BUSINESS
What clients want now
WHAT CLIENTS
WANT NOW We take a look at what clients want and expect now, based on the latest consumer trends research…
T
HINGS have changed. The past two years have seen a major reassessment of what people want from their lives and how we go about the simplest of activities. It’s now obvious that things won’t go back to what we thought of as normal, because we are no longer the same people. We think differently, our comfort zones have changed, our worlds have contracted and we are increasingly anxious and stressed about social interactions that would previously have felt routine. Understanding these changes, which not only affect our clients, but also our own approaches to our practices and our own wellbeing, can help
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HOLISTIC THERAPIST 2022
us adapt to become more successful. We each define success in our own terms, so while one therapist may regard taking on additional clients as their success, for others it may mean seeing fewer clients, operating online or moving to a different modality.
Trend 1: Touch as a luxury and source of anxiety Around one in three people in the UK live alone. Factor in lockdowns, bans on hugging or close contact and fear of passing on the virus through touch and a great many people were, and still are, cut off from human touch.
holistictherapistmagazine.com
