BUSINESS
Advertising
GETTING THE MOST FROM GOOGLE ADS
Online advertising can help you get the most from your budget with some careful planning…
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HILE personal recommendations are still the most cost-effective and reliable way for holistic therapists to get new clients, online advertising should be one of your main marketing channels when actively building your client numbers. In this feature we’re going to look at using Google Ads, but much of the advice given applies to Facebook and Microsoft advertising too.
What is Google Ads? Google Ads is the mechanism for running display ads on Google search results and its advertising network.
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HOLISTIC THERAPIST 2022
When you search on Google, the top results are paid for ads. There might be four or five of these before the search engine results. This is why you might see competitors’ details first even when searching for your own business. These companies have selected a location and various keywords and pay Google a fee when someone clicks through to their website. Because advertisers can define the audience they want to reach, this is more targeted than say, advertising in your local paper, because you are only reaching people who are interested in what you provide. This does not necessarily mean they are ready to buy. It’s the job of your website and perhaps a phone call to convert them into clients. Smart campaigns, which help you target your audience are said to be three times more efficient than normal advertising.
holistictherapistmagazine.com
