BUSINESS
Referrals
USING PEOPLE POWER TO GROW YOUR BUSINESS Magdalena Vonk shares her approach to attracting new customers through word of mouth and referrals…
I
N the UK, the massage therapy industry was growing considerably prior to the pandemic. This has slowed down since early 2020. However, I strongly believe that with time this will change again, and holistic therapists will be in demand again. As with all businesses, holistic therapy businesses need to invest time and money into marketing, but there are two inexpensive marketing tools that can help you to grow your business. These are word of mouth and referrals. I do not use the word free when I write about these methods as they require a considerable amount of your time in order to make them succeed and your time is valuable. After the last two years it might be hard for you to think about growing the business. In times when so many holistic businesses have had to close or have suffered losses it is even more important to invest your time in trying to grow your business.
Word of mouth In the past it was commonly accepted that word of mouth is a tool suitable for small companies and holistic therapists who are starting off and do not have a large marketing budget. In theory, word of mouth is the use of communication to convince friends, family, neighbours, and everyone else you meet to use your business.
14
HOLISTIC THERAPIST 2022
holistictherapistmagazine.com
