BUSINESS
Go Old School
OLD SCHOOL
marketing FOR A NEW ERA
Elizabeth Ashley shares some sure-fire offline marketing techniques…
I
don’t know about you, but I am sick of staring at a computer screen, wondering if the internet cats might deign to bring me a social media customer. I thought we could go old school for some thoughts for how to push some sales. Forget finding a new broom to sweep clean. Let’s find the dustiest old broomstick and see if we can weave some retro marketing magic.
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Get SWOTTING
for the next quarter and year ahead. A SWOT analysis looks at Strengths, Weaknesses, Opportunities and Threats. Try to identify your five best competitors in the area. Be honest with yourself about how you compare. Appraise what they are doing better than you and see if their ways of doing things inspire you to implement some of their methods and processes. What are their strengths, but also what are yours? Once you can see where you are winning, try to find ways to play to your
I’m so square, I get rather excited about doing a SWOT analysis. After I have left my tax return to the last possible minute, it’s an opportunity to get real about where my business is at, and to set specific goals
strengths. We all have one obvious clear threat with the pandemic, but there will be others. What structures do you have in place if you get set sick or injured? How
HOLISTIC THERAPIST 2022
are various bits of equipment fairing? Might there be costs that could smack you in the face? Stare into your crystal ball to see what might be lurking around the corner. Forewarned is forearmed. Likewise, what are the threats looming on the horizon for your competitors? Maternity leave? Ailing parents that might need extra help? Even noisy construction taking place nearby, or limited access to their practice rooms because of roadworks. Their loss is your gain…plan for it and be ready. Just as they have threats, they are going to have opportunities, as are you.
Get Creative Future proofing is a science in its own right, and part of doing that for your business is acknowledging the reality of potential unplanned closures in the future. The silver lining of these, of course, is
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