brand applications

clients and architectural partners, we map out the journey and

Media integration

leverage brand strategy, so everyone can visualize your unique

Change management campaigns

personality. And we recommend a variety of media platforms

New media

PLACEMAKING

—seamlessly integrated with interiors and architecture—and intentionally selected for the most effective engagement, flow and impact.

Experiential graphics

We are rooted in technical excellence, driven by imagination

Public art

and focused on a solitary goal: to deliver solutions that inspire

Digital experiences

clients and communities.

Storytelling displays Donor recognition Exhibits

WAY F I N D I N G Signage design and standards Assessments ADA and life safety Master plan strategies Naming and numbering

Company Background T H E B U I LT E N V I R O N M E N T EXD collaborates with teams across markets and disciplines, thereby able to provide broad exposure to current ideas, styles and sensibilities as they emerge. We leverage cross-market tactics and strategies in the constant evolution of how we tell stories.

C U LT U R A L U N D E R S TA N D I N G We communicate the drivers of an organization and make them visible, approachable experiences with a sense of place. We employ print and pixel, art and artifact, to create experiential environments that are on-brand and of-culture.

IDENTITY DESIGN We are passionate about experiences and look for inspiration in our everyday encounters—whether it is assessing or refreshing an existing identity, streamlining it to fit a brand culture, or developing a new brand from the ground up.

60 10 25 63 07 13 01 24

Years in the EGD Industry

Design Awards in 2019

Corporate HQs Designed

Sports Facilities Designed Office Locations Across HOK Market Sectors

A/E Firm ‘Architectural Record’ EXD Designers

BY THE NUMBERS

Designing the Experience Visioning Our research-based design process allows us to rally the project team around the user experience. Through

Planning

Sketching

Designing

Fabricating

CONCEPT 1 - INFOGRAPHIC

KEYPLAN

visioning with project stakeholders, we build stories

Graphic on white metal panel

Gradient wallcovering

LEED Seal

Gradient wallcovering

and desired outcomes for a range of audiences. We effectively strategize with project teams on what

Why is it important to be sustainable?

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What is LEED?

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The Sea-Tac Concourse D Annex Sustainability Story

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aspects to amplify or prioritize. Our expertise in brand strategy allows us to uncover a

The Port of Seattle’s Sustainable Ideology

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Basic 40-49 points

Silver 50-59 points

Gold 60-70 points

Platinum 80-110 points

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North Elevation A Bridge SCALE: 3/8” = 1’-0”

PRECEDENT

SEA-TAC LEED DISPLAY SCHEMATIC CONCEPTS | JANUARY 10, 2019

project’s unique DNA and infuse these attributes into

the experience in large or small ways. These graphic threads get picked up on a visceral level and become cues that shape the experience. We use journey mapping to analyze a typical experience in a given project. It helps to identify opportunities and gaps in the experience. And we develop message master plans to categorize messages by audience, priority and placement. We help to identify authors, owners and content creators. Through these methods, we are able to orchestrate messages for everyone who might inhabit the space.

MD Anderson Faces of Philanthropy L O C AT I O N :

HOUSTON, TEXAS

SERVICES:

EXPERIENTIAL GRAPHICS, STORYTELLING AND RECOGNITION DISPLAYS, ARTIFACT DISPLAYS, CONTENT CURATION, DIGITAL INTEGRATION

Faces of Philanthropy offers a glimpse into the history of how donors have influenced MD Anderson’s evolution into one of the world’s largest and most respected centers devoted to cancer patient care, research, education and prevention. It tells the story of philanthropic giving and its aim to eradicate cancer. The exhibit also recognizes those who make differences in the lives of others through gifts of time, knowledge and spirit.

Halas Hall Renovation & Expansion L O C AT I O N :

LAKE FOREST, ILLINOIS

SERVICES:

EXPERIENTIAL GRAPHICS, RECOGNITION DISPLAYS, STORYTELLING DISPLAYS, DIGITAL EXPERIENCES, CONTENT CURATION, DIMENSIONAL INSTALLATIONS, SIGNAGE AND WAYFINDING, FILM ON GLASS

Halas Hall, which serves as the Chicago Bears’ headquarters and training facility, is all about winning games. From the way the team trains, recovers and educates players, each step of the journey connects them to the Bears legacy and the goal of every season: the Superbowl trophy. At the players’ entrance, retired numbers are incorporated with motion sensors, light, sound and video to invigorate players as they enter. A large-scale installation commemorates 100 years of Bears football with suspended acrylic rods that represent different seasons—regular, post or Superbowl. And we worked closely with the team’s archivists to carefully display and reinterpret historic memorabilia.

Cargill Protein Headquarters L O C AT I O N :

WICHITA, KANSAS

SERVICES:

TOUR SCRIPTING, ART DIRECTION, EXPERIENTIAL GRAPHICS, SIGNAGE AND WAYFINDING, FILM ON GLASS, DIMENSIONAL INSTALLATIONS

Cargill Protein’s new headquarters celebrates the why behind Cargill’s mission. The theme “families feeding families” ties visitors to the protein process and the farmers, ranchers, chefs, scientists and engineers working together to nourish the world. EXD helped to develop a tour path through the space with a corresponding story that would be told. Content is sourced locally and reference the landscape, animals, textures and details that are found in the supply chain. Hand-drawn sketches married with corporate brand guidelines create a regional expression that is both authentic and humble. In all, the experiential graphics create a holistic picture and authentic expression that is uniquely Cargill Protein.

Bayer Animal Health History Display L O C AT I O N :

SHAWNEE, KANSAS

SERVICES:

EXPERIENTIAL GRAPHICS, STORYTELLING DISPLAYS, ARTIFACT DISPLAYS

Bayer Animal Health History commemorates 150 years of responsible care to farm and companion animals. The exhibit consists of a graphically enhanced introduction wall, five exhibit bays and is approximately 90 feet in length. The exhibit is located within a long corridor that connects several of Bayerâ&#x20AC;&#x2122;s on-site facilities. The exhibit is filled with artifacts in relation to animal health and advancements to their wellbeing, health and safety.

AMC Theatres Support Center L O C AT I O N :

LEAWOOD, KANSAS

SERVICES:

EXPERIENTIAL GRAPHICS, STORYTELLING DISPLAYS, RECOGNITION DISPLAYS, CUSTOM CARPET, FILM ON GLASS, SIGNAGE AND WAYFINDING

AMC Theatres is dedicated to innovating the way people see movies. For their new Support Center, they wanted to catalyze cultural change and celebrate AMC’s role in the entertainment industry. Collaboration between Experience Design and the architectural and interiors teams led to the creation of unique solutions that evoke the movie going experience. AMC brand attributes—like bold splashes of color and the iconic red circle—brought together with theater motifs like movie posters and the theater curtain, create an unique sense of place for employees and visitors.

Black & Veatch World Headquarters L O C AT I O N :

OVERLAND PARK, KANSAS

SIZE:

631,000 SQ. FT.

SERVICES:

EXPERIENTIAL GRAPHICS, STORYTELLING DISPLAYS, SIGNAGE AND WAYFINDING, FILM ON GLASS, DIGITAL INTEGRATION

MASCO Headquarters L O C AT I O N :

LIVONIA, MICHIGAN

SERVICES:

STORYTELLING DISPLAYS, ARTIFACT DISPLAYS, CONTENT CURATION, FILM ON GLASS, SIGNAGE AND WAYFINDING, DIGITAL INTEGRATION

The exhibit at MASCO’s headquarters references the legacy, innovations, influences and milestones of MASCO’s history. The manufacturer’s products—used in the building—are celebrated. And the storyline continues into new imagined futures for the company. The media includes passive exhibits, broadcast video and physical artifacts.

Kaiser Permanente Medical Office Building L O C AT I O N :

ROSEVILLE, CALIFORNIA, USA

SERVICES:

EXPERIENTIAL GRAPHICS, PLACEMAKING STRATEGIES

Kaiser Permanente’s new Riverside Medical Office celebrates the city of Roseville’s legacy as a railroad town, agricultural producer and gateway to the Sierra Nevada. Nods to Roseville’s roots pays tribute to the city where it’s located, such as large-scale photos of the marquee from the Roseville Theatre on Vernon Street and freight cars lined up in a railyard. The facility represents Kaiser Permanente’s integrated healthcare model of care and coverage together, including coordinated care, advanced technology and medical excellence.

Pharmavite Headquarters L O C AT I O N :

WEST HILLS, CALIFORNIA

SERVICES:

EXPERIENTIAL GRAPHICS, FILM ON GLASS, STORYTELLING DISPLAYS, SIGNAGE AND WAYFINDING

Pharmavite is a dietary supplements company best known for their Nature Made and Food State brands. The experience connects employees to Pharmavite’s line of

SPECIALTY WALL

vitamins and minerals and their “Nature Made” ethos and promotes healthy lifestyles through the incorporation of wellness and biophilia into the design.

SPECIALTY WALL

Inspired by the pattern of mineral deposits found in the earth’s strata, the layered design motif is expressed on glass film and wallcoverings. In the atrium, the stratified

64'-11 1/2" Changeable timeline images

Cut applied vinyl

Printed wallcovering

3D fabricated wall

design transforms into the recognizable Pharmavite

1970

1980

Printed wallcovering

1990

64'-11 1/2"

2000

2010

Changeable timeline images

2020

Cut applied vinyl

2030

2040

13'-1 1/2"

bottle silhouette.

3D fabricated wall

LEVEL 2

12'-3"

13'-1 1/2"

1970

1980

1990

2000

2010

2020

2030

2040 Soffit

LEVEL 2 LEVEL 1

12'-3"

68'-10 1/2"

Soffit

- FLOORS 1-2 FEATURE WALLS A ELEVATION SCALE: 3/16"=1'-0"

PH A RM AV I TE / EX PERI EN C E D ESI G N 06.13.18

Shiseido Americas Headquarters L O C AT I O N :

NEW YORK, NEW YORK

SERVICES:

EXPERIENTIAL GRAPHICS, ART CURATION, CUSTOM DISPLAYS, SIGNAGE AND WAYFINDING

The new headquarters for Shiseido Americas is designed to support the company’s value of “One Shiseido.” Each of the nine brands are part of the family but have their independence. The new space offers a place for the exchange of ideas, organic connection and to come together for a common goal. At the heart of the Shiseido brand and culture are the principles of Omotenashi, which is a Japanese phrase loosely meaning hospitality, treatment, reception and service. The design brings a luxury retail experience to the workplace. The graphics support this with the clean lines of magnetic artwork, which offers quick changeability for new campaigns and products. Large-scale wallcoverings invoke the layered effect of the brushstroke—a nod to Japanese calligraphy and brushpainting—and reference the connection of human hand in make-up.

Southern Methodist University’s Moody Coliseum L O C AT I O N :

DALLAS, TEXAS

SERVICES:

EXPERIENTIAL GRAPHICS, STORYTELLING AND RECOGNITION DISPLAYS, DONOR RECOGNITION, SIGNAGE AND WAYFINDING

The renovation of Moody Coliseum transformed the dated landmark into a preeminent collegiate sports venue. The design pays homage to Moody’s past through historical artifacts, artwork and 312 historical pictures on display throughout the Coliseum. A system of interchangeable exhibits were designed and installed in a series of concourse alcoves and serve as the building blocks for a tour of SMU athletics as well as campus life—recognizing donors, the current basketball and volleyball teams and the Lettermen’s Hall of Fame. The experiential graphics were coordinated with interior finishes in hospitality spaces, such as club seats, loge boxes, private suites and the Miller Events Center to enhance the game day experience.

The Experience Design group at HOK creates dynamic environments to build brands, celebrate cultures and tell stories. Our designers are rooted in technical excellence, driven by imagination and focused on a solitary goal:

Deliver solutions that inspire clients and communities.

BRAND DESIGN Identity and logo design Brand applications Media integration Change management campaigns New media

PLACEMAKING Experiential graphics Public art Digital experiences Storytelling displays Donor recognition Exhibits

WAY F I N D I N G Signage design and standards Assessments ADA and life safety Master plan strategies Naming and numbering

We shared our story and weâ&#x20AC;&#x2122;re ready to tell yours.

DANIEL MEEKER Firmwide Director | Experience Design t +1 312 254 5432 daniel.meeker@hok.com

JEFF LANCASTER Creative Director | Experience Design t +1 424 298 4633 jeff.lancaster@hok.com

EMILY PAYNE Regional Leader | Experience Design t +1 816 472 3219 emily.payne@hok.com

STEVE WILLIAMS Regional Leader | Experience Design t +1 713 407 7879 steve.williams@hok.com