BUSINESS
Video
and pen or word document to create a list of subjects that your clients may want to hear more about. Don’t filter anything out at this stage. Think about the questions you often get asked by clients or when talking about your work. What about the things people should know before their first treatment. Could you create videos answering them? If you struggle with choosing a subject for your video, try using https://answerthepublic. com/. This helpful site provides raw search insights, direct from the minds of customers searching for services like yours. The service is based on Google searches and is updated
AND ACTION! Magdalena Lorynska offers a guide to making online videos to promote your business…
W
daily. Simply add your subject matter in a search box, your country and language of the searches that you want to find. The software will do the rest. You will receive number of questions which Google users asked the search engine. The more appropriate ones could be used as an idea for your video. For example, I searched for “massage” and I got questions like “Why is massage is good for you?” which is a great topic to create a short video for social media or YouTube channel. I also found, “Why massage kale?” which I probably will google myself as I am curious of the answer, but I will not include into a list of subjects for my videos!
E live in the world where
smartphone and a good natural light. Make sure
we more often read the
that you are in a well-lit room. You can use your
When to script your video and when to keep it natural?
news on a website than
floor and desk lamps to create extra light if needed.
When watching
in the paper, where we
Always test your camera and sound system
search for recipes online
before recording a longer video. You do not want
videos you probably can spot which are scripted
rather than in the recipe book, where we Google
to spend 20 minutes talking at the camera which
and which are not. Script has its place in
search terms that we don’t know rather than lug
was not switched on or discover the sound was
videos however I would not recommend always
a dictionary from a book shelf. We live in digital
not clearly recorded.
scripting your work. When you are giving your
world. We have a digital audience, so it makes
If you have some additional budget available
opinion on a particular subject you may wish to
good business sense to create video content for
consider buying Basic Studio Lights, Tripod and/
create a mind map and write your main points
our websites, social media and YouTube channels.
or recording equipment.
down but keep the recording spontaneous.
other people’s
Remember that you are sharing your thoughts
26
Getting kitted out
Choosing your subject
When working with a
It’s often difficult to
as you would with a friend during a normal conversation, thus there is no need for script. Conversely, I feel that a script is always
video content there is
think of a subject
needed when working with educational
no need to invest in
for a video. Start
content. Courses should be scripted; you do
expensive equipment.
by brainstorming
not want to miss important points in your
It is enough to have a
ideas. Use a paper
recording as this could affect your credibility.
holistic therapist 2020
holistictherapistmagazine.com
