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B R A N D
F O C U S
louis moinet "The Man Louis Moinet was an artist, a watch maker, a free spirit, watch makers of his time sold themselves as artists, scholars. Watch making at the time was more like computer science today" - Jean Marie Schaller INTERVIEW / DEREMI AJIDAHUN
MEMORIS
Nestled in the beautiful idyllic village of Saint Blaise, a few miles from the centre of the city Neuchatel, you're welcomed to the new home of Louis Moinet. A serious independent brand run by the brilliant creative force and CEO, Jean Marie Schaller. "WE SEE OURSELVES AS A CREATIVE COMPANY, WE AIM TO CREATE MARVELS - I HOPE MASTERPIECES AND TO SHARE THEM WITH GOOD FRIENDS" I have been previledged the past years to be a good friend and share time, moments and masterpieces with the unique, enigmatic Jean-Marie Schaller. A truly great independent. I am passionate about my watches - could mean I know a thing or two about the products and the industry, could mean I am a possible influencer in my unique country. - What I know is that there are several superb independent brands out there on the edge of popular brilliance and awareness. What they lack in size and marketing power thay more than make up for in creativity. No brand epitomizes this more than Louis Moinet. It was only five years ago that Schaller and other watch experts
MEMORIS 200TH ANNIVERSARY
created waves in the industry when they discovered that Mr Moinet had indeed created the first ever chronograph watch and not Ncholas Rieussec as previously believed. To commemorate this amazing find, Schaller and his team created the beautiful Louis Moinet Memoris Chronograph, which later included the Memoris 200th Anniversary watch - a true Masterpiece- in honour of the Bi-centenary of Moinet's first chronograph. With all Louis Moinet watches coming in 18k white or rose gold and sometimes steel, production is always so limited, which makes them even more attractive to watch lovers, enthusiasts and collectors. its unlikely that too many friends or business associates will own the same watch as you. Serious watch aficionados cherish this independent. its definitely not "another one". Just last month, I celebrated with my dear friend on winning the Tourbillon of the year award with his new creation 'the Louis Moinet Space Mystery' the worlds first satellite tourbillon watch. I sit down with Jean Marie to talk all things Louis Moinet and the new retail boutique in Nigeria.
ZAKAA LIVING | ISSUE 1 2018
