Kerb appeal

KER B APPEAL : Making your business LOO K WEL COMING

Sometimes, we are so used to our own surroundings that we don’t see things as others do. Just as poor online reviews can mean that potential customers change their minds about booking, so an unwelcoming practice exterior can prevent clients from crossing the threshold…

WHEN it comes to retail business, people spend thousands on the right corporate image, branding and ambience to entice customers to enter their stores and part with their cash. It’s about making sure that your practice rooms or clinic looks as appealing on the outside as on the inside.

Start with the basics. Your premises should, at a bare minimum, look clean, safe, well-lit and attractive. Smeared, dirty windows and flaking paintwork can be easily remedied with a little effort and elbow grease. Have a look at your signage. Is it complete, clean and correct? Does it make clear what business you are in?

Do window graphics accurately reflect all the services you offer or are they out of date? Are your opening hours correct? Does the window graphic include the shop phone number and website? Your frontage should make it easy for potential clients to get in touch even when you are closed.

Colour can have a powerful effect on customer perceptions. Sunshine yellow paintwork, a window full of divination cards and a unicorn door handle can really make you stand out, but would be inappropriate for a specialist sports massage business or a business coach. Green is regarded as fresh and natural, red is rarely used in premises promoting stress-free relaxation and blue suggests professionalism and reliability. Decide what image you want to project. What does your business say about you? Just as you might choose an outfit to convey a particular image, so you should design your clinic exterior to send a message.

Have a look at some shop window displays in your nearest shopping centre or high street. Consider how they are designed to appeal to a particular demographic. What draws your eye and makes you want to go in? What makes you feel that the shop isn’t for you? A children’s stationery shop will have a colourful display of products designed to appeal to the impulse buyer, while a high end boutique might have bay trees and a carefully curated selection of outfits on display. Few will have windows filled with fading product containers, or a dusty display of orthotic insoles.

Have a look at some shop window displays in your nearest shopping centre or high street.

Your window display should convey your enthusiasm and expertise. Consider using pop up banners that can be changed regularly. If you practice a less well known therapy, then consider a window display that explains the treatment. Similarly, ask yourself if your window reflects your USP. It should reflect why customers come to you. If you chose to use a frosted window film, rather than allowing potential clients a glimpse of your premises, then make sure this is designed to show what you do and how well you do it. Perhaps have leaflets and cards in a rack outside for people to take.

Although over 81% of the information we take in when buying is visual, other senses also play their part. If, for example, scent plays a large part in your business, then sprinkling essential oil on your doormat or outside can be used to considerable effect. Travel agents have invoked exotic holidays using tropical coconut essential oil, while the scent of a branch of LUSH is unmistakable. n

Being more inviting builds business.

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New Oak Therapies THERAPIES IN NATURE IN THE COTSWOLDS

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Welcome to New Oak: helping to build a better you

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I see clients at locations, in Amersham and Watford, covering teh local area of north

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North East Therapies HOLISTIC THERAPIES IN THE NORTH EAST OF ENGLAND

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Reflexology, Massage & Aromatherapy treatments in Newcastle

Welcome to our website Muiatem quis verita auda quam, nate si ium quas a ne pror ad que sunt, accum, que re odis sequid untemquodi vel maximint vel in eatestestem rerferrum etur aliquib usdaerat qui nitatur? Igent od quiae natiant volorestia nonsed magnat.

Ex eosam quae volupta tibuscidelis dellacc aborit exerioribus magnihi liatur alignim ilitas quatem sit abori dolupta nimi, con eversperci cupta il ilic tempor audit ex exped quam explandaecum quam inullup tatur?

Aborpore eum que ea sectur, ut ullecum era velecullab ipienduntus dolorepel il iumquia debis ventur, samendam, tem at optas nist untur? Idellatem quatur aut aut qui offici netur, con natesed ut et maiore aceat harum utem debit, sitatest, quaest quis eiciminciet latur minverum alique rempost voluptat doluptat aut reriones expeles OUR LOCATION

I see clients at two locations, in the Peak District and the Cotswolds

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Juliet Sims HYPNOTHERAPY, NLP & COACHING IN LYMINGTON, HAMPSHIRE

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Hypnotherapy, NLP & Coaching in Lymington Hello and welcome to my website.

My name is Juliet Sims and I am a fully qualified, experienced Clinical Hypnotherapist, Master NLP Practitioner, Master Time Line Therapy ® Practitioner and Life & Business Coach. My practice is based in Lymington, on the edge of The New Forest, close to Southampton, Hampshire.

I am committed to helping people overcome their personal challenges and achieve positive change in their lives, whether this be on a personal or professional level. I am experienced in working in many areas and I use advanced techniques to help people achieve the change they are looking for.

Is there something in your life you would like to change? Most people live their lives wishing that at least one part of it could be different. Whether this is something of a personal nature such as overcoming anxiety, breaking a habit or increasing self-confidence, or it is a goal or career move they want to achieve, people can look for some assistance at one time or another. I can combine my advanced skills in Hypnotherapy, NLP, Time Line Therapy® and as a Life & Business Coach to either assist you on a journey of profound change or simply help you in overcoming challenges you currently face in your life. MY LOCATION

I work from my private consultation room in Lymington, Hampshire and also offer Coaching sessions over Skype and FaceTime.

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Juliet Sims HYPNOTHERAPY, NLP & COACHING IN LYMINGTON, HAMPSHIRE

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